Marketing Plan Template
1
2009
Table of Contents
Marketing Plan..........................................................................................................................3 Introduction ..........................................................................................................................3 Target Market Strategy ........................................................................................................3 Product/Service Strategy......................................................................................................4 Pricing Strategy ....................................................................................................................5 Distribution Strategy ............................................................................................................6 Advertising and Promotion Strategy ...................................................................................6 Sales Strategy .......................................................................................................................7 Marketing and Sales Forecasts ............................................................................................9 Operations Plan.......................................................................................................................10 Introduction ........................................................................................................................10 Operations Strategy ............................................................................................................10 Scope of Operations ...........................................................................................................11 Ongoing Operations ...........................................................................................................11 Operations Costs ...............