Yellowfin and Elastic Intelligence Make Cloud Business Intelligence Easy by kalaimuthu


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									Yellowfin and Elastic Intelligence Make Cloud Business Intelligence Easy

Elastic Intelligence, via the Connection Cloud, now provides Yellowfin BI
users easy access to SaaS data in real-time.

Melbourne, Victoria, Australia, December 13, 2012 -- Elastic
Intelligence, via the Connection Cloud, now provides Yellowfin BI users
easy access to SaaS data in real-time.

Elastic Intelligence, and Yellowfin, a leading Business Intelligence (BI)
software vendor, today announced a global partnership whereby Yellowfin
customers will be able to leverage Elastic Intelligence’s Connection
Cloud, a revolutionary PaaS (Platform-as-a-Service) platform, to gain
real-time access to SaaS data in the cloud.

Using the Connection Cloud’s advanced SQL-based data connection,
Yellowfin customers, within minutes, can analyze and report on their data
that is stored in SaaS applications including Salesforce, Netsuite,
Intacct, Zuora, Zendesk and Eloqua, to name a few.

Now, Yellowfin customers have a no-hassle solution for retrieving SaaS
data often hidden behind various APIs. They can access SaaS data in the
cloud in real-time, from any source, and combine that data for reporting
and analytics without having to perform costly and time-consuming
integration processes.

“Enterprise professionals looking for the best sources of BI data know
it’s out there in the cloud, but up until now it has been a nightmare to
access, and virtually impossible to retrieve quickly,” said Ajay Singh,
CEO, Connection Cloud. “Yellowfin customers, with the help of the
Connection Cloud, can now mine the richness of cloud data available, and
develop BI reports in a timeframe that optimizes the value of that data.”

“Yellowfin is continually looking for new ways to make Business
Intelligence easy,” said Yellowfin CEO, Glen Rabie. “Elastic
Intelligence’s revolutionary PaaS [Platform-as-a-Service] technology,
Connection Cloud, does just that. Yellowfin customers are now able to
draw from their different SaaS-based data sources to create reports in
real-time,” said Yellowfin CEO Glen Rabie.

To access their SaaS data, a Yellowfin user simply creates an account on
the Connection Cloud and then connects to the Connection Cloud Service
via the supplied ODBC/JDBC drivers (installed and online versions).

Yellowfin customers are then able to access, analyze and present their
underlying SaaS data where it resides; that is, from its native source
(as if all the data resided in a company’s single local SQL-compliant
relational database).
The Connection Cloud frees Yellowfin customers from having to develop
special APIs for each application they want to access in the cloud, thus
negating the need to export CSV files or move data into a data warehouse.

About Connection Cloud:
The Connection Cloud, developed and marketed by Elastic Intelligence, is
the first and only real-time SQL-based Platform-as-a-Service for
connecting to SaaS data for reporting, business intelligence (BI) and
application development. Using Connection Cloud, business users and
application developers can access their data from where it resides,
eliminating the need for a data warehouse, or additional IT support. The
company was incorporated in 2008 and is based in Menlo Park, California.
For more information, visit

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) software vendor
passionate about making BI easy. Yellowfin is headquartered and developed
in Melbourne, Australia, offering a highly intuitive 100 percent Web-
based reporting and analytics solution. Founded in 2003 in response to
the complexity and costs associated with implementing and using
traditional BI tools, Yellowfin is a leader in mobile, collaborative and
embeddable BI as well as Location Intelligence and data visualization.
For more information, visit

What is Business Intelligence software?
Business Intelligence (BI) refers to a broad range of computer software
applications and tools used to report, analyze and present data in a
range of formats, to help businesses identify trends and opportunities,
and support fundamental decision-making.

For further media information, interviews, images or product
demonstration, please contact:
Lachlan James, Yellowfin Communications Manager, on +61 03 9090 0454,
0431 835 658 or
Jean Sexton, Spiralgroup for Connection Cloud, on +1 530 432 1820 or

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI),
LinkedIn (Yellowfin Business Intelligence), or email to
subscribe to Yellowfin’s free e-newsletter.

Lachlan James
Level 46, 360 Elizabeth Street
Melbourne 3000, Victoria, Australia
+61 (0)3 9090 0454

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