Top Five Virtues You Should Have to Be
the Best SEO Professional You Can Be
No one really knows what goes behind the scenes in an internet marketing agency –
how it produces the great results it does or how it comes up with innovative tactics
that wows its clients every so often. What people know is that behind every internet
marketing agency are well capable SEO experts running the show.
Because of the technical nature of search engine marketing, SEOs can easily be
perceived as geeks without personality working silently in one corner of a room. This
is, at the least, a sweeping generalization. SEOs working in an internet marketing
agency are humans and just like any warm blooded homo sapien, they do have
individual traits and characteristics.
Amid this diversity, there are certain universal virtues you should have if you want to
be the best SEO you can be. Here’s a rundown.
Just like any workplace, there can be a lot of distractions in an internet marketing
agency – office politics, a nagging boss, a rude colleague and the list goes on and on.
These are unavoidable and if you don’t have composure, you can easily get derailed.
Instead of spending time on bolstering your conversion optimization services for your
biggest client, you might find yourself trying in the thick of these conflicts.
Composure basically means maintaining a certain level of inner tranquility and not
losing the reason why you’re there – to make your clients happy by helping them
meet their business objectives.
When Google rolled out Panda and Penguin, every internet marketing agency who
used to employ deceitful SEO tactics found themselves at the bottom of the search
engine marketing food chain. It’s the same thing when it comes to individual SEO
SEO professionals are marketers and if there’s one thing that marketers are infamous
for, it’s their innate ability to fake things. If you want to be the SEO that stands out in
your internet marketing agency, be sincere. Never lie to clients, never lie to your
bosses, never lie to your colleagues and most of all, never lie to yourself.
This sounds like an all-encompassing term, but in this context, work ethic means
being committed, decisive, and proactive. When you accepted the role as an SEO,
you have been tied to the commitments that come with the role. Hopefully, you find
joy in your job. If not, then you have to look for it somewhere else.
In order to get noticed and be on top, you have to consistently go above and beyond
what the job description asks you to do. Even though it’s not asked, present a plan
how you can increase your clients’ presence or how you can market your company’s
conversion optimization services. These value added things you give to the company
are what will set you apart from the rest of the pack.
Knowing When to Talk
Talk if you must and be silent if needed. Participate and drive conversation if it will
help your internet marketing agency be ahead of the game. However, don’t turn
your workplace into a lounge and engaged in useless chitchats that pull down
Also, know when it’s your turn to listen. You don’t want to cut off your boss while
explaining a major development in the company.
This is applicable when you go outside of the workplace. Working in a search engine
marketing agency can be stressful and SEOs need to de-stress and sometimes, their
chosen methods of de-stressing can be detrimental.
Practice self-restraint. Know how late you can be out and still make it on time for
work the next day. In short, do what you want but know your limits.
Author is working as an Internet Marketing professional in an SEO company Boston.
He likes to write informative articles on various topics related to Internet Marketing.
Through this article, he wants to share his knowledge with people who are about to
hire an SEO agency for their businesses.