How to Create Titles that Spread Like
Being able to go viral is probably the single most effective and efficient way for SEO
companies generate traffic. Getting your links and content voluntarily shared by
millions of people is the dream of every SEO firm.
Put Your Best Foot Forward with a Headline that Hooks
The first step to SEO virality is writing an arresting title. A lot of the legendary
copywriters have stressed this point saying that when they write, 80% of the time
goes to coming up with an appealing title and opening paragraph and the remaining
20% spent on the rest of the content.
The danger with SEO companies when it comes to writing a headline is trying to
optimize it so much by stuffing it with keywords. Focus on quality first and search
engine rankings will follow. Besides, the keyword-centric SEO practice is a thing of
the past. Today, it’s all about adding value to the users and to the Internet as whole.
From keyword density, it has now shifted to authority, credibility and value.
Brevity is Key
An SEO firm doing antiquated content tactics can easily extend the number of
characters in a title because of its efforts to fit in a bunch of keywords. Here’s the
rule of thumb: don’t go beyond 70 characters. The shorter the better. This is because
Google can only display this many characters.And when it comes to social media
sharing such as Twitter which only allows you to express your thoughts in 160
characters, shorter titles get more attention and are shared more.
Make Internet Users Salivate
A great title is like a delectable appetizer – it makes people craving for more. Here,
semantics, diction and vocabulary form the killer title trifecta.Use powerful words
that will surely grab the attention of readers. SEO companies should strive to create
titles that will spark interest and curiosity among your target audience.
“What’s in it for me?” This is the quintessential value proposition of before and it still
is one of the most important questions an SEO firm faces today. Why should
searchers even read your content? Will it help them earn more money? Is it going to
solve a problem they have? On your title, make sure that you highlight what they can
get if they read your content.
Be Uniquely Formulaic
They say nothing is original anymore and best practices prompt people to use tried
and tested formulas. Same goes writing titles. However, while there are proven ways
on how to come up with good ones, you still have to try your best to be as unique as
possible. Offer your own point of view and flaunt your authority on the subject
matter. Be forewarned though of misleading readers just to get their attention. It will
ruin your reputation and nobody would read your content in the future.
High Quality Content Deserves a High Quality Title
It’s such a pity to see SEO companies lose potential readership just because the titles
they come up with did not match up to the content they're producing. Every piece of
good content deserves a better title and it’s really the first step towards creating viral
Author is working in an Internet Marketing company as a San Francisco SEO. He likes
to write informative articles on various topics related to Internet Marketing. Through
this article, he wants to share his knowledge with people who are about to hire an
SEO agency for their businesses.