2ergo Unites Citizens of the World through Mobile for “Hopenhagen” a Global Movement to Inspire Participation in the United Nation’s Climate Change Conference by pitchengine

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                                        2ergo Unites Citizens of the World through Mobile for “Hopenha
                                        Movement to Inspire Participation in the United Nation’s Climate
                                        Conference
                                        Selected as global mobile partner, 2ergo joins marketing industry leaders in su
   2ergo - HORG.1.jpg
                                        people’s campaign where mobile and social media are critical channels

                                        10.27.2009 – Manchester, UK – 2ergo, a leading global provider of mobile products

   2ergo - HORG.3.jpg                   and solutions, today announced its participation in “Hopenhagen”, a global                Twitter Pitc
                                        marketing and communications initiative created by Ogilvy & Mather on behalf of the       2ergo Unites
                                                                                                                                  through Mobile
                                        International Advertising Association to raise awareness of and involvement in
                                                                                                                                  “Hopenhagen”
                                        December’s United Nations Climate Change Conference in Copenhagen.

                                                                                                                                  News Facts
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                                        2ergo was selected by WPP’s Ogilvy & Mather to create an interactive mobile                 337976 indi
                                        website that allows people around the world to learn more about the Hopenhagen              Hopenhage
                                        initiative, sign a petition and share with friends. It reinforces the social networking     2ergo was
                                        strategy behind the Hopenhagen campaign and the www.Hopenhagen.org website                  Mather to cr

                                        that serves as a hub for mobilising the citizens of the world to become citizens of         website that
                                                                                                                                    world to lea
                                        Hopenhagen.
                                                                                                                                    Hopenhage
                                                                                                                                    and share
                                        Hopenhagen is a “global people’s campaign” designed to influence the United
                                                                                                                                    The Climate
                                        Nations Climate Change Conference. By creating a worldwide movement to connect
                                                                                                                                    place Dece
                                        individuals around the world with their leaders, the goal is to lead the world leaders      Copenhage
                                        to make the right environmental decisions. The Climate Change Conference, taking            from 192 na
                                        place December 7-18, 2009 in Copenhagen, will consist of leaders from 192                   addressing t
                                        nations charged with addressing the future of our planet and ratifying a new                ratifying a n

                                        international climate treaty.                                                              treaty.


                                                                                                                                  Resource Li
                                        “We’re proud to have been selected by one of the world’s leading advertising
                                                                                                                                  Hopenhagen
                                        agencies to build and enable this mobile channel critical to garnering worldwide          2ergo Websi
                                        engagement,” said Chris Brassington, Group Managing Director at 2ergo. “As a              Hopenhagen
                                        leading global provider of mobile enabling technology, our products and solutions
                                        make it possible to engage and influence targeted audiences worldwide, and that’s         Tags
                                                                                                                                  2ergo, Hope
                                        exactly what we’re aiming to accomplish with Hopenhagen.”
                                                                                                                                  climate chan
                                                                                                                                  change conf
                                        Together with Ogilvy & Mather, who created the strategy and creative concept for
                                        Hopenhagen, 2ergo donated its services to build the Hopenhagen mobile website
                                        at http://m.hopenhagen.org. The companies also placed mobile detection code on
     2ergo - Population6.8billion.jpg
                                        the campaign’s main website (www.hopenhagen.org) to automatically redirect
                                        users visiting the URL from a mobile phone to the mobile site. At the mobile site
                                        designed by 2ergo, users can sign the Hopenhagen petition, learn more about the
                                        climate change conference, read related news and easily spread the word through
                                        Facebook and Twitter.


                                        “More than 90 companies donated their time, expertise or advertising media to bring
                                        Hopenhagen to life,” said Seth Farbman, Managing Director of OgilvyEarth, Ogilvy &
Mather’s global sustainability practice. “From our website and social networking
channels to print publications and the Thomson Reuters ticker in Times Square, this
global campaign spans a wide variety of communication channels, of which mobile
is a key component. 2ergo has been great to work with, and we’re pleased with the
quality of the mobile website. Every piece of this puzzle plays a part to affect positive
change on our planet’s environment.”


About 2ergo
2ergo is a leading global provider of mobile enabling technology with a focus on
mobile marketing, business, entertainment and media. Its product portfolio includes
an innovative suite of mobile publishing, interactive messaging, smartphone
applications, mobile ticketing and coupons, and mobile security solutions to deliver
a multi-dimensional approach to mobile marketing and mobile customer
communications. 2ergo’s products and services are used by global businesses,
brands, marketing agencies, publishers and mobile network operators to take
advantage of integrated mobile communications to increase sales, enhance
customer experiences, mobilize business processes and reduce costs. Brands
such as FOX News, AT&T, O2, Yahoo!, National Geographic Channel, Rightmove
and Microsoft have all benefited from working with 2ergo. Headquartered in the UK,
2ergo’s international presence spans North America, Latin America, India, Australia
and a partner network in China. 2ergo is AIM listed on the London Stock Exchange
(LSE:RGO). For more information, visit www.2ergo.com.


Press Contacts
Michael Alexander
Ogilvy Public Relations Worldwide
Tel : +44 (0)207 345 3047
Email : michael.alexander@ogilvy.com


Gemma Percy
Ogilvy Public Relations Worldwide
Tel : +44 (0)207 309 1115
Email : gemma.percy@uk.ogilvypr.com


Clair Whitefield
Ogilvy Public Relations Worldwide
Tel: +44 (0)207 309 1018
Email: clair.whitefield@uk.ogilvypr.com


Alex Black
2ergo Group
Tel: +44 (0)161 874 4222
Email: alex.black@2ergo.com


Short URL:
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About 2ergo
2ergo is a leading global provider of mobile enabling technology with a focus on
mobile marketing, mobile customer relationship management, and mobile
entertainment and media. Their product portfolio includes an innovative suite of
mobile publishing, messaging, content management, handset applications, mobile
payment and connectivity solutions to deliver a multi-dimensional approach to
mobile marketing and mobile customer communications.
2ergo is used by global businesses, brands, marketing agencies, publishers and
mobile network operators to take advantage of integrated mobile communications to
increase sales, enhance customer experiences, mobilize business processes and
reduce costs. Brands such as O2, Yahoo!, FOX News, National...


More Info


Contacting 2ergo
2ergo


,
Website: http://www.2ergo.com

Press Contact
Clare Gibbins
Office: +44 (0) 207 309 1037
Email: clare.gibbins@uk.ogilvypr.com
Twitter: claregibbins
LinkedIn: claregibbins

Interview Request
Clair Whitefield
Office: +44 (0) 207 309 1018
Email: clair.whitefield@uk.ogilvypr.com




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