BRAND: - NOKIA Connecting People GROUP: - ***** SUBMITTED TO: - ********** NOKIA – The Range of Leading Cell Phones Nokia's roots go back to 1865, when the Nokia wood-pulp mill was founded. In 1967, upon the merger of three separate companies, Nokia took its current form as a corporation under the laws of the Republic of Finland. The company is named after the Nokia River in southern Finland, next to which the original Nokia pulp mill was located. Nokia’s Market Share in India (2006) NOKIA MOTOROLA SONY ERICSSON SAMSUNG LG OTHERS Nokia is having 35 percent market share and is almost twice as big as No.2 Motorola with 17.8 percent global market share. Nokia's highest ever market share was in 2005 when it achieved 35.8 percent for the year. Its highest market share in a single quarter was 36.9 percent in the fourth quarter of 2001. According to research agency ORG Gfk, Nokia's market share, as of February 2006, is a staggering 78.8 per cent. Relatively, Samsung's is 6.4 percent, Motorola 4.6 per cent, Sony Ericsson is at 5.1 percent and LG's share is 2.5 per cent. USP Its unique selling proposition is providing new mobile services packaged differently for both corporate users and consumers. The Nokia Local Marketing Solution is a unique solution providing significant benefits for the service operator. It offers an interesting and competitive alternative to marketing both owned and partnered cellular and non-cellular services. With the solution, the mobile operator can boost usage of existing service and create new business by providing advertising space for local business owners. DISTRIBUTION NETWORK FACTORY RETAILER CUSTOMER COMPETITORS Its competitors include LG, Motorola, Sony Ericsson and Samsung all of which are heading towards to become the world class manufacturers. ADVERTISEMENT Advertising media used by Nokia are all sorts of Electronic and Mass Media such as Television, Radio, Hoardings, Internet and Newspapers SEGMENTS Knowing the market demand of customers for different types of value added services, the mobile phones developed by Nokia can be classified into different sections such as – i) Games : For Teenagers ii) Media & Music Developers : For Common Customers iii) Enterprise Developers : For Corporate MERGERS AND ACQUISITIONS Nokia and Siemens have agreed to combine the bulk of their telecom equipment businesses to create one of the biggest players in the industry, sending shares in both firms higher.
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