Margaret “Midge” Hall
781-894-5242 ▪ mlhall@atweesh.com ▪ www.atweesh.com
Profile
Graphic Design Specialist with extensive experience in visual presentation production for senior-level executives. Multitasker with a track record of delivering results on time with accuracy, under extremely tight deadlines. Proven ability in design production, creation of corporate identity standards and enforcement of logo brand, and building strong vendor relationships.
Technical
Software: Macintosh and PC: Adobe: Illustrator, Photoshop, Premier, Freehand, and Acrobat; MS Office, Filemaker Pro, Eudora, Oracle; Macintosh: MAC OS8, QuarkXpress, Toast, Macromedia Director, Telnet; PC: Windows 95, 2000, XP, Dreamweaver, Flash, FrontPage, SAP, Meeting Maker Macintosh, Linotype Circon Scanner, PlayWrite CDW, UMAX 1200 Scanner, Phaser 600, LaserMaster Unity 1800XL-Typesetter, PC Laptop and Desktop
Hardware:
Experience
GENUITY INC. (Formerly GTE Internetworking), Woburn, MA 2000 – 2003 Senior Graphic Design Specialist Responsible for visual presentation production for the CEO, Chairman of the Board, COO, CFO, Executive Committee, and other management team members. Executive Committee Produced IPO road show presentations and provided presentation support to executives on IPO team Produced and provided on-site technical assistance for Board of Directors meetings, external third-party conferences, quarterly senior management and company-wide meetings, and financial conferences Investor Relations Produced quarterly earnings presentation and webcast content for quarterly conference calls, designed and produced graphical PDF version of quarterly earnings release Planned, designed and produced quarterly analyst meetings, presentations, and webcasts, and provided on-site technical assistance for financial analyst conferences Designed and maintained internal Web site; consulted on the establishment of Investor Relations section of external Web site which involved establishing working relationship with outside vendor (CCBN) Corporate Communications Provided branding support by creating graphics for various design projects (e.g., awards, posters, advertising, electronic executive photo database) Redesigned, maintained and managed content for department’s internal Web site Marketing Supported Marketing department for the launch of new company name, logo, and branding programs GTE INTERNETWORKING (Formerly BBN Corporation), Burlington, MA 1997 – 2000 Senior Graphic Design and Branding Specialist (1999 - 2000) Graphic Design and Branding Specialist (1997 - 1999) Responsible for visual presentation production for President and senior management. Enforcement and maintenance of logo brand. Created GTE Internetworking logo; developed and produced Corporate Identity Standards manual Managed, enforced and provided ongoing production support for company logo and branding programs Sourced and managed production of corporate giveaways and online logo shop Designed and produced "1998 - A Year In Review", a special annual report Designed masthead and format of quarterly "Customer Newsletter"; provided ongoing print production Created and designed graphics for tradeshows, advertising, t-shirts, brochures, banners, and posters Provided consulting to Purchasing and developed Web-based business card order process that resulted in quality control and cost savings Produced five executive presentations and provided on-site support for GTE Corporate financial analyst event Participated in GTE Brand Task Force
Margaret “Midge” Hall
2
BBN CORPORATION (formerly Bolt Beranek and Newman Inc.), Cambridge, MA 1994 – 1997 Graphic Design Specialist Responsible for visual presentation production for Chairman of the Board, CEO and Investor Relations. Webmaster for external Web site. Produced BBN 1995 Shareholder Meeting presentation as standalone Web site to showcase the technology Served as liaison to Benes Communications in development of new corporate identity standards (BBN Guidelines) Developed and coded a portion of the BBN Guidelines for internal Web site Reduced cost of large format printing 50 percent by bringing production in-house and designing banners/posters Served on cross-functional team to evaluate print and direct mail providers which resulted in quality and cost control Managed, enforced and provided ongoing production support of new company logo and branding effort across multiple divisions Managed BBN Demo Center: Managed equipment upgrade from RFP development through planning and execution BBN COMMUNICATIONS, Division of Bolt Beranek and Newman Inc., Cambridge, MA 1985 – 1994 Senior Sales Assistant (1993 - 1994) Produced high-quality, color graphic Sales and Marketing presentations Maintained presentation database and disseminated information in report form Created graphics and designed format for various Sales and Marketing internal projects Created and maintained database of Sales/Marketing material distributed to resellers and distributors Received Performance Excellence Award in the area of Productivity Improvement of Proposal Production (1990) Senior Sales Assistant/Proposal Administrator (1989 - 1993) Drafted proposal sections and supervised production personnel Developed and documented proposal process Maintained commercial technical product description database and served as interdepartment liaison Evaluated software and hardware options in order to update proposal system Served on TQM (Total Quality Management) quality improvement team (QIT) analyzing copier placements and usage; developed standards for copier placement resulting in an overall decrease in copier expense Designed forms, document templates and materials for sales training sessions Received Sales Support Excellence Award (1988) Sales/Marketing Assistant (1987 - 1989) Coordinated content, scheduled production deadlines, produced proposals and designed proposal covers Developed manual on standardized guidelines for Wang PC desktop proposal production Maintained departmental computer system accounts (UNIX) Maintained Wang VS/15 System Proposal Secretary (1985 - 1987) Produced proposals under the direction of network consultants and salespersons
Education
Boston University Corporate Education Center: Web Design & Development Program Northeastern University: Coursework in Electronic Composition Certificate Program: Design Fundamentals, Color Theory and Practice, Typography, Design 1, and Graphic Communication and Production Champlain College, Burlington, VT: AA
Training
The Tripp Company: Color Correction and Color Theory, Illustrator, Photoshop, Scanning with Photoshop, Advanced Photoshop, Image Manipulation w/Photoshop, Trapping, QuarkXpress, Electronic Mechanicals w/QuarkXpress, Macromedia Director, Adobe Premier BBN: Executive Network Overview, Circuit Switch Review, Voice Network Fundamentals, Product Update Program, Internetworking, Writing Winning DoD Proposals, Writing Winning Commercial Proposals, Effective Sales Presentations