Director Broadcast Operations Programming in Detroit MI Resume Brent Alberts

							Brent Alberts
616.890.0303 Direct  248.880.2720 Cell  brent@brentalberts.com
 facebook.com/radiobrent  Twitter: radiobrent  www.brentalberts.com



BRAND MANAGEMENT
Competitively driven strategic planning expert, specializing in consumer behavior, social interaction, and
electronic mass communication via multiple platforms and delivery systems that include digital and analog OTA
broadcast, online streaming, mobile telephony, and social media tools and technologies. Possesses an award-
winning track record of incremental value creation for radio broadcast companies in markets of all sizes.
                   Nationally Recognized Programming           Research Savvy
                   Executive                                   Enthusiastic
                   Multiple format disciplines
                                                               Loyal
                   Self-motivated
                                                               Highly competitive
                   Experienced




Experience


GREATER MEDIA, Detroit, MI
Classic Rock WCSX
Program Director/Brand Manager – June, 2010 to November, 2012
Provide dynamic vision, execution and leadership skills to create multi-purposed content for the over-the-air
WCSX brand and all extensions to other delivery platforms.
         Manage professional staff of announcers, producers and technicians to achieve category-leading
         ratings
         Develop specialty programming, events, and support non-traditional revenue efforts with game
         changing, cutting edge concepts and finished products
         Assess social media marketing strategies to identify and tap into new channels to optimize ROI and
         fuel revenue growth while establishing and building customer loyalty among listeners
         Interact with all other departments and outsourced consultants to foster and ensure seamless
         communication throughout the operational domain



CITADEL BROADCASTING, Midwest Region, Grand Rapids/Lansing, MI
Classic Rock/Rock/AC/Hot AC/CHR/Country/Sports/News Talk
Director of Operations Broadcasting - 2002 to 2010

Acted as Market Manager on behalf of six Lansing-based radio stations for three years, while providing
Programming, Production, Promotions, Information Technologies and Engineering leadership.

         Corporate Director for Rock Formats
         Provided focused direction to Heritage Adult Contemporary WFMK and Classic Rock WMMQ
         Remarkable ratings performance, placing three of four FM properties in ties for #1 in the highly
         sought after Persons 25-54 demographic.
         Accountable for the job performance of all operational department heads.
Brent Alberts Resume (Page Two)



Clear Channel Communications, Nashville, TN
WNRQ “The Rock 105.9”
Program Director & Midday On-air Personality - 1998 to 2002

Engineered a game changing new radio station that unseated format competitor.

         Launched WNRQ, producing immediate listener coalitions that resulted in #1 audience market share
         within six months.
         Strategic planning and noteworthy execution led to the demise of WKDF, a direct format competitor
         that enjoyed a thirty-year heritage as a market leader.
         Named Brand Manager for regional Classic Rock formatted assets in Tennessee, Alabama, and North
         Carolina.
         Performed as an on-air talent, creating and presenting compelling content on a daily basis.



Clear Channel Communication, Dallas, TX
92.5 KZPS
Assistant Program Director & Midday On-air Personality - 1992 to 1998

         Laser targeted focus placed on research and development of the Classic Rock brand in one of
         America’s most competitive radio markets, including active involvement in all strategic planning
         sessions, focus groups, and music testing.
         Developed strategy for early adoption of digital presence, including website creation and audio
         streaming implementation for KZPS and sister property, KDGE.



Integrated Broadcasting, Tulsa, OK
KTHK
Program Director & Morning Drive On-Air Personality - 1990 to 1992

         Integral part of start-up operation for new Classic Rock format.
         Successfully created, produced, and presented content in strategically important morning drive show.



Cox Communications, Miami, FL
WGTR
Assistant Program Director, Music Director, and On-air Personality - 1988 to 1990

Depth of skills led to serving as Acting Program Director during transition of Album Rock format to Adult
Contemporary.

         Created and presented on-air programming in midday and afternoon drive dayparts.



Early Career
Prior to 1988

Learned early skillset in wide-ranging roles at industry leading corporations, like Hearst, Heftel, Midwest Family,
and Shamrock Communications, in highly competitive media environments, such as Atlanta, Seattle, Chicago,
Milwaukee, and Jacksonville.
Brent Alberts Resume (Page Three)




AWARDS
There is no finer indicator of the quality of a radio station’s programming and content, team of air
personalities, and overall commitment to excellence in broadcasting, than the National Association of
Broadcasting’s prestigious Marconi Award. The Marconi is on par with other industry awards for excellence,
such as the Academy Awards, Emmys, or Grammy Awards.

        Marconi Award, 2008
        Medium Market Rock Station of the Year
        WLAV, Grand Rapids, MI

        Billboard Magazine, 1981
        Major Market AOR Station of the Year
        WQFM, Milwaukee, WI

        Radio & Records Magazine, 1999
        Classic Rock Program Director of the Year Nomination
        WNRQ, Nashville, TN

        Radio & Records Magazine, 1999
        Classic Rock Station of the Year Nomination
        WNRQ, Nashville, TN