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The role of Geo-spatially oriented Social Media Communication in

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The role of Geo-spatially oriented Social Media Communication in Powered By Docstoc
					               Susan McClendon
      WyDOT GIS/ITS Developer
                    GEOG 596A
Advisor: Anthony Robinson, Ph.D.
        Presentation Outline
   Introduction
   Background
   Project Overview
   Research Questions
   Methodologies
   Project Management
   Anticipated Results
   References



                               2
Introduction




               3
                    Background
“Social media may have changed disaster relief forever.” (Slagh, 2010)




                      Aftermath of Haiti Quake (Reuters, 2010)
                                                                     4
              Project Overview
 Probe the capabilities of two systems
    Project Epic’s Tweak the Tweet
    Ushahidi Crisis Mapping application


 Goals
    Evaluate the effectiveness
    Identify the challenges and successes
    Recommend suitable platforms for the rapid and effective
     integration
    Identify requirements for future platforms that will support
     social media communications and mapping


                                                                    5
                   Project Epic
 Project Epic began in September 2009 with the goal to
  “unite a range of computational techniques with behavioral
  knowledge of ‘widescale’ computer-mediate interaction—
  information people generate using social media—in
  routine and disrupted situations” (Project Epic).


 This capstone focuses specifically on Project Epic’s “Tweak
  the Tweet” (TtT) project which attempts to direct Twitter
  communications using Twitter hashtags in order to
  facilitate data extraction during disaster events.


                                                                6
Project Epic




           7
                                               Mapping Tweeting Reports from the Boulder Fire
#fire,flare up,9/9/2010 23:31:33,"near top of long gulch closer to gold hill
rd sw of colorado mt ranch 40.061,-105.41...",NA,NA,NA,40.061,-
105.41,NA,NA,brokerz_gold,"RT @SophiaBLiu - #boulderfire #fire flare
up #loc near top of long gulch closer to gold hill rd sw of colorado mt
ranch 40.061,-105.41...",NA,NA,NA,#boulderfire,NA,14096
                                                                                                8
  Ushahidi (oo-shah-hee-dee)
                       “testimony”
 Ushahidi is an open source software project originally
  developed by volunteers in Kenya to map reports of post-
  election violence in 2008 (Meier). The software facilitates
  the collections and mapping of reports from social media
  platforms, including Twitter and Facebook, as well as SMS
  test messages.


 This capstone focuses on the use of the Ushahidi crisis
  mapping and volunteer efforts during disaster response.


                                                                9
Ushahidi Haiti Map




             10
                                                                        Ushahidi Haiti Map
3125,Tents urgently needed - Leogane,2/5/2010 15:09,Leogane,
9295978 Creole: Tanpri f* message la pase pou nou nan L*ogane nou bezwen tant se
vraiment urgent m*si beaucoup.
English: Please spread the word: We need tents in Leogane.It is really urgent.,"2d.
 Refuge | Shelter needed, ",18.508261,-72.633362,YES,NO
                                                                                      11
Ushahidi Haiti Map

                12
             Research Questions
1.   What kinds of information and what was the source of the data
     collected by TtT and Ushahidi efforts during recent events?

2.   What evidence exists to show information collected and mapped
     from these systems has been used in the different phases of a
     disaster, specifically response and recovery?

3.   Using examples from the recent events are there differences in
     capability and utility that can be characterized between these two
     systems, or are they performing similar functions?

4.   What are the key design considerations for the future development
     of these projects and similar applications using social media in
     disaster response?



                                                                          13
                    Methodology
                                 Preliminary

 Identify events to be analyzed from TtT and Ushahidi
  deployments

   Project Epic TtT
       Chile earthquake
       Joplin Tornado
       Boulder Four mile Canyon Fire

   Ushahidi
       Haiti earthquake
       Queensland Floods
       Gulf Oil Spill

   Shared Resources (Ushahidi used Project Epic’s TtT data)
       Pakistan Flooding

                                                               14
                        Methodology
  What kinds of information did the Ushahidi and TtT efforts collect during recent events?

 Analyze social media traffic and create a matrix of the types
  of information collected
    Download available data from projects from the date of the disaster to 3 to
     6 months after the disaster

    Determine the matrix categories
         location information from LBS / determined by volunteers from message content
         Incident reports
         Date/Time Stamps
         Twitter Tags/Category of need
         Source (Author or Organization)
         Social Media Source (Facebook, Twitter, Flickr)
         Actionable
         Verified
         Language
                                                                                             15
                        Methodology
What evidence exists to show information collected and mapped from these systems has been
       used in the different phases of a disaster, specifically response and recovery?


 Research media, academic papers, and after action reports
  for examples of actionable items and organizational use

    Find specific examples of use by first responders


    Find specific examples of use by NGOs, Military and Governments
      for response efforts

    If possible, identify use in situational awareness and/or other
      coordination efforts



                                                                                            16
Literature Review Examples




                             17
18
                          Methodology
Using examples from the recent events are there differences in capability and utility that can be
     characterized between these two systems, or are they performing similar functions?

• Use maps to characterize effectiveness.

     Map the geographic extent of each selected disaster

     Map social/economic information for each extent (focus on population,
       income, cellular telephone use, internet use)

     Map the extent of the damage for each disaster (focus on communication
       infrastructure - key to use of social media)

     Attempt to map information that was verifiable or not verifiable (based on
       each organizations own characterizations of verified information)

     Attempt to map information that was actionable

     Compare and contrast the presentation of the data by the organizations


                                                                                                19
                          Methodology
What are the key design considerations for the future development of these projects and similar
                     applications using social media in disaster response?

 Identify challenges, successes, and failures and recommend
   requirements for improving these and future applications
     Volunteer realm vs. use by government organizations


     Automatic processing of information vs. volunteer processing


     Handling the large volumes of information


     Verification of information


     Applications that go beyond crowdsourcing to coordinated response
       and situational awareness
                                                                                             20
         Project Management
 Using Google Sites Project Tracking Template
        https://sites.google.com/site/smcclendonpenn/




                                                        21
Project Home Page




                    22
Project Tasks




                23
Project Calendar




                   24
25
26
             Anticipated Results
 Current tools
    Ushahidi likely to be suited for large scale disasters with
     multiple volunteers.
    Project Epic TtT likely to be suited for smaller scale, localized
     events.

 What is missing?
   Automated location determination
   Automated or streamlined verification
   Translation Tools
   First Responder input or control
   Tracking Response
   Situational Awareness overview

                                                                         27
                            References
 Haiti Aid Map. Interaction a United Voice for Global Change (2010). Web. 05 May 2011.
  <http://haitiaidmap.org/>.
 Meier, Patrick and Nesbit, Josh . “The Haiti 4636 Story”. 18 March 2008. Web YouTube. 11
  January 2010. <http://www.youtube.com/watch?v=v8ifAnk8d0Y&feature=related>.
 No Title. Reuters. Web Image. 30 Nov. 2010.
  <http://images.mirror.co.uk/upl/m4/jan2010/5/3/haiti-earthquake-pic-reuters-
  581841911.jpg>.
 Project EPIC. Web. 05 May 2011. <http://epic.cs.colorado.edu/>.
 Mapping Tweeting Reports from the Boulder Fire. Web. 05 May 2011.
  <http://haitiaidmap.org/>.
 Social Media and Disaster Communications. Proc. of Senate Committee Homeland
  Security & Governmental Affairs | Disaster Recovery, Washington, DC. CSPAN, 05 May
  2011. Web. 10 May 2011. <http://www.c-spanvideo.org/program/DisasterC>.
 Slagh, Chris. "How the Rise of Social Media Transformed Disaster Response in Haiti."
  Secure Nation. Conversations about National Security and Defense. Web. 30 June 2011.
  <http://www.securenation.org/how-the-rise-of-social-media-transformed-disaster-
  response-in-haiti/>
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Questions?



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