Last Minute Shopping Guide - Media Kit - Toronto Star

							                                               Thursday, December 6, 2012
         SPECIAL SECTION



 Last Minute Shopping Guide
  • Booking Deadline – Thursday, November 29 • Material Deadline – Monday, December 3
Time on the clock is running out and you’ve yet to cross    Star readers use newspapers as their
off any names on your holiday shopping list. Don’t fret;    primary source of information on:
The Toronto Star has done the legwork for you. One
                                                            Home Entertainment
million daily readers will open the paper and breathe                                                 188                      Align your brand with relevant
a sigh of relief at the sight of last-minute shopping                                                       88% more likely
                                                                                                                                editorial content online and
                                                            Fashion                                 182
solutions.                                                                                                  than the average    drive traffic to your website.
                                                                                                            adult in Toronto
• How last minute shopping can actually save you money      Sports & exercise                       180
• Emergency online shopping – the websites that get it      equpiment

  to your door in time
                                                                                                                                • Own all ad units on the
                                                            Wireless products/
• Five Toronto one-stop shops for everyone on your list     services
                                                                                              165
                                                                                                                                  special section hub page
• Strategies for navigating the last minute shopping rush              Average                                                    and article pages.
• Alternatives for hot 2012 gifts that sold out             Source: NADbank 2011, Toronto CMA Adults 18+
                                                                                                                                • Minimum impression guarantee of
• Finding last minute gifts at places you never             The Weekday Star reaches
  considered                                                • 1,007,600 readers daily in Toronto                                   300,000 ad impressions*
• The gift card: how to make this last-minute solution      • 397,700 adults with household incomes of
  seem a little more personal                                 $100,000 or more
                                                            • 732,900 principle wage earners                                   ONLINE SPONSORSHIP
• Last minute gifts for: the makeup junkie, the at-
                                                            • 278,500 adults with children in the household
  home gourmet, the fitness buff, the green thumb, the                                                                           Price: $15,000 flat rate
                                                            • 574,200 readers of the fashion/lifestyle
  bookworm, the sports guru, the jetsetter, the gadget        pages                                                             *for information contact your Star sales rep.
  fiend, and etcetera                                        • 436,200 readers that purchased gift cards in
• The last minute theme gift assembly guide (example:         the past 6 months                                                *Any portion of the guaranteed impressions that cannot be
                                                                                                                               served in the special section during the campaign period
  gourmet popcorn, three Oscar-winning film DVDs, and        • 568,400 readers who made on-line                                 will be delivered in the advertiser’s section of choice
  a throw blanket)                                            purchases in the past 12 months                                  onthestar.com <http://thestar.com> – subject to availability


    To book space in this Special Section or for more information, please contact your Star sales representative