Basic Guidelines on How You Can
Improve Your Social Media Visibility
If there’s going to be a theme for internet marketing this year, it has to be
integrated. What appeared to be disparate marketing tactics and strategies of the
past arrived at a point of convergence.
Arguably the most popular integration that transpired recently is the convergence of
social media and search engine optimization. Not so long ago, each social media
company in existence had its own opinion whether a brand’s social network
presence impacts its performance in search engine rankings. Now, every social media
marketing agency will agree that the traffic it generates through social networking is
definitely affecting the rankings of a site.
Social Networks as Search Engines
Lately, a new dynamic has emerged between SEO and social networking. More and
more, consumers are searching for brands and products using social platforms. Now,
the pertinent question a social media company is facing is: how do you increase
“searchability” in social channels? In other words, how do you optimize your brand’s
Here are a few tips:
Focus on the Primary Social Networks
Here’s the thing. Despite the significant and drastic rise in popularity of using social
in online marketing, not everyone has it. Also, a number of businesses who use social
media don’t have all the bases covered. At the bare minimum, you should have
profiles in the following social networks:
Yes, this is the bare minimum. If you don’t have the sufficient in-house manpower
resources to run everything, it might be a good idea to tap into the expertise of a
social media agency.
Link All Your Web Pages to Your Social Media Profiles and Enable Social Sharing in
Not all online marketers know that search engines actually put value when you link
your web pages to your social media accounts. It’s also one of the most convenient
ways for you to make your audience know that you do have these social pages and
encourage them to connect with you.
Aside from these links, you should also incorporate social sharing plugins across
relevant pages, especially those that are constantly updated with fresh content such
as your blog. This is a quintessential technique a social media marketing agency uses
to broaden the discussion outside of your site and also to generate more inbound
links to your site.
Stamp Your Name on Every Posts
Remember how in SEO you optimize content by putting relevant keywords? This is
something like that. Using your business name across all your social posts will enable
social users to find you and all the posts related to you. In Twitter, use your brand
name or products as hashtags. Further, by putting your name in every post, when
that post gets shared, it’s instant brand building for you.
Create Content that is Worthy of Sharing
It is always a shining moment for any social media company when its social content
goes viral so make sure that you have this end goal in mind for every post you put
out there. They say that in SEO, content is king. Same goes with social media
Author is an Internet marketing expert and wants to share his knowledge with
people who are about to hire a social media company Boston for their business. He
has also given words to many articles where one can find the latest trends popular in
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