International Facility Management

							            What is Social Media?
 Wikipedia: Social media are primarily Internet-based
  tools for sharing and discussing information among
  human beings.
 Integrates technology, social interaction, and the
  construction of words, pictures, videos and audio.
 Varied perspectives
 Audience/member participation
 “Building" of networks or communities, as people share
  stories and experiences
 Web 2.0 Survey Results
   Increasing amount of large companies embracing
    Web 2.0 technologies
   Company blogs up from 21% in 2007 to 34% in 2008
   Wikis 24% in 2007 to 32% in 2008
   Podcasts 23% in 2007 to 29% in 2008
   Social networking 27% in 2007 to 28% in 2008
   Both internal and external use
   Interaction with consumers, partners and suppliers
              Benefits of Social Media
   Affordable in comparison to most outlets
   Easily accessible to almost anyone
   Great way to reach out to young professionals
   Global reach
   Audience/member contribution, input and feedback
   Several types of media integrated together (i.e. video,
    podcasts, photos)
   Contact with a wider range of potential members
   Updates can be live and in real time
   In-depth tracking and measurement of outlets
   Increase membership figures
            Social Media Value to IFMA …
 Facebook
    IFMA Group- 237 members, rapidly growing
       •   Discussion board
       •   Capability to mass message all members directly to email
       •   Comments/feedback on “wall”
       •   Hot topic of the week or 1 weekly email to keep members engaged
       •   Post photos, videos, links
    IFMA Fan Page- 144 members
       • Update fans
       • Set up RSS feeds for blogs and receive new posts immediately
       • Tracking information readily available
    Events- inform and invite members
 LinkedIn
    IFMA Group- 425 members
       • Group discussions
       • Builds personal and professional network
              Social Media Value to IFMA …
 YouTube
      http://www.youtube.com/user/IFMAGlobal
      Videos posted anywhere through link/embedding
      User comments
      Easy to access and share video content with colleagues, friends
      Statistics and tracking information readily available
      Featured WW08 video on website, increased number of hits
      New Idea - live video updates from WW08


 Flickr
      http://www.flickr.com/photos/ifma/
      Photos from World Workplace 2007, EFMC 2008
      Google Maps application - pinpoint all of IFMA photos
      Number of views and other statistics available
      New idea: Live “phone pic” updates from World Workplace
            Social Media Value to IFMA …
 Twitter
      http://twitter.com/IFMA
      Short updates, 140 characters or less
      Convey breaking news
      Keep members in the loop
      Loyal users, always watching for new status
      Using it for World Workplace countdown and news


 World Workplace Community (Wordpress)
      http://worldworkplace.wordpress.com/
      Make the site your own
      Include photos and videos within your posts
      Receive user comments and feedback
      Tracking and statistics available
      Using it to promote WW08, start conversation between attendees
      New feature - Live blogging during WW08 from recruited bloggers
Social Media Value to IFMA …

    Jan Reynolds-Fields (Omaha, NE) wrote
    at 3:51pm on July 9th, 2008
    Love this medium - thanks for getting this
    Social Networking going for IFMA!




    Anthony Collier (Austin, TX) wrote
    at 10:10am on October 7th, 2008
    You’re doing a great job! I look forward to
    meeting you all at World Workplace.
          Where to start?
Which outlets will benefit my organization?
Ask for member input
Set up accounts at each of the sites
Begin posting new content
Keep it fresh
          Questions?

For more information contact communications@ifma.org
                     Social Media Outlets
 Communication:
    Blogs: Blogger (service), Livejournal, TypePad, Wordpress, Vox,
    Microblogs / Presence apps: Twitter and Pownce
    Social networking: Avatars United, Bebo, Facebook, LinkedIn, MySpace, Orkut,
      Skyrock
    Social network aggregation: FriendFeed, Youmeo
 Events:
    Upcoming.org, Eventful
 Collaboration:
    Wikis: Wikipedia
    Social bookmarking: del.icio.us, StumbleUpon
    Social news sites: Digg, Mixx, Reddit
 Multimedia:
    Photo sharing: Flickr, Zooomr, Photobucket, SmugMug
    Video sharing: YouTube, Vimeo
    Audio and music sharing: imeem, The Hype Machine, Last.fm, ccMixter