New Consumer Opportunities in Prepared Meals and Meal Components by MarketResearchReport


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									              Category : Food & Beverages
Introduction to Report

§ Launch Date: 26th November, 2012

§ Number of Pages: 90

§ Geography Coverage: Global

§ Available Format: PDF

§ Price For Single User License: USD 2,950

§ Price For Site User License: USD 5,900

§Price For Global User License: USD 8,850

§ Delivery Time: Within 24 Hours (During Working Days)

Key Features and Benefits:
•   The value and volume of key age groups and their
    consumption habits in 10 core countries is quantified.

•   Concise case studies show how leading brands and

•   The Volume and Value dynamics of 61 categories in 12
    Prepared Meals and Meal Component sectors in
    10 core countries are analyzed

Key Findings:
•   Pasta and Noodles is the only sector whose value will
    grow significantly faster during 2011–2016

•   Brazil and China in particular as packaged versions of
    Pasta and Noodles products become increasingly

•   China and India will record strong value growth but
    from much lower levels of consumption.

•   The Bakery and Cereals sector has a significant bias
    towards consumers in older age groups

•   Trust is important in the Meat sector, particularly in
    China and the US, where recent food scare.

•   Experience Seeking is the third most important
    consumption motivator in the Seasonings, Dressings
    and Sauces sector.
Key Market Issues:
•   The lack of significant variation between historic and
    future growth rates limits the opportunities to grow
    volume sales.

•   Meat and Dairy Food sectors will grow quickly, the
    low growth rates in most other sectors mean there
    will be even greater competition during 2011–2016.

•   Kids and Babies and Teens and Early Teens consume
    above average volumes of Prepared Meals and Meal
    Components overall, while Young Adults and Pre-Mid-
    Lifers’ account for a volume share far below their
    share of the population

•   No motivation influences a larger volume of Prepared
    Meals and Meal Components eaten than the need to
    meet age-specific needs.

Scope of the Report:
•   Overall analysis of the Beer market in Asia.

•   Individual country analysis (selective countries) of the
    Beer market, including full consumption values
     for 2011 and forecasts until 2017.

•   Historic and forecast consumption values for Beer
    market for the period 2006 through to 2017.

    Reasons to buy this Report:
•    This report provides unique insight not only into who
     the key consumer groups are, but why they eat what
     they eat and how to target them

•    The Report will provide current market landscape and
     what is changing in the industry.

•    The Report will provide key drivers behind recent
     market changes.

•    This report provides a unique opportunity to update
     marketing tactics and strategy in line with the latest
     consumer behaviors in Prepared Meals and Meal
     Components by highlighting the key consumer trends
     and groups, and integrating robust survey-based data
     with market data to show the actual impact of these
     consumer behaviors on sector volumes and values.

    Report Coverage:
•   Industry Dynamics: Key Growth Sectors for the Future

•   Key Consumer Trends for Prepared Meals and Meal

•   Key Under-Targeted Age Groups

•   Country Focus

Company Coverage:
1.   Albion's Oven
2.   Baker Tweet
3.   Birds Eye
4.   Campbell's
5.   Iceland
6.   Old El Paso
7.   Sainsbury's
8.   Sharwood's
9.   Suzi Wan

How To Buy This Report?
Visit following URL to see Table of Content and
purchase this publication:

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  Email :
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