How Much Should I Pay for
Here’s a question… or variation of a
question I get all the time from
What does copywriting cost?
How much should I pay for blog posts on
my business website?
Why is there such a huge difference in
the rates copywriters charge?
Why should I even pay a copywriter to
write blog p y
g posts for my business?
Let’s explore this “what’s the cost, how
much should I pay for copywriting
content, and business blog posts”
question here today.
“Price is what you pay. Value is what
you get…. especially with
As we work through these questions,
let’s keep this paraphrase from Warren
Buffett in mind.
Because content is very much like stock.
Content is an investment
The price of content varies widely, as
we ll bit
we’ll explore here in a bit.
Content is an asset.
Like the stock market, if you chase low
prices, expecting to make a killing…
instant Number One Ranking on Google,
tons of traffic, boat-loads of leads, and a
shower of sales to immediately appear…
I have a couple thousand Facebook IPO
shares for you.
What Does Copywriting Cost?
Copywriting rates range widely
You can go to Elance or Text Broker and
get 250 300 word, even up to 500 word
articles, written for $5 per article.
Read the left side of the Infographic
(kudos to Don Campbell who heads a
local search optimization and social
media firm located in Silicon Valley)
below to see what you’ll get… and, more
importantly, what’s missing from $5
Now I have a question for you:
If you get an article that:
Isn’t original, in fact, it’s most likely
completely copied from another article
Has no research behind it so you don’t
know if the claims are true or not
Includes obvious spelling and grammar
Has zero SEO value
Is delivered in a Word document that you’ll
need to spend time formatting to post on
Gets no “Likes”, Shares. Tweets, or
Comments… well, because it sucks
Why would you even waste one
morning’s Venti Mocha on it?
Aren’t you putting your business and
your business brand message at a huge
risk using this poor content on your
website… or on any website connected to
Don’t buy cheap content. It will cost you
time and money. (in lost revenues)
Rather than a smart business investment
that helps market your business, cheap
content is a pure business expense.
How Much Should You Pay for
The best way to answer this is with
How Much WOULD You Pay to Hire an
Employee Who Perfectly Fit Your
And, you had an URGENT need to fill this
And, qualified applicants for this position
Here’s the thing…
If you realize, that your business NEEDS
You MUST be willing to pay the price to
invest in content that is:
Clean, clear, and written in a conversational
tone that matches your business voice
Free from spelling and grammar errors
SEO On-Page Optimized with Titles, Tags,
On Page Titles Tags
META Description, keyword and related long
tail keywords included yet still reads well for
Already written and formatted in WordPress
on your blog so you spend minimal time on
formatting and editing to publish
Strong enough to attract social media buzz
and spread your message and build natural
As Don Campbell explains in his video
(see below the Infographic) review of his
Infographic, the sweet spot seems to be
$50 an article.
But, you WILL NOT get all of the
above for $50 an article.
And, you will not be able to position
your business as a MARKET LEADER
using $50 a pop articles.