Brent Alberts is a competitively driven strategic planning expert, specializing in consumer behavior, social interaction, and electronic mass communication via multiple platforms and delivery systems that include digital and analog OTA broadcast, online streaming, mobile telephony, and social media tools and technologies.
Brent Alberts 616.890.0303 Direct 248.880.2720 Cell email@example.com facebook.com/radiobrent Twitter: radiobrent www.brentalberts.com BRAND MANAGEMENT Competitively driven strategic planning expert, specializing in consumer behavior, social interaction, and electronic mass communication via multiple platforms and delivery systems that include digital and analog OTA broadcast, online streaming, mobile telephony, and social media tools and technologies. Possesses an award- winning track record of incremental value creation for radio broadcast companies in markets of all sizes. Nationally Recognized Programming Research Savvy Executive Enthusiastic Multiple format disciplines Loyal Self-motivated Highly competitive Experienced Experience GREATER MEDIA, Detroit, MI Classic Rock WCSX Program Director/Brand Manager – June, 2010 to November, 2012 Provide dynamic vision, execution and leadership skills to create multi-purposed content for the over-the-air WCSX brand and all extensions to other delivery platforms. Manage professional staff of announcers, producers and technicians to achieve category-leading ratings Develop specialty programming, events, and support non-traditional revenue efforts with game changing, cutting edge concepts and finished products Assess social media marketing strategies to identify and tap into new channels to optimize ROI and fuel revenue growth while establishing and building customer loyalty among listeners Interact with all other departments and outsourced consultants to foster and ensure seamless communication throughout the operational domain CITADEL BROADCASTING, Midwest Region, Grand Rapids/Lansing, MI Classic Rock/Rock/AC/Hot AC/CHR/Country/Sports/News Talk Director of Operations Broadcasting - 2002 to 2010 Acted as Market Manager on behalf of six Lansing-based radio stations for three years, while providing Programming, Production, Promotions, Information Technologies and Engineering leadership. Corporate Director for Rock Formats Provided focused direction to Heritage Adult Contemporary WFMK and Classic Rock WMMQ Remarkable ratings performance, placing three of four FM properties in ties for #1 in the highly sought after Persons 25-54 demographic. Accountable for the job performance of all operational department heads. Brent Alberts Resume (Page Two) Clear Channel Communications, Nashville, TN WNRQ “The Rock 105.9” Program Director & Midday On-air Personality - 1998 to 2002 Engineered a game changing new radio station that unseated format competitor. Launched WNRQ, producing immediate listener coalitions that resulted in #1 audience market share within six months. Strategic planning and noteworthy execution led to the demise of WKDF, a direct format competitor that enjoyed a thirty-year heritage as a market leader. Named Brand Manager for regional Classic Rock formatted assets in Tennessee, Alabama, and North Carolina. Performed as an on-air talent, creating and presenting compelling content on a daily basis. Clear Channel Communication, Dallas, TX 92.5 KZPS Assistant Program Director & Midday On-air Personality - 1992 to 1998 Laser targeted focus placed on research and development of the Classic Rock brand in one of America’s most competitive radio markets, including active involvement in all strategic planning sessions, focus groups, and music testing. Developed strategy for early adoption of digital presence, including website creation and audio streaming implementation for KZPS and sister property, KDGE. Integrated Broadcasting, Tulsa, OK KTHK Program Director & Morning Drive On-Air Personality - 1990 to 1992 Integral part of start-up operation for new Classic Rock format. Successfully created, produced, and presented content in strategically important morning drive show. Cox Communications, Miami, FL WGTR Assistant Program Director, Music Director, and On-air Personality - 1988 to 1990 Depth of skills led to serving as Acting Program Director during transition of Album Rock format to Adult Contemporary. Created and presented on-air programming in midday and afternoon drive dayparts. Early Career Prior to 1988 Learned early skillset in wide-ranging roles at industry leading corporations, like Hearst, Heftel, Midwest Family, and Shamrock Communications, in highly competitive media environments, such as Atlanta, Seattle, Chicago, Milwaukee, and Jacksonville. Brent Alberts Resume (Page Three) AWARDS There is no finer indicator of the quality of a radio station’s programming and content, team of air personalities, and overall commitment to excellence in broadcasting, than the National Association of Broadcasting’s prestigious Marconi Award. The Marconi is on par with other industry awards for excellence, such as the Academy Awards, Emmys, or Grammy Awards. Marconi Award, 2008 Medium Market Rock Station of the Year WLAV, Grand Rapids, MI Billboard Magazine, 1981 Major Market AOR Station of the Year WQFM, Milwaukee, WI Radio & Records Magazine, 1999 Classic Rock Program Director of the Year Nomination WNRQ, Nashville, TN Radio & Records Magazine, 1999 Classic Rock Station of the Year Nomination WNRQ, Nashville, TN
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