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Internet In India at a Crossroads - India Microfinance

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					India Online Landscape 2011

   Profiling ‘online Indians’ as internet users and consumers
        What’s new this year!
•   Estimate of internet users ‘universe’ includes those accessing internet on
    their mobile phone




•   Users also profiled as consumers of a variety of products and services
    (FMCG products, Wearables, Household & Kitchen durables, Automobiles, Banking services, Mobile and Travel services)




•   Data updates         (except internet users universe estimates)   to be available on quarterly basis
                         Study Overview
• Most recent and comprehensive estimates of Internet user-ship in India
   User-ship estimates based on a land survey conducted among 201,839 individuals spread across all 4 regions of the
   country between Apr-Mid June 2011 (covering 32,876 households in 104 cities and 15,889 households in 766 villages).
   Estimates cover both ‘regular’ and ‘occasional’ users as well as both ‘computer’ and ‘mobile’ based internet users




• Insightful understanding of net usage behavior and preferences of
  regular online Indians
   Findings on ‘net usage dynamics’, ‘online activities undertaken’, ‘website preferences’ and ‘consumption and lifestyle
   preferences’ are based on an online survey conducted between Mar-Mid June 2011 among 12,425 ‘active’ internet users
   from Juxt’s own online panel of 180,000+ internet users. Quarterly updates will also have 10,000+ sample per quarter




• Understanding of online Indians as ‘consumers’ and not just as faceless
  net users
   Includes their socio-economic status, consumption preferences of a variety of products and services, online shopping
   behavior and website and media preferences reported on the ‘most used’ basis. Website preferences captured for over
   40 online verticals/domains and brand preferences for over 50 product/service categories
                                      Methodology
   This year’s annual land survey was conducted between Apr-Mid June 2011 to profile and estimate ‘internet users’
    in India. The survey covered ‘towns’ and ‘villages’ of all population strata in all the mainland states and union
    territories in India (covering all the key, and 80 of the total 88 regions in India as per latest classification by NSSO)


   The selection of towns and villages was done to attempt a best possible but a practical ‘geographical’ coverage
    of the Indian population. The sampling within the selected towns was done on ‘2-stage random’ basis (firstly a
    random selection of polling booths, and then a random selection of households from the electoral list within each of the randomly
    selected polling booths);   village sampling was done on systematic random basis (selection of every nth house in the village)


   Net usage dynamics, usage behavior and website preferences were captured from the ‘actual’ internet users in
    an online survey using Juxt’s own 180,000+ member Internet User Panel (www.getcounted.net)


   The online panel and survey data was made representative of the entire online Indian population (and not just of
    the online panel members or those surveyed)    by using ‘demographic weights’ of internet users as derived from the land
    survey


   Representation ‘weights’ were derived and applied on 5 demographic parameters – zone, urban district/ village
    class, SEC, gender and age, while correction was also made for ‘preferred language of reading’. Only authentic
    ‘Govt. of India’ base-level population statistics were used for this purpose (NSSO/Census)
Topline Findings
                       ‘Growth’ is back!
 ‘Active’ Internet users in India stand at 65 million                                              (   28%     from 51 million last year)




 61 million ‘regular’ users                        (46 mn urban users, 16 mn rural users)




 Internet reaches 29 million Indian households                                            (avg. users per household up marginally at 2.23)




 Covers 11.3% of all Indian households and 5.4% of all Indians                                                    (13% urban, 2% rural)




 Over 4 in 5 are ‘daily’ users. Daily users’ base grew faster, at 33%




*   ‘Active’ internet users = who have used the internet ‘in last one year’, ‘Regular’ internet users = use internet ‘at le ast once a month’
‘Multi-access’ , but mobile internet hasn’t taken off


 Access up from all places                 (avg. place of access up at 2.23 from 1.76)




 ‘Home’ is the single largest place of access (58%), and the most preferred place
   of access (43%).          Only ‘Home’ and ‘transit’ show growth in usage on ‘preferred place’ basis




 Growth largely ‘PC’ driven                     (access on mobile phones still only among 1 in 4 internet user)




 Mobile adding only ‘depth of usage’                         (8 out of 10 mobile internet users are ‘dual’ users, ‘only mobile’
   based usage a lowly 3% - 1.8 million users)




 Overall, internet growth noticeably more in ‘metros’ and ‘urban uptowns’
Search, Interactivity, Entertainment and Shopping

                                       Popular Online Activities – Top 10

     Online Activity                                  % Internet Users    % Change From
                                                          Undertaking           last Year


     Emailing                                                      95%                    +1%

     Search or buy non-travel products                             76%                +33%

     Web info search (text, images)                                74%                      -

     Download music                                                69%                    -3%

     Job search                                                    62%                    +6%

     Social networking                                             61%                    +8%

     Search or buy travel products                                 59%                +25%

     Instant messaging/chatting                                    57%                    +1%

     PC to mobile SMS                                              54%                    -2%

     Pay bills online                                              51%                +22%

     Visit local Indian language w ebsites                          29%                   +2%




     Average number of online activities undertaken per person – 18                (+1)
Most Used Websites – By Verticals
Vertical                                 Top Website                   % Use            % Use Most
                                                         (Among Vertical Users)   (Among Vertical Users)



Generic Portals (all-purpose websites)   Yahoo, Google                84%, 84%             (Google) 51%

Emailing                                 Gmail                             92%                      61%

Instant Messaging                        Gtalk/Gmail                       73%                      51%

Job Search                               Naukri                            78%                      57%

Online News                              Google                            61%                      32%

Online Travel Buy                        IRCTC                             81%                      66%

Online Games                             Facebook                          51%                      30%

Online Buying (Non-Travel)               Ebay                              49%                      31%

Real Estate                              99acre                            64%             (Google) 36%

Business & Financial News                Google                            55%                      36%

Online Share Trading (Trading)           Sharekhan                         50%                      30%

PC to PC Net Telephony                   Google/Gtalk                      89%                      52%

PC to Telephone Net Telephony            Google/Gtalk                      69%             (Yahoo) 46%

PC to Mobile Messaging (sms)             Way2sms                           79%                      59%

Net banking                              ICICI Bank                        49%                      21%
Most Used Websites – By Verticals
Vertical                  Top Website                     % Use            % Use Most
                                            (Among Vertical Users)   (Among Vertical Users)



Matrimony                 Bharatmatrimony                     80%                      56%

Friendship/Dating         Facebook                            80%                      48%

Share/upload Pictures     Facebook                            77%                      45%

Social Networking         Facebook                            87%                      59%

Professional Networking   Facebook                            73%              (Orkut) 36%

Share/upload Videos       Facebook                            69%           (Youtube) 43%

Non-cricket Sports        Espnstar                            60%                      34%

Cricket content           Yahoo Cricket                       65%           (Cricinfo) 37%

Cinema content            Google                              64%                      43%

Watch Videos              Youtube                             89%                      78%

Financial Info & Quotes   Moneycontrol                        47%                      27%

Buy/Rent Movie CD         Ebay                                64%                (Sify) 37%

Mobile content            Google                              52%                      33%

Book Cinema Tickets       Bookmyshow                          16%                      16%

Download Movies           Torrentz                            63%                      49%

Download Music            Songspk                             62%                      47%
Most Used Websites – By Verticals
Vertical                           Top Website                  % Use            % Use Most
                                                  (Among Vertical Users)   (Among Vertical Users)



Listen/stream Music                Youtube                          60%                      27%

Share/Upload Music                 Youtube                          69%                      50%

Health & Lifestyle Content         Google                           75%                      45%

Online Education and Learning      Google                           76%                      52%

Astrology                          Astrology                        46%                      34%

Screensavers/Wallpapers            Google                           72%                      50%

E-greetings                        123greetings                     77%                      67%

Search Locations/Maps              Google                           94%                      85%

Search for Higher Education Info   Google                           87%                      79%

Online Tutorials                   Google                           64%                      43%

Search/Buy Books                   Google                           74%                      58%
 Online buying picking momentum!

 4 out of 5 internet users ‘shop’ online                       (search or buy online)   , translating into a 50 million
   strong online consumer base



 17 mn of these ‘online shoppers’                    (or 29% of all internet users),   also ‘buy’ online -      70% from 10
   million last year




 Online buyers of ‘non-travel’ products                         (13.5 million)   outnumber ‘travel’ ones         (8.6 million)




 Most bought ‘non-travel’ products were                         mobile phones & accessories (56%), computer hardware and

   consumer electronics (35% each) and movie tickets (30%)   . Most bought ‘travel’ products were                train tickets
   (83%) and air tickets (58%)
  Almost half the online Indians ‘head’ their HH


 Almost 2/3rd of all internet users are ‘employed’       (up by 7%)   , and 71% of the employed
   ones ‘head’ of their households


 2/3rd of online Indians belong to SEC A,B and C, with claimed ‘average’ monthly
   family income of `18,720; 1 in 4 have a credit card


 Female user-ship ‘inch’ up further at 27%   (but ‘housewives’ segment declines)




 ‘25-35 years’ user segment grows further as the ‘single largest’ online age group
          Their Consumption Lifestyle
Product Category         % Internet Users     Product Category                                    % Internet Users
                            Owning/Using                                                                Consuming
(Currently own/use)                           (Bought and consumed personally in the last 3 months)

Car                                    14%    Noodles                                                           55%

M otorcycle / Scooter             40% / 10%   M ilk Additives                                                   58%

PC/Laptop                              61%    Potato Chips                                                      62%

M obile Phone                          93%    Biscuits                                                          71%

TV                                     82%    Ketchup/Sauce                                                     43%

Fridge                                 62%    Tea / Coffee                                                 74% / 64%

Camera                                 51%    Soft Drinks                                                       60%

Ipod/M p3 Player                       26%    Fruit Juice                                                       53%

M icrowave                             29%    Bottled Water                                                     42%

AC                                     21%    Chocolates                                                        73%

Saving Bank Account                    83%    Hair Oil                                                          72%

Credit/Debit/Cash Card                 45%    Shampoo                                                           76%

Life Insurance                         45%    Fairness Cream                                                    33%

M edical Insurance                     21%    Deodorant                                                         47%

Jeans                                  65%    Toothpaste                                                        81%

Readymade shirts                       58%    Soap bars                                                         62%

Watch                                  63%    Face Wash                                                         49%

Jewelry                                36%    M oisturize / Body Lotion                                         36%
Internet is ‘intrinsic’ to their lifestyle

 9 out of 10 ‘home’ and ‘office’ based online Indians log on to the net ‘daily’


 Almost half of all ‘home based’ net users are ‘heavy users’ of internet                                (spending >2

   hours a day on weekdays).   Less than 1 in 3 of them spend that kind time on other media


 Net surfing is among top 3 favorite ‘indoor entertainment’ for 3 out of 4 of them


 9 out of 10 of them (86%) use some ‘social media’                     (networking, communities, blogs, tweets, reviews)




 ‘Listening to music’, ‘cinema’            (largely Indian)   and ‘gaming’ are their biggest hobbies
Report Details & Price
                                                        Reports
• Like in 2010, all the India Online reports are available as query-based online
   datasets with findings presented as tables/graphs/charts (no PDF reports anymore)


• There is an overall level dataset, called ‘India Online Universe’, with findings
   presented on the base of ‘all internet users’


• In addition, there are a series of supplementary datasets with each dataset
   presenting findings at a specific ‘category’ or ‘user segment’ base level (here
   the sample base is the ‘subset’ of internet users belonging to a specific ‘user segment’ like women , youth, SEC wise, town t ype
   wise, etc; or undertaking a specific ‘online activity’ like emailing, social networking, job search, etc. The supplementary dataset
   outlines the internet usage behavior and preferences of these subsets of internet users only)




    Note: Reporting of any supplement dataset is subject to collection of sufficient sample responses in the survey
              Juxt India Online Syndicated Datasets
Overall Internet User                           Consumer Segment                                           Online Verticals
Level Dataset                                   Datasets                                                   Datasets

                                                Youth Online     13-24 year old internet users             Generic Portals
                                                                                                           Online Shopping      Non-travel products
                                                Women Online        Women internet users

India Online Universe                                                                                      Online Travel

All Internet Users – Demographics,
                                                Urbanites Online       Net users by their SEC profile      Job Search      Matrimony
Psychographics, Internet Usage, Media Usage
                                                                                                           Social Networking
                                                Online Socialites      Social media users on the net
                                                                                                           Professional Networking
                                                Rendezvous Online           Net users by place of access   Emailing        Search Engine - English
                      Mobile & Online                                                                      Online News       Search Location/Maps
    Net users using internet on mobile phones   Speed Online      Net users by type of connection
                                                                                                                                        Cricket, Other
                                                                                                           Online Sports Content        Sports

                     Corporate Online           Online City Line          Net users by town classes        Financial Info Search

             Corporate employees on the net                                                                Online Share Trading              Astrology
                                                Students Online        Students on the net
                                                                                                           Net Telephony        Book Movie Tickets
                 Auto Owners Online             Investors Online      Net users as financial investors
                                                                                                           Online Games           Download Movies
            Car & 2-wheeler owning net users
                                                                                                           Online Music            Download Videos
                                                CC Online       Credit card owners as net users

                          Online Lingua                                                                    Online Real Estate        Picture Sharing

                Vernacular language net users
                                                Techie Online      IT Professionals on the net
                                                                                                           Mobile Content Download
                                               Pricing*
                                              Universe Dataset                                    Master Dataset
                                                  (All India, Urban/Rural)            (All India, Urban, Rural, State-wise, Town class-wise,
                                                                                      Village class-wise, Top 20 urban districts individually)


                                                                 Annual Dataset + 3                                  Annual Dataset + 3
                                       Annual Dataset Only                            Annual Dataset Only
                                                                  Quarterly Updates                                   Quarterly Updates


Base Datasets Only   (All net users)        `150,000                   `300,000             `250,000                        `500,000


Any Single Segment / Vertical
                                            `150,000                   `300,000             `250,000                        `500,000
Dataset Only

Base Dataset + Up to 5
                                            `300,000                   `600,000             `500,000                        `750,000
Segment / Vertical Datasets

Base Dataset + Over 5 (max. 15)
                                            `450,000                   `900,000             `750,000                      `1,050,000
Segment / Vertical Datasets



            * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset


                                                  * 10.3% service tax extra
         Payment Terms & Delivery
•   Payment Terms       : 50% advance, 50% after delivery of all datasets/reports



•   Delivery Timeline   : Base Datasets (India Online Universe / India Online Master Dataset)

                         Week of 18th July 2011



                        : Supplementary (Segment / Vertical) Level Datasets

                         2 days per dataset thereafter from date of order



                        : PowerPoint Report

                         1 week per dataset report thereafter from date of order



• Reporting Format      : Query access based online dataset
Information Coverage
        India Online Landscape Dataset
                                            (Information Coverage)


    Size Estimates of Internet Users in India
    (All India, Urban/Rural, By States, By City Class/Village Class, Top 25 urban districts)
•   Total internet using households, No. of internet users per household, Total Internet using individuals
•   Regular internet users (at least once a month) versus occasional internet users
•   Users accessing internet from only mobile, only computers, both mobile and computers


    Geographics of Internet Users
•   Region, State, Urban/Rural area, City Type/Village Type, Top individual urban districts


    Personal Demographics of Internet Users
•   Gender, Age, Weight, Height, Marital Status, Generational classification by age, Status in the household (CWE or other
    earning member or dependent member of the household)
•   Occupation, Individual Income classification (if earning), Education, Medium of education, Preferred language of reading


    Personal Psychographics of Internet Users
•   Current Priorities & Aspirations: Most important priorities in life currently, Parameter that defines ‘status in the
    society’ for them
•   Current & Pastimes: Current hobbies and interests, Favorite indoor and outdoor activities/pastimes,
        India Online Landscape Dataset
                                        (Information Coverage)


    Other entertainment/outing activities undertaken regularly, Current living celebrity look up to
•   Personal likes & preferences: kind of music listen to, kind of movies like to watch, favorite sports, food and clothing


    Personal Consumption Lifestyle Orientation
•   Enthusiasm towards shopping
•   Factors give preference to when deciding place of buying
•   Attributes give importance to most when buying products and services


    Personal Consumption Preferences
•   Whether use/avail of the following products and services, along with brand used:
    Banking & financial services - saving bank account, life insurance, medical insurance, owns a credit card with card type
    owned, whether owns a Demat account and invests in financial instruments
    Processed foods & beverages - Milk additives, Namkeens, Potato chips, Jam, Noodles, Pasta, Corn Flakes/Oats, Frozen
    Vegetables, Frozen Meat Products, Ketchup/Sauce, Packaged Cakes, Biscuits, Chocolates , Toffees/Candies, Mouth
    Fresheners, Chewing gums, Coffee, Tea, Soft Drinks, Fruit drinks, Fruit Juice, Bottled water, Squashes/Concentrates
    Personal care products – Soap bars, Shower gel/Body wash, Shampoo, Hair conditioner, Hair oil, Hair gel, Hair color,
    Face cream, Fairness cream, Moisturizer/Body lotion, Talcum powder, Deodorant, Perfume, Face wash, Face cleansers,
    Toothpaste/powder, Tooth brush, Mouthwash, Hand-wash liquid soap, Hand sanitizer gel, Toilet paper
        India Online Landscape Dataset
                                         (Information Coverage)


    Wearables - Jewelry, Watch, Readymade Shirts, T-shirts, Readymade Trousers, Jeans, Readymade suit, Shoe, Innerwear
    Travel services - whether availed of any in last 3 months – air travel, train travel, bus travel, hotel stay, holiday package
•   Whether in next 6 months likely to finish education, change job, get married, or expect a birth in the house
•   Whether order Pizza for home delivery


    Personal Mobile Usage Behavior
•   Whether uses a mobile phone, No. of connections/SIMs used, Whether has landline phone at home
    For most used connection – type of connection technology, plan type (pre-paid/post-paid), Service provider name,
    Services subscribed to, Handset brand, Price of handset and features present on this most used handset


    Personal Media Usage
•   Whether use TV (including genre of channels watched), Whether use Radio, Newspaper and Magazines
•   Daily duration of usage during weekdays and weekend for each of the media used
•   Most watched TV channels by genre of channels, most read newspaper and magazines, most listened to radio channel
        India Online Landscape Dataset
                                         (Information Coverage)


    Household’s Socio-Economic Profile
•   Family classification by lifecycle stage, Family size
•   Highest occupation and education level in the household, Neo-SEC Classification, CWE Occupation, CWE Education,
    Conventional SEC classification
•   Monthly Household Income (MHI), No. of earning members in the family, Average per capita household income,
•   Ownership status and size (carpet area) of house living in
•   Durables and Kitchen wear owned in the household - House, Car, Motorcycle, Scooter, Bicycle, B/W TV, Color TV, Home
    theater, TV Connection, Fridge, Washing Machine, Air Conditioner, Microwave, Music system, Portable music player,
    VCD/DVD player, Regular Camera, Digital Camera, Video Camera, PC/Laptop, Video Game Player, Inverter/UPS, Electric
    iron, Geyser, Water purifier, Food processor, Toaster, Sandwich maker, Electric chimney
        India Online Landscape Dataset
                                        (Information Coverage)


    Net usage status and dynamics
•   Years of experience in using the net, Place of access (home, place of work, cyber café, transit, choupal/gram panchayat)
•   Net usage details by the most preferred place of access – frequency of usage, duration of usage, speed of connection
•   Online (and offline) marketing stimulus responded to (banner ads, search ads, virals, contest, e-mailers, newsletters)
•   Popular languages of internet usage, most used websites for each of these languages
•   Social Media & Blogging - proportion of internet users reading, commenting and owning blogs, review products, use
    twitter, upload content online, etc.
•   Whether uses internet on mobile phone, type of access (WAP, Pre-installed applications, Browse directly, Push mail),
    internet activities undertaken on the mobile phone, reasons for not using internet on mobile where applicable


    Online shopping behavior (Only in ‘Online Travel’ and ‘Online Shopping’ Dataset)
•   Penetration of online shoppers (only search) and buyers (search and buy), Reasons for not buying online where applicable
•   Travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying, average monthly spends
•   Non-travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying, average monthly spends
•   Online payment modes used
•   Motivations of buying online and problems faced while buying online
      India Online Landscape Dataset
                                           (Information Coverage)

    Popular online activities undertaken and most used websites
•   Most used generic website/portal
•   Whether undertake, and the most used website for each of the following online activities:

               Emailing                                                 Instant M essaging/Chatting
               Use Emailing on M obile                                  Follow Tweets
               Info Search (English)                                    Location/M ap Search
               Job Search                                               Travel Search/Booking
               Real Estate Info                                         Online Shopping (other than travel products)
               Search/Buy Books                                         General News
               Business/Financial News                                  Financial Info (rates, quotes, etc.)
               Net Banking                                              Online Share Trading
               PC to PC & PC to Phone based Net Telephony               PC to M obile messaging (SM S)
               M atrimonial Search                                      Dating/Friendship
               Social Networking                                        Sharing Pictures
               Sharing Videos                                           Watch Videos
               Professional Networking                                  Pay Bills Online
               Gaming                                                   Stream/Listen to M usic
               Download M usic                                          Download M ovies
               Cricket Content                                          Cinema Content
               Non-cricket Sports Content                               Book M ovie Tickets
               Download M obile Content                                 Educational Info Search
               Health & Lifestyle Info                                  Online Education/Tutorials
               E-greetings                                              Astrology
               Online Communities
              Contact Details
• Address          : 7, Kehar Singh Estate, Westend Marg
                    Lane 2, Said-ul-Ajaib, New Delhi – 110030



• Telephone        : +91-11-29535098, +91-9811256502

• Contact Person   : Sanjay Tiwari

• Email            : sanjay@juxtconsult.com

• Website          : www.juxtconsult.com
Thank You!

				
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