H32 Workbook 4 - NPTC Moodle by fjzhangweiyun

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               School of Horticulture, Hairdressing and Applied Therapies


              NVQ Level 3 Diploma In Beauty Therapy

                           Evidence Work Book 4

                                       H32
Contribute to the planning and implementation of promotional activities




                                             Question        √ or X   Competent/Not yet
                                                                      competent
                                           1.
                                           2a.
Student Name:                              2b.
                                           2c.
                                           2d.
                                           3.
                                           4.
Tutor Signature & Comments                 5.
                                           6a.
                                           6b.




Date of competence:
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            SCHOOL OF HORTICULTURE, HAIRDRESSING & APPLIED THERAPIES


               NVQ Level 3 Diploma In Beauty Therapy


                       H32 Evidence Work Book 4




            Understand Communication techniques

 Once the promotional activity has been planned, you need
to consider the most effective and suitable way to
communicate your information.
The following types of communication could be utilised to
produce the best outcome.
     Demonstration evenings
     Websites
     Press releases
     Radio advertising
     News paper advertising
     Mail shots
     Local charities and clubs
     Newsletters
     Existing clients
     Celebration events
     Vouchers



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Q1. Please outline the advantages and disadvantages of
each of the communication techniques that could be used to
promote the event.




                     • Advantages:
Demonstration
                     • Disadvantages:
      Evenings




                     • Advantages:

      Websites       • Disadvantages:



                     • Advantages:

    Press Releases   • Disadvantages:



                     • Advantages:
        Radio
                     • Disadvantages
     Advertising




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                  • Advantages:
    News paper
    Advertising   • Disadvantages:

                  • Advantages:

    Mail shots
                  • Disadvantages:

                  • Advantages:
   Local
charities and
   clubs          • Disadvantages:


                  • Advantages:
Newsletters
                  • Disadvantages:

                  • Advantages:
     Existing
     clients      • Disadvantages:


                  • Advantages:
Celebration
  events          • Disadvantages:


                  • Advantages:

Vouchers
                  • Disadvantages:




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Q2a.Describe how you would give a short presentation. ( Use
the presentation to the “Therapist” judges as an example)
Q2b.Compare the different methods of presenting
information.
Q2c.During the presentation explain how and when you
would encourage people to ask questions.
Q2d. Describe how you would answer potential questions
and manage queries in a way to maintain goodwill.

Q2a.




Q2b.




Q2c.




Q2d.




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Participating in the evaluation of promotional activities


How do you judge if the event was a success? You need to look
at ways to judge this in order to know if the event has met the
promotion objectives.




                                                     To make a
                                                     profit
                                        To attract
                                        new
                                        clients
                      To raise public
                      profile and
                      perception

        To launch a
        new
        treatment




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Q3.
Explain the purpose of evaluation activities. (Feedback
sheets, telephone survey, verbal feedback)




Q4.Describe the most suitable method of gaining feedback
for the promotional activities that you have done.




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Q5. Explain how to collate, analyse and summarise
evaluation feedback in a clear concise way.




Q6a. Produce an evaluation report based on your group’s
feedback sheets that you have devised for at least one
promotional activity.
Q6b. As a group review the event that you have promoted by
holding a group discussion with all who participated with
your tutor in attendance ( All must be encouraged to
comment and use the evaluation report ( 6a) as an agenda
for the discussion. Please summarise the discussion hels
below.

6a. Evaluation report




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6b. Discussion summary




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