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Marketing Mix

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					            Marketing Mix
• The Marketing Mix is made up of 4
  ingredients all of which form part of good
  marketing. Each starts with the letter P

• Try and guess what each one is
•   Product (includes Packaging)
•   Price
•   Place
•   Promotion
• Some firms place more importance on one
  of the Ps than others.
• Look at the following examples and say
  which element of the marketing mix is
  being emphasised.

				
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posted:12/24/2012
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