Vice President Retail Operations in Puerto Rico Resume Daphne Aponte

							                                           DAPHNE APONTE
                              P. O. Box 191448, San Juan, Puerto Rico 00919-1448
                                   daphnea64@yahoo.com  (787) 362-5505
                                 http://www.linkedin.com/in/daphneaponte/en

                 EXECUTIVE BUSINESS DEVELOPMENT & OPERATIONS
                  OPERATIONS  RETAIL  FRANCHISING DISTRIBUTION  TEAMBUILDING

Accomplished, Fully Bilingual (Spanish and English) Leader with record of increasing profitability and improving
customer satisfaction. Retail Operations Executive leading business managers with a global leader in Retail
Luxury/Fashion Eyewear and Sunwear. Combined knowledge with outstanding services, retail operations
management, development and customer service experience. Possesses strong strategic market and
competitor knowledge with outstanding systems and process evaluation talent to ensure optimum process
alignment and efficiency. International experience, outstanding team builder, leader, mentor with excellent
communication skills. Able to create, manage effective geographically dispersed teams and unit efforts toward
common culture and goals.

OPERATIONS MANAGEMENT  INTERNATIONAL BUSINESS  BUSINESS DEVELOPMENT  FRANCHISE DEVELOPMENT/ OPERATIONS
  STRATEGIC PLANNING  MARKET ANALYSIS  STARTUPS/RESTRUCTURING  TEAM LEADERSHIP  CHANGE MANAGEMENT
    FINANCIAL ANALYSIS  TERRITORY MANAGEMENT  NEGOTIATIONS  CUSTOMER SERVICE  TRAINING/DEVELOPMENT



                                   PROFESSIONAL EXPERIENCE

LUXOTTICA, Mason, OH, 2007 - Present
World’s largest retail eyewear and Optometry Services Company owning major brands including Pearle Vision,
LensCrafters, Ray-Ban and Oakley; as well as manufacturing eyewear for leading designer brands. Revenues of
$7.83B and 62,000 employees worldwide.

Director of Retail Operations, Pearle Vision - Puerto Rico/Caribbean, 2008 – Present
Led all business operations for Pearle brand, throughout Caribbean region, including 18 corporate offices and
nine retail franchise locations in Puerto Rico, and four retail franchises in the Caribbean; with total regional
revenues of $25.3M. Twenty five direct reports with a total staff of over 200. P&L responsibility for brand’s
performance, including sales goals, marketing strategy and all operations oversight. Focus on profitable
expansion through creation, development of outstanding store operations and sales teams firmly committed
to operational excellence, customer service and financial targets.
                  Led store with #1 sales volume among 25 Luxottica Pearle Vision regions, growing sales from
                  $3M to $4.1M/year.
                  Brought Puerto Rico/Caribbean region to second-place sales volume corporate-wide out of 25
                  regions with total yearly sales of $19.2M and franchise volume of $6.1M
                  Achieved regional comp sales of 100.7% in 2009, 101.1% for 2010 and 101.9% for 2011.
                  Implemented DMA segmentation methods to allow store managers to grown SOP by 11.3% in
                  2011 versus 8.6% in 2010 and by 13.4% in 2009 versus 6.5% in 2008.
                  Grew profit margin by 100% by cutting shrinkage from 4% to just 1.2%, headcount reduction,
                  cost control and minimizing A/R outstanding and writeoffs.
                  Far surpassed company goal for “Net Promoter” scores to 80% and “Customer Loyalty”
                  scores to 91% for region versus company goal of 60% and company average of 58% through
                  holistic focus on customer experience.
                  Organized and led multiple successful multi-regional company conferences including
                  Southeast Territory meeting and Luxottica One Sight Foundation charity clinics.
                  Recognized for achievements and talents by: 2012 Optometric Choice Award – Revista Buena
                  Vida; 2011 SOP Improvement Award; 2010 and 2008 Director of Operations award and G4
                  Achievement award for outstanding sales/service.
DAPHNE APONTE  daphnea64@yahoo.com                                                                     PAGE TWO

SPECIAL PROJECT, PROJECT ANDES 2012, Luxottica Latin America – Santiago, Chile
Director of Retail Operations, Pearle Vision - Puerto Rico/Caribbean
A high-powered team of handpicked Top Regional Managers from Luxottica Retail Businesses, around the
World, had a Two-week assignment in Santiago, Chile; acting as “Store Operations Consultants” developing
specific operational recommendations for the new Latin America Luxottica Team


Director of EyeCare Operations, Luxottica, 2007 - 2008
Responsible for all optometry service delivery in Puerto Rico. Led 60 optometrists across 26 corporate and 13
franchise locations for Pearle Vision and LensCrafters retail operations. Focus on exceptional customer
experience and quality of services through application of best practices and management tools including
deployment of Optomap technology, exceptional attention to sales team training and implementing customer
service-oriented culture for flawless customers’ purchase experience.
                 Drove 1.1% 2008 regional comp sales increase for $1.8M in additional revenues thanks to
                 outstanding new sales team training and deployment of new laser scanning technology
                 (Optomap).
                 Added additional $20,000 or 28.3% in revenue in six months from implementation of Optomap
                 system.

INTERAMERICAN EYE INSTITUTE, San Juan, Puerto Rico, 2000 - 2007
Leading professional training and development organization for optometric professionals with a wide network of
clinics allowing new optometrists to practice their skills, while providing low-cost eye care to San Juan residents.

Business Operations Consultant
Operations consulting role concurrent with other roles. Focused on improving insurance coding and managed
care billing systems for better billing accuracy and revenue capture and implementation of new data
management systems to meet HIPAA regulations.
                 Designed new billing/coding system to accommodate insurance and managed care billing that
                 increased revenues by 15% in first year by opening up new payer sources for institute services.

LUXOTTICA, PEARLE VISION, Carolina, Puerto Rico, 1990 – 2007
Number two ranked outlet in Caribbean region with sales of $1.2M serving San Juan metro area with staff of 15.

Staff Optometrist
Staff optometrist for high-volume retain store. Key in growing sales by 50% to $1.2M/year and increase exam
index to 1.3%. Responsible for examining eye and ocular adnexa.



                                  EDUCATION AND AFFILIATIONS
Doctor of Optometry Degree, IAU School of Optometry, San Juan, Puerto Rico
Bachelor of Science Degree, Biology (magna cum laude), University of Puerto Rico, San Juan, Puerto Rico
Puerto Rico Boards of Optometry, License #271
Puerto Rico Certified Optometrist, License #0037
One Sight RVP Brand Leader, 2010 – present
Pearle Vision Foundation of Puerto Rico Inc., President and Chairman of Board, 2005 – Present
One Sight Foundation Clinic Leader, 2005 – Present
Past member Pearle Vision Quality Assurance Committee and Optometric Advisory Panel