TRUE TOUCH™ COSMETICS Product Line
Isn't It Time For Better Health?
True Touch™ Color Cosmetics are Neways' skin-friendly premium color cosmetics
designed with colors and formulas that will keep the skin looking young, gorgeous,
and healthy. With True Touch™ Color Cosmetics you get genuine, sold products
with nothing questionable or hidden--these clean formulas benefit and beautify the
Utilizing Neways' Soft Blend™ Technology, True Touch™ Color Cosmetics are
carefully crafted and delicately blended formulas for an ultra-weightless feel and
age-camouflaging effect, resulting in a flawless look. Soft Blend™ also provides:
Spreadability without heaviness or lingering oiliness.
Light diffusion, providing a soft, youthful appearance, and natural-
Skin conditioning and soothing with moisture compounds and fatty
acids providing delicate softness and creamy texture.
Designed for the woman who is concerned about the health of her complexion, not
just it's appearance, True Touch™ Color Cosmetic formulas are enhanced with
special skin nourishers and antioxidants, including:
Fatty acids, conditioning and soothing the skin, providing softness
Squalane, promoting moisture and creating a wonderful sense of
Arginine, supporting optimum hydration, creating a youthful resilience
Vitamins A, C, and E, protecting delicate complexion skin
Antioxidants, helping defy age.
PNM TEAM 1
Each True Touch™ Color Cosmetic product enhances personal appearance without irritating
or damaging the skin. Choose the colors and products best suited for your lifestyle:
True Touch ™ Foundations with day-time protection, blend with natural skin tone for
sheer coverage and a smooth-looking complexion.
True Touch™ Concealers effectively hide those little imperfections with the most flaw-
forgiving concealer ever created. Use it alone or with foundation to create even skin
tones and a flawless finish.
True Touch™ Makeup Primer evens skin tones, levels large pores, fills in fine lines,
absorbs oil, and makes cosmetics more durable.
True Touch™ Powders diminish facial oil and minimize skin irregularities without
suffocating the skin.
True Touch™ Eye Shadows moisturize the eyelids and reduce the appearance of
wrinkles while highlighting the beauty of the eye.
True Touch™ Eye Liners accent the eye for a dramatic appearance.
True Touch™ Eye Brow Liners accentuate Neways' Eye Shadow with a shimmery
True Touch™ Mascaras create the perfect finish for the eyes by lengthening and
thickening the lashes.
True Touch™ Lipsticks, Lip Liners, Lip Gloss freshen the visage and, when applied to
a smile, brighten the countenance.
Featuring the gentlest of ingredients, True Touch™ Color Cosmetics are safety tested and
dermatologist approved, ensuring that beautiful looks are safe and easy to achieve. The result
is natural beauty that won't compromise the face's skin or the body's health.
True Touch™ Color Cosmetics are completely free of all known cancer-causing, toxic and
potentially harmful ingredients, as well as, added fragrance and parabens.
True confidence and comfort comes from the assurance that True Touch™ Color Cosmetics
are premium functional cosmetics--cosmetics that actually improve the look and texture of the
skin without ingredients that may harm it.
PNM TEAM 2
Dr. Samuel Epstein, fonder of the Cancer Prevention Coalition and author of The Safe
Shopper's Bible, The Politics of Cancer and The Politics of Cancer Revisited says, "Neways
has pioneered and succeeded in providing consumers with cosmetics and toiletries free of
cancer-causing and harmful ingredients and contaminants. I warmly congratulate them on
True Touch™ Colour Cosmetics are designed for the woman who is concerned about the
health of her complexion, not just its appearance. Featuring the gentlest of ingredients, True
Touch™ Color Cosmetics are safety tested and dermatologist approved, ensuring that
beautiful looks are safe and easy to achieve. The result is natural
beauty that won't compromise the face's skin or the body's
True Touch™ Colour Cosmetics are completely free of all known
cancer-causing, toxic and potentially harmful ingredients, as well
as, added fragrance and parabens.
True confidence and comfort comes from the assurance that
True Touch™ Colour Cosmetics are premium functional
cosmetics--cosmetics that actually improve the look and texture of the skin without ingredients
that may harm it.
True Touch™ Colour Cosmetic's Lipsticks include a stunning and versatile range of long-
lasting lipsticks made with moisturizers that keep the lips soft and supple.
Neways' True Touch™ Satin Lipsticks infuse the lips with satin-smooth, rich colour that gives
durable wear while protecting lips with its advanced, moisture-rich formula complete with
Creates beautiful lips with rich colour definition
Nourishes lips with antioxidants and moisturizing ingredients
Provides light, creamy yet durable wear
Leaves lips feeling soft
Each True Touch™ Lipstick shade glides smoothly onto lips and leaves creamy, rich,
beautiful colour that lasts.
PNM TEAM 3
Neways' True Touch™ Shiny Lip Gloss is a safe, effective, deep-moisturizing
formula that is infused with natural ingredients that create the appearance of
Long lasting shine
Can be worn alone
Can be combined with True Touch™ Lipsticks for more diversifed
Wear Shiny Lip Gloss alone for a subtle hint of shiny colour or put it over a
complementary shade of True Touch™ Satin Lipstick to create a new colour look.
Feel it tingle as it creates a full, beautiful look while giving the lips moisture and instant shine.
Used to shape and define the lips, True Touch™ Color Cosmetic's Lip Liners
eliminate feathering and give lasting, luscious lip colour.
Shapes and defines lips for a full fashioned look
Helps eliminate lipstick feathering
Extends lipstick colour and wear
Neways' True Touch™ Precision Lip Liner feather-reducing formula is provided
in a precision mechanical pencil for a perfect finish.
Featuring Soft Blend™ Technology to softly, yet artfully, shape and define lips,
this pencil helps create a full and sumptuous look to the lips.
Whether a fuller look or a more toned down look is desired, True Touch™ Precision Lip Liner
provides the way.
PNM TEAM 4
Lipstick: Beginning at centre of upper lip, smooth lipstick along lip's edge, extending down to
corner of mouth. Repeat on other side, then apply along bottom lip. Gently press lips together
and, if needed, blot with tissue to remove excess.
Lip Gloss: Apply desired amount to lips for a moisturized sumptuous look. Use with True
Touch™ Satin Lipstick or alone.
Lip Liners: Apply Neways' True Touch™ Precision Lip Liner to the natural lip line. Start at the
center of the upper lip, and follow the natural "v" outline. Move to the lower lip, and draw the
natural curve beginning in the centre of the lower lip. After lining the outside of lips with True
Touch™ Colour Cosmetic's Lip Liner, then fill in the lip area with True Touch™ Lipstick.
Blotting is not necessary.
Use True Touch™ Lip Gloss or Lipceutical in conjunction with True Touch™ Lip Liners and
True Touch™ Lipsticks to mix and match and for a "wet-look" finish.
Angel Tea Rose
Buff Mocha Tropical
Burnt Sienna Ruby Slipper
Candy Pink Nude Beige Scarlet
Garnet Passion Spice
Inca Bronze Precious Tangerine
PNM TEAM 5
LIP LINER COLORS LIP GLOSS COLORS
Pretty Gold Rush
Spicy Sassy Pink
PNM TEAM 6