Kate Gigli
Qualifications for Marketing Professional
Creative, results-focused professional equipped with years of success in marketing, management and sales in the advertising, real estate, and pharmaceutical industries. Excels within environments requiring a detailoriented nature, excellent problem solving skills, and an ability to make sound decisions under pressure. Offers proven talents in leading and motivating top-performing teams. Additional areas of expertise include: Marketing Strategy Program Analysis/Measurement Corporate Communications Marketing Analysis Search Engine Optimization Retail Key Account & National Programs Project Management Event Planning Promotions/Sweepstakes Staff Hiring/Supervision Coaching/Mentoring Sales Incentives
Key Contributions
Designed and developed solution-based marketing programs to achieve high ROI results for clients in diverse industries, including technology, finance, cause, municipal sustainability, alternative energy, and telecom. In the Integrated Client Services role partnership marketing programs were instituted with Best Buy, SF Dept of the Environment, Jawbone, Wal-Mart, Waste Management, Stanford Weight Management, Climate Savers Computer Initiative, and Managing Directors of several key ad agencies. These programs netted CBS millions in new business. Provided clients with digital marketing and sales expertise for the AOL Radio and Yahoo! LAUNCHcast platforms. Completed five real estate transactions of the first two months as a realtor with Edina Realty. Achieved President’s Club status (top 3% of realtors nationally) in second year. During three years with ABC Marketing managed sponsorships, logistics, contracts and evaluations of XFest Rock concert (attendance 40K), creative multi-platform manufacturer and retail sales programs, and sports packages. Liaison with ABC corporate counsel. Launched an advertising campaign nationally and into four countries for Synoptics Communications Inc., a ground-breaking Internet company.
Career Track
Integrated Client Services, CBS RADIO, San Francisco, CA Performs radio, outdoor, television, and digital media marketing and sales consulting to C-level contacts. Designing programs nationally and regionally that move product and provide a strong ROI. Well versed in database management and UGC campaigns. Initiates and maintains B2B and organization partnerships, utilized multiple research firms/software for market analysis and demographic targeting and performance reporting. Realtor, EDINA REALTY, Minneapolis, MN Acquired a real estate license and marketed and sold high-end properties ($500,000+). Developed and facilitated new-agent training and mentoring program. Was nominated by the office manager to participate in
a management training program; completed the eight-week program and was offered an assistant manager position.
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Kate Gigli
Career Track, Continued
Local Director, ABC MARKETING (ABC-DISNEY), Minneapolis, MN
6711 Monterey Court Ft. Wayne, IN 46809 kategigli@yahoo.com 415-310-7678
Provided leadership and coaching to (32) sales representatives and 1 events coordinator. Accomplishments included writing, directing and producing CDROM promotional and sales pieces to increase sponsorship sales of cause partnership (Camp Heartland and Boys and Girls Clubs of America) and large rock concert (40K attendance).Managed sales activities; forecasting, reporting and coaching and training of staff. Strategized the closing of large sales contracts. Expertise in the legal aspects of contracts, insurance, and risk management. Managing Director, CHANCELLOR MARKETING GROUP, San Francisco, CA Led agency staff of eight in revenue generating marketing efforts for a media-owned, full-service promotional firm specializing in multi-media regional and national programs. Capabilities include key account and channel marketing programs, sweepstakes, trip incentives, gift with purchase and cause marketing programs, for Fortune 500 customers. Shared P&L responsibility. Corporate reporting, ROI analysis and research. Director of Corporate and Retail Sales, KGO-AM RADIO (ABC-DISNEY), Created and an integrated marketing department with a team of (5) Sr. Account managers and (24) Account Representatives. Wrote, and held multiple level training programs to advance staff selling capabilities and knowledge of manufacturer and retailer strategy, jargon, finance and marketing practices. Doubled department revenue each year for three successive years, multi-market retail and manufacturer programs with national chains and brands.
Previously employed as an Account Representative: Broadcast, Advertising Manager with SynOptics Communications Inc. and Pharmaceutical Detail Representative with Stuart Pharmaceuticals.
Educati on
Bachelor of Arts in Telecommunications/Marketing Indiana University
Community Involvement
Volunteered to assist refugees of Hurricane Katrina by supervising the sorting, organizing and distribution of donated men’s, women’s and children’s clothing Volunteered for the Red Ribbon Ride a 300 mile charitable fundraising bike ride in Southern Minnesota that benefits (7) local AIDS/HIV hospices. Duties included; Sweep Crew, Pit Crew,: Rider #107: Solicited donated media exposure and designed/marketed a sponsorship program for the Minneapolis Festival of Heart and Soul, generating 52% more dollars for children’s charities; earned the Spirit Award.