ENGINEERING MBA RESUME WITH COVERING LETTER

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[NAME]
Objective To work with a progressive organization which offers a conductive work environment, providing an opportunity for professional growth and to realize my full potential. Summary of Skills and Experience  Over 4 years of experience in Product/Brand management, Relationship management, and Team management.  Proficient in Product portfolio analysis and conducting marketing research to analyze market requirements for developing, launching and positioning new products.  Proven ability in Image building strategies, manage media relations, handle PR activities for maximum reach and establishing brand presence in key markets.  Significant experience in Relationship management, effective communication and team building.  Exploring areas of Digital marketing and e-merchandising of products and brands. Core Competencies Marketing – Business Development ~ Competitive business planning according to market opportunities and threats. ~ Territory mapping and market segmentation to identify new customer groups to market various products and increase market share. ~ Assessing the cause of low sales in certain location & effectuating competitive strategies to enhance business. ~ Relationship Management with significant clients to ascertain rendering of quality service and collate feedback on product performance for product improvisations. ~ Obtaining feedbacks from customers, retailers & distributors, evaluating the performance bottlenecks & accordingly incorporate amendments/improvements. Brand, PR and Media Management ~ Providing image-building plans & advising the company for innovative marketing plans and image building exercises for gaining credibility and market-share. ~ Conceptualizing, Coordinating & budgeting sales promotion activities viz. Advertising, Banners and other promotional material like danglers, handbills, leaflets, stickers, posters to create brand visibility. ~ Conducting and holding exhibitions and events within budgetary allocations. ~ Responsible for pre-event modalities and post-event marketing communication. Enhance brand visibility and reach through proper channels. Team Management

~ Motivating, guiding and monitoring front liners and executives to achieve goals. ~ Conducting and imparting training to new recruits and inducting awareness on products & services. Professional Qualification MBA (Marketing & HR) from Department of Business Administration, [UNIVERSITY OR COLLEGE NAME] B.E. (Electronics & Communication) from [UNIVERSITY OR COLLEGE NAME] Technical skills Operating system Language Statistical tools E-branding Job profile 1. Organization Designation Period Products : Windows XP/Vista. : C, C++. : SPSS, Base SAS. : SEO, online campaigns and Link ads : : : :

Key Deliverables ~ Identifying sales targets, developing sales promotional strategies, analyzing market trends, pricing, and competitor’s strategies, maintaining sales performance and providing inputs to the top management for fine-tuning the marketing strategies. ~ Conceptualizing, coordinating & budgeting sales promotion activities. ~ Providing image-building plans & advising the company for innovative marketing plans and image building exercises for gaining credibility and market share. ~ Analyze the sales reports of the different brands in various territories. ~ Vendor development and manage the inventory of products. ~ Conduct market surveys and market research for existing products and new product. ~ RFI/RFP preparation for specific client based projects.

Personal profile Date of birth Marital status Phone E-mail Address DECLARATION

: : : : :

I certify that all the information provided by me in this application is correct and complete to the best of my knowledge. Place: Date : Signature

9th March 2009 Chennai To

Sub: Submission of resume for the lecturer position in management studies dept. – reg. Dear Sir, Wish you a nice day. I am glad to introduce you about my profile and passion to the job position offered in your prestigious organization. I have done my engineering in the electronics and communication domain and then mastered in business management studies in [UNIVERSITY NAME] with a First Class grade. On pursuing these studies I’ve let my head in the real time business environment. Starting up a job on channel sales management my responsibilities grew up to product manager position with hands on experience in product portfolio management, branding and media relations management. I am handling FMCG products and Chemical based Industrial product line with my present employer. Though I’ve pursued my career in real time business management, I have a passion in teaching and mentoring people there by sharing the knowledge acquired from the real world. I believe holding lectureship position will pave way to complete knowledge management and people development. Herewith I’ve attached my detailed resume showing my areas of experience. Hope I could add up value to your organization and do justice to the job assigned. Thanks for your time and concern sir. Sincerely,

(NAME)