The Five Debt Triggers for Women The average American is over $7,100 in debt (not including a mortgage) and three out of five families can't afford to pay off their credit cards each month. Still, as a culture we keep spending-on clothing, luxury cars, gourmet meals, electronics, CDs, you name it-and some would surely argue that spending is an integral part of being American (even President Bush asked Americans to keep spending as our patriotic duty after the September 11th attacks). But for the 17 million Americans who simply can't control how much they shop (that's more than one in 20 of us), this spending quickly turns from a pastime into a problem. And it's a problem that affects, overwhelmingly, women. About 90 percent of shopaholics are female. It's a powerful problem because, for women, shopping is not just about getting a new pair of jeans. It's an emotional experience, tied to feelings of pleasure, power, guilt and entitlement, that can drive an otherwise "together" woman into debt and even bankruptcy. Following are six of the more common triggers that can start you spiraling downward financially. Being aware of them, and whether they're happening to you (be honest!), is the first step to regaining, or keeping, your financial security. 1. "I Deserve It." Using Shopping as a Reward You're working hard, spending long days in the office or taking care of the kids, and you deserve something nice. But while a new pair of earrings here and there won't break the bank, you soon may find yourself wanting more extravagant items to reward your hard work. Instead of heading to the mall to make yourself feel good after a hard day's work, reward yourself with something that doesn't cost much at all: a walk outside, a long bubble bath, listening to music or reading that book you've been meaning to get to. 2. Depression, Sadness or Loneliness: "These New Shoes Will Make me Feel Better." If you're unhappy with your life-your work, your relationship, your family-or you've just had a fight with your best friend, you may be driven to shop. Buying something new makes you feel good, but the pleasure is fleeting so you must buy more and more just to feel normal. And you're able to justify your spending because, after all, you deserve to feel good, don't you? This cycle is similar to that of binge eating or gambling-it's a brief high that takes your mind off the real underlying problem. Some experts are so convinced that compulsive shopping is a type of mental illness that they're experimenting with antidepressants to treat the obsession. One Stanford study, led by psychiatrist Lorrin Koran, found that of 24 compulsive shoppers, 60 percent were helped by taking an antidepressant. Said Koran, "It meant they didn't turn on the shopping channel anymore ... It meant they could go to the mall and not buy things they didn't need. It was a tremendous relief." But rather than popping a pill, which could exchange one addiction for another, it seems the real solution is to address the reasons why you're sad, lonely, depressed, etc. in the first place. 3. Fear of Missing Out on a Great Deal: "This skirt was $750 ... Now it's Only $350!" Do you buy things just because they're on sale, or feel an overwhelming urge to go to your favorite store just in case you might miss a good deal? If so, bargains are a major spending trigger for you. If you go over your budget to buy something you don't need just because of a markdown, you're not really saving money. It's great to take advantage of specials on useful items you need or those occasional luxuries you were in the market for anyway. But even if those designer shoes you just noticed "used to cost $650 are half off" you're still spending $325! 4. Recreation: "If I Didn't go Shopping, I Don't Know What I'd Do." Shopping is a social activity and one that many women (and increasing numbers of men) enjoy. But if you find yourself spending money simply for a lack of something better to do, it's time to find a new pastime. Try something away from the shopping mall, like taking dance lessons, entertaining friends at home or taking up an outdoor hobby like biking or hiking. 5. Using Credit Cards to Live Beyond Your Means: "I'll Pay it Off Later." Rather than coming up with a monthly budget, many women, especially those in their 20s who've just gotten their first real job (and real paychecks), spend indiscriminately and use credit cards to make ends meet at the end of the month. This is easily rationalized when we know that "even though there's a big balance on my credit cards, I can just make the minimum monthly payments." This will catch up with you fast, though, and soon you'll have a looming credit balance that could take 10 years or more to pay off. Being aware of your personal spending triggers, and avoiding them, is one of the best ways to take control of your spending. It is worth remembering this principal: if you don't spend it now, you don't have to pay for it later!
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