Ever wonder how certain bloggers and writers are dominating the online space in your niche? I mean, every time you type in your favorite keywords it’s THEIR name that pops up all over the search engines instead of yours! But don’t be discouraged: it’s not rocket science or magic. The best writers simply have an article marketing strategy. And so should you! It’s really pretty easy.
December 12th, 2012 Published by: Sandy Neumann Insider Article Marketing Strategy for Targeting Traffic purpose, (2) methodical, meaning they follow a predetermined article marketing, article marketing layout, and (3) repeatable. Duplicate your strategy every time directories, article marketing strategy, you write. This is an important part of your article marketing article marketing success, article marketing strategy. The use of keywords and phrases is vital because this techniques, article writing online, article is how both readers and Google will find you to bring you those writing services highly coveted visitors. Each and every keyword ought to be carefully planned, followed by an analysis of which internet sites are most often using those search terms. Perhaps you Insider Article Marketing should be using these leading internet sites by linking to them, Strategy for Targeting Traffic backlinking from them, or maybe even writing articles for them. (Just another idea to include in your article marketing December 12th, 2012 strategy.) Ever wonder how certain bloggers and writers are dominating the online space in your niche? I mean, every time you type in Build Your Article on a Solid Foundation. your favorite keywords it’s THEIR name that pops up all over (…this works even if you don’t know how the search engines instead of yours! But don’t be discouraged: to write!) it’s not rocket science or magic. The best writers simply have So what if you don’t enjoy writing? Or maybe you just aren’t an article marketing strategy. And so should you! It’s really that great at crafting articles from scratch. It may be a good pretty easy. idea for you to invest some time in reading other top bloggers Article Marketing Strategy #1: or some best-rated articles on article publication sites. Most article directories will have a list of most well-known articles Construct Articles for Maximum and authors. Pay attention to the way other top writers Effect. construct their articles. The method you use to construct your blog content should Look for things like: be no different than when you write articles specifically for distribution to an article marketing directory. Your articles 1. Titles – how they incorporated keywords and how they should always be (1) intentional, or designed around a specific made it “catchy.” 1 December 12th, 2012 Published by: Sandy Neumann 2. Introduction – how did the writer grab your attention someone to click your link for further information. This is (with a question or story?) where you can put a link to your lead capture page. 3. Use of keywords – frequency and location of keywords Article Marketing Strategy #4: Always and phrases. Write for the Reader 4. Layout – were paragraphs long or short? Were there Though you might be writing articles to appeal primarily headers, subheaders, or bulleted lists? to the search engines, you should remember it is ultimately 5. Calls to action – how did the writer convince you to take an individual who will read your article. But don’t worry– action? it does get considerably less difficult to apply your article marketing strategy over time, after you have crafted many Notice the different methods that writers use to direct a different articles. Practice makes improvement, right? Keep an visitor all the way down toward the resource box at the eye on your content frequently and figure out which articles bottom of the page. Probably the most effective written content are getting the most traffic. Copy the method that is bringing is made up of lots of brief paragraphs, and are normally you the best results. composed in everyday language–that means you can’t use complicated, industry-specific jargon or uncommon phrases Article Marketing Strategy #5: Spin Your that your visitor may not be familiar with. You are not writing Way to the Top! to impress; you are writing to share a simple solution to a When you have crafted your first article you can then reword it common problem. Don’t present your visitor with something or “spin” it into a new, unique article on the same topic. Send that resembles a dissertation! Remember, your visitor is your your “spun” articles to hundreds of other article marketing guest just passing through…and he could leave the very second directories. Spinning ought to be a significant part of your your article becomes uninteresting or confusing. article marketing strategy. The purpose of rewriting them is to Similarly, your visitor should not be confronted with a barrage ensure that each and every article is unique to the directory you of words! Just like you would not bombard a guest to your submit it to. Google will only index ONE version of an article home with a loud, uninterrupted monologue about yourself (at and will disregard any extra copies. So publishing the exact least I hope you would not!) without giving him a moment to same content to many different sites is essentially a waste of relax or interject his own thoughts, you should not present your time. an article devoid of white space. Break up your article into small, brief paragraphs and sections. It’ll help make your More interested in a quick-start content appear quick and easy to read. Do not put links to technique? your website (or any other goods, for that matter) inside the main body of your article because it could be declined by If you’re more of an action-taker, ready to dive right in before some article marketing directories. Hyperlinks should only be you have it all figured out, then let someone else do all the dirty placed within your author bio box. work and have them give you a checklist. (Or if you are already making money, it may be time to hire others to do the grunt Article Marketing Strategy #2: Read This work while you establish your online reputation as an expert Now! in your field. I hate to break it to you, but the truth is that most people PS – Just getting started? Join my team for $25 and I’ll hand will not read all the words on your page no matter how well you the checklist, the exact article marketing strategy I use. It’s it is written. (Unless maybe they are reading a novel.) Visitors easy and it works. to your blog post or article are looking for specific phrases and words that could help solve their specific problem. So if you can use “solution” words in your headings, the reader can immediately skip to the parts of your article that interest him the most. Headings are extremely important component of your article marketing strategy. They should be short, eye- catching, and hint at some proposed solution to your reader’s problem. Article Marketing Strategy #3: Beef up Your Article with Keywords Use keyword phrases once at the beginning of your article, a number of times within the major body of the content (based on the word count) and within the last sentence. Again, most people are on web sites seeking solutions to their specific concerns so you should make your article enlightening and helpful, eventually driving the reader down to the bottom of the page exactly where your author bio or resource box is. Inside the resource box is generally a call to action, motivating 2
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