Regional VP Director Sales Marketing in Detroit MI Resume Shawn McCarthy
Shawn McCarthy has 20 years of consumer products retail management experience with a focus on brand management, test markets, new product roll-outs, and driving Major Account sales and market share.
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SHAWN McCARTHY email: email@example.com Phone: 734.748.6210 Professional Summary: 20 years of consumer products retail management experience, with a focus on brand management, test markets, new product roll-outs, and driving Major Account sales and market share. As a former Procter & Gamble manager, I’m looking to contribute a solid business foundation of success to a growing Organization. Relevant Skills: SALES / ORGANIZATIONAL EXPANSION / MANAGEMENT Grew market over 200% in first year. Designed and managed multiple product National and Regional Test Markets: responsible for sales through most Mid-West area accounts from grocery, drug, mass merchandisers, to big-box supercenters. Ranked #1 in sales versus quota every month. Able to build strong Corporate partnerships and capitalize on relationships. Creative collaborations with multiple Advertising Agencies that escalated consumer products buying habits. MARKETING / ADVERTISING / PUBLIC RELATIONS Brand development, strengthening of product and retailer message, trend research and data analysis. Able to prepare complex, detail-oriented prospect presentations and all supporting campaign materials that result in sales. Proficient at social media use and internet branding to drive sales. Successful in concept, creative development and production of materials that drive action across all media. Adept at developing cohesive consumer branding messages, press releases, organizing press conferences and rallies, newsletter development, writing web page content, and internal staff and volunteer training. Special Event Management expertise including organizing charity runs, walks, and Black-Tie Galas. Events have included White House candidates, logistics and security procedures. Crowd control and Event Management training from Walt Disney Theme Parks personnel. Professional Tele-thon training in obtaining sponsorships and television production. Professional Experience: 2008-Present Wal-Mart Corporation, Midwest Region Chosen to be part of New Store Set-Up Team preparing new superstore location in Novi, MI. Opening of store involved training personnel and establishing selling environments, product displays, and establishing merchandising procedures. Chosen as Department Manager of highest profile shopping category, achieving a 3% sales increase in first 12 months at Livonia location. Accountable for sales and marketing initiatives, buying, merchandising, customer service, department sales objectives, volume tracking. Responsible for inventory, feature tracking, competitive pricing, compliance issues, and vendor relations. Supervised 13 Associates. Chosen to open company’s first-ever .com internet shopping service. Trained all personnel and established procedures. 2000 - Present Consultant, McCarthy & Company, Michigan and Indiana Full-Service Marketing /Branding/Sales Development/Public Relations and Fundraising Consulting Firm developing marketing, strategic plans, sales management recommendations and funding for a diverse client base. Clients included The Children’s Leukemia Foundation, Karmanos Cancer Institute, The Indiana Heart Institute at St. Vincent Hospital, The Arthritis Foundation, Lakeshore Community Hospital, Mayoral candidate for Indianapolis, Chief Fund Raiser for Gubernatorial candidate for Indiana raising 120% of goal. Delivered 100% repayment on commitments of all outstanding monies pledged to capital fund drive held 3 years prior to my hire. Raised 6-month objective in 6 weeks through telemarketing appeal in first fundraising assignment. Special projects with Nestle Foods, USA and Hiram Walker and Sons developing strategic planning, brand management and merchandising plans in concert with National Shopper Marketing Ad Agencies. District Manager, Procter and Gamble Distributing Company, Indianapolis, IN Designed and Managed 7 National and Regional Test Markets, new product roll-outs, re-launching of current products, account specific marketing and co-op marketing in grocery, frozen foods, candy, ice cream, and refrigerated products. Responsible for most Mid-West area Major Accounts including Kroger, Meijer, Marsh Supermarkets, SuperValu, Spartan food chains, and Walgreen’s Drug Stores. Managed 8 Representatives and hundreds of demonstrators. Responsible for on-campus college recruiting, Representative performance development plans and all evaluations, hiring and terminations. Responsible for Special Event Marketing and on-premise sampling programs. Business strategies and recommendations grew market over 200% first year. Cited as “turning things around” and producing “major breakthroughs in P & G Advertising support” Ranked #1 in sales versus quota. P & G Leadership Award recipient. Education: Marygrove College / University of Detroit Mercy, Detroit, MI B.A. Psychology and Education, Graduated with Honors: Cum Laude 3.7/4.0 Teaching Certificate: Secondary Education Indiana University, Indianapolis, IN Indiana University Center on Philanthropy, IUPUI, Indianapolis, IN. Certification of Completion, The Fund Raising School Guest Lecturer, Indiana University at Purdue University in Marketing Procter & Gamble Sales and Brand/Marketing Management Training Schools Special Skills: Raised in excess of $45M across multiple projects and charitable events. Strength in working well in complex environments. Proficient in Microsoft Office suite, Raisers Edge and Wealth Management tools. Community Activities: Active volunteer with Habitat for Humanity, Hospice groups. Former Big Sister and Volunteer for Youth.
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