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Press Release _pdf_ - Portico Club

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					                       PORTICO BY EXCLUSIVE RESORTS
BRINGS WORLDWIDE SELECTION, EXPERT SERVICE, AND RELIABLE BRANDED EXCELLENCE
                  TO $85 BILLION VACATION RENTAL MARKET

               Incredible luxury home vacations at up to 50% below market rates

(DENVER, CO) February 13, 2012 – PorticoTM by Exclusive Resorts® (www.porticoclub.com) today
announced a new private club that provides access to a growing portfolio of incredible luxury
vacation homes in the world’s best destinations, combined with personalized pre-trip planning and
expert concierge service, all at members-only prices up to 50% below market rates (view selected
pricing here). Launched under the leadership of Steve Case and former Euro Disney and Club Med
Chairman and CEO Philippe Bourguignon, Portico is the common sense solution for consumers
seeking all the advantages of luxury homes for their vacations, with reliable branded excellence to
eliminate the uncertainty of villa rentals and other unpredictable vacation alternatives.

“By leveraging the expertise of Exclusive Resorts, Portico provides the answer for affluent travelers
who want to vacation in consistently great luxury homes at great value, with the added benefit of
full service that exceeds the finest resorts,” said Exclusive Resorts Chairman Steve Case. “Our scale
and extensive industry network mean that when you join, you get access to a curated portfolio of
luxury properties unavailable to the public, at rates you would never be able to obtain on your
own.”

Every Portico vacation includes superb personal service from start to finish. Members enjoy
comprehensive assistance from a team of Exclusive Resorts-trained staff, including Dedicated
Vacation Planners to provide travel recommendations and pre-trip planning, experienced onsite
staff to handle all the details, and daily housekeeping, all at no additional cost. Portico members
also enjoy access to an impressive variety of amenities at prestigious world-class resorts, such as
private beach clubs, spa and fitness facilities, golf courses, and more.

Portico offers an unmatched selection of more than 150 vacation homes in over 50 of the world’s
best beach, mountain, leisure and metropolitan destinations, with a target of 300 homes in 100
destinations by year’s end. Members will be able to travel to Bora Bora, Los Cabos, Bermuda,
Nantucket, Lake Tahoe, Telluride, Chamonix, Palm Springs, Rancho Palos Verdes, Sonoma, Greece,
Provence, and more. The Portico portfolio features a wide variety of homes to suit every vacation,
ranging from four-bedroom villas with private pools in Los Cabos; to three-bedroom, slopeside
residences in Telluride; to two-bedroom bungalows over the water in Bora Bora. Each home will be
vetted and verified under an expansive set of proprietary standards to ensure that every Portico
vacation delivers world-class quality with maximum value.

Membership in Portico is now available with immediate booking privileges for travel beginning
May 1st. Joining requires a one-time initiation fee of $10,000 and an Annual Membership Fee of
$2,500, which provides access to the new club’s entire portfolio at prices up to 50% below market
rates and that vary depending on the desired home, destination, and dates. Portico members will
have the flexibility to travel as much or as little as they like, including peak holiday weeks, paying
only for the nights they use. At the end of each membership year, they can renew by paying the
Annual Membership Fee, or walk away with no ongoing commitment.
Portico has also teamed up exclusively with vente-privee, the members-only online shopping
destination in partnership with American Express, to feature Portico membership as the site’s first-
ever luxury travel offering. Through this unique offer, vente-privee members who join Portico from
February 14 – 19 will receive special pricing along with a complimentary private chef experience in
their luxury home on a vacation during their first year of Portico membership.

“Since our launch in the U.S. last November, vente-privee has quickly made a name for itself as a
preferred private sale shopping site featuring top fashion and home brands at a wonderful price,”
said Mike Steib, CEO for vente-privee. “We are thrilled to feature this offer from Portico as our
inaugural private sale in the luxury travel space, and look forward to bringing our members a wide
variety of premium offers and unique experiences in the year ahead.”

“Partnering with vente-privee is a wonderful way to help launch our exciting new club,”
commented Exclusive Resorts CEO Philippe Bourguignon. “The expert, hand-picked team we have
assembled to operate Portico will ensure wonderful vacations for their members, and everyone
who joins. Our extensive experience and track record will make Portico the clear choice for the best
selection, best service, and best value in luxury home vacations, from day one.”

About Portico

Portico by Exclusive Resorts is a new private club that provides access to a growing portfolio of
incredible luxury vacation homes in the world’s best destinations, combined with personalized pre-
trip planning and expert concierge service, all at members-only prices up to 50% below market
rates. Portico leverages the scale, long-term relationships, and operational experience of industry-
leader Exclusive Resorts to bring proven expertise and reliable branded excellence to the $85
billion worldwide vacation rental market. Portico members have access to more than 150 homes in
over 50 of the world’s best destinations, with 300 homes and 100 destinations targeted for years’
end. For more information about Portico, visit www.porticoclub.com, call (866) 864-3518, and
follow Portico on Facebook and Twitter.

About Exclusive Resorts

The world's leading luxury destination club, Exclusive Resorts provides its members six distinctive
ways to discover the best the world has to offer: a Residence Collection featuring hundreds of
stunning homes all around the world, members-only Once in a Lifetime adventures across all seven
continents, privileged access to world-class VIP Member Events, Resort Alliances with leading
boutique resort partners, its upcoming Destination of the Year program in Spain, and a wide variety
of unique and valuable Member Benefits. Founded in 2002, the company has delivered more than
150,000 vacations for its thousands of members. For more information about Exclusive Resorts,
visit www.exclusiveresorts.com, call (866) 863-2688, and follow Exclusive Resorts on Facebook
and Twitter.


MEDIA CONTACT

NINA KAMINER
PRESIDENT
NIKE COMMUNICATIONS, INC.
75 BROAD STREET - SUITE 510
NEW YORK, NY 10004
T 212 529 3400 F 212 353 0175
DIRECT DIAL 646 654 3401
MOBILE 917 859 2109
NINAK@NIKECOMM.COM
WWW.NIKECOMM.COM

				
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