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THE #1 SOURCE FOR MUSIC, ARTS & ENTERTAINMENT NEWS IN NORTHERN COLORADO
M E D I A KIT 2 012
NK
MENT • FOOD & DRI
MUNITY • LIF ESTYLE • ENTERTAIN
MUSIC • ART • COM
ABOUT US
SINCE ITS FOUNDING 23 YEARS AGO, SCENE MAGAZINE HAS BECOME THE PREMIERE
ENTERTAINMENT & LIFESTYLE PUBLICATION IN NORTHERN COLORADO. Branded and time-
tested, it remains the #1 source for music, arts and entertainment news in the region. As an
alternative publication, Scene’s readership is naturally diverse and somewhat non-traditional.
This is Scene’s niche and strength in the community. Editorially, Scene supports those who are
creative, enlightened and adventurous with thought-provoking, inspiring stories. Scene is well
known as a local community sponsor and supporter of music, arts, culture and more. To accommodate
Scene’s rich, diverse readership and changing media trends, the magazine has established itself not
only as a premiere print publication, but online as well at scenemagazine.info and Facebook.
Readers along the Front Range pick up Scene to check the fully comprehensive music and arts
event listings. Some of Scene’s most popular content sections include:
MUSIC & ARTS EVENT LISTINGS CHEAP DATES
The premiere music and arts Happy Hour, Food Specials,
calendars in Northern Colorado. Breakfast Specials and Drink
Includes open mics, open jams, Specials for a multitude of local
karaoke, trivia, live DJ listings, bars and restaurants. A popular
theatre, art exhibits, stand-up section with our readers, one
comedy and more. can see these pages on
refrigerators across the
Front Range.
LATE NIGHTS
Scene promotes local nightlife
and entertainment. The Late
MUSIC PREVIEWS
Nights section features photos Each month, Scene highlights
of community members enjoying some of the best upcoming
a night on the town at various shows in Fort Collins.
bars, restaurants and music
venues.
FOOD & DRINK REVIEWS
Fort Collins and its surrounding
MUSICIAN/ARTIST PROFILES cities are known for having a
Scene profiles active and diverse and widely varied selection
interesting musicians and artists of restaurants, breweries and, most
each month, giving readers recently, distilleries. Scene supports
insight into community members the local hospitality industry with
who enrich Northern Colorado. reviews, complimentary write-ups
and more.
ABOUT OUR READERS
Scene readers are generational – They have been reading Scene since their college years, and
they are still reading today. Many of our active readers are 55+, many others are college-aged,
and most fall somewhere in between. Because of this, Scene is able to reach a diverse
cross-section of readers, and can target a much larger demographic than the other alternative
publications in the area.
Nightlife Involvement:
60% of Scene readers Employment:
Gender: 45.2% male,
go out (eat at restaurants, 62% of Scene readers
54.8% female
see live music and theater are fully-employed,
events, etc.) at least once with a medium to high
a week. 33% go out 2-3 amount of expendable
Average Age: times per week income
19-60+ years old
Unique Vis
itors to We
WEB & SOCIAL MEDIA
bsite: 5,00
0+ Monthly
and growin
g
Percentage of Returnin
g Visitors: 38%
Percentage of New Visitors: 62%
000+ and growing
Facebo ok Fans: 1,
SPECIAL FEATURES WHERE TO FIND US
LUCKY DOLLAR - Each new business in Fort Collins
receives a Scene Magazine Lucky Dollar to hang in WE DISTRIBUTE IN: Fort Collins, Loveland,
their establishment. We welcome new businesses! Greeley, Windsor, Wellington & Laporte
BEST OF THE CITY AWARDS - Each year, Scene
DEDICATED DROP SITES: 1,000+
Magazine honors individual businesses with a framed
Best Of Award to hang in their establishment. These
awards are based on our own personal experiences
and feedback from our readers. Our Best of Awards
AVERAGE MONTHLY CIRCULATION: 20,000
have become a trademark of excellence thoughout
the community. To learn more about the Best Of PICK-UP RATE: 98%
Awards, speak to your Scene Representative.
OFF PEAK COUPONS - This section helps restaurants OUTSIDE STANDS: 175+
turn those "dead hours" into valuable revenue-
earning times. Advertise your restaurant's COLLEGE CAMPUSES: CSU, FRCC and UNC (Greeley)
"off peak" hours with 2 for 1 meals, 1/2 off your
regular prices, etc. Scene Magazine will work with
you in creating a marketing strategy that will IMPRESSIONS PER AD: Upon first read, approximately
bring those extra dollars into your business. 75% of readers will see your advertisement in Scene.
Because so many readers will pick up their copy of
PATIO CRAWL - Held twice a year, in April and Scene throughout the month to check Cheap Dates
and music/arts listings, however, the total views of
September, the Scene Magazine Patio Crawl is a
fun community event that promotes and enhances your advertisement increase throughout the month,
recognition of the businesses involved. During our with multiple impressions per reader.
Spring Patio Crawl, musicians, performers and
minstrels in support of Streetmosphere will
accompany the crawl and will perform thoughout
the day at each patio. A theme for that day's event
will be created and offer participants the opportunity
to costume themselves appropriately.
ALONG THE FR ONT RANGE
SCENE IS DEDICATED TO SUPPOR TING AND IMPROVING COMMUNITIES
RATES
AD SIZE 12X 6X 3X 1X
FULL PAGE $1113 $1172 $1234 $1299
HALF PAGE $599 $637 $674 $749
THIRD PAGE $426 $453 $480 $533
QUARTER PAGE $339 $361 $382 $424
SIXTH PAGE $261 $277 $294 $326
EIGHTH PAGE (COUPON) $182 $193 $205 $227
CHEAP DATES $60 $74 $85 $100
PREMIUM PLACEMENT 12X 6X 3X 1X
BACK COVER $1269 $1409 $1569 $1699
PAGE 3 $1179 $1309 $1449 $1599
INSIDE/INSIDE BACK COVER $1099 $1219 $1349 $1499
AD SIZE
AD SIZE SIZE BLEED
FULL PAGE 8.5x11 9x11.5 LIVE AREA 8x10.5
HALF PAGE (VERTICAL) 3.666x10 NO BLEED
HALF PAGE (HORIZONTAL) 7.5x4.875 NO BLEED
THIRD PAGE (VERTICAL) 2.388x10 NO BLEED
THIRD PAGE (HORIZONTAL) 7.5x3.263 NO BLEED
QUARTER PAGE 3.666x4.875 NO BLEED
QUARTER PAGE (VERTICAL) 1.763x9.25 NO BLEED
SIXTH PAGE 3.666x3.256 NO BLEED
EIGHTH PAGE 3.666x2.412 NO BLEED
DESIGN SPECIFICATIONS
BLEED: Image or color that is
extend to the edge of the page
RESOLUTION: 300 DPI must extend past the trim line
to the bleed. A full page should
COLOR MODE: CMYK be set up as a 8.5” x 11“ with a
0.25” bleed around it.
AD FORMAT: SEND AS PDF FILE TRIM: This is where the page
DEADLINE: AD RESERVATIONS BY THE 15TH OF EVERY will be cut.
MONTH. AD SUBMISSIONS BY THE 20TH. ISSUES WILL LIVE AREA: This is the safe area.
Keep your text and images within
BE OUT ON OR SLIGHTLY BEFORE THE 1ST EVERY MONTH. the live area to avoid trimming.
For a full page, keep your text and
SUBMIT ADS TO: GRAPHICS@SCENEMAGAZINE.INFO images not intended to bleed off
the page 0.25” from the edge.
1/3
1/2 VER-
FULL PAGE VERTICAL TICAL
1/2
HORIZONTAL
ONLY AVAILABLE
ON EDITORIAL PAGES
1/4
VER-
TICAL
1/3 1/4
HORIZONTAL ONLY AVAILABLE 1/6 1/8
ON CALENDAR PAGES
AD DESIGN/PRODUCTION QUESTIONS? EMAIL CIA LINDGREN AT
GRAPHICS@SCENEMAGAZINE.INFO OR CALL 307.399.0017
THE #1 SOURCE FOR MUSIC, ARTS & ENTERTAINMENT NEWS IN NORTHERN COLORADO
CONTACT
OFFICE - (970) 490-1009
MICHAEL E. MOCKLER - OWNER/PUBLISHER
General Business Inquiries
publisher@scenemagazine.info
(970) 218-4146
CASSANDRA DITTUS - ADVERTISING CONSULTANT
General Advertising Inquiries
advertising@scenemagazine.info
(970) 581-8312
MOLLY McCOWAN - EDITOR IN CHIEF/WEB MANAGER
Print/Web/Calendar Content Inquiries
editor@scenemagazine.info
(719) 432-9374
CIA LINDGREN - ART DIRECTOR
Magazine & Ad Design Inquiries
graphics@scenemagazine.info
(307) 399-0017
LOVINA JO SULLIVAN - ADVERTISING CONSULTANT
General Advertising Inquiries
advertising@scenemagazine.info
(970) 682-0413
