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Finding Your Niche Market Worksheet

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Identifying Your Niche Target Market

1. What do you like to do and what are your hobbies?




2. What are your interests and passions?




3. Narrow this list down to three categories that you can build a business around.



   1.

   2.

   3.




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4. Out of those three categories selected, list a subcategory for each.

For example, if you one of your categories is cooking then you can offer gourmet candy, top secret restaurant
recipes, or specialty cooking tools. Remember, the more you narrow it down the more you’ll increase your profits
and exposure since you are eliminating most of the competition.



    1.

    2.

    3.



5. Identify your demographic? Who will you go after within your subcategory.

Will you be targeting women over 35, men and women in their 20’s, cooks and chefs new to the industry, stay at
home mothers, etc. This will be your Niche (target) Market



    1.

    2.

    3.




6. What is the geographic location of your Niche market?




7. Who is your competition?




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8. What do you have in common with your Niche? How can you relate.
The more Unique, the better




9. Single it down to One Category and write it below.




10. Write down the subcategory.




11. Write down the demographic.




12. Write down the geographic location.




13. Combine all of them and write down your Niche (target) Market below.

Example: I offer specialty cooking tools to cooks and chefs who are new to the industry nationwide through my
online store.




                                          My Niche Target Market



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                                Copyright © 2013 EricMcLaughlin.net - All Rights Reserved

				
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Description: A niche is what you offer, your specialty, and your genius that you offer those people who have similar and mutual interest. This is your subcategory in your target market.