Developed Africa Executive summart

Document Sample
Developed Africa Executive summart Powered By Docstoc
					                       Commercializing Development Opportunities in Africa

                                        INTRODUCTION

Developed Africa is an online resource which will allow international companies unprecedented
access to commercial development opportunities in African countries. This resource will be
valuable not only to companies already operating in Africa, but also to those companies looking
to move into this expanding market.

Companies seeking access to these opportunities will be charged a fee for registration on
developedafrica.com. The African organizations which will populate this database of
opportunities will not be charged a fee, to encourage maximum participation across the
continent.

Engaging the African diaspora and others with a strong interest in Africa is a vital element in
marketing the Developed Africa project. Engagement with the website and through social media
will encourage members of these constituencies to feel engaged with the process, raising
Developed Africa’s profile and generating ‘buy in’ from these influential groups. This will be
accomplished through the free distribution of information about available funding, events, news
and data and through effective use of social media and the Developed Africa website.

Developed Africa will source from its users:

       A database of opportunities which can be filtered by a number of different criteria to
        match suppliers’ capacity.
       A database of international companies and other organizations seeking business in
        African countries, either in the provision of goods or services or through investment.
       A database of members of the African diaspora and others interested in Africa.
       Information on funding available for African organizations and organizations seeking to
        work or invest in Africa.
       Information about events focusing on Africa.
       Information aggregated from news sources and international agencies providing a
        comprehensive source for news and data about African countries.

Members of Developed Africa will be able to upgrade their membership to receive premium
services. The dynamic nature of these databases and their availability linked together in one
location will make this website a first port of call for organisations interested in development
opportunities across Africa.




                                                 1
                      Commercializing Development Opportunities in Africa

                                      THE OPPORTUNITY

Seven of the ten fastest growing economies over the last ten years were in Africa. Despite this,
Africa attracts less than 5 per cent of global FDI, which does not reflect the fact that investments
in Africa have a higher rate of return than any others.

From 2003 to 2010 inter-African FDI grew by 21 per cent. Emerging economies, including other
African ones, are significantly more ready to invest in African opportunities than developed ones,
particularly the economies of Europe. Because of its exceptional investment potential, global FDI
into African countries is set to reach $150bn annually by 2015.

Apart from the extractive industries, satisfying African commercial needs tends to be positioned
by the providers as ‘doing Africa a favour’, creating an adverse bias both in terms of results and
of expectations. Adverse bias, a lack of contacts and local knowledge hold back many companies
from taking advantage of the opportunities that are available. This is particularly true for small
and medium enterprises.

developedafrica.com will address these problems by providing a vehicle to properly
commercialize development opportunities in Africa. This process will be accomplished by
consolidating the efforts from a diverse group of organizations and individuals to accelerate
development in Africa, provide a better link between African development needs and the
solutions to those needs, and to generate commercial and employment opportunities.

These commercial opportunities will be provided by local stakeholders in public, private and not-
for-profit organisations and will be organised by country, by sector and by funding requirements.
Registering these opportunities will be free.




                                                 2
                       Commercializing Development Opportunities in Africa

                                        HOW IT WORKS

Users of the website will be required to register as one of the following types of user.

Provider of opportunities:

These are the people who are encouraged to put their specific development opportunities and
needs on the site and will include African community representatives, entrepreneurs and locally
based businesses as well as NGOs, IGOs, charities, and government agencies.

After they have registered, they will be able to provide a detailed summary of any projects they
want to post to the website. This will include any evidence they have of its viability or the
existing support it enjoys, as well as a business plan and other relevant details. Initial access to
the website is free to Providers.

Suppliers and Investors:

These are providers of fulfilment services such as project management firms, engineering and
construction businesses and international sources of investment, which may include investment
managers, fund managers, IGO funding, and international aid providers.

When suppliers and investors register to become members they provide their company details
(including staff numbers and business areas) and specify their particular interests (e.g. regions;
sectors; project size), and then pay a fee to view opportunities posted to the site.

Diaspora and Individual Members:

The involvement of the diaspora of African nationals living and working outside their home
countries is a crucial aspect of developing the website as the premier marketplace for genuine
qualified projects, international suppliers and genuine potential investors.

Individual members can receive notifications every time a new relevant investment opportunity is
posted. This provides the opportunity to either to ‘give back’ to their homeland with meaningful
investment numbers or to kick start projects by ‘crowdsourcing’ them as actual investors with an
on-going financial interest in their progress either as shareholders or investors – in projects that
owing to the combination and concentration of effort have the advantages of size, specificity,
measurability and visibility.




                                                 3
                  Commercializing Development Opportunities in Africa

                         THE DEVELOPED AFRICA PROCESS


                                    Registration:
                           New users provide relevant details
                           about their business and interests.




                                      Payment:
                           Registered suppliers pay to access
                           the database based on their size.




                                         Login:
                          Fully registered users sign in with a
                                unique ID and password.




      Custom Searching:                                     Automatic Matching:
Users are able to search the entire                  Users are shown opportunities which
 database by a range of criteria.                    best suit their business and interests.




                               Contacting Providers:
                            Users can contact providers of
                          opportunities found in the database.




                              Opportunity Completion:
                          Completed projects are shown on the
                            profile of providers and suppliers.




                                            4
                  Commercializing Development Opportunities in Africa

                         THE DEVELOPED AFRICA CONCEPT


                              Opportunity Providers:
                          Organisations who have information
                           about development opportunities.




                              Opportunities Database:
                          Populated by providers with qualified
                              development opportunities.




      Investment Providers:                                  Diaspora and Others:
Provide funding to unfunded projects                  Provide funding to unfunded projects
   by negotiation with providers.                        to providers by crowdsourcing.




                               Funded Opportunities:
                              Projects for which funding is
                             available for project fulfilment.




                                Suppliers of Services:
                            Companies looking to work with
                           providers on funded opportunities.




                              Opportunity Completion:
                           Development opportunities in Africa
                                are fulfilled by suppliers.




                                            5

				
DOCUMENT INFO
Shared By:
Tags: Africa
Stats:
views:58
posted:12/30/2012
language:
pages:5
Description: Many of the fastest growing economies in the world are in Africa, driven by booming export markets. Africa's domestic economies have lagged behind because they have been a low commercial priority for most non-African organizations. In many cases this is due to lack of awareness of the opportunities. A lack of contacts and local knowledge hold many companies from taking advantage of the opportunities that are available. This is particularly true for small-to-medium-size businesses. Developed Africa will help to address Africa’s problems by providing a vehicle to properly commercialize development opportunities in Africa. This will be accomplished by consolidating the efforts of organisations and individuals to accelerate development in Africa, provide a better link between African development needs and the solutions to those needs, and by generating commercial and employment opportunities, using social networks to engage and motivate the African diaspora in realising these aims.