SURBHI SINGHAL
Date of birth – 9th September 1984 Address-A-10-A, Green park Main, New Delhi 110016 Contact -+91- 9899649790 Email Address- surbee.s@gmail.com www.beezwrk.com
CAREER OBJECTIVE
To expand and evolve my product knowledge in wider dimensions by utilizing my understanding of market, consumers, from concept creation till the final execution.
EDUCATION
Institute 1. 2. 3. St.Mary’s Convent Sherwood College NIFT Location Nainital, Uttaranchal Nainital, Uttaranchal New Delhi Year 2001 2003 2007 Subjects Sciences/Commerce/Math/Art/Social studies/English /Hindi Commerce/Business Math /Art/English Fashion and lifestyle Accessory Design Board ICSE ISC BA.in Design
PROFESSIONAL EXPERIENCE
FOOTWEAR DESIGNER/ REEBOK (July’07- present) Provide design support to Product Managers and create new footwear designs that address consumer, retailer, and company needs of the local market on a seasonal basis pertaining to Reebok Lifestyle & Reebok juniors. Design and develop collections for Indian cricket Captain Mahinder Singh Dhoni, and the Reebok sponsored teams in the Indian Premier League. GRADUATION PROJECT / REEBOK (January’07 – May’07) Design solutions to help Reebok improve its India Juniors business. ACCESSORY DESIGN/ MUCH DESIGN STUDIO (May’06- July’06) Summer intern / Bangalore Part of the accessory design team that provided design solutions to Madura Garments and ITC
WORKSHOPS & PROJECT UNDERTAKIINGS
ETHNOGRAPHIC RESEARCH / NOKIA (March ‘06) Conducted an exploratory user study for phone usage in India with the Nokia Research Team.
CRAFT SECTOR DEVELOPMENT (October’05-November ’05 / Febuary’06-March ’06) JHABUA / Madhya Pradesh / India Member of the college team that initiated rural development project with focus on craft sector development by way of culture study, craft & market identification & training of craft persons. NOMADIC FOOD BANQUET/DOORS OF PERCEPTION / CKS (March ’05) (Doors is a worldwide design and innovation network whose aim is to learn how to design services, enabled by information technology, that meet basic needs in new ways) Mapping street food culture through Delhi. USER STUDY / WHIRLPOOL (May ’04) Conducted a landscape user study for whirlpool, to document consumer insight on product usage.
DESIGN SKILLS
Knowledge in areas of 3 dimensional design, footwear design, product conceptualization, technical package specification, color/material creation/selection, prototyping/sample creation, manufacturing processes/procedures, design presentation skills, fashion/consumer trends Rendering and Technical drawings through Corel draw Photoshop Adobe Illustrator
CERTIFICATIONS & PARTICIPATIONS
RRM & PPR , Reebok Asia’s product planning regional meets , Hong Kong (2008) Participation in Doors of perception (5&8), an international conference (2005/07) Commendation for table –tennis, badminton and choir, Sherwood College (2001-02) Commendations for fine & commercial , Sherwood College (2001-02)
LANGUAGE SKILLS
English Hindi Fluent in verbal and written communication Mother Tongue
REFERENCES
Available if required.