March 4, 2004
United Way of Marquette
P.O. Box 73
Marquette, MI 49855
Dear Jackie Thomas,
First of all, thank you for the assistance you have provided us and the kindness you have shown
to our class over the last month. Secondly, with this opportunity, we have learned a great deal
about your organization and the way it functions.
The enclosed analysis report is a compilation of where we stand on the technology
enhancement project thus far. The report contains such information as: all of the data we
collected from your workplace, data we collected from various member organizations, board
members, and affiliates, and investigation of the web. Included in the report is what our class
intends to accomplish in our remaining time frame. The report explains any additions and/or
deletions to our previously stated scope.
We ask that you read through the report and identify any items you prefer not to have
implemented. If there is a priority ranking, we would like that as well. Some of the data we
collected exists in appendices. If there are other supporting documents you would like to see, or
if any questions arise please feel free to contact us through Sandra Poindexter at 227-1243 or
Cc: Sandra Poindexter
United Way of Marquette County
Analysis Report for
March 4, 2004
By CIS 250/255 Class of
Northern Michigan University
Table of Contents
Introduction ................................................................................................................................ 1
Project Overview ........................................................................................................................ 1
Methodology Used ..................................................................................................................... 1
Input from Individuals ............................................................................................................. 1
Document Summaries ............................................................................................................ 1
Technology ............................................................................................................................ 2
Research and Trends ............................................................................................................. 2
Current Environment .................................................................................................................. 2
Business Environment............................................................................................................ 2
Current Technology Uses and Resources .............................................................................. 3
Proposed Enhancements ........................................................................................................... 4
Website Redesign .................................................................................................................. 4
Training .................................................................................................................................. 5
Target Marketing and Templates: ........................................................................................... 6
Options Not Included .............................................................................................................. 6
MANAGEMENT ISSUES ........................................................................................................... 6
CONCLUSION ........................................................................................................................... 7
Appendix A – Overview of Current UWMC Website ................................................................... 8
Appendix B – Office Layout and Technology Inventory .............................................................. 9
Appendix C – Bibliography of Technology Trends .....................................................................13
Appendix D – Current Web Models for UWMC Web Page ........................................................15
United Way of Marquette County – Analysis Report for Technology Enhancements 1
The CIS 250 team is assisting the United Way of Marquette County (UWMC) in a technological
undertaking – one to revamp and restructure their website and improve their uses of technology.
Currently the project is moving into the design phase. This analysis report illustrates the
progress and detailed study of where the project stands and where it is going.
The mission of UWMC is to “Focus community resources to meet community needs.” UWMC
strives to make the community a better place to live. UWMC is a non-profit organization that is
funded through donations and allocates funds to its member agencies. The time seemed
opportune to address technology as UWMC is now faced with the challenge of communicating
their new Impact Model within the community over the next year and they believe technology
could be a valuable resource.
After our project is completed, UWMC will have a better method of communicating with the
community. The ideas generated during interviews with the UWMC office staff, board members,
and other external users will be put into implementation for the revised website. With some
basic training, the staff of the UWMC office will have a better understanding of how to perform
extended maintenance of the website. Problems that current visitors have when navigating
through the website will also be solved with some restructuring. Board members will be offered
training to access the information they need and the download process will be simplified.
We will develop a procedure for producing marketing materials that can target specific donor
groups by creating templates in PowerPoint and Publisher that can easily be adapted. Easy to
read software reference guides will be created for future reference.
All of the five teams within the CIS 250 class were assigned tasks to get to know the “ins and
outs” of this project. Since the main goal is updating the material of the United Way of
Marquette, either through the website or printed materials, input was needed from all groups
who access the information. The primary resource for obtaining information was the staff of the
United Way of Marquette, board members, and United Way of Marquette documents.
INPUT FROM INDIVIDUALS
There has been a need for external input from sources that use the material more frequently
than anyone else.
Surveyed the 25 board members. The survey was composed of both open-ended and close-
ended questions to obtain knowledge of how the board members feel about the current
Interviews were conducted with a board member, leadership donor, and a workplace donor.
Interviewed UWMC office staff to identify needed website changes and donor demographics
By summarizing the internal documents we got a better idea of possible problems and how the
United Way of Marquette County – Analysis Report for Technology Enhancements 2
Board meeting packets were obtained and the information was summarized. A written
summary of the “Board Member Only” page was written to help detail everything that could
potentially be revised throughout the project.
A year's worth of press releases and calendar events has been documented.
To get a firm handle of the supply of technological resources available to the UWMC office,
careful inventory, and other resources available to be used has been completed. A list of the
procedures to gather information is listed below.
Documented the current website (See Appendix A)
Inventoried all technology available including hardware, peripherals, and software, documented
technology problems, and drew a diagram of the office layout (See Appendix B).
Documentation of the procedures for the programs and equipment that the staff uses on an
everyday or regular basis.
Researched web hosting documentation and access procedures
Gathered all graphics (such as photos and images) used into a library
Reviewed any available media (such as videos)
Researched online donor procedure and investigated alternatives
Observed how TradeWinds software works, how it is used, and its export capabilities
Researched whether UWMC can be found through various search engines and directories
RESEARCH AND TRENDS
By conducting research from other resources a better idea of opportunities became visible.
The current trends of non-profit organizations were investigated by reviewing journals,
newspapers, and the popular press publications in hopes of gaining a better understanding
of the potential resources available to this project. (See Appendix C)
Other United Way websites have been researched in order to obtain ideas for the revised
website. (See Appendix D)
Researched the national UW guidelines/logos, reviewed the national UW suggestions for
technology usage, and discovered if tutorials and help features are available. All of the
graphics and logos the United Way of Marquette currently uses for the website and printed
materials have been documented.
The information we collected using the methods above are summarized in this section.
Community Impact is a new concept for allocating United Way funds. Instead of making
widespread disbursements all over the community, the campaign will focus those funds into
specific areas of the community. The UWMC staff feels this will in turn be beneficial in the long
run, but realize there is a public relations task ahead of them before making this shift.
The current donor base is well established, but there is a desire to expand by targeting specific
United Way of Marquette County – Analysis Report for Technology Enhancements 3
donor groups. Special interest is directed towards the leadership donors who donate significant
amounts money. The other targeted groups are small business owners, residential/retirees, city
governments in Marquette County, and young home based professionals.
Some published materials, documents, and forms are designed and created by the UWMC
office staff, but they lack the knowledge to use MS Publisher for this task. The more
professional forms are printed using an outside source. For example, Barb Mattson created the
donation form, but an outside source actually printed it.
The information that is currently displayed and available to Board Members on the website is in
PDF format, which is sometimes not easy to access. Many Board Members are not interested in
the current website and are not satisfied with it. The lack of technical skills contributes to the fact
that Board Member participation and interest in the website is low. The board member's section
of the UWMC site is very basic. All of the documents for download on this page are in PDF
format. At first the list of all links is a tad overwhelming, but on closer inspection, not extremely
difficult to wade through. Out of the 25 board members we contacted, 9 responded via email
and 5 responded to the paper handout for a response rate of 56%. The responses to the survey
indicate a lack of interest in the website in general. We feel that offering something even as
basic as a quick reference guide might alleviate some of the common headaches that the board
is running into, and further increase their participation with the Board Members section.
The UWMC staff has itemized correction and revisions they would like to make to their current
website. None of these are considered extensive.
CURRENT TECHNOLOGY USES AND RESOURCES
Six computers exist at the UWMC office; three of which are very current and are using the
Windows XP operating system, two are using Windows 98, and only one is using an outdated
Windows 95 operating system. (See Appendix B). All three main computers are equipped with
current Microsoft Office software. One of the computers has TradeWinds software to track
fundraising. All of the computers are networked or capable of being networked with file sharing
options available. Outside of the computers and software, UWMC has many peripherals to use.
They have five printers in which to use, one of which is a color laser jet. Also, there is a RISO
graph machine, copier, scanner, and fax machine in which to use. The office server hardware is
in good condition and professionally maintained, however the NT operating system will be out of
Microsoft support. The grant to replace it was not approved and this may cause a disruption
All members of the UWMC staff are fairly proficient using Microsoft Word and Excel. All staff
members have been exposed to PowerPoint, but Barb Mattson is the most proficient. They have
two PowerPoint presentations currently in their possession to use, Strategic Plan Part 1 and
UWMC org Chart, but it is unclear if they are actually used, and for what purpose. Jackie
Thomas uses Adobe Acrobat Reader daily, has some exposure to Outlook Express, and has a
fairly organized method for saving files. Barb Meyer also uses Adobe Acrobat Reader daily, has
some exposures to Outlook Express, and is somewhat familiar with Quickbooks and the
risograph. Barb Mattson is very proficient with Macromedia Dreamweaver MX and Adobe
Acrobat Pro. She is also the chief user of the risograph and is responsible for most of the
postcard/flyer designing and printing. Barb also has some exposure to Microsoft Access and
Publisher. Updating and day-to-day maintenance of the page is also not a cause for concern.
Barb Mattson uses the built-in features in Macromedia Dreamweaver to maintain the page, and
seems to be very comfortable doing so.
United Way of Marquette County – Analysis Report for Technology Enhancements 4
We have documented the basic flow of the current website (See Appendix A). We also found
during our research that the current website uses only 18.75% of its allotted space capability.
UWMC is using only 0.67% of allowed transfer capabilities per month. From our research
results, there is more than enough room for expansion of the website in terms of storage space
Our proposed enhanced consist of revisions to the current website, providing training, and the
creation of templates.
To get ideas of what other United Way offices are doing with their website, an examination was
done comparing and contrasting certain United Way websites. (See Appendix D). Eight
websites were researched to find out which features that they had that could be used to (1)
improve what is already existing on the current website, or (2) add something new that wasn’t
on the website at all. The most thorough websites that were examined were that of the New
York City and Honolulu offices of the United Way. These websites scored the best out of
selected criteria used to judge each site. It may become very useful to the project to be able to
reference back the content, theme, and layout of such websites. This project is not intended to
model or project other websites, but to derive ideas and rationale behind making the United
Way of Marquette’s website unique to the Marquette area.
According to our research (please see Appendix D), the current trend is leaning towards the
avenue of accessibility and content over appearance of a website. The website of a non-profit
organization must include content and involvement that educates visitors of the website. Studies
have shown that if the visitors are involved and are given more information, they will most likely
return to that website. There is also research being done to explore the trends of donors and
their use of a charity’s website.
Although the current website layout works, some things will be changed and others will be kept.
Updated Information: Information on the site has been reported as outdated by the staff and
members of the board. We have also found that a lot of the member affiliates are very
willing to exchange a link on their website and a number of them are just currently the wrong
Colors: The colors on the website are old and outdated. They have been the same colors
used since the site was originally designed. We feel that a different color would infuse a
better feeling towards users of the website.
Visuals. The UWA national site has a gallery of templates, visuals, and graphics which can
be used in websites and print matter. We will collect these, put them into a gallery on the
UWMC server for quick access, and incorporate them into the site. We will also encourage
use of Excel graphs and photos in the website.
PDF to Text Files. While PDF files are useful ways to transfer polished documents, such as
gloss print articles or posters, they require a lot of extra file size, translating to slow
United Way of Marquette County – Analysis Report for Technology Enhancements 5
download times via the Internet. The survey taken by the board members indicate
complaints about the long lag time when trying to access a PDF file from a dial up
connection and other members have complained about not have a PDF file to use. Adobe
Acrobat has many versions and some are not very compatible with all operating systems or
computers. We recommend using text files for most materials posted on the website.
Restructuring. To overcome problems of locating information, the contents of each page will
be reconsidered from a menu tree (access path) standpoint. Some content may shift to a
different page. Additional pages and a site map may be created.
Online donation. The online donation link for United Way of Marquette is a simple and easy
procedure and there is nothing to change about the process of donating online. With a link it
sends the user to United Way’s homepage and by filling in a few data boxes it will send your
money to Marquette United Way. This is a simple as it can get although the link to online
donating is hard to find and should be placed on top of the side menu bar where it can be
seen while visiting any page of the site.
Online Brochures, Newsletters. The United Way uses many reports and printed materials
promote their campaign and run their office. Putting these brochures on the website would
make it easier to get the information to certain groups of donors. It will be determined if the
best route is to link to documents or to extract the essence and graphics from these reports
to create new web pages. This would be a secondary priority.
Advanced web features for the technologically inclined donors. These could be an email
registration page where donors request e-notification rather than paper, streaming media
from a UW video, or the UWA e-way program. These will be further discussed during the
upcoming design phase of our project. This would be a secondary priority.
In the process of analyzing the computer literacy of the UWMC office staff, we concluded that
they possess enough technical skills to accomplish their daily tasks. However, cross training is
essential to bring everyone up to speed and eliminate some of the workplace headaches that
they currently experience.
On-site UWMC. Training can consist of on-site hands-on training from our class that focuses
on less familiar software – Publisher, Dreamweaver, PowerPoint - so staff can get a better
working understanding of the program. We want them to be able to use the program well
enough so that they can accomplish basic tasks. We also plan to strengthen their current
knowledge of their commonly used programs. MS Word and MS Excel are used across the
whole office by each of the three staff members, but they have expressed a desire to further
expand their knowledge of these programs to increase their efficiency and productivity.
Quick reference guides. These are small cards with one topic, similar to a recipe card, will
be supplement the on-site training. UWMC staff could keep these next to their computer to
remind them how to do a particular task. A small set of these cards, with topics to be
determined, can be created.
Resource list. Structured training through books or online tutorials is now considered beyond
the scope of this project; however, we will evaluate these resources and create a resource
United Way of Marquette County – Analysis Report for Technology Enhancements 6
list. United Way online has multiple help files that give tutorials on how to use many MS
programs. For example Barb Meyers does not have a strong knowledge of MS Publisher
and she could login to the United Way’s page, and then download the tutorial so she can
become proficient enough to work the program.
Board Training. To assist Board members who feel uncomfortable with the digital delivery of
minutes and reports, we can offer a short workshop to interested members. The survey
indicated that some would attend such a session.
TARGET MARKETING AND TEMPLATES:
A look at the current trends through library research (see Appendix C) will give ideas on how
United Way of Marquette could use technology to increase their donor base. These articles
specifically cite examples of tapping the younger generation, a lack of online fundraising,
making websites accessible for handicapped, and various other related material. Possibly we
could apply these same techniques.
In Appendix D the New York City and Toronto have campaign models for work places. We could
possibly consider making digital campaign kits with materials for workplace representatives
(startup letter, thank you certificate, progress sheet, and any other data to help them). UWA
even has Flash templates we could place on these CDs or on the website.
The mail merge process should be refined. Tradewinds permits queries to extract selected
donors and generates an Excel file which can be used in Microsoft Office for mail merges.
There is no need from the mail merge aspect to maintain duplicate databases. Word can
also generate mail merge emails which can be sent to donors requesting e-notices instead
of paper letters.
Creating templates for reports, brochures, presentations, emails, and newsletters. The
templates serve several purposes. First they eliminate redundant tasks when creating
brochures or postcards. The staff will be able to open up a template, input the relevant data
and print it off. Secondly, it is also possible for us to create specific templates that the
UWMC can use when it sends marketing materials to its target groups. There are letter
documents that have already been made that can be used to create some basic templates;
the next step is to customize the brochures and presentations.
OPTIONS NOT INCLUDED
The option not included from our feasibility report is a fully featured user manual for the most
commonly used programs, such as MS Office. Great tutorials and reference materials for these
programs have been found online and so creating a user manual is unnecessary. Links to this
material will be included in the quick reference guide for easy access.
We are nearing the end of our analysis phase and will soon be entering the design phase as
planned. During our class discussion of the information that was collected, some new questions
and issues arose that will require additional research. Some of these include, but are not limited
United Way of Marquette County – Analysis Report for Technology Enhancements 7
Video. It has not yet been determined if we could integrate streaming videos for the
UWMC’s campaign into its new website. It is possible however, that we could still gain
access to a digital copy of the UWMC’s campaign video.
TradeWinds. We do not have a thorough understanding of how donors are classified in
TradeWinds. We do not understand how a donor is prevented from receiving more than one
letter if the donor meets the criteria of multiple groups (i.e. a residential donor that is also a
leadership donor). We need additional information about the home-based donor group is
Databases. There appears to be duplicate databases. Since TradeWinds exports
information to an Excel file which can be used for mailings, this redundancy is unnecessary
and unproductive. This needs further investigation.
Workplace Campaigns. The campaign that is run by Marquette General Hospital is very
interactive between departments, while the campaign that is run by Northern Michigan
University is very low key. We need to know how the majority of workplace campaigns are
Server. We will need to conduct additional research of the current server and the possibility
of a needed upgrade to a new server. We will also need to research if software, such as
TradeWinds, will be compatible with a new server.
UWMC has applied for a grant that was intended to be used for the purchase of new technology
resources. UWMC recently learned that this grant was not funded. At this point, we do not see
any mandatory purchases of hardware or software. However, a Compact Disk Recorder
(burner) would be extremely useful for the staff to move large amounts of data and to easily
hand out computer information to people. Just one of these on the network would be enough to
service all the employees.
Below is an updated timeline for this project. After we return from Spring Break, we will
complete our analysis and data gathering of the additional issues we discovered and promptly
begin the design phase as indicated. The project is expected to be completed by April 24, 2004.
15- 22- 29-
Project Phase 1-Mar 8-Mar Mar Mar Mar 5-Apr 12-Apr 19-Apr
In conclusion, we recommend that this project is moved forward in its full form, and that nothing
is left out except the full length user manual. This will be replaced by a series of quick reference
guides. With over 40 days to fully implement the proposed project, we feel confident in our
decision to proceed to design. We ask that you identify any items you prefer not to have
implemented. If there is a priority ranking, we would like that as well.
United Way of Marquette County – Analysis Report for Technology Enhancements 8
Appendix A – Overview of Current UWMC Website
This is a current site map of United Way of Marquette. The home page branches to main pages.
Then the main pages lead to outside links, PDF files on their network. The shadowed boxes
represent multiple links of that type.
United Way of Marquette County – Analysis Report for Technology Enhancements 9
Appendix B – Office Layout and Technology Inventory
Six computers exist at the UWMC office; three of which are very current and are using the Windows XP operating system,
two are using Windows 98, and only one is using an outdated Windows 95 operating system. The three most current
computers have 256 megabytes of random access memory, the two computers using Windows 98 have 128 megabytes
of RAM, and the oldest model only has 64 megabytes of RAM. There are several mapped network drives present on the
United Way's network.
Outside of the computers and software, UWMC has many peripherals to use. They have five printers in which to use, one
of which is a color laser jet. Also, there is a RISO graph machine, copier, scanner, and fax machine in which to use.
Office #1 Office #3 Reception Desk
Programs Programs Programs
Microsoft Windows XP Microsoft Windows XP Microsoft Windows XP
Professional Version 2002, SP1 Professional Version 2002, SP1 Professional Version 2002, SP1
Adobe Acrobat 5.0 - Version Adobe Acrobat 5.0 - Version Adobe Acrobat 5.0
5.0.1 5.0.1 Apple Quick Time Installer
Adobe Download Manager 1.2 Adobe Download Manager 1.2 Avery Design Pro - Version
Delphi 3 Adobe Reader 6.0 4.00.3311.0
Internet Explorer, SP1, Version Advanced Networking Pack for Delphi 3
6.0.2800.1106.xpsp2.030422- Windows XP Hamster Dance Saver
1633 Apple Quick Time Installer Internet Explorer, SP1, Version
LiveReg (Symantec Avery Design Pro - Version 6.0.2800.1106.xpsp2.030422-
Corporation) 4.00.3311.0 1633
United Way of Marquette County – Analysis Report for Technology Enhancements 10
LiveUpdate 1.6 (Symantec Delphi 3 Kodak Picture CD - Volume 5
Corporation) Internet Explorer, SP1, Version issue 1
Microsoft Office XP 6.0.2800.1106.xpsp2.030422- LiveReg (Symantec
Professional 1633 Corporation)
Microsoft Publisher 2002 Kodak Picture CD - Volume 5 LiveUpdate 1.6 (Symantec
Norton Antivirus Corporate issue 1 Corporation)
Edition - Version 7.60.926 LiveReg (Symantec Macromedia Dreamweaver MX
Outlook Express Update Corporation) Education Version - Version 6.1
Q330994 LiveUpdate 1.6 (Symantec Macromedia Extension Manger
QuickBooks Pro Edition 2003 Corporation) Microsoft Office XP
Symantec pcAnywhere - Microsoft Office XP Professional Professional
Version 10.5.1 Microsoft Picture It! Express 7.0 Microsoft Publisher 2002
TradeWinds Software - Version Microsoft Publisher 2002 My Search Bar
3A1 (Campaign Metro CSi) Microsoft Windows Journal Norton Antivirus Corporate
Oracle Enterprise Manager Viewer - Version 5.1 Edition - Version 7.60.926
Oracle for Windows NT Norton Antivirus Corporate Outlook Express
Edition - Version 7.60.926 Quick Time - Version 5.0.1
Outlook Express RealOne Player
Palm Desktop Symantec pcAnywhere -
PocketMirror 3.1.2 (Standard Version 10.5.1
Edition) TradeWinds Software - Version
PrintMaster Gold 4.0 3A1 (Campaign Metro CSi)
QuickBooks Basic 4.00
Quick Time - Version 5.0.1
VolunteerWorks - Version 3.0
The above computers contain the following:
Intel Pentium 4 - 1.6GHz RJ45 - Network
256MB of RAM 3 - Audio: In, Out, Mic
Hard Drive - WDC WD200BB-75CAAO 2 - Serial
ATI Technologies, Inc. RANGE XL AGP 2X 2- USB
MITSUMI CD-ROM FX5401W!4 2 - PS/2
DVD/CD-ROM Drive 54X 1 - Parallel
Standard Floppy disk drive
Standard 101/102 Keyboard
PS/2 Compatible Mouse
Plug and Play Monitor
3Com EtherLink 10/100 PCI TX NIC (3C905B-TX)
Office #2 Workstation #1 Workstation #2
Programs Programs Programs
Windows 98se Version Windows 95 4.00.950 B Windows 98se Version
4.10.2222A Adobe Acrobat 5.0 4.10.2222A
Adobe Acrobat 5.0 - reader only Colorado Backup Version 1.70 Adobe Acrobat 5.0 - reader only
Apple Quick Time Installer Delphi 3 Date Manager
Comet Toolbar Laplink for windows 95 - Delphi 3
Kodak Picture CD - Volume 5 Version 7.5b LiveReg (Symantec
Issue 1 LiveReg (Symantec Corporation)
LiveUpdate 1.6 (Symantec Corporation) LiveUpdate 1.6 (Symantec
United Way of Marquette County – Analysis Report for Technology Enhancements 11
Corporation) LiveUpdate 1.7 (Symantec Corporation)
Macromedia Dreamweaver MX Corporation) Logitech Desktop Messenger
- Version 6.0 Microsoft Internet Explorer 5 Logitech MouseWare - Version
Macromedia Extension and Internet tools 9.41.1
Manager Microsoft office 97 Professional Logitech Resource Center
Microsoft Internet Explorer 6, Edition Logitech Users Guide
SP1, Version Microsoft Outlook Express 5 Microsoft Internet Explorer 6,
6.0.2800.1106.xpsp2.030422- Microsoft Publisher for Windows SP1, Version
1633 95 6.0.2800.1106.xpsp2.030422-
Microsoft Office XP Professional Windows Media Player 6.1 1633
Microsoft Outlook Express 6 Microsoft Works 4.5 Microsoft Office XP Professional
Microsoft Publisher 2002 Norton Antivirus 2000 Microsoft Outlook Express 6
Microsoft Web Publishing pcAnywhere 32 Microsoft Publisher 2002
Wizard 1.6 QuickBooks 99 Microsoft Web Publishing
NetMeeting 3.01 Seagate backup Executive Wizard 1.6
Norton Antivirus Corporate Desktop 98 - Version 3.0a MusicMatch Jukebox
Edition - Version 7.60.926 USB supplement to OSR2 NetMeeting 3.01
Quick Time - Version 5.0.1 WinZip Norton Antivirus Corporate
RealOne Player - Version 2.0 Edition - Version 7.60.926
Build 18.104.22.1683 Outlook Express Update
Volunteer Works - Version 3.0 PrecisionTime
Quick Time - Version 5.0.1
System Files Update
Visioneer 6100B scanner driver
Visioneer PaperPort 6.1
Volunteer Works 2.1
Volunteer Works - Version 3.0
Windows Media Player 7.1
Hardware Hardware Hardware
Intel processor Intel processor Intel processor
128MB of RAM 64MB of RAM 128MB of RAM
Hard Drive space - Capacity Hard Drive Space C:\ Capacity Hard Drive space - Capacity
19.1GB, Used - 3.41GB, Free - 4.39GB, Used - 1.94GB, Free - 18.6GB, Used - 2.27GB, Free -
15.6GB 2.44GB 16.3GB
ATI Technologies, Inc. Range Hard Drive D:\ Capacity ATI Technologies, Inc. Range
IIC AGP 2.06GB, Used - .09GB, Free - IIC AGP
CD-ROM FX4830t!b 1.79GB CD-ROM FX4830t!b
Standard Floppy disk drive Video card VGA - Trident 9320 Standard Floppy disk drive
Standard 101/102 Keyboard v4.0 Standard 101/102 Keyboard
PS/2 Mouse No CD-ROM TrackMan8 (USB BallMouse)
Monitor AlphaScan 712 Standard Floppy disk drive Monitor AlphaScan 712
US Robotics modem 56k fax Tape Drive - Colorado QIC-80 3Com EtherLink 10/100 TX NIC
PCI Standard 101/102 keyboard (3C905B-TX)
3Com EtherLink 10/100 TX NIC PS/2 Mouse
(3C905B-TX) Super VGA 800x600
Modem - Sportster 33.6 Fax INT
Ethernet Adapter - CNet CN930
United Way of Marquette County – Analysis Report for Technology Enhancements 12
Ports Ports Ports
RJ45 - Network RJ45 - Network RJ45 - Network
RJ11 - Modem RJ11 - Modem 3 - Audio: In, Out, Mic
3 - Audio: In, Out, Mic 1 - BNC 2 - Serial
2 - Serial 1 - Serial 2- USB
2- USB 1 - PS/2 2 - PS/2
2 - PS/2 1 - 5 Pin DIN (large keyboard) 1 - Parallel
1 - Parallel 1 - Parallel
Server information is as follows:
BIOS date 12/28/01 phoenixBIOS 4.0 release 6 APC Back-UPS Pro 1000
Duel CPU 999Mhz x86 family 6 model 8 stepping 10 Borland Delphi 3
genuineintel adobe acrobat 4.0
Video ATI 3D Rage IIC pci Diskeeper Lite
hard drives: C:\ 8.3gig 2.8used 5.5free D:\ 28.3gig Norton antivirus Corporate edition
1.4used 26.8free Oracle enterprise manager
hard drives are mirrored Oracle for Windows NT
CD ROM drive pcAnywhere
Tape backup Veritas backup exec
This machine is used to produce professionally made documents. The United Way does not have the software
to directly import the document into the Riso graph from their computer. They use a black and white master
copy to scan the document in. There is a log for other nonprofit organizations to use the machine and pay for
Additional Comments on two machines that need routine cleanup and maintenance.
Volunteer Office (Office #2)
The only volunteer office computer seems to be well organized - there are many folders for each aspect of the
goings on of the United Way. There are only a few loose files in the My Documents folder. The rest are well
organized into folders and sub folders. Microsoft Word documents make up the majority of what is seen on this
computer, with some .pdf files - although only Adobe Acrobat Reader is installed. Microsoft Excel documents
also appear often on this machine, and appear to be well laid out. Comet Cursor, a form of spy ware, was
noticed on the desktop however.
Volunteer PC (Workstation #2)
The computer that sits on the far wall in the main room of the United Way's office seems a bit dated. It is
running Windows 98 and seems to be in a state of disarray. There are shortcuts to Word documents on the
desktop, the Recycle Bin is un-emptied with over 130 items in it, and the program menu is disorganized. This
program is relatively devoid of documents related to the United Way on its C: drive, but it does have access to
four of the networked drives, keeping it a viable part of the network.
United Way of Marquette County – Analysis Report for Technology Enhancements 13
Appendix C – Bibliography of Technology Trends
We have researched many journals, newspapers, and popular press publications for relevant articles
which address ways in which non-profit organizations use technology. The following is a list of articles
that we feel would be helpful to UWMC.
"Charity Begins Online" by Kendra Parker (1999) American Demographics, Vol. 21, Iss. 12; pg. 39.
Abstract received February 6, 2004 from ABI/INFORM Global Database
This article explains how it’s easier to collect donations when the economy is good and that it’s also better
to make donations when the economy is good. They do especially well when there is a major disaster that
they’re trying to raise funds for. It also talks about the untapped resource of the younger generation and
the lack of online fundraising presence. Though it is becoming more popular, even some of the traditional
donors are finding the mailing addresses and phone numbers on the websites when they mail or phone in
donations. Most of the current donations online are still straight credit and debit card donations without
any real gimmick to get people to donate. But there is talk about starting to do charitable auctions to try to
draw in money.
"Designing for Web accessibility: More benefits than you may imagine." by Mary Elges. (2003)
Nonprofit World, Volume 21, Issue 4, p. 26 Retrieved February 6, 2004, from ABI/INFORM
There is a growing trend of more and more websites moving towards the avenue of accessibility over
appearance. The article states that all federal websites are now required to be accessible to handicapped
people, and many websites on the state level are making the transition. The article points out fourteen
different things you can do for your webpage to make it more accessible to the handicapped. I felt this
article would be a valuable read for the United Way because they had briefly mentioned wanting to do this
in their interview. Also, I think it would be a good idea because of the United Way’s overall image they
present. They are very active in the community, and what better way to show that they are aware of each
individual in the community than making sure everyone in the community can utilize their site?
"ePhilanthropy: Using the Internet to build support" by Theodore R Hart (2002) International
Journal of Nonprofit and Voluntary Sector Marketing. 7( 4), 353-361. Retrieved February 6, 2004,
from ABI/INFORM Global database
Overall/Internet Trends: As use of the internet increases so does the trend of using it for philanthropic
purposes, popularized by the title “ePhilanthropy.” Nonprofit Organizations that are successful today are
integrating traditional fundraising methods with ePhilanthropy internet based services. Current trends
emphasize success by way of cultivating new and enhancing old relationships with donors and
volunteers. “Strategies must be devised and deployed to identify, cultivate, solicit, and steward
philanthropic support.” In 1999 there were over 50 million people over the age of 18 that volunteered or
made donations online. This number has increased dramatically since the onset of “911” and continues to
grow today. The ePhilanthropy foundation has created a six category list of techniques and services
available today on the internet: Communication/Education and Stewardship, Online Donations and
Membership, Event registration and management, Prospect Research, Volunteer recruitment and
management, Relationship Building and Advocacy
Economic Trends: The Internet is an inexpensive resource that should be used for building relationships.
People most often donate based on the mission of the organization and past support history. 45 percent
of Americans poled three years ago used email and participated in e-polls sent via email. This number is
currently 54 percent and climbing daily. “As ePhilanthropy has emerged, organizations have discovered
that consistent and deliberate e-mail communication driving traffic to the organization’s well-organized
and informative website has become the key to success.” The internet makes available to charity
United Way of Marquette County – Analysis Report for Technology Enhancements 14
organizations free and paid access to data bases in which can be search for possible or likely donors.
The internet is a cost efficient and easily accessed utility to be used by any for-profit business or charity.
Technology Trends: The focus of organizations looking to capitalize on use of the internet should
understand that it is mainly a communication and stewardship tool and second a fundraising tool. With the
proper use, email can become one of the strongest and most dependable tools a business can
implement. As a promotion tool when appropriately used it can increase the database of potential donors
as well. Five recommendations are set forth as concerning proper email procedure: Ask permission to
email everyone you communicate with, Do Not send spam or unsolicited email, Do Not over- message
supporters, Do Not be afraid to ask for gifts, Be sure to answer your email in a prompt fashion
Another technique is to register with search engines, one fact about search engines are that none of the
engines have more then a 16 percent index of the web. Registration ensures your web site will return a
hit, from a closely matching query.
"Red Cross to Boost Loyalty with Net Profiling Activity" by Curtis Brown (29 Aug. 2003) Precision
Marketing 15.46 . Abstract from General BusinessFile ASAP. 6 Feb. 2004
In this article the author is discussing research into exploring the trends of donors and their use of a
charity’s website. In this particular article, the charity is the Red Cross of the United Kingdom. The author
is discussing what attracts visitors to charity websites and what causes them to repeatedly make
contributions. Research is also being done to track their pattern of online behavior in order to better
understand the donor and discover what leads them to viewing a particular page of the website. The
information obtained from the research can be used to develop a more user friendly, personalized, and
informative website. Their goal is to be able to inform the supporters about the new campaigns that
particular donors supported in the past. By incorporating technologically advanced software, this charity
will be able to track and analyze the paths of its supporters and will be able to tell what particular websites
they visited in the past.
"Using e-mail and the web to acquire and cultivate donors" by Nick Allen (Jan./Feb. 2003)
Nonprofit World 21.1 . Abstract from ABI/INFORM. 6 Feb. 2004
The article addressed the topic of nonprofit organizations using the Internet and E-mail to increase
donations. Computer use is growing and this article has suggestions on how to take advantage of this to
raise more money. To be effective at fundraising, the website of a nonprofit organization must include
content and involvement that educates visitors of the site. If the visitors are involved and are given more
information, they will come back to make more donations. Visitors can become involved by having them
sign a petition, register for an event, or sign up for a free e-newsletter subscription. The article mentions
the most effective way to raise money online is through direct fundraising. This includes getting people to
join an organization through its website or asking for money through E-mail. It also says the most
effective websites offer attractive membership offers on their webpage and include a “Donate” or “Join”
link on every page. When a donor does join online, the nonprofit should consider E-mailing a welcome
The other approach the article mentions is indirect fundraising. One type of indirect fundraising is joining
up with dot-coms that are seeking to increase revenue by helping nonprofit organizations raise money
online. This works by having the nonprofit organization choose an online shopping mall, such as
4charity.com, which has the nonprofit organization encourage its visitors to shop online at e-retailers such
as Amazon. Approximately five percent of the profit from those sales will go directly to the charity. Another
type of indirect fundraising is donation portals. These sites, such as 4charity.com and helping.org (which
charge no fee), allow visitors to search for a charity and make a donation. This is an easy way to increase
the amount of donors that visit the nonprofit’s website. The article also mentions traffic is very important.
If you do not have enough people visiting your website it will be hard to increase online donations. It also
suggests integrating Internet, postal mail, and phone to connect potential donors to your mission and
events. Overall, this article gives ideas on using the Internet and E-mail to increase online donations to
make it easier to reach donors for years to come.
United Way of Marquette County – Analysis Report for Technology Enhancements 15
Appendix D – Current Web Models for UWMC Web Page
Below is a list of the various United Way websites we reviewed. We ranked various features of the website (1 being low, 5 being high)
to compare each site. We did not rank features that did not exist, therefore, nonexistent features do not reflect in the overall average of each site.
We also added general positive and negative comments, which are located on the following page.
Board of Directors Page
Members Area (login)
Link to UW National
Start Up Page
Lansing, MI 5 3 2 3 3 3 4 3 4 2 5 2 5 2
Battle Creek, MI 4 5 3 5 5 5 4 4 5 0 5 3 5 4 5
Jackson County, MI 5 2 4 2 4 4 1 3 3 1 5 3 4 1
Toronto, Canada 3 5 4 5 3 3.5 5 5 5 4 5 5 2 5 4 5 4 5
New York City 5 5 4 5 5 5 4 5 5 5 5 4 5 5 4
Miami, Florida 3 5 4 4 3 4 4 5 3 5 3 4 5
Honolulu, Hawaii 5 5 4 5 4 4 4 5 5 5 5 5 5 5 5 3 5
Silicon Valley 4 5 4 5 4 1 5 5 5 4 3 4 5
United Way of Marquette County – Analysis Report for Technology Enhancements 16
United Way Positive Comments Negative Comments Web Address
Needs more pictures
Good layout and and more donation
Lansing, MI 2 5 2 3.24 easy to navigate information www.capitalareaunitedway.org/index2.html
Battle Nice pictures and scheme is not very
Creek, MI 5 4 4.18 easy to navigate attractive www.uwgbc.org/index.html
Jackson Nice theme/color No pictures or donation
County, MI 5 5 2 3.18 scheme information www.uwjackson.org/
A lot of useful Lacks a navigation bar
Toronto, information and a that remains on all
Canada 5 4 4.33 good site map pages www.unitedwaytoronto.com/
Good layout and all
New York pages have a Color scheme could be
City 5 5 4.76 navigation bar more attractive www.unitedwaynyc.org/
Nice pictures and many .pdf files that are
Miami, long pages have large and could take a
Florida 5 3 4 "back to top" links while to download www.unitedwaymiami.org/index.asp
Framed pages would be
Honolulu, Offers "Success nice for users with slow
Hawaii 5 5 4.68 Stories" Internet connections www.auw.org/default.asp
Silicon Nice home page and Lacks community
Valley 5 4.21 layout information www.uwsv.org