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THE LAND OF NOD

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					       ABOUT THE BRAND
Crowded Teeth is a
whimsical collection of
artwork and characters with
a bold, fresh graphic
influence, that’s fun yet
sophisticated.

The rich color palette and
modern patterns expand
the brand’s appeal from
young children to adults.
        ABOUT THE ARTIST
Michelle Romo is a self-taught
illustrator and designer who
started her career as a
Loungefly designer.

Her influences include Mid-
Century, Japanese, and
Scandinavian design and pretty
much anything cute.

When she isn’t working she
spends her time eating good
food, hugging her friends,
plating video games, and
crafting.
         HOW IT STARTED
Crowded Teeth was a line of jewelry, tees, scarves,
pins, and patches that began in 2004 when
Michelle was still a designer for Loungefly.

After three years of managing production by
herself, Michelle decided to make the switch to
licensing, to expand the product offering.
                     TARGET
• Teens/20’s
   – Fashion T-shirts, accessories,
     bags

• Kids
   – Room décor, toys, apparel

• Infants
   – Bedding, nursery art/prints
           BRAND TRAITS
•   Upbeat              • Vintage
•   Fun                 • Retro
•   Loving & Friendly   • European / Japanese
•   Quirky                / Scandinavian
                          mashup
                 STYLE GUIDES
• A vast collection of unique designs and characters, including
  fun editorial and “modern” retro design
• An array of design elements, including prints, borders,
  backgrounds, icons, and editorial product concepts
       2008 / 2009        2010           2011      2012 (working)
2012 STYLE GUIDE
      IN PROGRESS
PRODUCT SAMPLES
2012 T-SHIRT CONCEPTS
2012 ACCESSORY CONCEPTS
UNLIMITED PRODUCT POTENTIAL
UNLIMITED PRODUCT POTENTIAL
UNLIMITED PRODUCT POTENTIAL




                   CUSTOMIZABLE ITEMS
UNLIMITED PRODUCT POTENTIAL
    CURRENT LICENSEES
                          in U.S.
• Loungefly                   • Creatives INC.
  – Accessories, t-shirts,      – Greeting cards by global
    jewelry                       artists
• HOW Books                   • Sigema
  – Inspiring books for         – High-quality phone
    creative people               accessories
• Pink Ghost                  • C-Life
  – Designer toys, prints,      – T-shirts
    books
        THE LAND OF NOD
• Direct-to-retail program with 30+ skus, spanning toys,
  plush, wall and room décor, bedding and furniture.
• The Land of Nod is a catalogue, internet, and retail store
  company specializing in children's furniture, bedding and
  accessories, owned by Crate & Barrel.
• 5 Land of Nod retail stores and plans for expansion.
          THE LAND OF NOD PROGRAM
• Products are rolling-out through 2012, with significant visibility via
  The Land of Nod catalogues.

• Two items (wall art/print) are currently available via catalogue and
  online store.
      CURRENT RETAILERS
•   Hot Topic
•   Mod Cloth
•   KidRobot
•   Newbury Comics
•   Fred Flare
•   Made 590 (Australia)
•   Ribbon/Notion Stores
    (with WunderPop in
    Germany)
  LICENSING OPPORTUNITIES



   For licensing opportunities, please contact:
       Carole Postal        Tamra Knepfer
             CopCorp        TK Brand Group
       (212) 947-5958        (917) 514-0701
cpostal@copcorp.com         tk@tkbrandgroup.com

				
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posted:12/16/2012
language:English
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