|| 2012 || Global Business Travelers' Airport Retail Trends, 2012-2013 ||

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Product Synopsis

 Global Business Travelers' Airport Retail Trends, 2012-2013 is a new report by
Canadean that analyzes trends in airport retail and explores how opportunities and
demand are set to change in 2012-2013. Furthermore, this report not only provides a
comprehensive overview of business travelers visits and time spent at airport retail
stores in 2012, but also showcases average expenditure. Additionally, it identifies
average expenditure on food and beverages.

Introduction and Landscape

 Why was the report written?
 This report is the result of an extensive survey drawn from Canadean's exclusive panel
of global business travelers. This report provides the reader with a definitive analysis of
trends in airport retail and explores how opportunities and demand are set to change in
2012-2013. Furthermore, this report not only grants access to the opinions and
purchasing behaviors of travelers, but also examines their expectations of total
expenditure in airport retail outlets and necessary developments for better business
travelers footfall. The report also provides access to information categorized by age,
gender, annual income, and travel frequency.

Key Features and Benefits

 Projects opinions and purchasing behaviors of travelers and examines their expectations
of total expenditure in airport retail outlets and necessary developments for better
business travelers footfall.

 Reveals the average expenditure of global business travelers per visit to duty-free and
duty paid airport retail outlets.

Key Market Issues

 Overall, Asia-Pacific business travelers declared that 46% of their purchases at duty-
free airport retail stores were pre-planned, while 54% of purchases were impulsive in the
last six months.
 In total, according to the European business travelers, 56% of their overall purchases
made at duty paid airport retail outlets turned out to be 'impulsive', whereas the
remaining 44% constituted 'pre-planned' purchases in 2012.

 North American business travelers identified 'food, beverages and tobacco', 'books,
news and stationery, 'perfumes, cosmetics and personal care' and 'apparel, accessories
and luxury goods' as the leading product categories that occupy the most airport retail
space.

Key Highlights

 According to calculations, the average time spent by a business travelers from North
America at duty-free airport retail outlets is '22 min', as compared with '19 minutes' at
duty paid outlets.

 Overall, 24% of business travelers from Asia-Pacific spent US$11-US$15 per visit on
food and beverages, while 23% spent US$5-US$10.

 In total, 8% of business travelers from the European region used the 'shop and collect'
facility at airport retail stores within the last six months.

Table Of Contents

 1 Introduction
 1.1 What is This Report About?
 1.2 Definitions
 1.3 Methodology
 1.4 Profile of Survey Respondents: Global Airport Retail Industry
 2 Executive Summary
 3 Global Airport Retail Trends: Business Travelers' Store Visits and Duration
 3.1 Business Travelers' Average Shopping Frequency at Airport Retail Stores
 3.1.1 Average shopping frequency of business travelers at airport retail stores by age -
Europe
 3.1.2 Average shopping frequency of business travelers at airport retail stores by age -
North America
 3.1.3 Average shopping frequency of business travelers at airport retail stores by age -
Asia-Pacific

List of Tables

 Table   1:   European   Business   Traveler   Survey   Respondents   by   Annual Income (%), 2012
 Table   2:   European   Business   Traveler   Survey   Respondents   by   Gender (%), 2012
 Table   3:   European   Business   Traveler   Survey   Respondents   by   Age (%), 2012
 Table   4:   European   Business   Traveler   Survey   Respondents   by   Travel Frequency (%),
2012
 Table   5: North American Business Traveler Survey Respondents by Annual Income (%),
2012
 Table 6: North American Business Traveler Survey Respondents by Travel Frequency
(%), 2012
 Table 7: North American Business Traveler Survey Respondents by Gender (%), 2012
 Table 8: North American Business Traveler Survey Respondents by Age (%), 2012
 Table 9: Asia-Pacific Business Traveler Survey Respondents by Annual Income (%),
2012
 Table 10: Asia-Pacific Business Traveler Survey Respondents by Gender (%), 2012

List of Figures

 Figure 1: Average Shopping Frequency of Business Travelers at Airport Retail Stores (%
European Respondents), 2012
 Figure 2: Average Shopping Frequency of Business Travelers at Airport Retail Stores (%
North American Respondents), 2012
 Figure 3: Average Shopping Frequency of Business Travelers at Airport Retail Stores (%
Asia-Pacific Respondents), 2012
 Figure 4: Average Shopping Frequency of Business Travelers at Airport Duty paid Retail
Stores by Age, Europe (%), 2012
 Figure 5: Average Shopping Frequency of Business Travelers at Airport Duty-free Retail
by Age, North America (%), 2012
 Figure 6: Average Shopping Frequency of Business Travelers at Airport Duty-free Retail
Stores by Gender, Europe (%), 2012
 Figure 7: Average Shopping Frequency of Business Travelers at Airport Duty-free Retail
Stores by Gender, North America (%), 2012
 Figure 8: Average Shopping Frequency of Business Travelers at Airport Duty Paid Retail
Stores by Gender, Asia-Pacific (%), 2012
 Figure 9: Average Shopping Frequency of Business Travelers at Airport Duty-free Retail
Stores by Annual Income, North America (%), 2012
 Figure 10: Average Shopping Frequency of Business Travelers at Airport Duty-free
Retail Stores by Annual Income, Asia-Pacific (%), 2012


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