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					5th August 2005




Dear Sir/Madam,

An Invitation to a Seminar on ‘Make Golf Travel Your Business’
on 18th August 2005, The Saujana Resort

Golf tourism is one sector that attracts affluent tourists and is a mammoth
business worldwide. It is estimated that North Americans spend US$61 billion per
year on golf travel while Europeans fork out US$3 billion. Meanwhile, the World
Tourism Organization indicated that the annual turnover from sports tourism is
US$1.3 trillion (RM4.94 trillion).


With more than 200 golf courses throughout the country, Malaysia is fast gaining
a reputation as a Southeast Asia golfing haven. At the same time more and more
golf packages are promoted by our competitors like Indonesia, Thailand & China.
Are we ready to make golf travel our main business? How can the travel
industry work best with the golf courses and resorts to promote Malaysia
as a golfing destination? Do we need international networking?


Attend this one day seminar and you will learn more about the opportunities in
the golf travel business. This seminar is organized by Tourism Malaysia in
collaboration with the Malaysian Golf Association will feature an interesting one-
day seminar program for golf course managers, travel agents, hoteliers, event
managers, marketing & sales managers.
The seminar is schedule to be officiated by Minister of Tourism, YB Dato’ Dr.
Leo Micheal Toyad who is a keen golfer himself.


Look out for the presentation by Dato’ Tommy Lee, President of MGA who will
provide an insight on the golf industry in Malaysia.


Meanwhile a guest speaker from London, Peter Walton, Executive Chairman
of International Association of Golf Tour Operators will be deliberating on the
international golf travel scene.


Be part of this seminar and learn more on how to make golf your travel business!
Registration will be accepted on first-come-first-served basis.


Thank you.


Yours sincerely
Tourism Malaysia




HJ AZIZAN NOORDIN
Director
Industry Development




                                        Tourism Malaysia
             th
           18 Floor, Menara Dato Onn, PWTC, 45, Jalan Tun Ismail, 50480 Kuala Lumpur
                           Tel : 03 – 2693 5188 Fax : 03 – 2693 0207
REGISTRATION FORM
SEMINAR ‘MAKE GOLF TRAVEL YOUR BUSINESS’


                               18th August 2005, Thursday
                          The Saujana Resort ~ Zamrud Room


 I / we* will / will not* participate in this Seminar on ‘Make Golf Travel Your Business’



                                PERSONAL INFORMATION



Name                    : ……………………………………………………………………….
Organisation            : ……………………………………………………………………….
Designation             : ……………………………………………………………………….
Mailing address         : ……………………………………………………………………….
                         ……………………………………………………………………….
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                         ……………………………………………………………………….
Tel # : ………………………………… Fax # : ………………………………………………
HP # : ………………………………… Email : ………………………………………………

                                   REGISTRATION FEE

    The registration fee for this seminar is RM50.00 per person only which include lunch and
        2 coffee-breaks. Please make cheque payable to Malaysian Golf Association.


Cheque no      : …………………               Bank / Branch: ……………………………………..
Total          : RM……………               No of person : ……………..




        Signature       : ………………………………………………..
Name           : ………………………………………………..
Date           : …………………………


                              Please fax this registration form to:
                    Tel: 03 – 2698-2033 [Noor Ahmad] Fax: 03 – 2694-1450
         SEMINAR ‘MAKE GOLF TRAVEL YOUR BUSINESS’

                  18TH August 2005, Thursday
              The Saujana Resort ~ Zamrud Room


                         Programme

0830 - 0930    ~   Registration

0900           ~   Arrival of Director General of Tourism Malaysia

0905           ~   Arrival of Minister of Tourism

0915 - 0925    ~   Opening Remarks
                   By Y.Bhg. Dato’ Kamaruddin Hj Siaraf
                   Director General, Tourism Malaysia

0930 - 0945    ~   Welcome Address
                   By YB Dato’ Dr. Leo Michael Toyad
                   Minister of Tourism

0945 - 1030    ~   Coffee Break at Foyer

1030 – 1130    ~   Presentation by
                   Dato’ Tommy Lee, President
                   Malaysian Golf Association

1130 – 1245    ~   Presentation by
                   Peter Walton, Executive Chairman
                   Int. Association of Golf Tour Operators

1245 – 1400    ~   Lunch at Senja Restaurant

1400 – 1600    ~   Panel Discussion:
                   Selling Malaysia as a Golfing Destination

1600           ~   End with notes of thanks
About IAGTO
IAGTO was set up in 1997 as a representative body for a number of the world's leading golf tour operators.*
By the year 2000 IAGTO was well established as the global trade association of the golf tourism industry, and
by the end of 2004 it had over 700 members companies in 60 countries.


The dynamic growth of this organization is testament to the unrivalled importance of this $12 billion euro
industry within the global arena of sports travel.




                              IAGTO's founder and Chief Executive, Peter Walton

In its first year, IAGTO established the International Golf Travel Market (IGTM) which has become
the industry's annual trade show, now owned and operated by Reed Exhibition Companies, a world
leader in travel and golf exhibitions. IGTM attracts over 900 delegates each December as it moves
around the world in its roving tour of emerging and established golf destinations.

                     For such an important niche market, the lack of appliable tourism data was immediately
                     apparent, which led IAGTO in 1998 to commission Sports Marketing Surveys to carry out a
                     wide-ranging golf tourism survey. In 2000, IAGTO purchased the rights to the Millennium
                     European Golf Tourism Survey. IAGTO monitors all new golf tourism surveys from around
                     the world and brings them to the attention of its members. In 2004 IAGTO launched the
                     Global Golf Tourism Survey which will enable IAGTO members to be the first to learn about
                     developing trends and preferences of golf travellers around the world.
Aware that the majority of golfers actively seek the delights and challenges of golf
travel, the world's leisure and golfing publications have long understood both the
aspirational and practical attraction of golf travel features. For decades, serious golf
writers have enjoyed the accreditation of recognized golf writer associations. In
2000 IAGTO remedied the situation for golf travel writers by establishing the Golf
Travel Writers Association (GTWA) - the only global association of its kind for
specialist golf travel journalists.
            Again in 2000, IAGTO sought to reward the wonderful achievements of many undiscovered,
            emerging and established golf destinations by launching the IAGTO Golf Travel Awards. The success
            of the golf travel industry will forever be dependent on the overall popularity of the game, and the
            highlights of the first five Awards Ceremonies were the presentations of IAGTO Honorary Awards to
            Arnold Palmer, Gary Player, Seve Ballesteros, Jack Nicklaus and Robert Trent Jones Jr. The Awards
            are produced in association with Hertz which is committed to delivering the best possible car rental
            service for golf travellers.
One of IAGTO's most important roles is to raise and maintain standards throughout the golf
travel industry. In 2001 IAGTO published the first in a series of IAGTO Guides designed as a
benchmark for standards within the golf tourism industry. The IAGTO Guide to improving Speed
of Play is a practical guide for golf courses as is the IAGTO Golf Course Check List. In 2002
IAGTO published the first official annual Golf Tourism Directory for the industry, which in 2004
exceeds 200 pages of essential information for companies in the golf tourism business.
IAGTO provides a focus for the golf tourism industry, and will continue into the 21st Century to help further
develop a niche market that provides endless enjoyment to millions of golfers every year in all corners of the
globe.* The International Association of Golf Tour Operators is the trading name of I.A.G.T.O. Ltd registered in
England No. 3507678 under UK SIC Code 9112 "Membership Organisation/Professional Organisation" (VAT No.
710 1940 78). Director: Peter Walton.

				
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posted:12/17/2012
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