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Document Sample
International Visitors in Australia
June 2012
Quarterly Results of the
International Visitor Survey
ISSN 1447 8595
Tourism Research Australia
Department of Resources, Energy and Tourism
GPO Box 1564 Canberra ACT 2601
ABN 46 252 861 927
For further information on the International Visitor Survey, contact Steve Matthews, Tourism
Research Australia on 02 6243 7733.
Acknowledgements: ORC International
Publication Date: Wednesday, 5 September 2012
This work is licensed under a Creative Commons Attribution 3.0 Australia licence. To the
extent that copyright subsists in third party quotes and diagrams it remains with the
original owner and permission may be required to reuse the material.
This work should be attributed as International Visitors in Australia – June 2012 Quarterly Results of the
International Visitor Survey, Tourism Research Australia, Canberra.
Enquiries regarding the licence and any use of work by Tourism Research Australia are welcome at
tourism.research@ret.gov.au
Changes to International Visitor Survey data
Tourism regions
In December 2010 the Australian Bureau of Statistics (ABS) released the Australian Statistical
Geography Standard (ASGS). This new geographical standard is based on population and
replaces the previous Australian Statistical Geography Classification (ASGC) that was based
on legal boundaries. The ASGS took effect from 1 July 2011.
This change required the tourism regions to be redefined under the ASGS classification.
Tourism Research Australia (TRA) in consultation with the state and territory tourism offices
and the ABS completed this review in June 2011. The new geographical structure for the
tourism regions was published in the Non-ABS Structures publication 1270.0.55.003 -
Australian Statistical Geography Standard (ASGS): Volume 3 - Non ABS Structures, July
2011 on 22 July 2011. The publication contains the digital boundaries, labels and codes for
the tourism regions.
To preserve time series data for the International Visitor Survey (IVS), TRA undertook an
extensive back-casting exercise during 2011–12. All IVS data back to 1999 has been
converted to the new ASGS classification, enabling users to continue to use the full time
series for trend analysis and comparative purposes at the regional level.
Weighting methodology
The IVS results are benchmarked to data on international visitor numbers over the period,
provided by the Department of Immigration and Citizenship, with the assistance of the ABS.
The variables used in weighting the data are country of residence, state of arrival, main
purpose of journey, airport of departure and age and sex of visitor.
While TRA was completing the back-casting, further improvements were made to the survey
methodology by weighting the education and employment categories separately. Due to low
sample sizes, education and employment were previously weighted together. With
considerable growth in the education sector over recent years this lead to overstated
education and understated employment numbers. This change will see improved survey
results in terms of accuracy for both of these categories.
International Visitors in Australia: June Quarter 2012 iii
Contents
Main findings .............................................................................................................. 1
Figures
Figure 1. Average and median nights in Australia by country of residence ..................... 6
Figure 2. Visitors to Australia by main purpose of journey............................................... 7
Figure 3. Visitor nights in Australia by main purpose of journey ...................................... 7
Tables
Visitors
Table 1. Visitors, visitor nights, duration of stay and expenditure
by country of residence and main purpose of journey,
year ended 30 June 2011 and 2012 ................................................................. 9
Table 2. Visitors, visitor nights, duration of stay and expenditure
by country of residence and main purpose of journey,
quarter ended 30 June 2011 and 2012 ........................................................... 10
Table 3. Visitors by country of residence and main purpose of journey,
year ended 30 June 2008–2012 ..................................................................... 11
Table 4. Visitors by country of residence and main purpose of journey,
quarter ended 30 June 2008–2012 ................................................................. 12
Table 5. Visitor nights by country of residence and main purpose of journey,
year ended 30 June 2008–2012 ..................................................................... 13
Table 6. Visitor nights by country of residence and main purpose of journey,
quarter ended 30 June 2008–2012 ................................................................. 14
Table 7. Visitors by country of residence and main purpose of journey
by first or return visit ........................................................................................ 15
Table 8. Visitors by country of residence and main purpose of journey
by type of travel arrangements ....................................................................... 16
Table 9. Visitors by country of residence and main purpose of journey
by state/territory visited ................................................................................... 17
Table 10. Visitors by country of residence and main purpose of journey
for selected regions ......................................................................................... 19
Table 11. Visitors by country of residence and main purpose of journey
by type of transport used between stopovers ................................................. 21
Visitor nights
Table 12. Visitor nights by country of residence and main purpose of journey
by state/territory visited ................................................................................... 23
Table 13. Visitor nights by country of residence and main purpose of journey
for selected regions ......................................................................................... 25
Table 14. Visitor nights by country of residence and main purpose of journey
by type of accommodation used ..................................................................... 27
iv Tourism Research Australia
Expenditure
Table 15. Expenditure for package tour visitors by country of residence
and main purpose of journey by expenditure category ................................... 29
Table 16. Expenditure for non-package tour visitors by country of residence
and main purpose of journey by expenditure category ................................... 30
Table 17. Average expenditure for all visitors by country of residence
and main purpose of journey by expenditure item .......................................... 31
Table 18. Average expenditure by visitors with expenditure on item
by country of residence and main purpose of journey
by expenditure item ......................................................................................... 34
Backpacker market
Table 19. Backpacker visitors, visitor nights, duration of stay and expenditure by
country of residence and main purpose of journey ......................................... 37
Table 20. Backpacker visitors by state/territory visited,
year ended 30 June 2008–2012 ..................................................................... 38
Table 21. Backpacker visitor nights by state/territory visited,
year ended 30 June 2008–2012 ..................................................................... 38
Total Inbound Economic Value (TIEV)
Table 22. Total Inbound Economic Value (TIEV) by country of residence ..................... 39
Table 23. Total Inbound Economic Value (TIEV) by country of residence,
year ended 30 June 2008–2012 ..................................................................... 40
Modelled regional expenditure
Table 24. Modelled international visitor expenditure in each state/territory.................... 41
Table 25. Modelled international visitor expenditure in each state/territory
by reason for stopover .................................................................................... 42
Table 26. Modelled international visitor expenditure in capital cities
and regional areas for each state/territory ...................................................... 43
Table 27. Modelled international visitor expenditure in the top 20 regions ranked
by expenditure ................................................................................................ 44
Table 28. Modelled international visitor expenditure in each state/territory
by country of residence ................................................................................... 45
International Visitors in Australia: June Quarter 2012 v
Introduction to the International Visitor Survey ......................................................... 46
Survey methodology................................................................................................. 46
Sample size.............................................................................................................. 47
Data reliability........................................................................................................... 48
Expenditure .............................................................................................................. 49
References ............................................................................................................... 52
Glossary of terms ..................................................................................................... 53
State and territory abbreviations ............................................................................... 56
About Tourism Research Australia ........................................................................... 57
vi Tourism Research Australia
Main findings
Year ended 30 June 2012
All visitors
Total visitors During the year ended 30 June 2012, there were 5,536,996 visitors to Australia
aged 15 years and over. This was a slight increase of 1% from the year ended 30
June 2011.
Reason The main reasons for visitors coming to Australia were:
Holiday 2,436,21 0 44%
Visit ing friends & relat ives 1,380,676 25%
Business 897,939 16%
Educat ion 360,51 1 7%
Employment 213,455 4%
Ot her 248,206 4%
Source New Zealand was the largest source of visitors during the period (1,082,354),
followed by the United Kingdom (562,743), China (551,427) and USA (437,784).
Expenditure The average trip expenditure in Australia per international visitor was $3,298, while
the average nightly expenditure was $93. Total expenditure in Australia for the year
ended 30 June 2012 ($18.3 billion) increased 2% from the year ended 30
June 2011.
Nights A total of 197 million visitor nights were spent in Australia, an increase of 4%
compared with the year ended 30 June 2011.
Return visits Of all visitors to Australia, 63% had visited before.
Tours Inclusive package travellers accounted for 15% of all visitors to Australia, while
those arriving on group tours accounted for 8% of all visitor arrivals.
States Of all visitors to Australia during the period, 50% visited New South Wales, 35%
visited Queensland and 32% visited Victoria.
New South Wales recorded the largest share of visitor nights (34%), followed by
Victoria (22%) and Queensland (21%).
International Visitors in Australia: June Quarter 2012 1
Holiday visitors
Share Of all international visitors to Australia, 44% stated ‘holiday’ as their main purpose
of visit.
Expenditure The average trip expenditure of holiday visitors in Australia was $2,393, with the
largest component being food, drink and accommodation ($1,140). Their average
expenditure per night was $92.
Nights Holiday visitors spent a total of 64 million nights in Australia, with 25% spent in the
home of a friend or relative; 28% spent in a rented house, apartment, flat or unit;
and 17% spent in a hotel, resort, motel or motor inn.
Return visits Of all holiday visitors, 52% had visited Australia before.
Tours Inclusive package travellers accounted for 28% of all holiday visitors, while those
arriving on a group tour accounted for 16%.
States Of all holiday visitors, 56% visited New South Wales, 46% visited Queensland and
34% visited Victoria.
Duration of stay The average duration of stay in Australia for holiday visitors was 26 nights.
Visiting friends and relatives (VFR) visitors
Share International visitors with a main purpose of VFR accounted for 25% of all
international visitors.
Expenditure The average trip expenditure in Australia by VFR visitors was $1,632, with the
largest component being food, drink and accommodation ($677). Their average
expenditure per night was $59.
Nights These visitors spent a total of 38 million nights in Australia and spent 82% of their
nights in the home of a friend or relative.
Return visits Of all VFR visitors, 75% had been to Australia before.
States Of all VFR visitors, 46% visited New South Wales, 30% visited Victoria and 28%
visited Queensland.
Duration of stay The average duration of stay in Australia for VFR visitors was 28 nights.
2 Tourism Research Australia
Business visitors
Share Of all international visitors to Australia, 16% stated ‘business’ as their main purpose
of visit and these visitors spent a total of 13 million nights in Australia.
Expenditure The average trip expenditure in Australia by business visitors was $2,320, with the
largest component being food, drink and accommodation ($1,422). Their average
expenditure per night was $166.
Nights Business visitors spent 29% of their nights in Sydney and 21% in Melbourne, while
50% of their nights in Australia were spent in a hotel, resort, motel, or motor inn.
Return visits Of all business visitors, 70% had visited Australia before.
States Of all business visitors, 48% visited New South Wales, 32% visited Victoria and
23% visited Queensland.
Duration of stay The average duration of stay in Australia for business visitors was 14 nights.
Education visitors
Share Of all international visitors to Australia, 7% stated ‘education’ as their main purpose
of visit and these visitors spent a total of 51 million nights in Australia, representing
26% of all international visitor nights.
Expenditure The average trip expenditure in Australia by education visitors was $15,684, with
the largest component being education fees ($7,186). Their average expenditure
per night was $111.
Nights While in Australia, education visitors spent 68% of their nights in a rented house,
apartment, flat or unit.
Return visits Of all education visitors, 68% had visited Australia before.
States Of all education visitors, 49% visited New South Wales, 37% visited Victoria and
29% visited Queensland.
Duration of stay The average duration of stay in Australia for education visitors was 142 nights.
International Visitors in Australia: June Quarter 2012 3
Employment visitors
Share Of all international visitors to Australia, 4% stated ‘employment’ as their main
purpose of visit and these visitors spent a total of 23 million nights in Australia.
Expenditure The average trip expenditure in Australia by employment visitors was $8,755, with
the largest component being food, drink and accommodation ($5,021). Their
average expenditure per night was $80.
Nights Employment visitors spent 26% of their nights in Sydney and 17% in Melbourne, while
65% of their nights in Australia were spent in a rented house, apartment, flat or unit.
Return visits Of all employment visitors, 71% had visited Australia before.
States Of all employment visitors, 41% visited New South Wales, 27% visited Western
Australia and 26% visited Victoria.
Duration of stay The average duration of stay in Australia for employment visitors was 109 nights.
Backpacker visitors
Share Of all international visitors to Australia, 540,000 (10%) were classified as
backpackers and they spent 43 million nights in Australia. Holiday was the main
purpose of visit for 69% of backpackers.
Expenditure Backpackers’ average trip expenditure in Australia was $5,621, with $2,809 being
spent on food, drink and accommodation. Their average expenditure per night was
$71.
Nights While in Australia, backpackers spent 36% of their nights in a rented house,
apartment, flat or unit and 32% in backpacker or hostel accommodation.
Return visits Of all backpackers, 34% had visited Australia before.
States Of all backpackers, 76% visited New South Wales, 58% visited Queensland and
46% visited Victoria.
Duration of stay The average duration of stay in Australia for backpackers was 79 nights.
Expenditure
Spend in Australia In the year ending 30 June 2012, international visitors spent a total of $18.3 billion
within Australia.
Total trip expenditure For the same period, international visitors had a total trip expenditure of $26.6 billion.
Total Inbound Economic Value (TIEV)
Total Inbound During the 12 months to June 2012, international visitors consumed around
Economic Value $24 billion of Australian goods and services. This was a increase of 2.0% (in
nominal terms), compared with the previous 12 month period.
4 Tourism Research Australia
Source China is now Australia's largest source market in terms of economic value, worth
$3.6 billion, followed by United Kingdom ($2.6 billion), New Zealand ($2.1 billion),
and USA ($1.8 billion).
Regional expenditure
Total expenditure For the year ended 30 June 2012, modelled international visitor expenditure
increased by 2% to $18.0 billion, compared with the year ended 30 June 2011.
States/territories New South Wales received the largest share of expenditure ($6.1 billion, down
1%), followed by Victoria ($4.3 billion, up 4%) and Queensland ($3.8 billion, up
3%).
Regional expenditure International visitors spent approximately 82% of their expenditure in the capital cities
and the Gold Coast ($14.8 billion). The Northern Territory was the most reliant on
expenditure in regional areas (65%), followed by Tasmania (43%) and Queensland
(38%).
Tourism regions Among the capital cities and the Gold Coast, the highest expenditure was received by
Sydney ($5.4 billion), followed by Melbourne ($4.0 billion), Experience Perth
($1.8 billion) and Brisbane ($1.5 billion).
Among regional areas, Tropical North Queensland received the highest expenditure
($800 million), followed by the Sunshine Coast ($201 million) and Hunter
($161 million).
Expenditure per visitor Expenditure per visitor was highest in Experience Perth ($2,560), followed by
Melbourne ($2,354) and Canberra ($2,124).
Expenditure per night Expenditure per night was highest in Lasseter (Northern Territory) ($293), followed
by the Tropical North Queensland ($147), Gold Coast ($110) and Melbourne
($102).
Country of origin Visitors from Asia had the highest expenditure ($9.3 billion, up 2%) – including
$2.8 billion by Chinese visitors, $977 million by Korean visitors and $916 million by
Singaporean visitors. European visitors spent $4.2 billion (up 1%) – including
$1.6 billion by United Kingdom visitors and $540 million by German visitors.
Visitors from New Zealand spent $1.6 billion (up 6%) and visitors from the USA
spent $1.2 billion (up 3%).
Purpose of visit Holiday visitors contributed the most expenditure in Australia ($6.2 billion,
unchanged from the previous period), followed by visitors who travelled for
education purposes ($5.3 billion, unchanged from the previous period).
New South Wales received the most expenditure for all purposes of visit: holiday
($2.0 billion), education ($1.9 billion), visiting friends and relatives ($821 million)
and business ($708 million). Queensland received the second highest expenditure
from holiday visitors ($1.9 billion) and Victoria received the second highest
expenditure for all other purposes of visit: education ($1.6 billion), visiting friends
and relatives ($788 million), and business ($509 million).
International Visitors in Australia: June Quarter 2012 5
Figure 1 Average and median nights in Australia by country of residence
Base: All visitors aged 15 years and over.
6 Tourism Research Australia
Figure 2 Visitors to Australia by main purpose of journey
Figure 3 Visitor nights in Australia by main purpose of journey
Base: All visitors aged 15 years and over.
International Visitors in Australia: June Quarter 2012 7
8 Tourism Research Australia
Table 1 Visit ors, visit or night s, durat ion of st ay and expendit ure by count ry of residence
and main purpose of journey, year ended 30 June 201 and 201 1 2
Year ended 30 June 2011 Year ended 30 June 2012
Nights in Australia Expenditure Nights in Australia Expenditure
(a) (a)
Visitors Total Average Median in Australia Visitors Total Average Median in Australia
Country of residence '000 '000 $million '000 '000 $million
New Zealand 1073 15 096 14 7 1569 1082 15 438 14 7 1623
Japan 335 7 739 23 5 692 317 8 375 26 5 736
Hong Kong 155 5 018 32 9 619 154 5 505 36 9 613
Singapore 278 5 715 21 7 912 280 5 875 21 7 932
Malaysia 220 6 801 31 8 829 220 6 689 30 8 848
Indonesia 120 4 974 41 10 482 127 4 238 33 9 527
Taiwan 76 4 746 62 10 319 84 6 457 76 14 419
Thailand 82 4 246 52 12 409 75 3 973 53 18 322
Korea 189 12 327 65 7 959 185 12 394 67 8 995
China 475 25 131 53 10 2 676 551 25 962 47 8 2 827
India 136 9 357 69 25 732 143 8 481 59 30 533
Other Asia 143 8 528 60 21 659 151 10 257 68 24 708
USA 435 9 748 22 11 1137 438 10 241 23 11 1170
Canada 113 4 256 38 17 405 113 4 369 39 16 398
United Kingdom 596 21355 36 20 1712 563 20 527 36 19 1648
Germany 154 6 675 43 22 518 147 7 042 48 23 528
Scandinavia 83 3 377 41 20 308 82 3 465 42 20 303
France 89 4 901 55 20 352 91 5 537 61 22 375
Italy 54 2 718 50 19 195 55 3 306 60 20 222
Netherlands 46 1884 41 24 158 44 1746 39 23 139
Switzerland 42 1516 36 24 181 40 1454 37 21 164
Other Europe 171 8 213 48 22 733 183 10 527 58 24 948
Other countries 397 15 225 38 14 1275 411 15 384 37 13 1288
Main purpose of journey
(including backpackers)
Holiday 2 450 61893 25 9 5 829 2 436 63 575 26 9 5 830
Visiting friends & relatives 1339 36 552 27 15 2 161 1381 38 355 28 15 2 253
Business 873 11760 13 6 2 139 898 12 576 14 6 2 083
Education 368 51549 140 127 5 600 361 51134 142 130 5 654
Employment 191 21232 111 87 1601 213 23 322 109 76 1869
Other 241 6 563 27 4 502 248 8 279 33 5 575
Main purpose of journey
(excluding backpackers)
Holiday 2 031 36 065 18 7 3 994 2 065 36 599 18 7 4 021
Visiting friends & relatives 1290 35 108 27 15 2 036 1331 36 838 28 15 2 134
Business 857 11220 13 6 2 093 880 12 075 14 6 2 034
Education 320 44 532 139 125 4 968 311 43 886 141 128 5 009
Employment 163 16 836 103 75 1324 185 19 090 103 67 1587
Other 215 4 759 22 3 390 225 6 182 27 4 445
Backpackers 586 41028 70 28 3 028 540 42 572 79 30 3 034
Total 5 461 189 549 35 11 17 832 5 537 197 241 36 11 18 264
Base: All visitors aged 15 years and over.
(a) Total nights in Australia are greater than the sum of nights in the states/territories (Tables 12, 14, 19, 21, 24, 26 & 27) because nights spent in
transit are included.
International Visitors in Australia: June Quarter 2012 9
Table 2 Visit ors, visit or night s, durat ion of st ay and expendit ure by count ry of residence
and main purpose of journey, quart er ended 30 June 201 and 201 1 2
Quarter ended 30 June 2011 Quarter ended 30 June 2012
Nights in Australia Expenditure Nights in Australia Expenditure
Visitors Total Average Median in Australia Visitors Total Average Median in Australia
'000 '000 $million '000 '000 $million
Country of residence
New Zealand 267 3 292 12 7 369 274 3 401 12 7 395
Japan 51 1505 30 5 136 57 1917 34 5 143
Hong Kong 37 701 19 8 82 36 879 25 9 97
Singapore 69 1287 19 7 202 72 1245 17 7 194
Malaysia 53 990 19 8 125 57 1193 21 8 137
Indonesia 30 959 32 8 103 28 800 29 9 99
Taiwan 18 1474 80 9 70 20 1681 83 24 100
Thailand 24 965 41 10 101 21 925 44 21 70
Korea 38 2 713 72 9 209 39 2 602 67 6 199
China 91 3 499 38 8 356 112 3 807 34 7 409
India 35 2 253 64 25 158 37 2 003 54 29 127
Other Asia 34 1801 53 20 119 35 1694 48 20 125
USA 94 2 271 24 11 283 99 2 541 26 11 284
Canada 20 931 46 18 80 21 859 41 19 64
United Kingdom 102 4 414 43 20 330 88 3 869 44 20 333
Germany 23 1309 56 25 100 22 1145 51 20 87
Scandinavia 12 583 50 30 48 11 542 49 23 45
France 15 1113 74 22 80 16 1030 66 23 67
Italy 8 605 76 19 46 9 784 88 26 54
Netherlands 7 361 53 23 24 6 194 33 22 19
Switzerland 6 257 44 25 27 6 220 36 14 24
Other Europe 30 1848 63 27 177 31 2 218 70 28 195
Other countries 82 2 794 34 12 257 88 3 008 34 11 261
Main purpose of journey
(including backpackers)
Holiday 486 13 403 28 8 1155 497 12 308 25 8 1119
Visiting friends & relatives 295 8 172 28 14 455 300 8 549 29 14 527
Business 209 2 723 13 6 538 222 3 360 15 6 524
Education 55 6 739 122 113 784 53 6 516 124 118 765
Employment 45 4 715 106 89 399 52 6 216 118 89 480
Other 56 2 172 39 4 150 59 1607 27 4 113
Main purpose of journey
(excluding backpackers)
Holiday 404 7 587 19 7 762 428 7 262 17 7 794
Visiting friends & relatives 284 7 834 28 14 423 292 8 319 28 14 513
Business 205 2 580 13 5 526 216 3 207 15 6 508
Education 48 5 795 121 111 691 44 5 305 120 116 646
Employment 40 3 936 99 80 352 46 5 159 111 83 412
Other 50 1571 31 4 116 53 1191 22 4 88
Backpackers 114 8 622 75 30 611 102 8 112 79 29 568
Total 1 146 37 924 33 10 3 481 1 184 38 556 33 9 3 529
Base: All visitors aged 15 years and over.
10 Tourism Research Australia
Table 3 Visit ors by count ry of residence and main purpose of journey,
year ended 30 June 2008 – 201 2
Year ended 30 June
2008 2009 2010 2011 2012
'000 % '000 % '000 % '000 % '000 %
Country of residence
New Zealand 1014 20 999 20 1021 19 1073 20 1082 20
Japan 484 9 374 7 340 6 335 6 317 6
Hong Kong 133 3 136 3 141 3 155 3 154 3
Singapore 231 4 243 5 253 5 278 5 280 5
Malaysia 150 3 175 3 194 4 220 4 220 4
Indonesia 85 2 86 2 106 2 120 2 127 2
Taiwan 79 2 87 2 82 2 76 1 84 2
Thailand 78 2 72 1 77 1 82 2 75 1
Korea 217 4 179 3 183 3 189 3 185 3
China 357 7 340 7 377 7 475 9 551 10
India 101 2 113 2 123 2 136 2 143 3
Other Asia 114 2 128 2 140 3 143 3 151 3
USA 427 8 425 8 459 9 435 8 438 8
Canada 115 2 115 2 119 2 113 2 113 2
United Kingdom 643 12 619 12 615 12 596 11 563 10
Germany 150 3 153 3 158 3 154 3 147 3
Scandinavia 81 2 77 2 84 2 83 2 82 1
France 73 1 85 2 93 2 89 2 91 2
Italy 51 1 57 1 54 1 54 1 55 1
Netherlands 50 1 50 1 50 1 46 1 44 1
Switzerland 40 1 38 1 42 1 42 1 40 1
Other Europe 182 4 188 4 179 3 171 3 183 3
Other countries 343 7 382 7 391 7 397 7 411 7
Main purpose of journey
(including backpackers)
Holiday 2 520 49 2 392 47 2 409 46 2 450 45 2 436 44
Visiting friends & relatives 1122 22 1200 23 1310 25 1339 25 1381 25
Business 866 17 785 15 803 15 873 16 898 16
Education 303 6 332 6 363 7 368 7 361 7
Employment 177 3 176 3 174 3 191 3 213 4
Other 207 4 235 5 222 4 241 4 248 4
Main purpose of journey
(excluding backpackers)
Holiday 2 123 41 1992 39 1988 38 2 031 37 2 065 37
Visiting friends & relatives 1070 21 1158 23 1258 24 1290 24 1331 24
Business 851 16 773 15 787 15 857 16 880 16
Education 248 5 279 5 313 6 320 6 311 6
Employment 154 3 149 3 152 3 163 3 185 3
Other 191 4 214 4 196 4 215 4 225 4
Backpackers 560 11 557 11 586 11 586 11 540 10
Total 5 196 100 5 121 100 5 280 100 5 461 100 5 537 100
Base: All visitors aged 15 years and over.
Note: Rounded percentages may not sum to 100.
International Visitors in Australia: June Quarter 2012 11
Table 4 Visit ors by count ry of residence and main purpose of journey,
quart er ended 30 June 2008 – 201 2
Quart er ended 30 June
2008 2009 2010 2011 2012
'000 % '000 % '000 % '000 % '000 %
Country of residence
New Zealand 256 23 249 23 259 23 267 23 274 23
Japan 85 8 63 6 68 6 51 4 57 5
Hong Kong 30 3 34 3 31 3 37 3 36 3
Singapore 59 5 66 6 64 6 69 6 72 6
Malaysia 36 3 51 5 49 4 53 5 57 5
Indonesia 18 2 20 2 24 2 30 3 28 2
Taiw an 18 2 27 2 18 2 18 2 20 2
Thailand 22 2 21 2 19 2 24 2 21 2
Korea 48 4 38 3 45 4 38 3 39 3
China 75 7 63 6 80 7 91 8 112 10
India 30 3 31 3 34 3 35 3 37 3
Other Asia 28 3 30 3 34 3 34 3 35 3
USA 93 8 97 9 98 9 94 8 99 8
Canada 22 2 20 2 22 2 20 2 21 2
United Kingdom 102 9 107 10 94 8 102 9 88 7
Germany 24 2 24 2 23 2 23 2 22 2
Scandinavia 11 1 11 1 11 1 12 1 11 1
France 14 1 16 1 16 1 15 1 16 1
Italy 8 1 8 1 8 1 8 1 9 1
Netherlands 8 1 7 1 7 1 7 1 6 0
Sw itzerland 6 1 6 1 6 1 6 1 6 1
Other Europe 32 3 30 3 29 3 30 3 31 3
Other countries 78 7 81 7 86 8 82 7 88 7
Main purpose of journey
(including backpackers)
Holiday 506 46 500 45 493 44 486 42 497 42
Visiting friends & relatives 246 22 288 26 277 25 295 26 300 25
Business 215 20 170 15 210 19 209 18 222 19
Education 45 4 57 5 55 5 55 5 53 4
Employment 41 4 39 4 40 4 45 4 52 4
Other 50 5 47 4 50 4 56 5 59 5
Main purpose of journey
(excluding backpackers)
Holiday 421 38 411 37 417 37 404 35 428 36
Visiting friends & relatives 234 21 279 25 266 24 284 25 292 25
Business 212 19 168 15 205 18 205 18 216 18
Education 37 3 47 4 46 4 48 4 44 4
Employment 35 3 32 3 35 3 40 3 46 4
Other 47 4 45 4 43 4 50 4 53 5
Backpackers 116 11 118 11 112 10 114 10 102 9
Total 1 103 100 1 101 100 1 124 100 1 146 100 1 184 100
Base: All visitors aged 15 years and over.
Note: Rounded percentages may not sum to 100.
12 Tourism Research Australia
Table 5 Visit or night s(a) by count ry of residence and main purpose of journey,
year ended 30 June 2008 – 201 2
Year ended 30 June
2008 2009 2010 2011 2012
'000 % '000 % '000 % '000 % '000 %
Country of residence
New Zealand 14 350 9 14 010 8 13 140 7 15 096 8 15 438 8
Japan 9 749 6 8 069 5 7 506 4 7 739 4 8 375 4
Hong Kong 4 206 3 4 495 3 5 164 3 5 018 3 5 505 3
Singapore 4 910 3 5 102 3 5 613 3 5 715 3 5 875 3
Malaysia 5 356 3 6 440 4 6 422 4 6 801 4 6 689 3
Indonesia 3 174 2 3 133 2 4 276 2 4 974 3 4 238 2
Taiw an 2 889 2 3 898 2 4 492 2 4 746 3 6 457 3
Thailand 3 086 2 3 714 2 3 714 2 4 246 2 3 973 2
Korea 10 401 7 12 772 7 13 419 7 12 327 7 12 394 6
China 15 356 10 17 214 10 22 219 12 25 131 13 25 962 13
India 5 511 3 7 137 4 7 681 4 9 357 5 8 481 4
Other Asia 6 283 4 7 457 4 8 200 4 8 528 4 10 257 5
USA 9 154 6 9 098 5 10 094 6 9 748 5 10 241 5
Canada 4 545 3 5 066 3 4 185 2 4 256 2 4 369 2
United Kingdom 20 832 13 21971 13 22 447 12 21355 11 20 527 10
Germany 6 871 4 7 161 4 7 203 4 6 675 4 7 042 4
Scandinavia 2 988 2 3 326 2 3 538 2 3 377 2 3 465 2
France 3 412 2 4 437 3 5 024 3 4 901 3 5 537 3
Italy 1974 1 2 503 1 2 211 1 2 718 1 3 306 2
Netherlands 2 287 1 1971 1 2 090 1 1884 1 1746 1
Sw itzerland 1682 1 1551 1 1516 1 1516 1 1454 1
Other Europe 8 252 5 8 759 5 8 755 5 8 213 4 10 527 5
Other countries 11767 7 13 912 8 13 706 8 15 225 8 15 384 8
Main purpose of journey
(including backpackers)
Holiday 58 075 37 62 601 36 63 259 35 61893 33 63 575 32
Visiting friends & relatives 26 962 17 29 422 17 33 177 18 36 552 19 38 355 19
Business 10 316 6 9 747 6 10 677 6 11760 6 12 576 6
Education 42 776 27 47 795 28 51073 28 51549 27 51134 26
Employment 16 570 10 18 665 11 18 441 10 21232 11 23 322 12
Other 4 335 3 4 968 3 5 991 3 6 563 3 8 279 4
Main purpose of journey
(excluding backpackers)
Holiday 33 304 21 34 255 20 34 944 19 36 065 19 36 599 19
Visiting friends & relatives 25 181 16 27 798 16 31313 17 35 108 19 36 838 19
Business 9 872 6 9 375 5 10 058 6 11220 6 12 075 6
Education 34 383 22 39 542 23 43 614 24 44 532 23 43 886 22
Employment 13 495 8 14 787 9 14 993 8 16 836 9 19 090 10
Other 3 645 2 3 641 2 3 726 2 4 759 3 6 182 3
Backpackers 39 154 25 43 801 25 43 969 24 41028 22 42 572 22
Total 159 034 100 173 198 100 182 617 100 189 549 100 197 241 100
Base: All visitors aged 15 years and over.
Note: Rounded percentages may not sum to 100.
(a) Total nights in Australia are greater than the sum of nights in the states/territories (Tables 12, 14, 19, 21, 24, 26 & 27) because nights spent in
transit are included.
International Visitors in Australia: June Quarter 2012 13
Table 6 Visit or night s by count ry of residence and main purpose of journey,
quart er ended 30 June 2008 – 201 2
Quart er ended 30 June
2008 2009 2010 2011 2012
'000 % '000 % '000 % '000 % '000 %
Country of residence
New Zealand 3 701 12 3 180 9 3 184 9 3 292 9 3 401 9
Japan 1475 5 1177 4 1324 4 1505 4 1917 5
Hong Kong 663 2 719 2 927 3 701 2 879 2
Singapore 923 3 1018 3 1054 3 1287 3 1245 3
Malaysia 738 2 1184 4 1145 3 990 3 1193 3
Indonesia 456 1 545 2 821 2 959 3 800 2
Taiw an 719 2 1079 3 940 3 1474 4 1681 4
Thailand 698 2 871 3 759 2 965 3 925 2
Korea 2 038 6 2 634 8 2 885 8 2 713 7 2 602 7
China 2 291 7 2 443 7 3 621 10 3 499 9 3 807 10
India 1695 5 1746 5 1653 5 2 253 6 2 003 5
Other Asia 1459 5 1235 4 1583 5 1801 5 1694 4
USA 2 274 7 2 221 7 2 442 7 2 271 6 2 541 7
Canada 954 3 1021 3 810 2 931 2 859 2
United Kingdom 3 610 11 4 239 13 3 780 11 4 414 12 3 869 10
Germany 1174 4 1365 4 1135 3 1309 3 1145 3
Scandinavia 510 2 537 2 454 1 583 2 542 1
France 807 3 1020 3 1157 3 1113 3 1030 3
Italy 367 1 410 1 460 1 605 2 784 2
Netherlands 380 1 324 1 316 1 361 1 194 1
Sw itzerland 231 1 362 1 220 1 257 1 220 1
Other Europe 1870 6 1461 4 1331 4 1848 5 2 218 6
Other countries 2 542 8 2 703 8 2 677 8 2 794 7 3 008 8
Main purpose of journey
(including backpackers)
Holiday 11751 37 13 391 40 13 093 38 13 403 35 12 308 32
Visiting friends & relatives 6 182 20 6 576 20 7 267 21 8 172 22 8 549 22
Business 2 600 8 1923 6 2 683 8 2 723 7 3 360 9
Education 5 754 18 7 189 21 6 895 20 6 739 18 6 516 17
Employment 4 175 13 3 708 11 3 580 10 4 715 12 6 216 16
Other 1114 4 709 2 1159 3 2 172 6 1607 4
Main purpose of journey
(excluding backpackers)
Holiday 6 339 20 6 889 21 7 339 21 7 587 20 7 262 19
Visiting friends & relatives 5 804 18 6 249 19 6 821 20 7 834 21 8 319 22
Business 2 538 8 1868 6 2 503 7 2 580 7 3 207 8
Education 4 585 15 5 774 17 5 802 17 5 795 15 5 305 14
Employment 3 450 11 2 773 8 2 901 8 3 936 10 5 159 13
Other 1023 3 544 2 725 2 1571 4 1191 3
Backpackers 7 837 25 9 399 28 8 587 25 8 622 23 8 112 21
Total 31 575 100 33 496 100 34 678 100 37 924 100 38 556 100
Base: All visitors aged 15 years and over.
Note: Rounded percentages may not sum to 100.
14 Tourism Research Australia
Table 7 Visit ors by count ry of residence and main purpose of journey
by first or ret urn visit
Year ended 30 June 2012
First visit Return visit Total visitors
'000 % '000 % '000
Country of residence
New Zealand 70 6 1012 94 1082
Japan 177 56 140 44 317
Hong Kong 46 30 109 70 154
Singapore 47 17 232 83 280
Malaysia 63 29 157 71 220
Indonesia 31 25 96 75 127
Taiw an 47 55 38 45 84
Thailand 21 28 55 72 75
Korea 124 67 61 33 185
China 276 50 275 50 551
India 73 51 70 49 143
Other Asia 63 42 87 58 151
USA 245 56 193 44 438
Canada 57 50 57 50 113
United Kingdom 214 38 349 62 563
Germany 84 57 63 43 147
Scandinavia 45 54 38 46 82
France 54 59 37 41 91
Italy 32 58 23 42 55
Netherlands 20 45 25 55 44
Sw itzerland 20 51 20 49 40
Other Europe 103 57 79 43 183
Other countries 134 33 276 67 411
Main purpose of journey
(including backpackers)
Holiday 1174 48 1262 52 2 436
Visiting friends & relatives 339 25 1041 75 1381
Business 273 30 625 70 898
Education 117 32 244 68 361
Employment 62 29 151 71 213
Other 81 33 167 67 248
Main purpose of journey
(excluding backpackers)
Holiday 917 44 1148 56 2 065
Visiting friends & relatives 310 23 1020 77 1331
Business 264 30 616 70 880
Education 84 27 228 73 311
Employment 45 25 139 75 185
Other 68 30 157 70 225
Backpackers 358 66 182 34 540
Total 2 046 37 3 491 63 5 537
Base: All visitors aged 15 years and over.
Note: Rounded percentages may not sum to 100.
Total visitors includes ‘not stated’ responses.
International Visitors in Australia: June Quarter 2012 15
Table 8 Visit ors by count ry of residence and main purpose of journey
by t ype of t ravel arrangement s
Year ended 30 June 2012
Package t our visit ors Non-package t our visit ors Tot al
Group tour Non-group Total Group tour Non-group Total visit ors
'000 '000 '000 '000 '000 '000 '000
Country of residence
New Zealand 6 70 76 11 995 1006 1082
Japan 31 110 141 3 173 176 317
Hong Kong 8 9 17 1 137 137 154
Singapore 7 16 23 5 251 256 280
Malaysia 8 9 17 3 200 203 220
Indonesia 7 3 10 2 115 117 127
Taiw an 21 3 24 1 60 61 84
Thailand 1 2 4 1 71 72 75
Korea 54 8 61 2 122 124 185
China 209 16 225 8 318 326 551
India 4 5 9 1 133 134 143
Other Asia 3 3 6 1 144 145 151
USA 18 34 53 8 377 385 438
Canada 2 5 7 1 105 106 113
United Kingdom 4 42 46 2 515 517 563
Germany 4 16 19 1 127 128 147
Scandinavia 2 7 9 1 73 73 82
France 1 6 6 0 85 85 91
Italy 0 8 8 0 47 47 55
Netherlands 1 5 5 0 39 39 44
Sw itzerland 0 5 5 0 34 35 40
Other Europe 3 11 14 2 167 169 183
Other countries 5 18 23 6 382 388 411
Main purpose of journey
(including backpackers)
Holiday 362 324 686 18 1733 1750 2 436
Visiting friends & relatives 1 25 25 1 1354 1355 1381
Business 19 41 60 24 814 838 898
Education 8 9 17 6 338 343 361
Employment 1 3 4 2 207 209 213
Other 7 8 15 10 223 233 248
Main purpose of journey
(excluding backpackers)
Holiday 359 304 663 15 1387 1402 2 065
Visiting friends & relatives 1 24 25 1 1305 1306 1331
Business 19 40 59 23 798 821 880
Education 7 7 13 4 294 298 311
Employment 1 2 4 1 180 181 185
Other 6 7 12 10 203 213 225
Backpackers 6 26 32 6 501 507 540
Total 399 410 809 60 4 669 4 728 5 537
Base: All visitors aged 15 years and over.
16 Tourism Research Australia
Table 9 Visit ors by count ry of residence and main purpose of journey
by st at e/ t errit ory visit ed(a)
Year ended 30 June 2012
New South Wales Victoria Queensland South Australia
'000 % '000 % '000 % '000 %
Country of residence
New Zealand 387 14 266 15 413 21 35 10
Japan 149 5 38 2 167 9 8 3
Hong Kong 82 3 48 3 42 2 9 3
Singapore 91 3 84 5 54 3 12 4
Malaysia 53 2 91 5 44 2 11 3
Indonesia 56 2 41 2 19 1 4 1
Taiw an 46 2 36 2 39 2 7 2
Thailand 37 1 24 1 13 1 2 1
Korea 147 5 45 3 62 3 6 2
China 335 12 280 16 238 12 19 6
India 70 3 64 4 30 2 7 2
Other Asia 66 2 58 3 26 1 10 3
USA 282 10 134 8 148 8 28 8
Canada 74 3 38 2 49 2 11 3
United Kingdom 314 11 184 10 192 10 53 16
Germany 100 4 64 4 68 4 28 8
Scandinavia 55 2 27 2 37 2 10 3
France 59 2 32 2 38 2 14 4
Italy 35 1 25 1 19 1 12 4
Netherlands 25 1 17 1 19 1 7 2
Sw itzerland 24 1 15 1 15 1 7 2
Other Europe 105 4 70 4 63 3 14 4
Other countries 206 7 96 5 156 8 18 5
Main purpose of journey
(including backpackers)
Holiday 1366 49 824 46 1131 58 157 47
Visiting friends & relatives 632 23 418 24 387 20 80 24
Business 427 15 286 16 204 10 45 14
Education 177 6 133 8 105 5 25 8
Employment 87 3 56 3 54 3 15 5
Other 106 4 60 3 70 4 9 3
Main purpose of journey
(excluding backpackers)
Holiday 1079 39 650 37 906 46 99 30
Visiting friends & relatives 596 21 399 22 360 18 75 23
Business 416 15 279 16 198 10 45 13
Education 137 5 109 6 73 4 21 6
Employment 70 3 44 2 42 2 11 3
Other 88 3 51 3 59 3 6 2
Backpackers 408 15 246 14 313 16 75 23
Total 2 795 100 1 777 100 1 951 100 332 100
Base: All visitors aged 15 years and over. Continued...
Note: Rounded shares may sum to more than 100.
Visitors by state or territory sum to more than total visitors because some visitors stopover in more than one state or territory.
(a) Visitors who spent at least one night in the state/territory.
International Visitors in Australia: June Quarter 2012 17
Table 9 (cont inued) Visit ors by count ry of residence and main purpose of journey
by st at e/ t errit ory visit ed(a)
Year ended 30 June 2012
Australian
Western Australia Tasmania Northern Territory Capital Territory
'000 % '000 % '000 % '000 %
Country of residence
New Zealand 76 10 13 9 13 5 18 11
Japan 24 3 3 2 23 9 6 3
Hong Kong 16 2 9 6 4 1 3 2
Singapore 69 9 6 5 5 2 5 3
Malaysia 60 8 7 5 2 1 4 3
Indonesia 31 4 1 1 1 0 4 3
Taiw an 9 1 2 2 5 2 1 1
Thailand 12 2 3 2 1 0 2 1
Korea 10 1 3 2 5 2 6 4
China 28 4 11 8 3 1 18 11
India 13 2 1 1 0 0 5 3
Other Asia 17 2 2 2 5 2 9 5
USA 48 6 19 13 35 13 18 11
Canada 16 2 7 5 10 4 6 4
United Kingdom 134 18 17 12 35 13 17 10
Germany 27 4 7 5 30 12 9 5
Scandinavia 14 2 5 4 13 5 5 3
France 17 2 5 4 18 7 2 2
Italy 11 1 2 2 12 5 1 1
Netherlands 9 1 2 1 8 3 2 1
Sw itzerland 10 1 3 2 8 3 2 1
Other Europe 37 5 7 5 19 7 6 4
Other countries 51 7 5 4 7 3 14 9
Main purpose of journey
(including backpackers)
Holiday 294 40 79 56 196 75 62 38
Visiting friends & relatives 200 27 31 22 21 8 41 25
Business 128 17 13 9 19 7 29 18
Education 39 5 10 7 10 4 18 11
Employment 57 8 4 3 10 4 6 4
Other 23 3 4 3 6 2 7 5
Main purpose of journey
(excluding backpackers)
Holiday 223 30 54 38 17
1 45 42 26
Visiting friends & relatives 192 26 30 21 18 7 39 24
Business 125 17 12 8 18 7 29 18
Education 34 5 7 5 3 1 15 9
Employment 48 7 2 2 7 3 5 3
Other 18 2 3 2 4 2 5 3
Backpackers 102 14 34 24 96 37 29 18
Total 742 100 141 100 263 100 163 100
Base: All visitors aged 15 years and over.
Note: Rounded shares may sum to more than 100.
Visitors by state or territory sum to more than total visitors because some visitors stopover in more than one state or territory.
(a) Visitors who spent at least one night in the state/territory.
18 Tourism Research Australia
Table 10 Visit ors by count ry of residence and main purpose of journey
for select ed regions(a)
Year ended 30 June 2012
Tropical North
Sydney Melbourne Brisbane Gold Coast Queensland
'000 '000 '000 '000 '000
Country of residence
New Zealand 334 244 167 181 44
Japan 145 37 22 74 87
Hong Kong 80 46 24 16 12
Singapore 87 81 30 25 4
Malaysia 48 88 18 27 2
Indonesia 54 40 9 10 1
Taiw an 44 34 23 18 5
Thailand 34 21 7 4 2
Korea 143 44 35 26 10
China 324 276 109 142 94
India 68 62 15 14 7
Other Asia 61 55 18 5 3
USA 265 124 61 23 75
Canada 71 35 23 12 25
United Kingdom 286 166 104 57 76
Germany 95 59 40 20 41
Scandinavia 51 25 19 13 19
France 55 30 21 9 20
Italy 33 25 9 4 11
Netherlands 23 16 11 5 10
Sw itzerland 21 14 9 5 9
Other Europe 98 66 36 17 27
Other countries 191 90 93 40 31
Main purpose of journey
(including backpackers)
Holiday 1309 791 439 519 481
Visiting friends & relatives 557 374 200 128 53
Business 406 275 139 38 27
Education 162 129 59 36 25
Employment 79 52 28 11 12
Other 98 56 40 15 18
Main purpose of journey
(excluding backpackers)
Holiday 1030 623 293 434 345
Visiting friends & relatives 525 355 185 119 43
Business 396 267 135 37 24
Education 126 105 42 24 10
Employment 62 41 20 7 7
Other 81 47 33 12 12
Backpackers 390 239 196 114 174
Total 2 610 1 676 904 747 616
Base: All visitors aged 15 years and over. Continued...
Note: Numbers sum to more than total visitors because some visitors stopover in more than one region.
(a) Visitors who spent at least one night in the region.
International Visitors in Australia: June Quarter 2012 19
0
Table 1 (cont inued) Visit ors by count ry of residence and main purpose of journey
for select ed regions(a)
Year ended 30 June 2012
Adelaide Perth Hobart Darw in Alice Springs
'000 '000 '000 '000 '000
Country of residence
New Zealand 30 65 10 10 3
Japan 7 23 3 2 2
Hong Kong 9 16 8 1 3
Singapore 11 67 5 5 1
Malaysia 10 58 6 2 1
Indonesia 4 30 1 1 0
Taiw an 6 9 2 2 2
Thailand 2 11 2 1 0
Korea 6 9 2 1 2
China 19 27 9 1 0
India 6 13 0 0 0
Other Asia 9 16 1 4 0
USA 26 44 15 12 15
Canada 10 15 6 4 6
United Kingdom 47 129 14 15 16
Germany 25 25 7 17 21
Scandinavia 9 14 5 5 7
France 12 17 4 11 10
Italy 10 10 2 5 6
Netherlands 6 9 2 5 5
Sw itzerland 6 9 2 5 5
Other Europe 13 35 6 10 10
Other countries 16 48 4 4 2
Main purpose of journey
(including backpackers)
Holiday 144 279 69 85 99
Visiting friends & relatives 69 189 24 9 7
Business 42 119 10 15 3
Education 25 39 8 4 5
Employment 13 49 3 7 3
Other 8 22 3 5 1
Main purpose of journey
(excluding backpackers)
Holiday 90 211 46 44 48
Visiting friends & relatives 64 181 23 7 6
Business 41 117 8 14 3
Education 21 33 5 1 0
Employment 9 41 2 5 1
Other 5 17 2 4 0
Backpackers 70 97 30 48 59
Total 300 698 116 124 118
Base: All visitors aged 15 years and over.
Note: Numbers sum to more than total visitors because some visitors stopover in more than one region.
(a) Visitors who spent at least one night in the region.
20 Tourism Research Australia
Table 11 Visit ors by count ry of residence and main purpose of journey
by t ype of t ransport used bet ween st opovers
Year ended 30 June 2012
Self-drive van, Taxi or Long
Private or motor-home chauffeur distance
company car Rental car or campervan driven hire car Aircraft train
'000 '000 '000 '000 '000 '000
Country of residence
New Zealand 108 81 9 8 1
18 22
Japan 13 7 0 3 91 3
Hong Kong 11 11 1 2 42 4
Singapore 18 24 1 3 39 3
Malaysia 17 14 0 3 38 5
Indonesia 7 5 0 1 26 1
Taiw an 9 3 0 0 31 7
Thailand 7 3 0 0 13 1
Korea 13 3 0 1 64 5
China 30 9 1 2 250 8
India 18 2 0 2 28 3
Other Asia 19 2 0 1 29 3
USA 46 38 4 5 166 14
Canada 18 12 3 1 48 8
United Kingdom 1
11 61 16 7 206 30
Germany 26 27 20 1 69 15
Scandinavia 14 10 3 1 36 7
France 13 13 12 1 37 6
Italy 7 11 3 1 25 4
Netherlands 9 8 5 0 19 2
Sw itzerland 6 8 6 0 16 2
Other Europe 32 19 8 4 74 9
Other countries 53 19 3 4 93 12
Main purpose of journey
(including backpackers)
Holiday 214 256 76 22 885 102
Visiting friends & relatives 258 76 10 6 281 40
Business 43 36 1 15 201 8
Education 42 13 3 4 94 10
Employment 29 7 2 4 63 9
Other 20 6 2 2 33 5
Main purpose of journey
(excluding backpackers)
Holiday 151 199 42 16 661 47
Visiting friends & relatives 246 68 7 5 251 34
Business 42 33 1 15 191 7
Education 31 6 0 3 56 5
Employment 21 5 1 3 45 4
Other 15 5 1 1 23 2
Backpackers 99 77 41 9 328 76
Total 604 394 93 52 1 556 174
Base: All visitors aged 15 years and over. Continued...
International Visitors in Australia: June Quarter 2012 21
1
Table 1 (cont inued) Visit ors by count ry of residence and main purpose of journey
by t ype of t ransport used bet ween st opovers
Year ended 30 June 2012
Long Hotel or motel Four
distance Ship, boat Local public shuttle/ Charter/ w heel
coach or bus or ferry transport courtesy bus tour bus drive Other
'000 '000 '000 '000 '000 '000 '000
Country of residence
New Zealand 11 5 21 5 5 0 3
Japan 7 3 9 1 7 0 2
Hong Kong 4 2 2 0 5 0 1
Singapore 2 3 3 1 5 0 1
Malaysia 4 1 7 1 2 0 0
Indonesia 1 0 1 0 1 0 0
Taiw an 5 2 5 0 7 0 1
Thailand 2 1 0 0 0 0 0
Korea 8 1 7 0 2 0 1
China 10 4 4 0 31 0 1
India 1 1 2 1 1 0 0
Other Asia 3 1 2 0 0 0 0
USA 16 14 9 2 11 0 2
Canada 10 6 5 1 5 1 1
United Kingdom 47 27 20 3 18 3 5
Germany 23 14 6 1 14 2 2
Scandinavia 15 9 5 0 7 1 2
France 10 7 5 1 4 0 2
Italy 4 6 3 1 3 0 0
Netherlands 6 5 2 0 3 1 1
Sw itzerland 6 4 1 0 4 0 1
Other Europe 16 9 7 1 6 1 1
Other countries 11 5 10 1 3 0 2
Main purpose of journey
(including backpackers)
Holiday 155 94 75 13 117 9 18
Visiting friends & relatives 25 15 25 2 9 1 2
Business 6 6 11 1 4 1 2
Education 18 6 19 1 10 0 3
Employment 9 4 7 1 2 0 2
Other 8 3 3 0 3 0 1
Main purpose of journey
(excluding backpackers)
Holiday 36 36 37 9 75 2 7
Visiting friends & relatives 17 10 20 2 8 1 1
Business 4 6 9 1 4 1 2
Education 7 2 11 1 3 0 1
Employment 3 2 4 1 1 0 1
Other 2 2 2 0 2 0 1
Backpackers 152 70 56 6 52 8 16
Total 221 128 139 19 145 11 28
Base: All visitors aged 15 years and over.
22 Tourism Research Australia
Table 12 Visit or night s by count ry of residence and main purpose of journey
by st at e/ t errit ory visit ed
Year ended 30 June 2012
New South South Western
Wales Victoria Queensland Australia Australia
'000 % '000 % '000 % '000 % '000 %
Country of residence
New Zealand 4 270 6 2 546 6 5 237 13 410 4 2 261 9
Japan 3 006 5 1124 3 2 699 7 215 2 890 3
Hong Kong 1971 3 1445 3 878 2 320 3 670 3
Singapore 1375 2 1629 4 949 2 418 4 1120 4
Malaysia 1502 2 2 061 5 612 1 718 8 1447 6
Indonesia 1468 2 1145 3 416 1 202 2 854 3
Taiw an 1381 2 1526 3 2 118 5 239 3 894 4
Thailand 1730 3 754 2 454 1 176 2 510 2
Korea 5 233 8 1633 4 3 772 9 333 4 781 3
China 10 112 15 7 860 18 3 654 9 1605 17 1522 6
India 2 557 4 3 739 8 651 2 588 6 718 3
Other Asia 3 205 5 3 630 8 1032 3 717 8 1030 4
USA 3 968 6 1862 4 1785 4 360 4 1381 5
Canada 1397 2 871 2 1101 3 168 2 538 2
United Kingdom 6 889 10 3 412 8 4 519 11 890 10 3 813 15
Germany 2 281 3 1115 3 1835 4 391 4 846 3
Scandinavia 1294 2 477 1 964 2 123 1 292 1
France 1722 3 1059 2 1308 3 142 2 936 4
Italy 1292 2 689 2 540 1 211 2 397 2
Netherlands 457 1 312 1 505 1 62 1 264 1
Sw itzerland 362 1 151 0 430 1 72 1 279 1
Other Europe 3 305 5 2 178 5 1912 5 265 3 2 085 8
Other countries 5 320 8 2 877 7 3 860 9 706 8 1958 8
Main purpose of journey
(including backpackers)
Holiday 20 349 31 11249 26 18 213 44 1804 19 7 712 30
Visiting friends & relatives 12 991 20 9 441 21 6 955 17 2 093 22 4 993 20
Business 4 280 6 2 808 6 1818 4 493 5 2 446 10
Education 18 351 28 13 527 31 8 828 21 3 303 35 4 594 18
Employment 7 406 11 4 599 10 4 079 10 1190 13 4 953 19
Other 2 721 4 2 471 6 1334 3 450 5 789 3
Main purpose of journey
(excluding backpackers)
Holiday 12 450 19 7 079 16 9 579 23 948 10 4 457 17
Visiting friends & relatives 12 502 19 9 229 21 6 486 16 2 024 22 4 874 19
Business 4 102 6 2 713 6 1730 4 489 5 2 335 9
Education 15 966 24 12 352 28 6 371 15 3 015 32 4 045 16
Employment 5 974 9 3 794 9 3 223 8 1070 11 4 093 16
Other 2 134 3 2 137 5 674 2 393 4 414 2
Backpackers 12 970 20 6 790 15 13 165 32 1394 15 5 267 21
Total 66 098 100 44 094 100 41 228 100 9 333 100 25 487 100
Base: All visitors aged 15 years and over. Continued...
Note: Rounded percentages may not sum to 100.
International Visitors in Australia: June Quarter 2012 23
2
Table 1 (cont inued) Visit or night s by count ry of residence and main purpose of journey
by st at e/ t errit ory visit ed
Year ended 30 June 2012
Northern Australian
Tasmania Territory Capital Territory Total nights(a)
'000 % '000 % '000 % '000 %
Country of residence
New Zealand 157 5 205 6 313 7 5
1 398 8
Japan 33 1 147 4 250 6 8 364 4
Hong Kong 124 4 42 1 51 1 5 501 3
Singapore 132 5 62 2 185 4 5 869 3
Malaysia 94 3 94 3 153 4 6 681 3
Indonesia 16 1 35 1 100 2 4 236 2
Taiw an 17 1 215 6 61 1 6 452 3
Thailand 213 7 32 1 99 2 3 969 2
Korea 185 6 106 3 343 8 2
1 386 6
China 300 10 61 2 839 20 25 953 13
India 23 1 26 1 177 4 8 477 4
Other Asia 1
15 4 167 5 354 8 0
1 250 5
USA 213 7 408 12 206 5 0 84
1 1 5
Canada 165 6 63 2 43 1 4 345 2
United Kingdom 306 11 448 13 168 4 20 445 10
Germany 93 3 370 11 58 1 6 988 4
Scandinavia 42 1 139 4 1
11 3 3 442 2
France 108 4 218 6 19 0 5 512 3
Italy 33 1 78 2 53 1 3 293 2
Netherlands 48 2 72 2 14 0 1734 1
Sw itzerland 68 2 74 2 7 0 1442 1
Other Europe 179 6 312 9 266 6 0
1 502 5
Other countries 207 7 96 3 336 8 5
1 360 8
Main purpose of journey
(including backpackers)
Holiday 1041 36 2168 62 720 17 63 257 32
Visiting friends & relatives 652 23 333 10 844 20 38 302 19
Business 133 5 266 8 293 7 2
1 537 6
Education 809 28 125 4 1586 38 51122 26
Employment 164 6 515 15 399 9 23 305 12
Other 69 2 62 2 366 9 8 262 4
Main purpose of journey
(excluding backpackers)
Holiday 627 22 774 22 541 13 36 455 19
Visiting friends & relatives 631 22 298 9 750 18 36 794 19
Business 124 4 259 7 287 7 2
1 039 6
Education 675 24 78 2 1377 33 43 880 22
Employment 1
18 4 427 12 379 9 9
1 078 10
Other 57 2 54 2 313 7 6176 3
Backpackers 636 22 1580 46 559 13 42 361 22
Total 2 869 100 3 469 100 4 207 1 00 96
1 784 100
Base: All visitors aged 15 years and over.
Note: Rounded shares may sum to more than 100.
(a) Total nights are less than visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.
24 Tourism Research Australia
Table 13 Visit or night s by count ry of residence and main purpose of journey
for select ed regions
Year ended 30 June 2012
Tropical North
Sydney Melbourne Brisbane Gold Coast Queensland
'000 '000 '000 '000 '000
Country of residence
New Zealand 3 217 2 012 1709 1798 361
Japan 2 700 999 1044 906 470
Hong Kong 1749 1211 565 74 111
Singapore 1247 1521 582 139 31
Malaysia 1198 1847 377 179 18
Indonesia 1360 1091 227 68 36
Taiw an 1061 1176 1365 224 93
Thailand 1499 683 216 137 19
Korea 4 786 1517 2 229 406 360
China 9 062 7 545 2 638 685 226
India 2 438 3 498 427 64 24
Other Asia 2 841 3 505 653 71 50
USA 2 883 1451 564 216 502
Canada 1061 689 382 169 202
United Kingdom 5 317 2 683 1302 759 812
Germany 1624 856 424 183 528
Scandinavia 940 372 244 228 204
France 1517 808 347 94 392
Italy 1077 583 140 53 234
Netherlands 311 203 117 127 104
Sw itzerland 261 107 111 58 99
Other Europe 2 712 1844 901 171 295
Other countries 4 467 2 595 1870 977 274
Main purpose of journey
(including backpackers)
Holiday 16 394 9 011 5 649 3 858 3 693
Visiting friends & relatives 10 745 8 052 3 497 1337 449
Business 3 691 2 589 867 334 161
Education 16 227 12 827 5 734 1804 485
Employment 6 028 4 022 2 121 284 445
Other 2 245 2 296 566 167 212
Main purpose of journey
(excluding backpackers)
Holiday 10 428 6 034 3 051 2 925 1759
Visiting friends & relatives 10 426 7 885 3 285 1281 370
Business 3 586 2 498 843 311 140
Education 14 254 11722 4 360 1317 290
Employment 4 995 3 368 1749 254 232
Other 1821 2 018 240 135 61
Backpackers 9 820 5 272 4 905 1561 2 593
Total 55 330 38 797 18 433 7 784 5 445
Base: All visitors aged 15 years and over. Continued...
International Visitors in Australia: June Quarter 2012 25
3
Table 1 (cont inued) Visit or night s by count ry of residence and main purpose of journey
for select ed regions
Year ended 30 June 2012
Adelaide Perth Hobart Darw in Alice Springs
'000 '000 '000 '000 '000
Country of residence
New Zealand 235 1321 80 72 34
Japan 162 861 27 24 33
Hong Kong 290 593 58 23 14
Singapore 407 1033 54 50 6
Malaysia 709 1330 63 81 2
Indonesia 151 807 7 18 12
Taiw an 164 604 7 124 66
Thailand 176 371 131 17 0
Korea 282 550 89 33 19
China 1419 1403 214 54 1
India 409 664 14 16 10
Other Asia 655 794 102 75 51
USA 276 931 106 142 189
Canada 109 393 127 29 15
United Kingdom 674 2 908 160 225 1
11
Germany 244 517 57 133 83
Scandinavia 102 199 20 93 16
France 82 611 54 99 45
Italy 172 315 21 28 22
Netherlands 36 153 17 31 17
Sw itzerland 47 164 19 18 17
Other Europe 217 1566 145 188 64
Other countries 663 1616 147 67 18
Main purpose of journey
(including backpackers)
Holiday 1242 5 404 586 949 492
Visiting friends & relatives 1673 4176 452 172 102
Business 413 1536 83 124 56
Education 3 209 4 467 425 84 16
Employment 879 3 493 124 302 147
Other 262 628 48 10 33
Main purpose of journey
(excluding backpackers)
Holiday 700 3 426 378 346 136
Visiting friends & relatives 1615 4 092 441 149 98
Business 410 1461 80 122 56
Education 2 935 3 994 370 65 6
Employment 794 2 951 1
11 240 129
Other 221 380 44 9 29
Backpackers 1003 3 399 294 710 394
Total 7 678 9
1 704 1 717 1 640 847
Base: All visitors aged 15 years and over.
26 Tourism Research Australia
Table 14 Visit or night s by count ry of residence and main purpose of journey
by t ype of accommodat ion used
Year ended 30 June 2012
Rented Caravan park/ Caravan/
Hotel, resort, house/ Home of commercial camping by
motel, motor Backpacker apartment/ friend or camping the side of
inn hostel flat/ unit relative ground the road
'000 '000 '000 '000 '000 '000
Country of residence
New Zealand 2 861 281 3 628 6 621 264 85
Japan 1033 355 3 685 1039 53 3
Hong Kong 588 296 2 553 1177 34 2
Singapore 1210 99 2 103 1386 11 4
Malaysia 748 133 3 138 1808 6 1
Indonesia 461 7 2 050 1101 2 0
Taiw an 262 571 4 006 642 115 4
Thailand 253 27 1677 1293 12 48
Korea 614 820 8 119 1645 126 22
China 2 300 68 14 975 5 527 3 1
India 852 9 3 709 3 583 2 0
Other Asia 561 21 4 897 3 693 3 1
USA 2 591 482 2 527 2 791 129 77
Canada 594 554 1076 1642 89 31
United Kingdom 2 312 3 168 5 120 8 043 403 164
Germany 796 1810 1425 1199 541 205
Scandinavia 420 735 776 825 79 42
France 400 1144 1861 916 474 234
Italy 341 566 1253 753 109 40
Netherlands 219 372 248 517 117 59
Sw itzerland 223 244 173 277 172 61
Other Europe 871 1331 4 362 2 668 256 73
Other countries 1235 300 5 496 6 375 171 67
Main purpose of journey
(including backpackers)
Holiday 10 579 10 287 17 780 16 105 2 441 936
Visiting friends & relatives 1964 410 3 183 31225 211 61
Business 6 228 131 3 510 1068 55 5
Education 1001 664 34 713 3 865 159 56
Employment 1300 1261 15 189 2 109 247 55
Other 672 640 4 481 1151 57 109
Main purpose of journey
(excluding backpackers)
Holiday 9 625 na 9 905 12 992 1065 240
Visiting friends & relatives 1898 na 2 991 30 457 195 41
Business 6 145 na 3 404 1005 54 5
Education 858 na 30 775 3 489 106 11
Employment 1171 na 13 197 1830 85 39
Other 628 na 3 477 1046 12 56
Backpackers 1420 13 392 15 107 4 703 1653 831
Total 21 744 13 392 78 856 55 523 3 171 1 222
Base: All visitors aged 15 years and over.
na Not applicable. Continued...
International Visitors in Australia: June Quarter 2012 27
4
Table 1 (cont inued) Visit or night s by count ry of residence and main purpose of journey
by t ype of accommodat ion used
Year ended 30 June 2012
Boat,
Guest house, houseboat,
bed and cabin cruiser Educational Total
breakfast or cruise ship institution Homestay Other nights(a)
'000 '000 '000 '000 '000 '000
Country of residence
New Zealand 72 107 161 105 809 5
1 398
Japan 28 8 702 1219 170 8 364
Hong Kong 13 1 178 508 45 5 501
Singapore 46 14 639 62 78 5 869
Malaysia 28 13 372 94 121 6 681
Indonesia 19 45 192 93 96 4 236
Taiw an 37 0 171 333 278 6 452
Thailand 3 24 193 254 109 3 969
Korea 66 1 234 535 194 2
1 386
China 35 3 584 1133 227 25 953
India 22 16 17
1 23 128 8 477
Other Asia 8 68 213 346 314 0
1 250
USA 82 82 781 201 353 0 84
1 1
Canada 27 35 102 33 1
13 4 345
United Kingdom 107 79 189 196 522 20 445
Germany 92 24 1
17 492 287 6 988
Scandinavia 10 30 237 173 1
14 3 442
France 26 15 94 263 80 5 512
Italy 6 14 33 132 44 3 293
Netherlands 24 19 34 51 62 1734
Sw itzerland 9 5 14 240 24 1442
Other Europe 74 20 104 272 331 0
1 502
Other countries 47 44 522 595 341 5
1 360
Main purpose of journey
(including backpackers)
Holiday 442 255 202 1795 1644 63 257
Visiting friends & relatives 101 32 14 68 92 38 302
Business 95 157 73 131 901 2
1 537
Education 108 9 4 976 4 686 238 51122
Employment 61 157 600 391 1526 23 305
Other 74 56 1
18 283 441 8 262
Main purpose of journey
(excluding backpackers)
Holiday 275 142 109 880 456 36 455
Visiting friends & relatives 94 23 14 64 80 36 794
Business 92 153 60 122 818 2
1 039
Education 99 4 3 872 3 837 186 43 880
Employment 43 155 565 250 1334 9
1 078
Other 41 55 1
14 189 382 6176
Backpackers 236 134 1248 2 012 1586 42 361
Total 882 667 5 983 7 354 4 842 96
1 784
Base: All visitors aged 15 years and over.
(a) Total nights in accommodation are less than visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.
28 Tourism Research Australia
Table 15 Expendit ure for package t our visit ors by count ry of residence
and main purpose of journey by expendit ure cat egory
Year ended 30 June 2012
Number of
Ot her Expendit ure package
Package t our(a) pre-payment s w it hin Aust ralia t our
Tot al Average Tot al Average Tot al Average Tot al Average visit ors
$million $ $million $ $million $ $million $ '000
Country of residence
New Zealand 98 1278 10 136 69 904 177 2 319 76
Japan 446 3159 11 77 14
1 806 570 4 041 141
Hong Kong 36 2104 6 339 15 902 57 3 346 17
Singapore 39 1674 2 69 16 674 56 2 417 23
Malaysia 28 1693 1 32 16 956 44 2 682 17
Indonesia 27 2 708 0 20 8 782 35 3 510 10
Taiw an 44 1872 0 19 15 649 60 2 540 24
Thailand 11 2 982 1 195 6 1642 17 4 820 4
Korea 150 2 447 1 10 53 860 203 3 317 61
China 617 2 741 7 31 254 1131 878 3 902 225
India 30 3 440 1 152 12 1383 44 4 975 9
Other Asia 17 2 739 1 136 8 1246 25 4121 6
USA 301 5 717 5 99 51 977 358 6 792 53
Canada 49 6 659 1 197 11 1550 62 8 405 7
United Kingdom 218 4 751 6 121 73 1582 296 6 454 46
Germany 101 5 238 4 221 41 21 2
1 146 7 571 19
Scandinavia 52 5 611 1 74 24 2 559 76 8 243 9
France 34 5 427 0 39 13 2 077 47 7 543 6
Italy 60 7 250 1 138 11 1279 71 8 667 8
Netherlands 27 5 071 1 221 13 2 478 42 7 770 5
Sw itzerland 27 5 314 2 310 14 2 670 42 8 294 5
Other Europe 73 5 240 7 488 29 2 075 109 7 803 14
Other countries 70 3 065 4 172 34 1475 107 4 712 23
Main purpose of journey
(including backpackers)
Holiday 2163 31 53 46 68 715 1043 2 924 4 263 686
Visiting friends & relatives 81 31 68 4 168 38 1480 122 4 816 25
Business 170 2 817 11 183 67 11 05 248 41 05 60
Education 87 5 019 9 531 50 2 891 146 8 441 17
Employment 13 2 976 0 30 14 3 252 27 6 258 4
Other 39 2 587 1 78 14 929 54 3 594 15
Main purpose of journey
(excluding backpackers)
Holiday 2 080 31 38 42 63 637 961 2 759 41 62 663
Visiting friends & relatives 79 3181 4 167 37 1475 120 4 822 25
Business 167 2 830 11 186 65 11 00 242 4151 59
Education 60 4 517 7 532 31 2 363 99 7 412 13
Employment 11 2 937 0 9 10 2 709 21 5 656 4
Other 31 2 466 1 78 7 582 39 31 26 12
Backpackers 125 3 847 7 216 1
10 3 396 242 7 460 32
Total 2 552 31 57 72 89 898 1
11 0 3 522 4 356 809
Base: All visitors aged 15 years and over.
(a) Expenditure on package tours includes pre-paid international airfares and expenditure on accommodation and other tour components in
Australia and other countries.
International Visitors in Australia: June Quarter 2012 29
Table 16 Expendit ure for non-package t our visit ors by count ry of residence and main
purpose of journey by expendit ure cat egory
Year ended 30 June 2012
Pre-paid
int ernat ional Ot her Expendit ure Number of
airfares(a) pre-payment s w it hin Aust ralia non-package
Tot al Average Tot al Average Tot al Average Tot al Average t our visit ors
$million $ $million $ $million $ $million $ '000
Country of residence
New Zealand 510 507 176 175 1368 1360 2 054 2 042 1006
Japan 259 1472 119 674 493 2 802 870 4 948 176
Hong Kong 138 1003 62 453 530 3 855 730 5 310 137
Singapore 223 871 176 685 739 2 880 1138 4 437 256
Malaysia 149 730 165 809 667 3 280 980 4 819 203
Indonesia 92 783 110 941 409 3 495 610 5 220 117
Taiw an 63 1037 34 565 369 6 082 466 7 684 61
Thailand 64 898 40 559 275 3 827 380 5 284 72
Korea 148 1191 78 629 864 6 971 1090 8 791 124
China 332 1016 240 736 2 325 7 124 2 897 8 875 326
India 146 1087 76 565 444 3 310 666 4 962 134
Other Asia 137 949 83 576 616 4 256 837 5 782 145
USA 817 2 121 185 481 928 2 410 1930 5 011 385
Canada 197 1863 35 331 350 3 304 582 5 497 106
United Kingdom 944 1825 120 232 1450 2 805 2 513 4 862 517
Germany 254 1989 54 423 429 3 359 737 5 770 128
Scandinavia 132 1811 25 339 254 3 474 411 5 624 73
France 143 1689 22 264 340 4 011 505 5 965 85
Italy 80 1719 22 466 189 4 031 291 6 216 47
Netherlands 77 1961 9 236 115 2 937 201 5 134 39
Sw itzerland 84 2 436 27 794 121 3 507 232 6 737 35
Other Europe 287 1700 55 326 857 5 078 1199 7 104 169
Other countries 551 1419 149 383 1101 2 838 1801 4 641 388
Main purpose of journey
(including backpackers)
Holiday 2 164 1236 567 324 4 501 2 572 7 232 4 132 1750
Visiting friends & relatives 1569 1158 166 123 2 045 1509 3 780 2 789 1355
Business 1309 1562 282 336 1724 2 058 3 314 3 957 838
Education 297 866 983 2 865 4 612 13 437 5 892 17 168 343
Employment 191 914 13 63 1841 8 806 2 046 9 783 209
Other 296 1270 51 218 509 2 182 856 3 671 233
Main purpose of journey
(excluding backpackers)
Holiday 1666 1188 476 340 2 865 2 044 5 007 3 572 1402
Visiting friends & relatives 1500 1149 159 122 1934 1481 3 593 2 751 1306
Business 1285 1565 274 334 1685 2 051 3 244 3 950 821
Education 236 791 845 2 836 4 125 13 844 5 206 17 472 298
Employment 157 867 11 59 1566 8 649 1733 9 574 181
Other 273 1282 45 211 392 1842 710 3 335 213
Backpackers 709 1398 252 497 2 665 5 253 3 626 7 147 507
Total 5 826 1 232 2 062 436 15 231 3 221 23 120 4 890 4 728
Base: All visitors aged 15 years and over.
Note: Non-package tour visitors are visitors who did not arrive on an inclusive, pre-paid package tour.
(a) Excludes international airfares purchased in Australia.
30 Tourism Research Australia
Table 17 Average expendit ure for all visit ors(a) by count ry of residence and
main purpose of journey by expendit ure it em
Year ended 30 June 2012
International
Pre-paid airfares Other Self-drive cars,
Package international Organised bought in Domestic transport rent-a-cars,
tour airfares tours Australia airfares fares campervans
Country of residence $ $ $ $ $ $ $
New Zealand 90 471 19 33 17 59 47
Japan 1406 817 176 74 39 83 20
Hong Kong 230 893 95 65 43 133 67
Singapore 139 799 36 30 29 99 66
Malaysia 127 675 33 57 39 91 38
Indonesia 214 722 16 90 37 126 26
Taiw an 527 745 121 144 106 191 20
Thailand 140 856 28 102 33 146 24
Korea 809 797 110 142 73 196 34
China 1118 601 103 162 44 109 17
India 211 1021 39 154 43 182 21
Other Asia 112 910 22 147 43 160 21
USA 688 1866 148 64 82 99 77
Canada 431 1742 206 93 146 117 100
United Kingdom 387 1677 155 73 92 128 89
Germany 687 1728 277 47 110 155 282
Scandinavia 629 1608 276 112 132 178 90
France 372 1574 121 125 123 150 205
Italy 1084 1462 124 84 125 207 113
Netherlands 615 1723 244 44 111 123 241
Sw itzerland 680 2 124 330 57 127 140 408
Other Europe 399 1571 160 185 118 216 113
Other countries 170 1341 47 84 54 117 54
Main purpose of journey
(including backpackers)
Holiday 888 888 163 44 67 98 92
Visiting friends & relatives 58 1137 42 34 42 58 37
Business 189 1457 19 33 41 115 64
Education 241 824 120 469 92 362 33
Employment 61 895 61 444 120 280 53
Other 158 1193 41 80 28 102 21
Main purpose of journey
(excluding backpackers)
Holiday 1007 807 114 27 41 68 82
Visiting friends & relatives 59 1127 36 34 37 55 36
Business 189 1460 18 32 40 114 64
Education 193 758 71 502 66 360 22
Employment 59 849 35 442 101 263 52
Other 136 1211 23 63 17 88 14
Backpackers 231 1313 380 158 208 266 130
Total 461 1 052 97 84 58 115 65
Base: All visitors aged 15 years and over. Continued...
(a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international
visitor is calculated by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who
had expenditure on that item.
International Visitors in Australia: June Quarter 2012 31
Table 1 (cont inued)
7 Average expendit ure for all visit ors(a) by count ry of residence and
main purpose of journey by expendit ure it em
Year ended 30 June 2012
Petrol and oil
for self-drive Shopping - Shopping - Horse racing
cars or other items for use items to take Total Food, drink and and
vehicles in Australia home shopping accommodation gambling Entertainment
Country of residence $ $ $ $ $ $ $
New Zealand 35 89 219 308 756 16 44
Japan 17 106 264 371 1038 16 40
Hong Kong 54 127 278 405 1754 31 70
Singapore 44 114 245 359 1371 25 40
Malaysia 52 179 292 471 1379 35 52
Indonesia 51 166 274 440 1512 29 47
Taiw an 106 273 331 603 2 475 21 55
Thailand 64 267 237 503 1827 25 53
Korea 77 255 403 657 2 530 56 62
China 58 214 712 926 1665 51 70
India 57 204 209 413 1788 11 60
Other Asia 76 267 298 565 1771 18 73
USA 46 71 171 242 1439 10 60
Canada 72 123 190 313 1728 11 95
United Kingdom 71 183 143 326 1649 13 94
Germany 190 143 137 280 1802 5 93
Scandinavia 71 172 183 355 1831 8 101
France 227 176 184 360 2 058 9 90
Italy 127 225 170 395 2 231 3 114
Netherlands 151 124 108 232 1634 24 75
Sw itzerland 212 132 198 329 1818 5 92
Other Europe 153 286 204 490 2 771 27 144
Other countries 61 187 343 530 1367 16 62
Main purpose of journey
(including backpackers)
Holiday 63 101 324 425 1140 26 69
Visiting friends & relatives 40 123 269 393 677 17 41
Business 31 61 196 257 1422 12 25
Education 152 614 329 943 5 294 35 187
Employment 260 675 216 891 5 021 34 176
Other 47 139 185 325 1103 12 35
Main purpose of journey
(excluding backpackers)
Holiday 44 79 351 430 886 25 58
Visiting friends & relatives 39 125 273 398 658 17 39
Business 31 60 197 258 1420 12 24
Education 159 635 346 981 5 352 38 185
Employment 244 660 229 889 4 889 31 160
Other 33 115 186 301 905 11 28
Backpackers 161 269 174 443 2 809 27 139
Total 65 157 280 437 1 489 22 65
Base: All visitors aged 15 years and over. Continued...
(a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international
visitor is calculated by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who
had expenditure on that item.
32 Tourism Research Australia
Table 1 (cont inued)
7 Average expendit ure for all visit ors(a) by count ry of residence and
main purpose of journey by expendit ure it em
Year ended 30 June 2012
Total excluding
Phone, package tours
internet, fax and pre-paid
Motor Education and/ or international Total
vehicles fees postage Other(b) Total airfares visitors
Country of residence $ $ $ $ $ $ '000
New Zealand 50 44 21 50 2 061 1500 1082
Japan 30 304 39 75 4 544 2 322 317
Hong Kong 105 1004 60 86 5 095 3 972 154
Singapore 67 1032 45 88 4 269 3 331 280
Malaysia 248 1244 58 58 4 658 3 856 220
Indonesia 156 1413 74 133 5 085 4 149 127
Taiw an 110 830 105 77 6 237 4 965 84
Thailand 33 1246 96 86 5 262 4 267 75
Korea 199 1054 99 86 6 982 5 376 185
China 193 1583 73 73 6 846 5 126 551
India 42 737 97 88 4 962 3 731 143
Other Asia 197 1402 107 90 5 714 4 691 151
USA 65 223 42 75 5 226 2 672 438
Canada 33 464 59 74 5 686 3 512 113
United Kingdom 91 29 53 66 4 992 2 928 563
Germany 78 156 61 54 6 006 3 591 147
Scandinavia 90 327 55 54 5 917 3 681 82
France 332 168 75 85 6 073 4 128 91
Italy 78 234 82 122 6 582 4 036 55
Netherlands 137 10 44 45 5 454 3 116 44
Sw itzerland 75 429 53 56 6 936 4 132 40
Other Europe 328 240 110 133 7 157 5 187 183
Other countries 79 494 74 95 4 644 3 134 411
Main purpose of journey
(including backpackers)
Holiday 45 95 36 30 4 169 2 393 2 436
Visiting friends & relatives 42 143 21 44 2 827 1632 1381
Business 91 21 43 146 3 967 2 320 898
Education 363 7 186 271 175 16 749 15 684 361
Employment 866 77 248 224 9 711 8 755 213
Other 148 175 52 146 3 666 2 315 248
Main purpose of journey
(excluding backpackers)
Holiday 32 93 23 25 3 761 1947 2 065
Visiting friends & relatives 43 146 21 45 2 790 1603 1331
Business 92 21 42 143 3 961 2 312 880
Education 398 7 490 283 185 17 041 16 090 311
Employment 927 78 246 228 9 496 8 587 185
Other 148 148 45 151 3 324 1976 225
Backpackers 126 580 114 80 7 166 5 621 540
Total 109 560 57 75 4 812 3 298 5 537
Base: All visitors aged 15 years and over.
(a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international
visitor is calculated by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who
had expenditure on that item.
(b) Includes convention registration fees, medical expenses and other expenses not specified elsewhere.
International Visitors in Australia: June Quarter 2012 33
Table 18 Average expendit ure by visit ors wit h expendit ure on it em (a)
by count ry of residence and main purpose of journey by expendit ure it em
Year ended 30 June 2012
Pre-paid International Other
Package international Organised airfares bought in Domestic transport
tour airfares tours Australia airfares fares
Country of residence $ $ $ $ $ $
New Zealand 1278 507 216 445 304 88
Japan 3 159 1472 398 908 449 135
Hong Kong 2 104 1003 455 859 314 187
Singapore 1674 871 298 882 357 144
Malaysia 1693 730 248 776 295 129
Indonesia 2 708 783 253 792 312 173
Taiw an 1872 1037 416 857 489 309
Thailand 2 982 898 285 871 323 199
Korea 2 447 1191 360 950 403 332
China 2 741 1016 462 1041 380 247
India 3 440 1087 388 1191 417 283
Other Asia 2 739 949 319 1087 379 254
USA 5 717 2 121 555 1137 461 129
Canada 6 659 1863 639 1018 497 149
United Kingdom 4 751 1825 565 1031 402 164
Germany 5 238 1989 688 818 395 187
Scandinavia 5 611 1811 817 915 444 213
France 5 427 1689 496 881 453 186
Italy 7 250 1719 507 786 456 253
Netherlands 5 071 1961 669 800 417 159
Sw itzerland 5 314 2 436 886 942 443 175
Other Europe 5 240 1700 541 1264 432 259
Other countries 3 065 1419 446 1132 400 170
Main purpose of journey
(including backpackers)
Holiday 3 153 1236 500 786 401 146
Visiting friends & relatives 3 168 1158 385 661 343 96
Business 2 817 1562 247 965 471 153
Education 5 019 866 582 1047 397 406
Employment 2 976 914 518 1092 544 371
Other 2 587 1270 462 830 347 154
Main purpose of journey
(excluding backpackers)
Holiday 3 138 1188 400 775 377 109
Visiting friends & relatives 3 181 1149 367 665 335 93
Business 2 830 1565 238 963 483 153
Education 4 517 791 472 1053 384 409
Employment 2 937 867 427 1078 568 358
Other 2 466 1282 379 801 316 138
Backpackers 3 847 1398 753 869 427 284
Total 3 157 1 232 475 916 402 168
Base: All visitors aged 15 years and over. Continued...
(a) Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international
visitor is calculated by dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all
international visitors.
34 Tourism Research Australia
Table 1 (cont inued)
8 Average expendit ure by visit ors wit h expendit ure on it em (a)
by count ry of residence and main purpose of journey by expendit ure it em
Year ended 30 June 2012
Petrol and oil
Self-drive cars, for self-drive Shopping - Shopping - Food,
rent-a-cars, cars or other items for use items to take Total drink and
campervans vehicles in Australia home shopping accommodation
Country of residence $ $ $ $ $ $
New Zealand 294 126 224 317 387 797
Japan 340 214 332 290 393 1082
Hong Kong 477 219 392 375 486 1826
Singapore 353 182 338 314 417 1442
Malaysia 225 198 465 342 514 1474
Indonesia 334 320 448 332 493 1664
Taiw an 338 607 655 384 649 2 780
Thailand 266 320 622 306 573 2 020
Korea 769 642 770 498 737 2 787
China 388 509 715 858 1060 2 034
India 330 545 600 302 544 2 368
Other Asia 531 533 675 412 715 2 253
USA 495 201 181 233 294 1502
Canada 505 226 270 254 368 1829
United Kingdom 484 200 355 203 384 1711
Germany 928 431 306 182 325 1850
Scandinavia 536 245 303 243 403 1892
France 714 508 383 251 426 2 156
Italy 563 316 579 229 466 2 377
Netherlands 969 334 235 161 282 1684
Sw itzerland 1289 512 247 267 389 1849
Other Europe 613 421 529 276 567 2 869
Other countries 581 308 465 444 623 1544
Main purpose of journey
(including backpackers)
Holiday 498 242 268 391 474 1217
Visiting friends & relatives 376 145 291 355 464 771
Business 563 220 235 289 343 1523
Education 370 634 840 458 1028 5 395
Employment 486 727 1068 378 1101 5 353
Other 386 408 463 314 474 1245
Main purpose of journey
(excluding backpackers)
Holiday 480 184 234 418 480 956
Visiting friends & relatives 381 144 297 360 471 753
Business 573 222 235 291 344 1522
Education 344 704 880 491 1078 5 465
Employment 515 709 1079 400 1106 5 249
Other 298 321 415 316 444 1033
Backpackers 518 436 435 232 492 2 835
Total 477 269 394 368 515 1 614
Base: All visitors aged 15 years and over. Continued...
International Visitors in Australia: June Quarter 2012 35
(a) Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international
visitor is calculated by dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all
international visitors.
Table 1 (cont inued)
8 Average expendit ure by visit ors wit h expendit ure on it em (a)
by count ry of residence and main purpose of journey by expendit ure it em
Year ended 30 June 2012
Phone, internet,
Horse racing Motor Education fax and/ or
and gambling Entertainment vehicles fees postage Other(b)
Country of residence $ $ $ $ $ $
New Zealand 105 122 6 780 3 069 64 367
Japan 195 106 9 148 4 696 155 645
Hong Kong 390 176 8 787 11788 124 483
Singapore 297 127 8 304 14 442 106 556
Malaysia 362 129 18 581 12 731 133 390
Indonesia 559 133 20 172 11175 140 678
Taiw an 167 143 2 677 7 023 206 441
Thailand 197 143 7 461 9 396 180 415
Korea 432 166 7 695 7 342 261 444
China 490 225 14 628 12 625 189 590
India 151 186 4 590 10 581 225 479
Other Asia 219 198 8 530 11846 233 517
USA 118 127 11104 8 986 88 363
Canada 122 172 3 386 13 176 109 273
United Kingdom 127 174 5 762 2 732 111 275
Germany 135 159 2 504 4 352 98 177
Scandinavia 127 158 4 752 6 472 98 195
France 156 160 6 353 5 657 124 250
Italy 54 198 1849 4 831 132 494
Netherlands 344 149 11374 1170 77 143
Sw itzerland 130 163 4 280 5 613 96 183
Other Europe 257 242 5 343 4 370 181 414
Other countries 240 173 6 927 7 979 150 484
Main purpose of journey
(including backpackers)
Holiday 223 146 3 776 3 928 86 189
Visiting friends & relatives 157 113 10 012 9 424 69 328
Business 224 117 16 757 3 223 96 721
Education 383 267 8 690 11758 320 426
Employment 295 329 8 599 1843 328 581
Other 205 130 8 349 4 472 117 812
Main purpose of journey
(excluding backpackers)
Holiday 213 137 6 400 4 741 65 210
Visiting friends & relatives 159 110 10 748 9 572 70 340
Business 228 117 17 824 3 244 96 723
Education 458 275 9 481 12 009 334 448
Employment 314 326 10 751 1981 330 608
Other 199 118 13 140 4 686 110 937
Backpackers 241 188 2 371 6 327 153 207
Total 217 158 7 473 9 540 132 400
Base: All visitors aged 15 years and over.
(a) Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international
visitor is calculated by dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all
international visitors.
36 Tourism Research Australia
(b) Includes convention registration fees, medical expenses and other expenses not specified elsewhere.
International Visitors in Australia: June Quarter 2012 37
Table 19 Backpacker visit ors, visit or night s, durat ion of st ay and expendit ure
by count ry of residence and main purpose of journey
Year ended 30 June 2012
Average expendit ure in Aust ralia(c)
Average
Nights in duration of Expenditure Food, drink and
Visitors Australia(a) stay in Australia(b) Shopping accommodation All items
Country of residence '000 '000 Nights $million $ $ $
New Zealand 32 719 23 66 277 1145 2 063
Japan 21 1948 92 126 520 3 060 5 943
Hong Kong 11 1052 97 64 369 2 906 5 937
Singapore 11 561 53 73 473 2 434 6 833
Malaysia 16 414 27 41 319 1097 2 609
Indonesia 2 60 30 11 260 2 341 5 437
Taiw an 17 2 837 167 139 837 4 380 8138
Thailand 3 157 50 15 283 2 796 4 875
Korea 31 4173 133 250 816 4 230 7 969
China 9 772 85 81 633 3157 8 951
India 2 145 65 12 301 1998 5 444
Other Asia 3 106 34 12 418 1436 3 912
USA 41 1950 48 180 265 1911 4 435
Canada 20 1367 67 106 365 2 433 5199
United Kingdom 93 6 985 75 503 369 3 017 5 383
Germany 60 4 590 77 293 366 2 409 4 909
Scandinavia 26 1676 65 128 364 2 315 4 948
France 34 3 369 100 190 469 2 848 5 620
Italy 12 1422 19
1 84 536 3 892 6 989
Netherlands 14 922 68 60 297 2 248 4 408
Sw itzerland 14 800 58 86 384 2 411 6 248
Other Europe 43 4 069 95 336 603 4 404 7 846
Other countries 26 2 268 88 178 586 2 890 6 951
Main purpose of journey
Holiday 371 26 802 72 1809 400 2 556 4 871
Visiting friends & relatives 50 1507 30 19
1 260 1186 2 397
Business 18 497 28 49 242 1523 2 753
Education 49 7 242 147 646 705 4 932 3 1
1 15
Employment 29 4 227 147 282 907 5 872 9 836
Other 23 2 086 91 130 559 3 038 5 629
Total 540 42 361 78 3 034 443 2 809 5 621
Base: Visitors aged 15 years and over.
(a) Total nights are less than backpacker visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.
(b) Expenditure in Australia excludes pre-paid inclusive package tours and pre-paid international airfares.
(c) Average per person expenditure in Australia and pre-paid expenditure on goods and services in Australia - excludes pre-paid inclusive
package tours and pre-paid international airfares.
38 Tourism Research Australia
Table 20 Backpacker visit ors by st at e/ t errit ory visit ed,
year ended 30 June 2008 – 201 2
Year ended 30 June
2008 2009 2010 2011 2012
'000 % '000 % '000 % '000 % '000 %
State/territory visited
New South Wales 439 78 438 79 458 78 444 76 408 76
Victoria 251 45 254 46 263 45 262 45 246 46
Queensland 353 63 360 65 371 63 332 57 313 58
South Australia 94 17 93 17 102 17 91 16 75 14
Western Australia 104 19 107 19 101 17 106 18 102 19
Tasmania 43 8 42 7 37 6 40 7 34 6
Northern Territory 111 20 119 21 122 21 107 18 96 18
Australian Capital Territory 36 7 38 7 36 6 36 6 29 5
(a)
Total 560 100 557 100 586 100 586 100 540 100
Base: Visitors aged 15 years and over.
(a) Numbers sum to more than total backpacker visitors and shares sum to more than 100% because some visitors stopover in more than one
state or territory.
Table 21 Backpacker visit or night s(a) by st at e/ t errit ory visit ed,
year ended 30 June 2008 – 201 2
Year ended 30 June
2008 2009 2010 2011 2012
'000 % '000 % '000 % '000 % '000 %
State/territory visited
New South Wales 11978 31 13 720 32 13 672 31 13 568 33 12 970 31
Victoria 5 970 15 6 586 15 6 581 15 6 119 15 6 790 16
Queensland 12 298 32 13 674 31 13 934 32 12 183 30 13 165 31
South Australia 1678 4 1697 4 1962 4 1753 4 1394 3
Western Australia 4 583 12 5 030 12 4 391 10 4 486 11 5 267 12
Tasmania 764 2 759 2 636 1 732 2 636 2
Northern Territory 1193 3 1438 3 1788 4 1431 4 1580 4
Australian Capital Territory 432 1 644 1 706 2 535 1 559 1
Total (a) 38 896 100 43 549 100 43 671 100 40 807 100 42 361 100
Base: Visitors aged 15 years and over.
(a) Total nights are less than backpacker visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.
International Visitors in Australia: June Quarter 2012 39
Table 22 Tot al Inbound E V)
conomic Value (TIE by count ry of residence
Year ended 30 June 2012
Spend Total trip Total Inbound
in Australia expenditure Economic Value (TIEV)(a)
$ million $ million $ million
Country of residence
New Zealand 1623 2 231 2109
Japan 736 1440 1130
Hong Kong 613 786 699
Singapore 932 1194 1044
Malaysia 848 1025 949
Indonesia 527 645 596
Taiw an 419 527 476
Thailand 322 397 386
Korea, South 993 1290 1159
China 2 827 3 775 3 565
India 533 709 790
Other Asia 710 865 918
USA 1170 2 288 1837
Canada 398 644 568
United Kingdom 1648 2 809 2 572
Germany 528 883 724
Scandinavia 303 487 429
France 375 552 472
Italy 222 362 312
Netherlands 139 243 205
Sw itzerland 164 274 222
Other Europe 948 1307 1208
Other countries 1288 1908 1783
Total 8
1 264 26 642 24 153
Source: Tourism Research Australia (TRA)
(a) Modelled estimate based on data from the IVS, Australian Bureau of Statistics, Tourism Satellite Accounts (ABS Cat. No. 5249.0) and Tourism
Forecasting Committee, Forecasts.
Note: The historical estimates for Total Inbound Economic Value (TIEV) have been substantially revised. The revisions reflect changes to the
methodology for calculating tourism consumption in the annual Tourism Satellite Account (TSA) series in which the Australian Bureau of
Statistics (ABS) measures the contribution of the tourism industry to the Australian economy. These revisions led to large downward revisions to
estimates for international tourism consumption, which the Tourism Forecasting Committee uses to benchmark the estimates for TIEV.
40 Tourism Research Australia
Table 23 Tot al Inbound Economic Value (TIE (a) by count ry of residence,
V)
year ended 30 June 2008 – 2012
Year ended 30 June
2008 2009 2010 2011 2012
% % % % %
$ million change $ million change $ million change $ million change $ million change
Country of residence
New Zealand 2 082 2 1911 -8 1895 -1 2 032 7 2109 4
Japan 1431 -16 1387 -3 1137 -18 1106 -3 1130 2
Hong Kong 600 -1 640 7 642 0 717 12 699 -2
Singapore 917 16 873 -5 921 5 1033 12 1044 1
Malaysia 760 20 820 8 898 9 922 3 949 3
Indonesia 426 24 389 -9 451 16 566 25 596 5
Taiw an 314 4 386 23 388 1 370 -5 476 29
Thailand 347 11 410 18 387 -6 469 21 386 -18
Korea, South 1135 -12 1137 0 1076 -5 1104 3 1159 5
China 1978 16 2 416 22 2 756 14 3 301 20 3 565 8
India 632 58 745 18 758 2 966 27 790 -18
Other Asia 618 38 732 18 810 11 869 7 918 6
USA 1948 4 1877 -4 1733 -8 1722 -1 1837 7
Canada 648 9 670 3 580 -13 592 2 568 -4
United Kingdom 3 282 -7 3171 -3 2 903 -8 2 746 -5 2 572 -6
Germany 855 10 865 1 819 -5 717 -12 724 1
Scandinavia 463 6 486 5 477 -2 450 -6 429 -5
France 399 9 480 20 479 0 458 -4 472 3
Italy 288 2 345 20 299 -13 320 7 312 -2
Netherlands 282 13 279 -1 276 -1 236 -14 205 -13
Sw itzerland 267 -2 251 -6 264 5 252 -5 222 -12
Other Europe 1122 15 1173 5 1044 -11 976 -7 1208 24
Other countries 1586 25 1833 16 1695 -7 1758 4 1783 1
Total 22 377 6 23 275 4 22 686 -3 23 681 4 24 153 2
Source: Tourism Research Australia (TRA)
(a) Modelled estimate based on data from the IVS, Australian Bureau of Statistics, Tourism Satellite Accounts (ABS Cat. No. 5249.0) and Tourism
Forecasting Committee, Forecasts.
Note: The historical estimates for Total Inbound Economic Value (TIEV) have been substantially revised. The revisions reflect changes to the
methodology for calculating tourism consumption in the annual Tourism Satellite Account (TSA) series in which the Australian Bureau of
Statistics (ABS) measures the contribution of the tourism industry to the Australian economy. These revisions led to large downward revisions to
estimates for international tourism consumption, which the Tourism Forecasting Committee uses to benchmark the estimates for TIEV.
International Visitors in Australia: June Quarter 2012 41
Table 24 Modelled int ernat ional visit or expendit ure(a) in each st at e/ t errit ory
Year ended 30 June 2012
Average
State/ territory visited Share of Visitor Expenditure Expenditure length of
Expenditure expenditure Visitors(b) nights per visitor per night stay
Excluding package expenditure $ million % '000 '000 $ $ Nights
New South Wales 5 808 34 2 828 66 098 2 053 88 23
Victoria 4 215 25 1783 44 094 2 364 96 25
Queensland 3 543 21 1958 41228 1809 86 21
South Australia 662 4 332 9 333 1997 71 28
Western Australia 2 082 12 743 25 487 2 802 82 34
Tasmania 247 1 141 2 869 1749 86 20
Northern Territory 292 2 266 3 469 1099 84 13
Australian Capital Territory 347 2 163 4 207 2 122 82 26
Total Australia (b) 17 196 100 5 537 196 784 3 106 87 36
Including package expenditure
New South Wales 6 101 34 2 828 66 098 2 157 92 23
Victoria 4 331 24 1783 44 094 2 430 98 25
Queensland 3 797 21 1958 41228 1939 92 21
South Australia 673 4 332 9 333 2 027 72 28
Western Australia 2 110 12 743 25 487 2 839 83 34
Tasmania 253 1 141 2 869 1790 88 20
Northern Territory 352 2 266 3 469 1324 101 13
Australian Capital Territory 347 2 163 4 207 2 124 82 26
Total Australia (b) 17 962 100 5 537 196 784 3 244 91 36
Base: All visitors aged 15 and over.
(a) Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table.
(b) Total Australia includes small amounts that cannot be allocated to a particular state/territory.
Note: Figures may not sum due to rounding.
Numbers sum to more than total visitors, as some visitors stopover in more than one region.
More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication.
Source: TRA expenditure allocation method applied to 2012 International Visitor Survey data.
42 Tourism Research Australia
Table 25 Modelled int ernat ional visit or expendit ure(a) in each st at e/ t errit ory
by reason for st opover
Year ended 30 June 2012
Other
(c)
State/ territory visited Holiday VFR Business E ducation purposes Total visitors
$ % $ % $ % $ % $ % $ %
Excluding package expenditure million share million share million share million share million share million share
New South Wales 1725 31 811 30 683 36 1913 36 667 38 5 808 34
Victoria 985 18 782 29 499 26 1574 30 364 21 4 215 25
Queensland 1720 31 493 18 270 14 784 15 270 15 3 543 21
South Australia 159 3 91 3 63 3 288 5 61 3 662 4
Western Australia 576 10 407 15 285 15 483 9 317 18 2 082 12
Tasmania 1
17 2 41 2 13 1 65 1 np np 247 1
Northern Territory 217 4 18 1 22 1 np np 28 2 292 2
Australian Capital Territory 58 1 39 1 49 3 164 3 36 2 347 2
Total Australia (b) 5 558 100 2 681 100 1 884 100 5 279 100 1 753 100 7 96
1 1 100
Including package expenditure
New South Wales 1959 32 821 30 708 37 1929 36 675 38 6101 34
Victoria 1078 17 788 29 509 26 1577 30 367 21 4 331 24
Queensland 1945 31 501 18 279 14 793 15 272 15 3 797 21
South Australia 166 3 92 3 64 3 289 5 61 3 673 4
Western Australia 594 10 410 15 289 15 485 9 318 18 1
21 0 12
Tasmania 123 2 41 2 13 1 65 1 np np 253 1
Northern Territory 275 4 18 1 23 1 np np 28 2 352 2
Australian Capital Territory 59 1 39 1 49 3 164 3 36 2 347 2
Total Australia (b) 6199 100 2 709 100 1 933 100 5 310 100 1 767 100 7
1 962 100
Base: All visitors aged 15 and over.
(a) Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table.
(b) Total Australia includes small amounts that cannot be allocated to a particular state/territory.
(c) Other purposes include visiting a state/territory for employment, medical reasons, transit and reason not stated.
Note: Numbers sum to more than total visitors, as some visitors stopover in more than one region.
Figures may not add to the total due to rounding.
More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication.
np Not published due to reliability concerns.
Source: TRA expenditure allocation method applied to 2012 International Visitor Survey data.
International Visitors in Australia: June Quarter 2012 43
Table 26 Modelled int ernat ional visit or expendit ure in capit al cit ies and
regional areas for each st at e/ t errit ory
Year ended 30 June 2012
Share of Visitor Expenditure Expenditure Average
State/ territory visited (a) (b)
Expenditure expenditure Visitors nights per visitor per night length of stay
Excluding package expenditure $ million % '000 '000 $ $ Nights
Sydney 5 154 89 2 644 55 330 1950 93 21
Regional New South Wales 654 11 568 10 767 1151 61 19
Total New South Wales 5 808 100 2 828 66 098 2 053 88 23
Melbourne 3 847 91 1682 38 797 2 287 99 23
Regional Victoria 368 9 328 5 298 1120 69 16
Total Victoria 4 215 100 1783 44 094 2 364 96 25
Gold Coast 776 22 747 7 784 1038 100 10
Brisbane 1475 42 910 18 433 1622 80 20
Regional Queensland 1292 36 945 15 012 1367 86 16
Total Queensland 3 543 100 1958 41228 1809 86 21
Adelaide 579 87 300 7 678 1932 75 26
Regional South Australia 83 13 122 1654 685 50 14
Total South Australia 662 100 332 9 333 1997 71 28
Experience Perth 1769 85 700 19 704 2 528 90 28
Regional Western Australia 313 15 231 5 783 1351 54 25
Total Western Australia 2 082 100 743 25 487 2 802 82 34
Hobart 141 57 116 1717 1212 82 15
Regional Tasmania 106 43 77 1151 1382 92 15
Total Tasmania 247 100 141 2 869 1749 86 20
Darwin 119 41 127 1640 939 72 13
Regional Northern Territory 173 59 212 1829 815 95 9
Total Northern Territory 292 100 266 3 469 1099 84 13
Canberra 347 100 163 4 207 2 122 82 26
Total Australian Capital Territory 347 100 163 4 207 2 122 82 26
Total capital cities 14 207 83 5 097 155 289 2 787 91 30
Total regional 2 989 17 1877 41495 1592 72 22
Total Australia 17 196 100 5 537 196 784 3 106 87 36
Including package expenditure
Sydney 5 443 89 2 644 55 330 2 059 98 21
Regional New South Wales 658 11 568 10 767 1158 61 19
Total New South Wales 6 101 100 2 828 66 098 2 157 92 23
Melbourne 3 960 91 1682 38 797 2 354 102 23
Regional Victoria 370 9 328 5 298 1128 70 16
Total Victoria 4 331 100 1783 44 094 2 430 98 25
Gold Coast 859 23 747 7 784 1149 110 10
Brisbane 1503 40 910 18 433 1651 82 20
Regional Queensland 1435 38 945 15 012 1518 96 16
Total Queensland 3 797 100 1958 41228 1939 92 21
Adelaide 585 87 300 7 678 1954 76 26
Regional South Australia 87 13 122 1654 716 53 14
Total South Australia 673 100 332 9 333 2 027 72 28
Experience Perth 1791 85 700 19 704 2 560 91 28
Regional Western Australia 318 15 231 5 783 1375 55 25
Total Western Australia 2 110 100 743 25 487 2 839 83 34
Hobart 143 56 116 1717 1230 83 15
Regional Tasmania 110 44 77 1151 1431 96 15
Total Tasmania 253 100 141 2 869 1790 88 20
Darwin 121 34 127 1640 958 74 13
Regional Northern Territory 230 66 212 1829 1085 126 9
Total Northern Territory 352 100 266 3 469 1324 101 13
Canberra 347 100 163 4 207 2 124 82 26
Total Australian Capital Territory 347 100 163 4 207 2 124 82 26
Total capital cities 14 753 82 5 097 155 289 2 894 95 30
Total regional 3 209 18 1877 41495 1710 77 22
Total Australia 17 962 100 5 537 196 784 3 244 91 36
Base: All visitors aged 15 and over.
(a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates.
(b) Visitor nights in Australia excludes nights spent in transit while in Australia.
Note: Figures may not sum due to rounding.
Numbers sum to more than total visitors, as some visitors stopover in more than one region.
More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication.
Source: TRA expenditure allocation method applied to 2012 International Visitor Survey data.
44 Tourism Research Australia
Table 27 Modelled int ernat ional visit or expendit ure in t he t op 20 regions
ranked by expendit ure
Year ended 30 June 2012
Expendit ure in region Visit ors(a) Night s in region (b)
Tourism region Total Share Per visitor Per night Total Average
Excluding package expenditure $ million % $ $ '000 '000 Nights
Sydney NSW 5 154 30 1950 93 2 644 55 330 21
Melbourne Vic 3 847 22 2 287 99 1682 38 797 23
Experience Perth WA 1769 10 2 528 90 700 19 704 28
Brisbane Qld 1475 9 1622 80 910 18 433 20
Gold Coast Qld 776 5 1038 100 747 7 784 10
Tropical North Queensland Qld 667 4 1080 122 618 5 445 9
Adelaide SA 579 3 1932 75 300 7 678 26
Canberra ACT 347 2 2 122 82 163 4 207 26
Sunshine Coast Qld 197 1 829 78 238 2 511 11
Hunter NSW 161 1 1422 66 113 2 425 21
Hobart and the South Tas 141 1 1212 82 116 1717 15
South Coast NSW 135 1 1284 73 105 1857 18
Darwin NT 119 1 939 72 127 1640 13
Australia's South West WA 110 1 956 67 115 1638 14
Australia's North West WA 108 1 1487 49 73 2 193 30
Northern Rivers Tropical NSW NSW 101 1 540 64 186 1573 8
Whitsundays Qld 90 1 561 84 161 1080 7
Northern Qld 80 0 752 75 107 1067 10
Central Queensland Qld 80 0 731 67 109 1198 11
Lasseter NT 74 0 520 174 142 423 3
Top 20 regions 16 010 93 2 966 91 5 399 176 699 33
Total Australia 17 196 100 3 106 87 5 537 196 784 36
Including package expenditure
Sydney NSW 5 443 30 2 059 98 2 644 55 330 21
Melbourne Vic 3 960 22 2 354 102 1682 38 797 23
Experience Perth WA 1791 10 2 560 91 700 19 704 28
Brisbane Qld 1503 8 1651 82 910 18 433 20
Gold Coast Qld 859 5 1149 110 747 7 784 10
Tropical North Queensland Qld 800 4 1296 147 618 5 445 9
Adelaide SA 585 3 1954 76 300 7 678 26
Canberra ACT 347 2 2 124 82 163 4 207 26
Sunshine Coast Qld 201 1 844 80 238 2 511 11
Hunter NSW 161 1 1425 66 113 2 425 21
Hobart and the South Tas 143 1 1230 83 116 1717 15
South Coast NSW 136 1 1293 73 105 1857 18
Lasseter NT 124 1 872 293 142 423 3
Darwin NT 121 1 958 74 127 1640 13
Australia's South West WA 110 1 962 67 115 1638 14
Australia's North West WA 110 1 1510 50 73 2 193 30
Northern Rivers Tropical NSW NSW 101 1 541 64 186 1573 8
Whitsundays Qld 93 1 577 86 161 1080 7
Central Queensland Qld 81 0 741 67 109 1198 11
Northern Qld 81 0 756 76 107 1067 10
Top 20 regions 16 750 93 3 103 95 5 399 176 699 33
Total Australia 17 962 100 3 244 91 5 537 196 784 36
Base: All visitors aged 15 and over.
(a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates.
(b) Total nights in Australia excludes nights spent in transit while in Australia.
Note: Numbers sum to more than total visitors, as some visitors stopover in more than one region.
More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication.
Source: TRA expenditure allocation method applied to 2012 International Visitor Survey data.
International Visitors in Australia: June Quarter 2012 45
Table 28 Modelled int ernat ional visit or expendit ure(a) in each st at e/ t errit ory
by count ry of residence
Year ended 30 June 2012
St at e/ t errit ory visit ed
New Australian
South South Western Northern Capital Total
Country of residence Wales Victoria Queensland Australia Australia Tasmania Territory Territory Australia(b)
Excluding package expenditure $ million
New Zealand 432 330 525 37 147 14 17 32 1534
United Kingdom 529 278 333 59 280 24 39 14 1556
Germany 161 89 138 24 55 8 33 2 510
Scandinavia 101 41 85 9 32 np 13 np 287
Switzerland 38 21 42 8 32 np 11 np 158
Netherlands 35 23 34 6 20 np 7 np 131
France 110 61 78 8 48 np 20 np 333
Italy 74 46 34 15 31 np 8 np 213
Other Europe 272 182 158 20 155 12 30 26 854
USA 461 207 212 33 119 25 39 18 1113
Canada 125 76 102 12 43 12 8 np 384
Japan 267 84 236 14 65 np 13 np 703
China 1052 845 363 110 154 22 np 83 2 631
Korea 452 137 239 18 44 np 7 23 932
Singapore 201 278 139 42 196 np np np 904
Malaysia 145 301 74 64 161 12 np np 781
Hong Kong 221 155 100 29 57 14 np np 587
Indonesia 155 173 35 np 102 np np np 495
Thailand 125 78 33 np 32 np np np 311
India 151 219 52 16 54 np np np 505
Taiwan 97 113 123 np 39 np np np 398
Other Asia 203 251 63 41 65 np 5 17 656
Other countries 402 231 343 52 150 np np 21 1221
Total 5 808 4 215 3 543 662 2 082 247 292 347 17 196
Including package expenditure
New Zealand 437 333 542 39 148 15 17 32 1563
United Kingdom 557 286 347 60 285 25 46 14 1621
Germany 168 92 145 26 59 8 39 2 540
Scandinavia 107 42 89 9 33 np 15 np 302
Switzerland 41 22 44 8 33 np 12 np 166
Netherlands 37 24 37 7 21 np 9 np 139
France 113 63 81 9 49 np 23 np 344
Italy 79 47 37 17 31 np 15 np 231
Other Europe 278 184 166 20 156 12 34 26 876
USA 503 218 233 34 121 26 51 18 1204
Canada 131 78 105 12 44 13 10 np 398
Japan 306 85 311 14 69 np 24 np 836
China 1118 905 421 111 154 22 np 83 2 816
Korea 490 138 245 18 44 np 7 23 977
Singapore 203 281 144 42 197 np np np 916
Malaysia 146 304 77 64 163 12 np np 789
Hong Kong 225 156 104 30 57 15 np np 597
Indonesia 160 175 37 np 103 np np np 504
Thailand 126 78 34 np 32 np np np 315
India 155 220 57 16 54 np np np 515
Taiwan 103 115 127 np 39 np np np 411
Other Asia 205 252 64 41 66 np 5 17 661
Other countries 412 233 350 52 151 np np 22 1242
Total 6 101 4 331 3 797 673 2 110 253 352 347 17 962
Base: All visitors aged 15 and over.
(a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates.
(b) Total Australia includes small amounts that cannot be allocated to a particular state/territory.
Note: Figures may not add to the total due to rounding.
More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication.
np Not published due to reliability concerns.
Source: TRA expenditure allocation method applied to 2012 International Visitor Survey data.
46 Tourism Research Australia
Introduction to the International Visitor Survey
The International Visitor Survey (IVS) represents the most comprehensive source of information on international visitors
to Australia. It has been operating since the early 1970s and is jointly funded by the Australian, state and territory
Governments under the guidance of the Australian Standing Committee on Tourism (ASCOT).
Survey methodology
The IVS samples 40,000 departing, short-term international travellers aged 15 years and over who have been visiting
Australia. The survey is conducted by Computer Assisted Personal Interviewing (CAPI) in the departure lounges of the
eight major international airports: Sydney, Melbourne, Brisbane, Cairns, Perth, Adelaide, Darwin and the Gold Coast.
The IVS contains around 100 questions supported by ‘show-cards’ that are used to help the respondent answer
particular sections including:
• Usual place of residence
• Repeat visitation
• Group tours
• Travel party
• Sources for obtaining information about Australia
• Purpose of visit and places visited
• Transportation and accommodation
• Activities
• Expenditure
• Demographics.
The survey design and management is the responsibility of the National Survey Section in Tourism Research Australia
(TRA). The section works closely with the consultants, key stakeholders and industry to develop and maintain high data
quality and relevant outputs.
Since 2004, the IVS has been surveying international visitors in four languages: English, Japanese, Mandarin and
Korean. The total number of interviews conducted with particular residents of each country or region is distributed
among airports by selecting monthly samples of departing flights and visitors on those flights to achieve acceptable
sample sizes in various categories.
Survey results are weighted to data on international visitor numbers over the period, provided by the Department of
Immigration and Citizenship (DIAC), with the assistance of the Australian Bureau of Statistics (ABS). The variables
used in weighting the data are:
• country of residence
• state of arrival
• main purpose of journey
• airport of departure
• age and sex of visitor.
Overseas (visitor) arrivals and departures (OAD) data are also published by the ABS (ABS catalogue no. 3401.0) on a
monthly basis.
International Visitors in Australia: June Quarter 2012 47
Sample size
Increase in sample size for 2005 survey
Between 2001 and 2004 interviews were conducted with approximately 20,000 international visitors aged 15 years and
over as they were departing Australia. Since 1 January 2005, interviews have been conducted with 40,000 international
visitors on an annual basis. The sample was increased in order to enhance the estimates for smaller states, territories
and regions. Increasing the sample size of the IVS by 100% has improved the reliability of survey estimates.
Visitor interviews by country or region of residence
The table below shows the number of interviews conducted in the June Quarter 2012 and for the year ended 30 June 2012.
Sample size by country of residence
Sample (n)
Country of residence June Quarter 2012 Year ended 30 June 2012
New Zealand 1470 5 938
Japan 479 2 565
Hong Kong 395 1179
Singapore 618 2 069
Malaysia 467 1713
Indonesia 244 974
Taiw an 118 612
Thailand 176 585
Korea 307 1526
China 982 4 026
India 276 1018
Other Asia 264 1057
USA 811 3 233
Canada 237 940
United Kingdom 1042 3 908
Germany 290 1293
Scandinavia 193 701
France 170 645
Italy 96 549
Netherlands 124 578
Sw itzerland 104 450
Other Europe 353 1550
Other countries 702 2 922
Total 9 918 40 031
48 Tourism Research Australia
Data reliability
The results given in the IVS are based on a sample, rather than a census, of international visitors to Australia. As with
all sample surveys, the results are subject to sampling variability, and therefore may differ from figures that would be
obtained if all international visitors to Australia had been included in the survey.
A measure of the possible degree of difference is given by the relative standard error of the survey and its associated
confidence interval, which indicates the extent to which an estimate might vary by chance from the true figure because
only a sample of the population was included.
The table below provides the 95% confidence interval widths for a range of estimates available in the IVS. That is, there
are approximately 19 chances in 20 that the true number is within the range identified by applying the figures in the
table.
Size of 95% Confidence Interval for Estimate (expressed as a percentage of the estimate)
Estimate Visits Nights Expenditure
2 000 64.4% # #
5 000 41.5% # #
10 000 29.8% # #
20 000 21.4% # #
50 000 13.8% # #
100 000 9.9% 75.7% #
200 000 7.1% 55.4% #
500 000 4.6% 36.7% #
1 000 000 3.3% 26.9% #
2 000 000 2.4% 19.7% #
5 000 000 1.5% 13.1% 97.6%
10 000 000 1.1% 9.6% 72.8%
20 000 000 7.0% 54.3%
50 000 000 4.6% 36.8%
100 000 000 3.4% 27.4%
200 000 000 2.5% 20.5%
500 000 000 1.7% 13.9%
1 000 000 000 1.2% 10.3%
2 000 000 000 0.9% 7.7%
5 000 000 000 0.6% 5.2%
10 000 000 000 0.4% 3.9%
# - 95% Confidence Interval is greater than estimate.
The following example illustrates the use of this table to determine a range within which we are 95% confident that the
true total lies. Say, the estimated number of Chinese visitors who stayed in Queensland was 100,000. Looking at the
visits column (see table), an estimate of 100,000 visitors has a 95% Confidence Interval of 9.9%. Thus we are 95%
confident that the true number of Chinese who stayed in Queensland was between 90,100 and 109,900 visitors
(100,000 ± 9.9%).
The IVS relative standard errors were calculated using the Complex Survey Sampling module in SPSS V14.0. Estimates
of variation are based on sampling with replacement principles and makes allowances for the IVS stratification. The
covariance and estimates output from this program were then regressed with a log transformation using Ordinary Least
Squares (OLS) regression to achieve three independent models (for visitors, nights and expenditure). The models were
computed using the R statistical program and the actual relationship modelled was:
1n (COV) = a + b * 1n (ESTIMATE) Where, a = intercept
b = gradient (slope)
The model parameters were approximated as: Visits Nights Expenditure
a. 2.521841 4.218551 5.837435b
b. -0.47831 -0.44906 -0.42362
International Visitors in Australia: June Quarter 2012 49
Expenditure
Determining international visitor expenditure
There are varying levels in which an international visitor’s total trip expenditure may impact on the tourism
destination of Australia and its regions. This publication presents four main types of direct tourism expenditure
impacts that are the result of the collection of trip spend details from international visitors as they depart Australia.
These four direct expenditure classifications are specifically:
Total trip expenditure
Spend in Australia
Total Inbound Economic Value (TIEV)
Regional expenditure.
There are subtle differences between each of these spend classifications.
Total trip expenditure
When an international visitor pays for their trip to Australia they are spending money which impacts on the world
economy. Total trip expenditure is all monies spent so that the respondent could undertake their trip to Australia.
For example, this may include airfares, package tour expenditure, food and beverages and payment for all
accommodation, leisure activities, conventions and schooling while in Australia.
Spend in Australia
While international visitors may spend a lot of money on their entire trip, not all of this is spent in Australia. The
international visitor is asked to separate the money they have spent in Australia from their total trip expenditure in
the IVS. This is in order to determine the amount of money that is being spent by the visitor in the Australian
destination. This may be on items such as food and beverages, accommodation, activities, school books, motor
vehicles and shopping.
Total Inbound Economic Value (TIEV)
‘Total trip expenditure’ and ‘Spend in Australia’ both have components that over or under estimate total tourism
value, in terms of consumption, to the Australian economy. Often, a visitor may book and pay for their trip outside
of Australia, therefore only part of this expenditure will flow on to the Australian economy and its tourism industry.
When a visitor spends his/her money in Australia, this expenditure fails to take into account package expenditure
or airfares that eventually transfer to Australia.
Calculating the total economic value of inbound tourism to Australia is not a simple or straightforward exercise.
The main difficulty is in determining exactly how much of total trip expenditure flows on to the Australian economy.
The demand expenditure estimates detailed above fail to provide insight into what proportion on total trip
expenditure will reach Australia and how much stays in the home country. The best way to determine how much
Australia benefits from expenditure on these items is through modelling.
The United Nations World Tourism Organization (UNWTO) sets down the methodology for the Tourism Satellite
Accounts (TSAs). TSAs integrate tourism expenditure data and a country’s national accounts by applying industry
ratios to determine total direct impact of the tourism industry on the economy. However, the building of these
tourism input-output tables is extremely time-consuming and they are characterised by long lags in publication.
The Australian TSA is currently published by the ABS and is released around 10 months after the reference
period.
To be responsive, Tourism Research Australia has devised a methodology that attempts to estimate the economic
value of the tourism industry based on the key tourism data sources and a number of practical assumptions. The
data sources used include the IVS published by Tourism Research Australia, the TSA and the OAD as published
by the ABS.
50 Tourism Research Australia
TIEV methodology
The TIEV methodology was developed by TRA on behalf of the Tourism Forecasting Committee. TIEV is
calculated from total trip expenditure by inbound tourists to Australia (derived from the IVS) and benchmarked to
the ‘International consumption’ series in the ABS Tourism Satellite Account (ABS catalogue no. 5249.0) and ABS
Overseas Arrivals and Departure data (ABS catalogue no. 3401.0). Key assumptions underlying the estimates
relate to the treatment of a number of expenditure items derived from the IVS. Deductions from IVS total trip
expenditure include:
fifty per cent of international airfares. This takes account of ticket revenue associated with airlines that does not
flow through to the Australian economy and airfare revenue that is spent by airlines on services in Australia
(e.g. departure tax, airport taxes, ground handling charges, fuel costs etc).
twenty per cent of the value of the non-airfare component of packages and other prepaid items. This allows for
commissions at the retail and wholesale levels that accrue to foreign markets.
Thirty three per cent of the average international airfare component by package visitors. It is assumed that
package travellers receive a discount due to bulk purchasing by the wholesaler from the airline(s) and the
average class of travel for package travellers is usually lower than that of non-package travellers (a lower
share of business travellers).
TIEV also includes an estimate of the value of goods and services consumed by international visitors in domestic
homes. The TIEV methodology is applied and standardised across all markets. Further development of the TIEV
model will be undertaken to take account of differences between source markets. TIEV estimates may therefore
be revised as the model assumptions are refined. Revisions may also occur following the release of updated data
from the ABS.
Regional expenditure
The IVS provides information on travel activity and expenditure by international visitors. Information on
expenditure by these visitors is only collected for whole trips; it is not regionally specific. In order to determine the
impact that the visitor activity is having on a particular region, TRA uses a model based approach to allocate
visitor expenditure to the various tourism regions.
The regional expenditure by international visitors is less than TIEV because TIEV includes a proportion of
international airfares purchased overseas, major purchases in Australia and imputed values for package
expenditure and other indirectly purchased tourism services. The allocation of package expenditure to Australia’s
regions is being revised to make it comparable to the TIEV methodology.
Regional expenditure allocation methodology
A very brief summary of the process by which expenditure by international visitors is allocated to regions is given
below. A full explanation of expenditure allocation methods can be found in Carter and Collins (2005).
Two types of expenditure data are collected in the IVS:
expenditure for the respondent’s entire journey
expenditure at a randomly selected location.
A ‘location’ is a more specific spatial unit than a Statistical Area Level 2 (SA2). For example, the location Bondi is
in the ‘Bondi - Tamarama - Bronte’ SA2. A sub-sampling approach (selection of a single location for further study)
is adopted as a starting point for regional expenditure estimation. This is because of the need for interviews to be
done quickly and because it is unreasonable to expect an interviewee to remember expenditure at every stop. It is
entirely feasible for a visitor to visit the same location more than once, but expenditure data are collected only if
the randomly selected location has been visited only once.
Four major sub-components of total IVS expenditure are identified:
expenditure on domestic airfares
expenditure on travel packages
expenditure on accommodation, food and beverages
all other expenditure.
International Visitors in Australia: June Quarter 2012 51
Domestic airfares
Wherever air travel is indicated, airfare expenditure is allocated equally between the departure region and the
arrival region. In cases where there is no major airport in the departure and/or arrival region, the share of airfare
expenditure is allocated to the nearest region with a major airport. If air travel is specified for the first leg of the trip,
the departure airport is assumed to be the airport where the visitor arrived in Australia.
Package expenditure
A major part of any package for travel within Australia is taken up by airfares and other long distance travel fares.
A series of studies by the ABS(1995, 1996), Australian Tourism Export Council (2000), Bureau of Tourism
Research (Bonnet et al. 1994 and Skene, 1995) and Office of Economic and Statistical Research (2001)
estimated the proportion of travel packages spent on things other than long distance fares to be between 26% and
35%. Based on these results, it has been decided that total package expenditure should be split with 30% being
attributed to items other than long distance fares. The remaining 70% is assumed to be spent in the visitor’s home
country.
The non-fare component is distributed among the regions using the iterative process.
Expenditure on accommodation, food and beverages, and other expenditure
Expenditure on accommodation, food and beverages (AFB) and other expenditure is obtained by summing
expenditure on the relevant items. The total expenditure for each item group is allocated to the regions by the
iterative process.
During the iteration procedure, expenditure at the randomly selected location for which there is expenditure
information is treated as a known value, and is held constant. The amount actually distributed among the
remaining regions in the trip is known as net expenditure, which is equal to total expenditure minus random
expenditure. If there is no expenditure at a randomly selected location (either by the interviewer failing to ask, or
the interviewee failing to reply) net expenditure is equal to total expenditure.
The iterative procedure
Steps in the iteration process are:
1. An initial regional cost indicator (average expenditure per night) is calculated for each region that has an
expenditure sample. Three sources of data are used for this calculation: single region trips, random
expenditure for one of the regions of two-region trips, and expenditure at a randomly selected location for
multiple region (more than two regions) trips. National average expenditure is used for those regions where
there is no expenditure sample.
2. For stops where there is no random expenditure, a preliminary estimate of expenditure at that stop in the trip
is calculated by multiplying the cost indicator for the region at the stop by the length of stay at that stop. For
stops where there is random expenditure, preliminary estimates of expenditure are left blank.
3. Non-blank preliminary estimates of expenditure are rescaled using the formula:
r = p * (E / R)
where
r = rescaled value for this stop
p = preliminary estimate for this stop
E = reported total expenditure for the trip
R = sum of preliminary estimates for the trip
4. For stops where there is random expenditure (that is, the preliminary estimate is blank), the rescaled value
is set equal to the random expenditure. Rescaled values sum to the total reported expenditure for the trip.
5. New estimates of regional cost indicators are calculated by summing rescaled expenditure values for each
region, and dividing this value by the total number of nights in each region.
6. If estimates of cost indicators for the current iteration differ from estimates of cost indicators from the
previous iteration by less than an agreed amount the process is stopped, otherwise the procedure is
repeated from step 2.
Rescaled values at the last iteration are the final estimates of expenditure at each stop.
52 Tourism Research Australia
At the end of the allocation process, expenditure on the four major expenditure components are estimated for
every stop in each trip. Estimates of expenditure by state/territory and region are obtained by summing
expenditure estimates at each stop.
It should be noted that expenditure by visitors who are in transit to another country is included in the expenditure
estimates presented here.
References
Australian Bureau of Statistics, 1995, ABS Survey of Inbound Tour Operators 1994 – 1995, cat no. 6401.0, ABS,
Canberra.
Australian Bureau of Statistics, 1996, ABS Survey of Inbound Tour Operators 1995 – 1996, cat no. 6401.0, ABS,
Canberra.
Australian Tourism Export Council, 2000, Survey of Inbound Tour Operators, ATEC, unpublished.
Bonnet, G., Phelan, K. and Jones, B., 1994, Allocating pre-paid package tour expenditure to goods and services
consumed in Australia, in Tourism and the Economy Number 1 1994, Bureau of Tourism Research, Canberra, pp.47–
52.
Carter, P. and Collins, D., 2005, Travel expenditure by domestic and international visitors in Australia’s Regions, 2004.
Tourism Research Australia, Canberra.
Office of Economic and Statistical Research, 2001, International and Domestic Visitor Expenditure in Queensland: 1985
to 1999, OESR, Queensland Treasury, Brisbane.
Skene, J., 1995, Estimating the Australian component of visitor expenditure on fully inclusive package tours: Alternative
methods, in Tourism and the Economy Number 1 1995, Bureau of Tourism Research, Canberra, pp.43–60.
Tourism Research Australia, 2009, Background & methods – Regional expenditure 2008, Tourism Research Australia,
Canberra, available: http://www.ret.gov.au/tra
International Visitors in Australia: June Quarter 2012 53
Glossary of terms
Accommodation used This indicates the type of accommodation used by an overnight visitor when visiting a
particular location. The main categories of accommodation include:
Hotel, resort, motel or motor inn
Backpacker hotel or hostel
Rented house, apartment, flat or unit
Friend’s or relative’s property
Caravan park or commercial camping ground
Caravan or camping near a road or on private property
Guest house or bed and breakfast
Boat, houseboat, cabin cruiser or cruise ship
Educational institution
Homestay.
Australian and New Zealand A classification developed by the Australian Bureau of Statistics and the New Zealand
Standard Industrial Department of Statistics which groups businesses that carry out similar economic
Classification System activities. A business is assigned an appropriate industry category on the basis of its
(ANZSIC) predominant activities. ANZSIC has a structure comprising of categories at four levels:
Divisions; Subdivision; Group; and Class.
Australian Tourism Satellite See Tourism Satellite Account (TSA).
Account (ATSA)
Average annual rate of growth Average increase/decrease in value per year. Tourism Research Australia uses the
geometric growth rate formula (r = exp[ln(pn/ p1)/n]-1). This formula assumes that a
variable increases or decreases at the same rate during each year between the two
time periods. It does not take into account intermediate values of the series.
Average nights The sum of all nights divided by the sum of all visitors for a particular category. This is
commonly referred to as average length of stay.
Backpacker visitors Backpackers are defined by accommodation used rather than purpose of visit, and are
distributed through the purpose of visit categories. Tables in this publication show
purpose of visit both inclusive and exclusive of backpacker visitors.
Business visitors Visitors who nominate business as their primary reason for travelling. Business travel
comprises business, work travel for transport crews, attendance at conferences,
conventions, exhibitions, trade fairs, seminars, incentive group meetings, marketing
events, and training and research related to employment.
The analysis presented in this publication excludes visitors who travelled on business
as drivers or transport crew and those who travelled to attend training or to undertake
research related to employment.
CD-MOTA (Compact Disc A database and software package containing results from the International Visitor
Monitor of Tourist Activity) Survey (IVS), the National Visitor Survey (NVS) and its predecessor the Domestic
Tourism Monitor (DTM). The software on the CD allows users to select and present
data within the package, define and explore market segments, and/or export results to
other software. For further information contact Tourism Research Australia
54 Tourism Research Australia
Confidence Intervals (CI) The results of the IVS and the NVS are based on a sample, rather than a census, of
visitors. As with all sample surveys, the results are subject to sampling variability, that
is, they may differ from figures that would have been obtained if the entire population
had been included in the survey.
One measure of the likely difference is given by the confidence interval, which
indicates the extent to which an estimate might have varied by chance because only a
sample of the population was included. The NVS and the IVS results are published
with 95% confidence interval widths given for a range of estimates. A 95% confidence
interval means there are approximately 19 chances in 20 that the difference between
the survey results and those that would be obtained from a census are within the range
identified.
Direct effects Economic effects created by direct tourism consumption. For example, the hotel
industry providing accommodation services to tourists.
Expenditure Money spent by, and on behalf of, travellers during a trip. Expenditure items include
airfares and other transport costs such as bus and train fares and amounts spent on
trip-related items before and after the trip.
Expenditure on capital goods Capital goods and other major items such as a car are included in the estimates for
international visitors.
Experience Perth This region expanded in the March quarter 2004 to include additional areas
surrounding Perth and is now known as 'Experience Perth'. All data for Perth in this
publication relates to the new, expanded region.
Group tours Involve visitors with some prior association (other than family membership) who are
travelling together.
Inbound tourism Tourism within Australia by international visitors.
Indigenous tourism Tourism activity that involves the life and culture of the Aboriginal people including an
opportunity to experience Aboriginal art, craft, cultural display and visit Aboriginal
sites/communities.
Indirect effects Flow on effects created by direct tourism consumption. They are the effects on
businesses that supply to the direct providers of tourism goods and services. Examples
include businesses that provide inputs required in the preparation of meals a restaurant
sells to tourists, for example food manufacturers, electricity companies and delivery
services.
International visitors Overseas visitors coming to Australia for a period of less than twelve months.
International Visitor Survey Profiles the characteristics, travel behaviour and expenditure of international visitors to
(IVS) Australia. Summary information from the IVS is published quarterly. Unpublished data
are available on request from Tourism Research Australia via the Statistical Enquiry
Service. The IVS has been conducted every year since 1981, except for 1982 and
1987.
Leisure visitors Visitors whose main purpose of visit is for a holiday or to visit friends and relatives
(VFR).
Median nights Represents the midpoint length of stay for which 50% of visitors stay less time and
50% stay longer.
Package tour Visitors who arrived in Australia on an inclusive, pre-paid package tour.
International Visitors in Australia: June Quarter 2012 55
Purpose of visit The main purpose, or the major reason for visiting a particular location. The major
categories of purpose of visit in the IVS are:
Holiday/leisure
Visiting friends and relatives (VFR)
Business
Education
Employment
Other - includes personal appointments, medical appointments and health-
related travel.
Regional Australia Includes all tourism regions in Australia, excluding the eight state/territory capital cities
and the Gold Coast.
Regional expenditure Based on a methodology devised and implemented by Tourism Research Australia.
Two types of regional expenditure estimates are published, both exclude major
purchases such as motor vehicles:
1. The first form includes 30% of pre-paid package expenditure but excludes all
expenditure on international airfares.
2. The second form excludes all pre-paid expenditure on both packages and
international airfares. A further explanation of regional expenditure is provided
in the ‘Survey methodology’ on page 46.
For more detailed information see Tourism Research Australia, 2009, Background &
methods – Regional expenditure 2008, Tourism Research Australia, Canberra.
Return traveller An international traveller who has visited Australia previously.
Scandinavia Includes Denmark, Finland, Norway, Sweden and unspecified Scandinavia.
Total Inbound Economic Value Represents the total amount of money that flows to the Australian tourism industry
(TIEV) through the exportation of the tourism product.
Users should note that the historical estimates for Total Inbound Economic Value
(TIEV) have been substantially revised. These revisions reflect changes to the
methodology for calculating tourism consumption in the annual Tourism Satellite
Account (TSA) series in which the Australian Bureau of Statistics (ABS) measures the
contribution of the tourism industry to the Australian economy.
These revisions led to large downward revisions to estimates for international tourism
consumption, which the Tourism Forecasting Committee uses to benchmark the
estimates for TIEV.
Total spend in Australia Excludes expenditure on goods pre-paid through inclusive package tours and services
in Australia and pre-paid international airfares.
Total trip expenditure Includes expenditure in Australia, pre-paid expenditure on goods and services in
Australia and pre-paid inclusive package travel and pre-paid international airfares.
Tourism regions Formed predominantly through the aggregation of Statistical Local Areas (SLAs).
Tourism regions are defined by the various state and territory tourism organisations
(STOs) according to their research and marketing needs.
From 1998, the Bureau of Tourism Research (BTR – now Tourism Research Australia)
and the Australian Bureau of Statistics (ABS) adopted a coordinated approach to the
use of tourism regions to enable comparability of regional data from different tourism
surveys.
56 Tourism Research Australia
Tourism Satellite Account An extension from the core national accounts to focus on the tourism sector. It
(TSA) identifies tourism activities within the national accounting framework and compiles a
comprehensive set of economic data on tourism. The first Australian TSA was released
by the ABS in October 2000 (ABS catalogue no. 5249.0).
Visiting friends and relatives Visitors who nominate visiting friends or relatives as their main reason for travelling.
(VFR) Visiting friends and relatives also includes travel to a friend’s or relative’s wedding or
travel to attend a funeral (see Purpose of visit).
Visitors The weighted number of international visitor arrivals to Australia. To fall within the
scope of the IVS, the respondent must be an international visitor aged 15 years and
over and be departing one of the eight major Australian airports (Sydney, Melbourne,
Brisbane, Cairns, Gold Coast, Darwin, Perth and Adelaide) following a visit that was
not more than one year in duration.
Visitor nights The number of nights spent in Australia by international visitors in association with
individual visits.
Weighting The IVS is a sample survey so each respondent is given a ‘weight’ equalling how many
visitors they represent. Respondents are weighted to ABS Overseas Arrivals and
Departures (OAD) data (ABS catalogue no. 3401.0) on international visitor numbers.
State and territory abbreviations
NSW New South Wales
Vic Victoria
Qld Queensland
SA South Australia
WA Western Australia
Tas Tasmania
ACT Australian Capital Territory
NT Northern Territory
International Visitors in Australia: June Quarter 2012 57
About Tourism Research Australia
Tourism Research Australia (TRA) provides statistics, research and analysis to support industry development, policy
development and marketing for the Australian tourism industry.
TRA is a branch of the Department of Resources, Energy and Tourism.
Research publications and reports
TRA publications and reports are available in electronic format for free PDF download. For further information go to
www.ret.gov.au/tra
If you would like to receive email alerts advising of new releases, go to www.ret.gov.au/tra and register for TRA’s
Publications Advisory Service.
Statistical Enquiry Service
TRA’s Statistical Enquiry Service is available for industry operators, academics and other interested parties.
This service can provide TRA data in excel tables tailored to meet specific research needs.
Charges apply for research services which will be dependent on the complexity of the information required. A
consultancy quotation will be provided for data needs via email. All major credit cards are accepted with the exception of
Diners. A tax invoice will be supplied on completion.
For further information on the Statistical Enquiry Service please contact tourism.research@ret.gov.au
Online Data Package
TRA’s online facility allows paid subscribers acess to real time research information using TRA databases.
This online environment provides users with the ability to manipulate and use data to generate tables which are relevant
to specific needs as well as expanded functionality including:
access to the new data each quarter on the day of release
capability to store and update customised tables of user specified data in a password protected online folder
saved tables which can be built to update immediately when quarterly data is uploaded by TRA
access from any computer with an internet service, allowing the user improved flexibility.
If you would like to receive information about the Online Data Package subscription or have further enquiries please
email tourism.research@ret.gov.au
Online Student Data Package
TRA’s Online Student Data Package is available to subscribing educational institutions and accessible to students
through the educational institutions’ online library services.
The data includes results from the International and National Visitor Surveys and enables students to research
information on visitor demographics and behaviours. Students have access to online help including an online
training manual and information buttons.
For more information, please email tourism.research@ret.gov.au
58 Tourism Research Australia
Destination Visitor Surveys
The Destination Visitor Surveys (DVS) program is a Australian Government funded program that began in 2004–05. The
program provides destinations with high quality tourism research at the local or regional level to support their information
needs and business decision-making. Projects are determined in collaboration with state tourism organisations (STOs).
The research conducted within the DVS program is split into two streams:
Visitor Profile and Satisfaction program (VPS)
The Visitor Profile and Satisfaction (VPS) program profiles visitors to individual regional tourism destinations and reports
on their satisfaction with their visit. This information is compiled into the VPS benchmark database, enabling destinations
to be benchmarked against others across a number of key indicators.
Strategic Regional Research program (SRR)
Projects in the SRR program focus on broader strategic issues that are affecting regional destinations.
International Visitors in Australia: June Quarter 2012 59
