Category : Food & Beverages
Introduction to Report
§ Launch Date: 26th November, 2012
§ Number of Pages: 90
§ Geography Coverage: Global
§ Available Format: PDF
§ Price For Single User License: USD 2,950
§ Price For Site User License: USD 5,900
§Price For Global User License: USD 8,850
§ Delivery Time: Within 24 Hours (During Working Days)
Key Features and Benefits:
• The value and volume of key age groups and their
consumption habits in 10 core countries is quantified.
• Concise case studies show how leading brands and
• The Volume and Value dynamics of 61 categories in 12
Prepared Meals and Meal Component sectors in
10 core countries are analyzed
• Pasta and Noodles is the only sector whose value will
grow significantly faster during 2011–2016
• Brazil and China in particular as packaged versions of
Pasta and Noodles products become increasingly
• China and India will record strong value growth but
from much lower levels of consumption.
• The Bakery and Cereals sector has a significant bias
towards consumers in older age groups
• Trust is important in the Meat sector, particularly in
China and the US, where recent food scare.
• Experience Seeking is the third most important
consumption motivator in the Seasonings, Dressings
and Sauces sector.
Key Market Issues:
• The lack of significant variation between historic and
future growth rates limits the opportunities to grow
• Meat and Dairy Food sectors will grow quickly, the
low growth rates in most other sectors mean there
will be even greater competition during 2011–2016.
• Kids and Babies and Teens and Early Teens consume
above average volumes of Prepared Meals and Meal
Components overall, while Young Adults and Pre-Mid-
Lifers’ account for a volume share far below their
share of the population
• No motivation influences a larger volume of Prepared
Meals and Meal Components eaten than the need to
meet age-specific needs.
Scope of the Report:
• Overall analysis of the Beer market in Asia.
• Individual country analysis (selective countries) of the
Beer market, including full consumption values
for 2011 and forecasts until 2017.
• Historic and forecast consumption values for Beer
market for the period 2006 through to 2017.
Reasons to buy this Report:
• This report provides unique insight not only into who
the key consumer groups are, but why they eat what
they eat and how to target them
• The Report will provide current market landscape and
what is changing in the industry.
• The Report will provide key drivers behind recent
• This report provides a unique opportunity to update
marketing tactics and strategy in line with the latest
consumer behaviors in Prepared Meals and Meal
Components by highlighting the key consumer trends
and groups, and integrating robust survey-based data
with market data to show the actual impact of these
consumer behaviors on sector volumes and values.
• Industry Dynamics: Key Growth Sectors for the Future
• Key Consumer Trends for Prepared Meals and Meal
• Key Under-Targeted Age Groups
• Country Focus
1. Albion's Oven
2. Baker Tweet
3. Birds Eye
6. Old El Paso
9. Suzi Wan
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