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Traditional fixed location Retail Channels - PowerPoint

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					Artistry



      Group members:
               Tina
               Chris
               Karen
               Rae
              LOGO
               Janet
               Queenie
Product

1. SKIN CARE
2. AMWAY’S ARTISTRY ESSENTIALS
3. ARTISTRY'S TIME DEFIANCE
4. ARTISTRY PURE WHITE
5. ARTISTRY ESSENTIALS COLOUR
6. ARTISTRY™ CREME L/X
        Skin Care
         Amway understands that sun exposure can
         damage your skin's DNA and disrupt natural cell
         repair, it is therefore essential to protect your skin
         and your DNA.

        AMWAY’S ARTISTRY ESSENTIALS
       Serious science with every day simplicity. Amway’s
         ARTISTRY Essentials is for the practical side of a
         woman whose beauty routine is quick and
         efficient. Essentials is a comprehensive product
         line for all skin types providing optimal skin health
         with maximum ease of use.



Back
        ARTISTRY'S TIME DEFIANCE
         Amway understands that today's woman is
         determined to seize control of every aspect of her
         being. ARTISTRY'S TIME DEFIANCE products
         preserve and restore the appearance of youthful
         skin and prevent the visible signs of aging.


        ARTISTRY PURE WHITE
         Revealing the skin's pristine essence through
         targeted treatments.
         For the woman who believes everything is
         possible and seeks nothing less than the ideal
         ARTISTRY'S Pure White is the answer. Pure White
         products work to prevent, treat, and protect
         against skin discolouration.

Back
        ARTISTRY ESSENTIALS COLOUR
         Makeup made easy with everything you'll need to
         enhance your natural beauty
         Color cosmetics designed embrace and enhance
         your own natural beauty including mistake-proof
         products to even your skin tone with neutral
         shades to subtly enhance the eyes, cheeks, and
         lips.

        ARTISTRY™ CREME L/X
         Experience the truth of skin transformation.
         Amway understand that today's woman expects
         and demands the very best. ARTISTRY Creme L/X
         gives women the power of Cell Effect, re-
         energizing skin for optimum performance and a
         revitalized appearance

Back
  Price




                   ¥1998

           ¥1650




ARTISTRY
              ¥570

¥245


       ¥138   ¥267
      Price

     Raging from RMB100 to 2000
      some small pieces such as oil-Absorbing Sheets and
      powder puff would be as cheap as RMB16.


     They stated that ARTISTRY will no make
      any discounts but has special offer if you
      buy in suit.


                                               ¥1680




ARTISTRY
Target Market


 Consum
   er
 market
                Target
                market
  Industry
   market
               gender Both males and females,
                       but generally for females
demographics
                age     From 25 to 60




 Economics
                   White collars
   factors
Geography
 Has expand to over 80 markets
 Focus on whitening and anti-aging market in
  China.
Social values
 Idea: Concise
 fashionable
Distribution


direct selling consumer goods and
 services were directly sold to
 consumers on a person-to-person basis,
 generally in their homes or the homes
 of others, at their workplace and other
 places away from permanent retail
 locations
Traditional (fixed location) Retail Channels


    Producer            Wholesaler             Retailer   Consumer




Direct Selling Channels


    Producer               Independent Contractor         Consumer
promotion

Advertisement
Packing
Sales brochure
Personal selling
Advertisement

Advertisement

 1.Websides
 2. TV advertisement
 3.sponsers
Packaging
 1.mini -----easy to carry
 2.Colorful –attractive
 3.high quality
Sales brochure
Personal selling
 1.easier to persuade ----the best way
 2.Know the products directly
 3.Truly touch and have a try
      More Information
 http://www.amway.com.cn/Amway/Amway001.h
  tml#artistry



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 http://www.artistry.com/

				
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