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UAE Exchange bags the Global Award for Brand Excellence

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					UAE Exchange bags the Global Award for Brand Excellence
Global Award for Brand Excellence in ‘Banking and Financial Services’ category, for the year 2012,
is a recognition given to organisations for promoting their brand globally

UAE Exchange has always believed that the longevity of any brand depends largely on the quality of
experience customers have with it. This strong belief and efforts to enhance customer experience has
now won the leading global remittance and foreign exchange brand, the Global Award for Brand
Excellence in „Banking and Financial Service‟ category at an event held at Taj Lands End, Mumbai,
India.

Mr. Y. Sudhir Kumar Shetty, COO – Global Operations, UAE Exchange, said: “Our belief, that only
enhanced customer experience can take the brand to truly global standards, has borne fruit. Our
customers are our driving force. They inspire us to push the limits and bring the best to the table. It is
their trust in us that drives us to maintain high customer service standards across our operations,
globally. The result of these efforts is this prestigious award. We are thankful to our customers for
motivating and supporting us all through.”

Mr. Promoth Manghat, Vice President – Global Operations, UAE Exchange, said, “We feel very
honoured by this recognition. Our hand-picked professionals, worldwide, are committed to make it easy
for millions of customers. Our team walks that extra mile to form that trusted link, connecting
expatriates with their families. It is these efforts that have won us this global award and we thank our
customers for it. This recognition adds more responsibility on us and we will strive harder to stand up to
the expectations of our customers.”

The award ceremony was conducted alongside the World Brand Congress 2012, which is considered to
be one of the largest congregations of some of the world‟s most successful and sought after brands. The
Global Award for Brand Excellence is presented to organisations that have played a significant role in
building their brands on the international platform.

In over three decades, UAE Exchange has emerged into the leading global remittance and foreign
exchange brand, with a formidable presence in 30 countries. The global money transferrer has become
the largest networked brand, in its class, with over 650 direct offices. Correspondent banking
relationship with over 150 global banks fortifies its strength. More than 8000 professionals from over 40
nationalities form team UAE Exchange, who strive to achieve excellence and bring delight to customers,
worldwide. Thanks to its penchant for quality, the money transferrer has earned the trust of customers,
partners and regulators alike, thus emerging into the World‟s Trusted Money Transferrer.

The event was attended by senior officials of UAE Exchange, special invitees and the Media.




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About UAE Exchange

UAE Exchange is a leading global remittance and foreign exchange brand, based in UAE, with over 600
direct offices in 30 countries across five continents. With correspondent banking relationship with more
than 150 global banks, and associations with leading global brands, UAE Exchange rovides unmatched
service to over 3.5 million customers, worldwide. In UAE, the brand has a leading presence with a
network of over 122 branches covering all the Emirates.
For more information, visit www.uaeexchange.com, http://blog.uaeexhchange.com

To participate in our exciting contests,           join     us   on   Facebook   by   logging   on   to
https://www.facebook.com/uaeexchange

Contact Details:

Lahcen ATERTA
Manager Media Relations
UAE Exchange Centre LLC
Al Saigh Building, Hamdan Street,
PO BOX 170, Abu Dhabi, UAE
Telephone: +971-2-4945480
aterta.lahcen@uaeexchange.com




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Description: Global Award for Brand Excellence in ‘Banking and Financial Services’ category, for the year 2012, is a recognition given to organisations for promoting their brand globally. The ceremony, in which UAE Exchange won the award, was held alongside the World Brand Congress at Taj Lands End, Mumbai, India on 23rd November, 2012.