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MARKETING_ SPONSORSHIP AND INTERNATIONAL RELATIONS .pdf

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									MP CTE MINS 16 AUGUST 2011




                                                                   MINUTES



             MARKETING, SPONSORSHIP AND
              INTERNATIONAL RELATIONS
                     COMMITTEE


                                                           16 AUGUST 2011



                                          THESE MINUTES ARE HEREBY
                                              CERTIFIED AS CONFIRMED



                                            -----------------------------------
                                                    PRESIDING MEMBER’S
                                                                  S I G N AT U R E


                                                    ----------------------------
                                                               DATE




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               MARKETING, SPONSORSHIP AND
           INTERNATIONAL RELATIONS COMMITTEE

                                                                  INDEX

         Item                                                     Description   Page

         MP194/11                     DECLARATION OF OPENING                      1
         MP195/11                     APOLOGIES                                   1
         MP196/11                     QUESTION TIME FOR THE PUBLIC                1
         MP197/11                     MEMBERS ON LEAVE OF ABSENCE AND
                                      APPLICATIONS FOR LEAVE OF ABSENCE           2
         MP198/11                     CONFIRMATION OF MINUTES                     2
         MP199/11                     CORRESPONDENCE                              2
         MP200/11                     DISCLOSURE OF MEMBERS’ INTERESTS            2
         MP201/11                     MATTERS FOR WHICH THE MEETING MAY BE
                                      CLOSED                                      2
         MP202/11                     EVENT AND CORPORATE SPONSORSHIP
                                      SUMMARY OF EXPENDITURE AS AT 2 AUGUST
                                      2011                                        3
         MP203/11                     EVENT SPONSORSHIP - MISS UNIVERSE WA
                                      2012                                        7
         MP204/11                     EVENT SPONSORSHIP - APEX AUSTRALIA
                                      TEENAGE FASHION AWARDS 2011                16
         MP205/11                     CORPORATE SPONSORSHIP - AUSTRALIAN
                                      TOURISM EXCHANGE 2012                      23
         MP206/11                     EVENT SPONSORSHIP - PRIDE FESTIVAL
                                      FAIRDAY AND PARADE                         29
         MP207/11                     REQUEST FOR SPONSORSHIP - AUSTRALASIAN
                                      OIL AND GAS CONFERENCE 2012                37
         MP208/11                     CULTURAL SPONSORSHIP - SUMMARY OF
                                      EXPENDITURE                                43
         MP209/11                     CULTURAL SPONSORSHIP 2011/12 - BLACK
                                      SWAN STATE THEATRE COMPANY - 2012
                                      SEASON PARTNERSHIP                         50
         MP210/11                     NORTHBRIDGE FESTIVAL FUTURE                58



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MARKETING, SPONSORSHIP                                                          16 AUGUST 2011
AND INTERNATIONAL
RELATIONS COMMITTEE

         Item                                                     Description             Page

         MP211/11                     TENDER 002-11/12 - PROVISION OF SECURITY
                                      OFFICERS FOR SPECIAL EVENTS                           62
         MP212/11                     CITY OF PERTH EVENT BOOKINGS -
                                      SEPTEMBER 2011 TO FEBRUARY 2012                       67
         MP213/11                     MOTIONS OF WHICH PREVIOUS NOTICE HAS
                                      BEEN GIVEN                                            68
         MP214/11                     GENERAL BUSINESS                                      68
         MP215/11                     ITEMS FOR CONSIDERATION AT A FUTURE
                                      MEETING                                               69
         MP216/11                     CLOSE OF MEETING                                      69




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MARKETING,                                                          -1-                   16 AUGUST 2011
SPONSORSHIP AND
INTERNATIONAL
RELATIONS COMMITTEE

Minutes of the meeting of the City of Perth Marketing, Sponsorship and
International Relations Committee held in Committee Room 1, Ninth Floor,
Council House, 27 St Georges Terrace, Perth on Tuesday, 16 August 2011.


MEMBERS IN ATTENDANCE
Cr Evangel                                      -                 Presiding Member
Cr Limnios
Cr Tognolini


OFFICERS
Mr Edwards                                      -                 Chief Executive Officer
Mr Dunne                                        -                 Director Service Units
Mr Monks                                        -                 Director Planning and Development
Ms Scott                                        -                 Manager Marketing
Ms Napier                                       -                 Manager Community Services
Ms Earl                                         -                 Manager Economic Development
Mr Cooper                                       -                 Assistant Manager – Events
Mr Jackson                                      -                 Media Liaison Coordinator
Ms Hilton                                       -                 Governance Coordinator
Ms Honmon                                       -                 Governance Officer


OBSERVER
Cr Davidson                                     -                 Entered at 4.05pm


MP194/11                    DECLARATION OF OPENING
The Presiding Member declared the meeting open at 4.00pm.


MP195/11                    APOLOGIES
Nil


MP196/11                    QUESTION TIME FOR THE PUBLIC
Nil




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MARKETING,                                                        -2-   16 AUGUST 2011
SPONSORSHIP AND
INTERNATIONAL
RELATIONS COMMITTEE

MP197/11                    MEMBERS ON LEAVE OF ABSENCE                          AND
                            APPLICATIONS FOR LEAVE OF ABSENCE
Nil


MP198/11                    CONFIRMATION OF MINUTES

Moved by Cr Tognolini, seconded by Cr Limnios

That the minutes of the meeting of the Marketing, Sponsorship and
International Relations Committee held on 26 July 2011 be confirmed as
a true and correct record.

The motion was put and carried


The votes were recorded as follows:-

For:               Crs Evangel, Liminios and Tognolini

Against: Nil


MP199/11                    CORRESPONDENCE
Nil


MP200/11                    DISCLOSURE OF MEMBERS’ INTERESTS
Nil


MP201/11                    MATTERS FOR WHICH THE MEETING MAY BE
                            CLOSED
Nil




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MARKETING,                                                         -3-                  16 AUGUST 2011
SPONSORSHIP AND
INTERNATIONAL
RELATIONS COMMITTEE

MP202/11                    EVENT AND CORPORATE SPONSORSHIP SUMMARY
                            OF EXPENDITURE AS AT 2 AUGUST 2011

BACKGROUND:

FILE REFERENCE:                                   P1010627-21
REPORTING OFFICER:                                Peta Galloway
RESPONSIBLE DIRECTOR:                             Garry Dunne, Director Service Units
DATE:                                             2 August 2011
MAP / SCHEDULE:                                   N/A


SPONSORSHIP SUMMARY FOR 2011/12

                           EVENT AND CORPORATE SPONSORSHIP - 2011/12
                        Event                           Total     Cash   In-Kind                 Funds
                                                        Value                                  Remaining
      Total Funds CL1423 1000 (Event and Corporate Sponsorship)                                  $309,475
Perth    Sailing    2011  (part   $60,000         $0    $60,000                                  $249,475
payment)
Rotary Ramble 2011                $20,000         $0    $20,000                                  $229,475
QUIT Targa West Tarmac Rally      $51,300         $0    $51,300                                  $178,175
2011
Langley Park Fly-In               $20,000         $0    $20,000                                  $158,175
WALGA Banners in the Terrace       $2,781         $0     $2,781                                  $155,394
Miss Universe Registration Day    $25,000         $0    $25,000                                  $130,394
Apex Teenage Fashion Awards        $5,000         $0     $5,000                                  $125,394
(consideration)
Australian Tourism Exchange       $30,000         $0    $30,000                                   $95,394
2012
TOTAL                            $184,081         $0   $184,081                                  $130,394

                                             SPORT SPONSORSHIP - 2011/12
                          Event                                   Cash      In-      Total       Funds
                                                                           Kind      Value     Remaining
                   Total Funds CL 1474 5000                              (Sport Sponsorship)     $200,000
Chevron City to Surf for Activ 2011 $25,000                                     $0   $25,000     $175,000
Weet-Bix Kids TRYathlon             $10,670                                     $0   $10,670     $164,330
Santos Great Bike Ride              $20,930                                     $0   $20,930     $143,400
TOTAL                               $56,600                                     $0   $56,600     $143,400




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 MARKETING,                                                          -4-                   16 AUGUST 2011
 SPONSORSHIP AND
 INTERNATIONAL
 RELATIONS COMMITTEE

                                                      PARTNERSHIP - 2011/12
                           Event                  In-      Total    Cash                            Funds
                                                 Kind      Value                                  Remaining
                            Total Funds CL 1486 5000 (Partnership)                                  $500,000
 RAC Channel Seven Christmas $140,000                 $0 $140,000                                   $360,000
 Pageant with the City of Perth
 First Night Free Family New Years    $50,000         $0   $50,000                                    $310,000
 Eve Concert
 Pride Festival Fairday and           $45,900         $0   $45,900                                    $264,100
 Parade
 TOTAL                               $190,000         $0 $190,000                                     $264,100

             OTHER SPONSORSHIP - FUNDED FROM OTHER BUDGETS - 2011/12
                    Event                  Cash          In-Kind                                      Total Value
 Australia Business Arts Foundation              $30,000         $0                                      $30,000
 Awards 2011
 Australian Foreign Partners Conference           $3,000         $0                                       $3,000
 2011
 Third International Conference of Fashion        $2,500         $0                                       $2,500
 Incubators 2011
 40 Under 40 Awards                              $20,000         $0                                      $20,000
 Perth Fashion Festival 2011                    $275,500         $0                                     $275,500
 East Perth Twilight Picnic in the Park          $14,651     $1,041                                   $15,692.15
 Perth Convention Bureau Annual Grant           $235,000         $0                                     $235,000
 Support for Fashion Industry Events              $4,500         $0                                       $4,500
 Australasian Oil and Gas Conference             $50,000         $0                                      $50,000
 and Exhibition 2012
 TOTAL                                          $635,151     $1,041                                     $636,192

 SPONSORSHIP                                                                                                Funds
                                             Cash                  In-Kind      Total        Budget
SUMMARY 2011/12                                                                                           Remaining
Event & Corporate                           $184,081                       $0   $184,081      $309,475      $130,394
Sponsorship
Sport Sponsorship                            $56,600                     $0      $56,600       $200,000      $143,400
Partnership                                 $190,000                     $0     $190,000       $500,000      $310,000
SUBTOTAL                                    $430,681                     $0     $430,681     $1,009,475      $578,794
Other Sponsorship                           $585,151                 $1,041     $586,192            N/A           N/A
CEO Delegation                                    $0                     $0           $0            N/A           N/A
TOTAL                                       $985,832                 $1,041     $986,873            N/A           N/A




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MARKETING,                                                        -5-              16 AUGUST 2011
SPONSORSHIP AND
INTERNATIONAL
RELATIONS COMMITTEE

SPONSORSHIP SUMMARY FOR 2010/11

                EVENT, CORPORATE, PARTNERSHIP AND SPORT SPONSORSHIP
                                  Event                                 Cash      In-Kind    Total
                                                                                             Value
Apex WA Teenage Fashion Awards                                           $5,000         $0      $5,000
QUIT Targa West Tarmac Rally                                            $50,000         $0     $50,000
WALGA Banners in the Terrace 2010/11                                     $3,214         $0      $3,214
Perth Sailing 2011 (part payment)                                       $20,000         $0     $20,000
Australian University Games                                             $15,000         $0     $15,000
Hopman Cup 2011                                                         $25,000         $0     $25,000
Miss Universe                                                           $25,000         $0     $25,000
QANTAS 2010 Australian Tourism Awards                                   $15,000         $0     $15,000
Swan Festival of Lights                                                 $10,000         $0     $10,000
Oz Concert                                                              $30,000         $0     $30,000
Paspaley Polo                                                            $5,100         $0      $5,100
2500th Anniversary of the Marathon Run                                   $5,000         $0      $5,000
Apex WA Teenage Fashion Awards                                           $5,000         $0      $5,000
QUIT Targa West Tarmac Rally                                            $50,000         $0     $50,000
WALGA Banners in the Terrace 2010/11                                     $3,214         $0      $3,214
Perth Sailing 2011 (part payment)                                       $20,000         $0     $20,000
Australian University Games                                             $15,000         $0     $15,000
Hopman Cup 2011                                                         $25,000         $0     $25,000
Perth’s Biggest Office Party                                             $4,909         $0      $4,909
Buddha Birthday Festival 2011                                           $20,800         $0     $20,800
Fringe World                                                             $5,000         $0      $5,000
Lord Mayor’s Cup (Ascot)                                                 $5,000         $0      $5,000
Claisebrook Carnivale and Duck Race                                      $5,000         $0      $5,000
V8 Supercars CBD Activation                                              $5,605         $0      $5,605
Perth Fashion Festival 2010 (Additional)                                $16,335         $0     $16,335
Rebel Sport City to Surf with ACTIV 2010                                $25,000         $0     $25,000
Santos Great Bike ride                                                  $20,400         $0     $20,400
Smoke Free Criterium Perth                                               $9,191         $0      $9,191
Australia Cup 2010                                                      $60,000         $0     $60,000
Rebel Sport City to Surf with ACTIV 2010                                $13,386         $0     $13,386
(additional funding)
Nissan / BRW Corporate Triathlon                                         $8,840         $0      $8,840
Weetbix Kids Try-athlon                                                 $10,400         $0     $10,400
City of Perth Triathlon                                                 $26,000         $0     $26,000
ASICS Bridges Fun Run                                                    $6,500         $0      $6,500
State Tee Ball Championships                                             $5,200         $0      $5,200
International Squash Challenge                                           $5,000         $0      $5,000
Weetbix Kids Try-athlon                                                 $10,400         $0     $10,400
City of Perth Triathlon                                                 $26,000         $0     $26,000
ASICS Bridges Fun Run                                                    $6,500         $0      $6,500

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MARKETING,                                                        -6-                 16 AUGUST 2011
SPONSORSHIP AND
INTERNATIONAL
RELATIONS COMMITTEE

                EVENT, CORPORATE, PARTNERSHIP AND SPORT SPONSORSHIP
                                  Event                                  Cash        In-Kind       Total
                                                                                                   Value
State Tee Ball Championships                                               $5,200          $0         $5,200
International Squash Challenge                                             $5,000          $0         $5,000
One Movement Festival 2010                                               $200,000          $0       $200,000
Awesome International Arts Festival 2010                                  $86,700          $0        $86,700
40 Under 40                                                               $18,000          $0        $18,000
Pride Fairday and Festival 2010                                           $45,900          $0        $45,900
IGA Carols by Candlelight 2010                                            $28,560          $0        $28,560
The RAC Channel Seven Christmas                                          $110,000     $30,000       $140,000
Pageant with the City of Perth
ANZAC Day                                                                  $36,336         $0        $36,336
TOTAL                                                                   $1,157,690    $30,000     $1,187,690

               OTHER SPONSORSHIP - FUNDED FROM OTHER BUDGETS 2010/11
                          Event                                                          Total Value
Perth Fashion Festival 2010                                                                            $270,500
Northbridge Festival 2010                                                                              $369,000
Perth Convention Bureau 2010                                                                           $234,600
Tourism Council of WA                                                                                   $17,000
BIG N (Business Improvement Group Northbridge)                                                          $40,000
2010 WA Retail Awards for Customer Service                                                              $10,000
Telethon 2010                                                                                                $0
World Planning Schools Congress 2011                                                                     $9,090
Friendship Relations Program                                                                             $5,000
Perth Convention Bureau Scholarship Program                                                             $20,000
Australasian Oil and Gas Exhibition and Conference                                                      $40,000
2011
AHA Awards for Excellence 2010                                                                           $5,000
Australasian Specialty Coffee Association - WA Barista                                                   $3,627
State Championship
Australian Broadcasting Corporation                                                                      $2,358
East Perth Twilight Christmas Picnic                                                                    $15,315
Lord Mayor’s Cup (Ascot)                                                                                   $700
In the Zone Conference                                                                                  $22,000
The Sustainable Energy Association - Energising South                                                   $14,000
East Asia Conference and Exhibition 2011
Australian Hotel Association WA Awards for Excellence                                                    $5,000
2011
TOTAL                                                                                             $1,093,190




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MARKETING,                                                        -7-                16 AUGUST 2011
SPONSORSHIP AND
INTERNATIONAL
RELATIONS COMMITTEE

COMMENTS:

It is recommended that the Marketing, Sponsorship and International Relations
Committee receive the information on the Summary of Event, Corporate and Sport
Sponsorship.

New sponsorships which have received funding this year are:-

        Rotary Ramble.
        Langley Park Fly-In.


Moved by Cr Tognolini, seconded by Cr Limnios

That the report dated 2 August 2011, detailing the summary of
expenditure for event and corporate sponsorship, be received.

The motion was put and carried


The votes were recorded as follows:-

For:               Crs Evangel, Limnios and Tognolini

Against: Nil


MP203/11                    EVENT SPONSORSHIP - MISS UNIVERSE WA 2012

BACKGROUND:

FILE REFERENCE:                                P1010627-21
REPORTING OFFICER:                             Peta Galloway
RESPONSIBLE DIRECTOR:                          Garry Dunne, Director Service Units
DATE:                                          29 July 2011
MAP / SCHEDULE:                                N/A

The Miss Universe organisation, joint owned by the Trump Organisation and the
NBC Television Group, hosts the annual international Miss Universe pageant which
is attended by candidates from many countries. The Pink Tank has held the rights
to organise the selection of the Western Australian candidate since 2008.

In 2009/10, the applicant held a number of events and activities to build the profile
of the Miss Universe selection heats in Western Australia. The events included a
registration day held in Forrest Place. The other four heats were held in
metropolitan areas and the Western Australian final was held in Burswood Park.

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MARKETING,                                                        -8-   16 AUGUST 2011
SPONSORSHIP AND
INTERNATIONAL
RELATIONS COMMITTEE

For the 2009/10 Miss Universe registration, the City approved cash sponsorship of
$10,000 (excluding GST). Upon approval of the sponsorship, the applicant was
advised that the request was considered under the City’s event sponsorship
categories as a “start-up / one-off” funding arrangement and the applicant was
advised to seek alternative funding in future years.

Event organisers have advised that they sought corporate funding for the 2010/11
event from financial institutions and legal organisations in the city but all proposals
were declined as the event did not fit with their corporate profile. The organisers
therefore approached the City to fund the registration day for the 2010/11 Miss
Universe Campaign.

The applicant felt that the registration day was most suited to be held in a public
open space in the heart of the city and therefore wanted the City to host the event
and be a presenting venue sponsor of Miss Universe WA. As the request for
funding was not budgeted for in the 2010/11 financial year, to make the event
beneficial to the city’s stakeholders and to achieve a return on investment for the
City, it was suggested that the registration day be held on the Queen’s Birthday
public holiday. This would assist the City’s aim of presenting a range of free events
on this day to support retail trade.

Public Holiday Trading

In late 2009, the State Government legislated that precincts recognised as tourism
areas could trade on all days of the year, with the exception of Good Friday,
Christmas Day and ANZAC Day.

For the Queens Birthday public holiday on Monday, 27 September 2010, the City of
Perth worked with city traders to implement an advertising and promotional
campaign which included a range of free events to support public holiday trade, with
the intention of increasing public awareness and driving visitation to the city. Miss
Universe was identified as an event which could assist in highlighting the city’s
public holiday trading hours and aid in creating activity and vibrancy on the day.

Cash sponsorship of $25,000 (excluding GST) was approved for this event on a
one-off basis due to the additional benefits it presented by aligning with public
holiday trading promotions.

Miss Universe WA 2010/11 was held outside the One40William centre in the Murray
Street Mall. Although event organisers felt the venue was successful, they have
advised that they would need to address issues of staging and centre access if they
were to continue to use this venue for 2011/12.

The event received extensive media coverage in The West Australian, The Sunday
Times, Community and regional newspapers as well as through online blogs and
news and event websites.


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SPONSORSHIP AND
INTERNATIONAL
RELATIONS COMMITTEE

Organisers were advised to seek alternative funding in future years.

LEGISLATION / STRATEGIC PLAN / POLICY:

 Strategic Plan                                  City Vibrancy
                                                 Support tourism, the retail trade and entertainment through
                                                 a vibrant program of campaign advertising, sponsorship
                                                 and promotions and encourage and support initiatives,
                                                 festivals and events which showcase the diversity of
                                                 people and lifestyles in Perth

 Policy
 Policy No and Name:                             18.8 - Provision of Sponsorship and Donations


DETAILS:

Miss Universe WA incorporates a number of events and activities from September
2011 until March 2012.

The organisers propose to hold a number of heats to select a field of Western
Australian entrants. Six state finalists will be selected at a WA final event to be held
in March 2012. The six finalists will then compete for the Australian title in
Melbourne, the winner of which will attend the international Miss Universe Pageant
later in 2012.

The events and activities for Miss Universe WA 2012 aim to build the profile of the
Miss Universe selection heats in Western Australia. The proposed events are
detailed below.

Registration Day

The City has again been invited to be the official host of the registration day.

The registration day will be held on Sunday, 2 October 2011 from 12.00pm until
4.00pm. The proposed location for the event is the Murray Street Mall.

The organisers expect over 400 contestants to register. Each applicant is also likely
to bring family and friends to the registration day. The applicants are required to
attend the announcement of the 60 finalists at the end of the event, so it is expected
that the applicants and their families will visit other locations in the city between the
parade time and the announcement of the finalists.

The registration day is free for spectators to attend and will consist of an audition,
celebrity Master of Ceremonies and a live band. The organisers also propose to
include celebrity judges to further attract attention to the event. The Lord Mayor has
confirmed attendance at the event.


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MARKETING,                                                        - 10 -   16 AUGUST 2011
SPONSORSHIP AND
INTERNATIONAL
RELATIONS COMMITTEE

The registration day will be promoted via the Miss Universe WA media partners who
are currently being finalised.

The organisers have already implemented a successful social networking campaign
for previous Miss Universe WA events and will continue this for 2012. This includes
online forums, text messages and emails to their social media database. Organisers
expect over 5,000 spectators to attend the event.

Heats

The organisers are proposing two heats to be held in a city location as well as heats
at Rottnest Island, Hillarys, Joondalup and Armadale. Four girls from each heat will
be selected for the WA Final.

WA State Final

The event is to be an elegant and entertaining gala function in March 2012 at a
venue to be confirmed. Six finalists will be selected to go on to the Australian
judging.

Other activities

Other activities proposed to be held as part of the Miss Universe WA event are:-

        multiple boxing fitness training sessions each week at The Ring in Northbridge
         for the events top 60 contestants over six months and ongoing for the top six
         contestants;
        multiple pilates sessions each week at the Pilates Fitness Institute of WA in its
         Perth Studio for the events top 60 contestants over six months and ongoing for
         the top six contestants;
        a cocktail reception for the events top 60 contestants to launch the 2012
         campaign;
        a number of workshops for contestants with EGAMI Style in King Street to
         build on confidence and create their own brand;
        official Preliminary Parades at one40william;
        a workshop for the top 24 contestants and their mothers to learn proper bra
         fitting techniques at The Bra Bar in Murray Street;
        a ‘Last Supper’ Dinner with the top finalists before the campaign final at a city
         restaurant;
        a workshop for the top 60 contestants with Aussie Home Loans in a city
         location;
        a potential fundraising initiative with the top 60 contestants for children’s
         charity ToyBox International.




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MARKETING,                                                        - 11 -   16 AUGUST 2011
SPONSORSHIP AND
INTERNATIONAL
RELATIONS COMMITTEE

Funding

The applicants have requested cash sponsorship of $25,000 from the city in return
for the benefits outlined in this report. Cash sponsorship of $25,000 was provided
for the 2010/11 financial year on the basis that the event provided additional
benefits to the City through its alignment with public holiday trading. This funding
was provided as a “one-off” and organisers were advised to seek alternative funding
in future years.

Assessment of Application

To be eligible for event sponsorship:-

The total value of the event must exceed the cost of sponsorship

The cost of presenting the registration day is $59,617 and the total cost of Miss
Universe WA is $363,000. The applicant is seeking cash sponsorship from the City
of $25,000, which equates to 42% of the registration day costs and 7% of all Miss
Universe activities.

The event must contribute to the achievement of one or more of the City’s
marketing objectives:-

        to position the City of Perth as a city of regional and international significance;
        to increase visitation to the city;
        to increase economic investment in the city;
        to create a vibrant, energetic 24-hour city.

The applicant aims to use city businesses and designers in the fashion parades.
The event will increase visitation and add vibrancy to the city.

The event must take place in the public spaces of the city of Perth

The registration day will be held in the Murray Street Mall. Two event heats will be
held in the city at retail locations to be confirmed.

The event may or may not be cultural or arts based

The activities relate to the preliminary selection processes of a group of women to
enter the Australian selection process for identifying one woman to represent
Australia at the Miss Universe Pageant in 2012.

Preference will be given to events which provide free attendance

The registration day and heats are free for the public to view.



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MARKETING,                                                        - 12 -   16 AUGUST 2011
SPONSORSHIP AND
INTERNATIONAL
RELATIONS COMMITTEE

Preference will be given to events that will be held exclusively in the city of
Perth

The registration day and two heats will be held in the city. The majority of the
campaign events will take place in the city. Event heats will also take place at
Rottnest Island, Hillarys, Armadale and Joondalup. The location of the final is to be
confirmed but is likely to be in a metropolitan location.

Dates and amounts of any previous sponsorship to the applicant / event

The applicant received cash sponsorship of $13,367 for the Miss Universe WA
preliminary final heat in 2009 and $10,000 for the Miss Universe registration day in
2010. In 2011, the applicant received cash sponsorship of $25,000 due to the event
aligning with the City’s campaign for the Queens Birthday public holiday.

The applicant must detail how they will promote the support of the City of
Perth. This may be (but is not limited to) any of the following:-

a)       signage at the event;
b)       inclusion of the City of Perth crest in press advertising or any promotional
         material;
c)       acknowledgement of the City of Perth in radio or television advertising;
d)       opportunities for the Lord Mayor, or their representative, to open the event or
         make a presentation.

The applicant will provide promotional support as detailed in the recommendation
section of this report.

The applicant must provide adequate guarantee that they can deliver the
event. This proof of capacity may be (but not limited to) any of the following:-

a)       history of previous dealings with the City of Perth;
b)       evidence of support from governing body;
c)       evidence of funding from other sources;
d)       statement of the organisation’s income and expenditure, and auditor’s
         certificate;
e)       evidence of the capacity of the organising committee to manage, present and
         market the event.

The Pink Tank company has experience in events management and successfully
presented the Miss Universe WA preliminary in 2008/09, 2009/10 and 2010/11.

Organisers are currently in discussions with their previous media partners regarding
support for the event. They are also in discussions with major television networks to
secure a media partner prior to the event campaign being launched. They have
reconfirmed most of the previous year sponsors for 2011/12.


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Event Sponsorship Category:-

        Major Civic Partnership - Three to five years funding commitment, $50,000,
         plus CPI;
        State and National - Three years funding commitment, less than $50,000, plus
         CPI;
        Annual - Annual or historic funding, less than $20,000;
        Start-Up / One-Off - Once only funding, less than $15,000.

The applicant has been considered eligible for event sponsorship under the Start-
Up / One-Off category, in accordance with Policy 18.8 - Provision of Sponsorship
and Donations.

Classifications are indicative only and subject to annual consideration.


FINANCIAL IMPLICATIONS:

ACCOUNT NO:                                                CL 1423 1000
BUDGET ITEM:                                               Recreation and Culture - Other Culture - Other
                                                           Cultural Activities
BUDGET PAGE NUMBER:                                        12
                                                           BUDGET ITEM     THIS COMPONENT
BUDGETED AMOUNT:                                           $1,541,409      $309,475
AMOUNT SPENT TO DATE:                                      $     TBA       $154,081
PROPOSED COST:                                             $ 25,000        $ 25,000
BALANCE:                                                   $     TBA       $130,394

All figures quoted in this report are exclusive of GST.


COMMENTS:

As sponsorship for the 2009/10 event was considered under the City’s event
sponsorship categories as a “start-up / one-off” funding arrangement and the
applicant was advised to seek alternative funding in future years, sponsorship of the
2010/11 event was not budgeted for.

The organisers attempts to seek corporate funding for the 2010/11 event were
unsuccessful and they therefore requested cash sponsorship of $25,000 (excluding
GST) from the City for the event. The event would not normally warrant a
recommendation of funding at this level, however, due to the additional benefits it
presented by aligning with public holiday trading promotions, cash sponsorship of
$25,000 was recommended as a one-off sponsorship.

The request was again considered as “one-off / start-up” funding arrangement and
the applicant was again advised to seek alternative funding in future years.


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Organisers have requested cash sponsorship of $25,000 for the 2011/12 event.
Organisers advise that the event has now grown to a much larger scale and
subsequently the benefits for the City are greater. The level of benefits offered by
the organisers for the 2011/12 event is much higher than in previous years. The
Australian winner in 2010/11 was from Western Australia and this has heightened
the interest in the competition.

Cash sponsorship of $25,000 (excluding GST) is recommended for this event.


Moved by Cr Limnios, seconded by Cr Tognolini

That the Council:-

1.       approves cash sponsorship of $25,000 (excluding GST) to The Pink
         Tank Pty Ltd for the 2011/12 Miss Universe Western Australia
         preliminary events to be held between October 2011 and March
         2012;

2.       notes the expenditure in part 1 above being charged to Budget Item
         ‘Recreation and Culture - Other Culture - Other Cultural Activities’;

3.       notes the cash sponsorship being inclusive of the City’s fees and
         charges which will be invoiced by the City and paid by the
         applicant in the normal manner;

4.       notes the event organisers providing the following sponsorship
         benefits:-

         4.1            naming rights to the Registration Day as the “City of Perth
                        Miss Universe WA Registration Day”;

         4.2            an opportunity for the City of Perth to display prominent
                        signage at the registration day;

         4.3            the City of Perth crest to be included on all media backdrops
                        throughout the Miss Universe 2012 campaign;

         4.4            the City of Perth crest to be displayed on the Miss Universe
                        website with a hyperlink to the Show Me Perth website;


                                                                                 (Cont’d)


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         4.5            acknowledgement of the City of Perth through public
                        announcements at the registration day;

         4.6            an advertisement in the registration day program;

         4.7            the City of Perth to be promoted on Miss Universe social
                        media;

         4.8            two full page colour advertisements to the value of $14,200
                        in Box Magazine with a circulation of 45,000 copies;

         4.9            an opportunity for the City of Perth to include an item in the
                        10,000 show bags distributed throughout the campaign;

         4.10           a total of 18 invitations for Elected Members, and their
                        guests, to attend the registration event as VIPs;

         4.11           an invitation for the Lord Mayor, or representative, to
                        officially open the Miss Universe WA Registration Day
                        event;

         4.12           an invitation for the Lord Mayor, or representative, to
                        participate as a guest judge at the Miss Universe WA
                        Registration Day event.

The motion was put and carried


The votes were recorded as follows:-

For:               Crs Evangel, Limnios and Tognolini

Against: Nil




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MP204/11  EVENT SPONSORSHIP - APEX AUSTRALIA TEENAGE
FASHION AWARDS 2011

BACKGROUND:

FILE REFERENCE:                                P1010627-21
REPORTING OFFICER:                             Peta Galloway
RESPONSIBLE DIRECTOR:                          Garry Dunne, Director Service Units
DATE:                                          18 July 2011
MAP / SCHEDULE:                                N/A

Apex Western Australia is the State governing body of Western Australian Apex
clubs. Apex is a community service organisation and members of Apex clubs work
together to serve their local community.

The Western Australian finals of the Apex Australia Teenage Fashion Awards have
been held since 1989 and provide an opportunity for students undertaking their
secondary studies in Western Australia to design, manufacture and model their own
fashion garments. Entrants will compete for a place in the national finals to be held
in Sydney in October 2011.

In 2009, the marquee used for the competition heats in Forrest Place only had the
capacity for approximately 300 people. It was estimated that 900 people, including
the competitors and audience, attended the competition heats in 2009. Organisers
indicated that this marquee was inadequate for the numbers attending the event.

The 2010 Apex Australia Teenage Fashion Awards final was held at the Hyatt
Regency Hotel, Perth. The competition heats were held in regional Western
Australia and in Forrest Place.

In 2010, event organisers aligned the event with the Perth Fashion Festival in an
attempt to achieve more publicity and promotion for the event. Organisers
coordinated the event heats to take place a week prior to the start of the Perth
Fashion Festival and paid a hire fee of $15,000 to Perth Fashion Festival for the use
of its event marquee which was installed in Forrest Place. The event was also
promoted in the Perth Fashion Festival program. This marquee had a much greater
capacity and alleviated crowding problems for the event.

The 2010 State Final sold out of the 450 tickets available.




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LEGISLATION / STRATEGIC PLAN / POLICY:

Strategic Plan                                 City Vibrancy
                                               Support tourism, the retail trade and entertainment through
                                               a vibrant program of campaign advertising, sponsorship
                                               and promotions and encourage and support initiatives,
                                               festivals and events which showcase the diversity of
                                               people and lifestyles in Perth

Policy
Policy No and Name:                            18.8 - Provision of Sponsorship and Donations

DETAILS:

The heats for the Apex Australia Teenage Fashion Awards are to be held in the
vacant Borders Bookstore in the Hay Street Mall from Friday, 3 September until
Sunday, 5 September 2011, with the final to be held on Sunday, 19 September
2011 at the Hyatt Regency Hotel, Perth.

In 2011, event organisers are unable to partner with the Perth Fashion Festival for
the use of its event marquee as the dates for the two events do not coincide. They
have therefore secured a vacant retail space in the Hay Street Mall.

The competition includes four categories being:-
    evening wear;
    casual wear;
    fantasy / wearable art;
    my culture.

Ten selection heats are to be held, five in regional Western Australia and five in a
central city location with 20 finalists chosen in each of the four categories. The
event organisers estimate that over 250 students will compete in the ten heats.

Entrant numbers have remained steady at 225 over recent years. In 2011, event
organisers have initiated visits to schools and built rapport with teachers in an effort
to increase participation in this event.

The five heats in the vacant Borders Bookstore are to be held on 3, 4 and
5 September 2011. The heats are free for the public to attend.

Regional heats are to be held in Karratha, Broome, Esperance, Manjimup and
Wagin.

The finalists from each heat will present their entries at the state final, the Apex
Australia Teenage Fashion Awards. An estimated audience of 450 people are
expected to attend the awards on 19 September, with 80 students participating in
the final.

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Organisers have secured Graham Mabury of 6PR radio as Master of Ceremonies
for the State Final to be held at the Hyatt Regency Hotel, Perth.

In 2011, organisers plan to introduce a “Remote Area Arts Sponsorship” to be
awarded to a deserving student. The value of this sponsorship is estimated at
$5,000 over three years.

A “2012 Perth Fashion Festival Internship” will also be awarded to a deserving
student.

Funding

The event organisers have requested cash sponsorship of $5,000 (excluding GST).
This is a 75% decrease on the level of cash sponsorship requested in 2010.

Previous sponsorship requested and provided to Apex Australia Teenage Fashion
Awards is as follows:-

        Year                  Requested                       Provided
        2008                    $9,000                         $1,000
        2009                   $10,000                         $5,000
        2010                   $20,000                         $5,000
        2011                    $5,000

The City provided cash sponsorship of $5,000 (excluding GST) in 2009 and 2010.

Assessment of Application

To be eligible for event sponsorship:-

The total value of the event must exceed the cost of sponsorship

The estimated cost of the event including all heats and the award night is $46,472.
The organisers have requested a contribution of $5,000, or 11%, from the City. This
is the amount budgeted by the City for the event in 2011.

The event must contribute to the achievement of one or more of the City’s
marketing objectives:-

        to position the City of Perth as a city of regional and international significance;
        to increase visitation to the city;
        to increase economic investment in the city;
        to create a vibrant, energetic 24-hour city.




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The event organisers estimate that over 2,000 people will either compete in or
attend the four competition heats to be held over three days. The competition heats
will increase visitation and add vibrancy to the city centre.

The event must take place in the public spaces of the city of Perth

Five of the heats are to be held in a central city location. This event is not being held
in a public space, however, it is to be un-ticketed and free for the public to attend.
Another five heats are to be held in regional Western Australia. The State Final will
be held at the Hyatt Regency Hotel, Perth.

The event may or may not be cultural or arts based

The event is a fashion design competition.

Preference will be given to events which provide free attendance

The competition heats are free for the public to attend. The State Final is ticketed.

Preference will be given to events that will be held exclusively in the city of
Perth

Five of the ten competition heats will be held in the city of Perth, as well as the State
Final. Regional heats will be held in Karratha, Broome, Esperance, Manjimup and
Wagin.

Dates and amounts of any previous sponsorship to the applicant / event

The dates and amounts for previous sponsorship for the event are detailed
previously in this report.

The applicant must detail how they will promote the support of the City of
Perth. This may be (but is not limited to) any of the following:-

a)       signage at the event;
b)       inclusion of the City of Perth crest in press advertising or any promotional
         material;
c)       acknowledgement of the City of Perth in radio or television advertising;
d)       opportunities for the Lord Mayor, or their representative, to open the event or
         make a presentation.

The organisers will provide promotional support as outlined in the recommendation
section of this report.

Organisers are currently in discussions with The Sunday Times, Channel 10 and
Nova FM regarding media sponsorship of the event.


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The State Final will be aired on Station Aurora on Foxtel for the fourth time in 2011.

The applicant must provide adequate guarantee that they can deliver the
event. This proof of capacity may be (but not limited to) any of the following:-

a)       history of previous dealings with the City of Perth;
b)       evidence of support from governing body;
c)       evidence of funding from other sources;
d)       statement of the organisation’s income and expenditure, and auditor’s
         certificate;
e)       evidence of the capacity of the organising committee to manage, present and
         market the event.

Apex Western Australia has successfully presented the event since 1989. The City
has provided sponsorship for the event since 2008.

Organisers have secured funding from Healthway for the event.

Other income sources for the event include competition entrance fees and ticket
sales for the state final.

Event Sponsorship Category:-

        Major Civic Partnership - Three to five years funding commitment, $50,000,
         plus CPI;
        State and National - Three years funding commitment, less than $50,000, plus
         CPI;
        Annual - Annual or historic funding, less than $20,000;
        Start-Up / One-Off - Once only funding, less than $15,000.

The applicant has been considered eligible for event sponsorship under the Start-
Up / One-Off category in accordance with Policy 18.8 - Provision of Sponsorship
and Donations.

Classifications are indicative only and subject to annual consideration.




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FINANCIAL IMPLICATIONS:

ACCOUNT NO:                                                CL 1423 1000
BUDGET ITEM:                                               Recreation and Culture - Other Culture - Other
                                                           Cultural Activities
BUDGET PAGE NUMBER:                                        12
                                                           BUDGET ITEM     THIS COMPONENT
BUDGETED AMOUNT:                                           $1,541,409      $309,475
AMOUNT SPENT TO DATE:                                      $     TBA       $179,081
PROPOSED COST:                                             $    5,000      $ 5,000
BALANCE:                                                   $     TBA       $125,394

All figures quoted in this report are exclusive of GST.


COMMENTS:

Corporate sponsorship was provided to Apex Western Australia for the 2008 event.
Organisers have received event sponsorship for the event since 2009.

The organisers were encouraged to hold the State final in Forrest Place in 2009 to
raise the profile of the event and attract visitors to the city centre. The organisers
continue to hold the State final as a ticketed function so are unable to hold it in
Forrest Place. A number of competition heats were held in Forrest Place for 2009
and 2010.

For the 2011 event, organisers entered into discussions with the City regarding
public spaces and with centre managers in the city regarding the possibility of
holding heats in various locations.

To be eligible for event sponsorship, events must be held in a public space in the
city of Perth. The proposed location is not a public space, however, the event will be
un-ticketed and free for the public to attend.

Cash sponsorship of $5,000 (excluding GST) is recommended for this event.
Organisers will be encouraged to hold the event in a public space in subsequent
years as per the event sponsorship criteria.




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Moved by Cr Evangel, seconded by Cr Tognolini

That the Marketing,                                   Sponsorship          and   International   Relations
Committee:-

1.       approves cash sponsorship of $5,000 (excluding GST) to Apex
         Western Australia for the Apex Australia Teenage Fashion Awards
         2011 heats in the vacant Borders Bookstore in the Hay Street Mall
         from Friday, 3 September until Sunday, 5 September 2011 and the
         State Final to be held at the Hyatt Regency Hotel, Perth, on Sunday,
         19 September 2011;

2.       notes the expenditure in part 1 above being charged to Budget Item
         ‘Recreation and Culture - Other Culture - Other Cultural Activities’;

3.       notes the cash sponsorship being inclusive of the City’s fees and
         charges which will be invoiced by the City and paid by the
         applicant in the normal manner;

4.       notes the event organisers providing the following sponsorship
         benefits:-

         4.1            naming rights to the competition heats to be called “The
                        City of Perth Heats”;

         4.2            the event heats to be un-ticketed and open to the public to
                        attend;

         4.3            the City of Perth crest to be included in all event
                        correspondence;

         4.4            a link from the Apex Australia Teenage Fashion Awards
                        website to the Show Me Perth website;

         4.5            City of Perth signs to be displayed at the competition heats
                        and at the State Final at the Hyatt Regency Hotel, Perth on
                        Sunday, 19 September 2011;

         4.6            a half page advertisement in the official program at the State
                        Final;


                                                                                                  (Cont’d)

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         4.7            an opportunity for promotional material to be included in the
                        gift bags at the State Final;

         4.8            four tickets for Elected Members to attend the State Final.

The motion was put and carried


The votes were recorded as follows:-

For:               Crs Evangel, Limnios and Tognolini

Against: Nil



MP205/11                    CORPORATE    SPONSORSHIP                              -      AUSTRALIAN
                            TOURISM EXCHANGE 2012

BACKGROUND:

FILE REFERENCE:                                   P1003849-4
REPORTING OFFICER:                                Melissa Arbon
RESPONSIBLE DIRECTOR:                             Garry Dunne, Director Service Units
DATE:                                             5 August 2012
MAP / SCHEDULE:                                   N/A

The Australian Tourism Exchange (ATE) is the most prestigious tourism trade show
held in Australia each year and the third largest of its type in the world. It will be held
from Friday, 15 June until Thursday, 21 June 2012 at the Perth Convention and
Exhibition Centre.

ATE is “owned” and managed by Tourism Australia (TA) and forms a major part of
its annual marketing activities. Tourism Western Australia is the lead government
agency for this event and generates billions of dollars in export earnings as a result
of the tourism business generated at the event.

The ATE provides a forum for Australian tourism businesses (sellers) such as
accommodation properties, airlines, tour companies and transport providers to meet
with international travel wholesalers and direct sell operators (buyers) to showcase
their products and services, strengthen existing business relationships and
negotiate business deals.

ATE is divided into two modules based upon the hemisphere of origin of the
international buyer. The first module, from 15 through 17 June, focuses on the
Eastern Hemisphere (Japan, North Asia, South and East Asia, the Gulf countries

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and India); and the second module, from 18 through 21 June, focuses on the
Western Hemisphere (Europe, the Americas, the UAE, South Africa, New Zealand
and the South Pacific).

Western Australian successfully hosted the ATE in 2005 for the first time after 20
years of this event being held in Sydney, Melbourne and Brisbane and then again in
2008. Tourism Australia now hold the ATE in each of the five major states that have
the capacity to host the event (WA, SA, VIC, NSW and QLD) on a rotational basis
instead of each State having to bid for the right to host the event as in previous
years. Therefore, the next time Perth will host the ATE after 2012 will be in 2017.

Tourism Australian hopes to attract approximately 1,700 Australian delegates from
600 companies and up to 700 key international buyers from over 40 countries.
Approximately 65 international and Australian tourism and trade journalists will also
attend the event.

The ATE also provides an ideal forum for State and regional tourism organisations
to meet with the top buyers from across the globe to promote Australian tourism
product. Experience Perth will be one of WA’s five regional tourism organisations
represented at the ATE next year.

The ATE injects around $10 million of direct expenditure into the local economy of
the host State with the ATE delegates purchasing an estimated 13,000 bed nights in
the host city.

One major benefit to the host state is the significant support offered by the hotels
industry where it is expected approximately 20 four and five star hotels in the city
will provide complimentary accommodation to host the international buyers and
media over the week of the event. Hotels participating as an ATE sponsor hotel
have the opportunity to showcase their accommodation and features to the
influential travel buyers and media staying in their property, providing a unique
means of marketing their product.

Pre and post touring programs provide international buyers and travel media with
the opportunity to experience the destination first-hand. Several delegates will be
offered the opportunity to further their knowledge of the destination through city
based itineraries before or after the event.




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LEGISLATION / STRATEGIC PLAN / POLICY:

Strategic Plan                                 City Vibrancy
                                               Support tourism, the retail trade and entertainment through
                                               a vibrant program of campaign advertising, sponsorship
                                               and promotions and encourage and support initiatives,
                                               festivals and events which showcase the diversity of
                                               people and lifestyles in Perth

                                               Business
                                               Expand the tourism focus to generate an increase in
                                               visitors and support the provision of high-quality tourist
                                               accommodation in the city

                                               Leadership
                                               Develop and implement plans to enhance the city in
                                               partnership with all stakeholders, including surrounding
                                               local governments

Policy
Policy No and Name:                            18.8 - Provision of Sponsorship and Donations

DETAILS:

As a majority of the activity for the ATE will be held in and around the City of Perth,
predominantly at the Perth Convention Exhibition Centre and various city function
venues, Perth will receive considerable acknowledgement as the capital city of
Western Australia.

In addition, several informal networking activities will be staged within the city
precinct to minimise travel times for delegates. This level of activity will generate
significant revenue for a range of businesses in the city.

Delegates will be accommodated in the city, ensuring that the City of Perth is on
display to the leading tourism sellers and buyers world wide.

Assessment of Application

To be eligible for corporate sponsorship:-

The range of activities which may be considered for corporate sponsorship
include:-

a)       awards, presentations, acknowledgement for excellence in                               relevant
         professional fields;
b)       support for activities which award endeavour in community service;



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c)       events and activities held outside the City of Perth which will increase
         awareness of, and goodwill for, the City of Perth;
d)       support for promotional material (such as publications and films) which
         positively position the City of Perth;
e)       support for the activities of organisations or individuals that provide positive
         positioning for the City of Perth.

This activity is eligible for sponsorship under criteria c) to e) above.

The applicant must identify the markets / public who will be exposed to the
sponsorship information

The markets exposed to the information will be primarily:-

        Australian Tourism Exchange delegates such as airlines, tour companies,
         transport providers, international travel wholesales and Australian tourism
         businesses;
        Domestic and international travel media.

The applicant must detail how they will promote the support of the City of
Perth to the markets / public

Direct sponsorship benefits will be provided as detailed in the recommendation
section of this report.

Dates and amounts of any previous sponsorship of the applicant

The City of Perth provided $5,000 (excluding GST) to Tourism Western Australia for
the ATE 2008. The proposed sponsorship benefits for the 2012 event have been
significantly increased with the City of Perth now offered the opportunity to play a
significant role in hosting and directly addressing Eastern delegates from Japan,
North Asia, South and East Asia, the Gulf countries and India.

Cost of current sponsorship application

Tourism Western Australia has requested funds to assist with the local promotion of
ATE and to help present the city to delegates.

Assessment of value of naming rights sponsorship application

Naming rights do not apply to this request.




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Identification of opportunities to add value to the sponsorship

Value added opportunities are included in the sponsorship benefits. In addition,
considerable goodwill is fostered by the City through this relationship with Tourism
Western Australian, Tourism Australia and the local, interstate and international
tourism industry, allowing the City of Perth to play a leadership role as the capital
city of Western Australia.


FINANCIAL IMPLICATIONS:

ACCOUNT NO:                                                CL 1474 5000
BUDGET ITEM:                                               Recreation and Culture - Other Culture - Other
                                                           Cultural Activities
BUDGET PAGE NUMBER:                                        12
                                                           BUDGET ITEM     THIS COMPONENT
BUDGETED AMOUNT:                                           $1,541,409      $309,475
AMOUNT SPENT TO DATE:                                      $     TBA       $184,081
PROPOSED COST:                                             $ 30,000        $ 30,000
BALANCE:                                                   $     TBA       $ 95,394

All figures quoted in this report are exclusive of GST.


COMMENTS:

As the highest profile tourism trade show in the Southern Hemisphere, the City’s
support for the Australian Tourism Exchange will be held in high esteem by local,
interstate and international delegates and accompanying travel media.

For the first time, the City of Perth has been offered a direct opportunity to address
ATE delegates via the Lord Mayor being provided a speaking opportunity and audio
visual presentation. This will provide an exceptional opportunity to showcase Perth
on the world tourism stage and in turn, is a chance for the City of Perth to showcase
its involvement and commitment to the tourism industry.

It is recommended that the Council approves the cash sponsorship of $30,000
(excluding GST) to Tourism Western Australia.




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Moved by Cr Tognolini, seconded by Cr Limnios

That the Council:-

1.       approves cash sponsorship of $30,000 (excluding GST) to Tourism
         Western Australia for the Australian Tourism Exchange (ATE)
         between Friday, 15 June 2012 and Thursday, 21 June 2012;

2.       notes the expenditure in part 1 above being charged to Budget Item
         ‘Recreation and Culture - Cultural Activities - Other Cultural
         Activities’;

3.       notes the event organisers providing the following sponsorship
         benefits:-

         3.1            the Lord Mayor, or representative, to be invited to speak at
                        the Eastern delegate lunch;

         3.2            an opportunity for the City of Perth to screen footage
                        promoting Perth at the Eastern delegate lunch;

         3.3            opportunities for the City of Perth to display signage at the
                        Eastern delegate lunch;

         3.4            an opportunity for the City of Perth to provide a dedicated
                        “City Information” service at the Perth Convention and
                        Exhibition Centre for the duration of the ATE and promote
                        various city attractions, activities, shopping and services;

         3.5            an opportunity for City of Perth branded banners to
                        alternate with the ATE banners along the Terrace to create a
                        message of association with the event;

         3.6            acknowledgement of the City of Perth’s support on the ATE
                        2012 website, including a link to the City of Perth website;

         3.7            the City of Perth to receive a complimentary full page
                        advertisement in the ATE delegate guide to promote the
                        City’s involvement with the event;



                                                                                 (Cont’d)

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         3.8            an official invitation to the Lord Mayor, or representative, to
                        attend one of the formal lunches hosted by Tourism
                        Western Australia at the Perth Convention Exhibition
                        Centre, including a tour of the ATE trade show;

         3.9            an official invitation to the Lord Mayor, or representative, to
                        attend the Western Hemisphere exclusive buyers dinner
                        hosted by Tourism Western Australia at a location to be
                        advised;

         3.10           an official invitation to the Lord Mayor, or representative, to
                        attend the exclusive Eastern Hemisphere Farewell / Western
                        Hemisphere Welcome function on Sunday, 17 June 2012.

The motion was put and carried


The votes were recorded as follows:-

For:               Crs Evangel, Limnios and Tognolini

Against: Nil



MP206/11                    EVENT SPONSORSHIP - PRIDE FESTIVAL FAIRDAY
                            AND PARADE

BACKGROUND:

FILE REFERENCE:                                P1010627-21
REPORTING OFFICER:                             Peta Galloway
RESPONSIBLE DIRECTOR:                          Garry Dunne, Director Service Units
DATE:                                          26 July 2011
MAP / SCHEDULE:                                Schedule 1 - Pride Fairday and Parade Budget

The Pride Festival has been taking place in Perth for 21 years with the City of Perth
supporting the event since 1999.

The festival is held over a number of weeks and traditionally incorporates a variety
of activities during October. The key events continue to attract significant numbers
of people to Northbridge with the Pride Parade event attracting approximately
50,000 spectators.




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The Festival is closely linked with Northbridge as the majority of the activities take
place in the precinct. The Festival generates business for Northbridge and
organisers work closely with the local business groups to ensure that the Festival
continues to promote Northbridge in a positive light and attract visitors.

LEGISLATION / STRATEGIC PLAN / POLICY:

Strategic Plan                                 City Vibrancy
                                               Support tourism, the retail trade and entertainment through
                                               a vibrant program of campaign advertising, sponsorship
                                               and promotions and encourage and support initiatives,
                                               festivals and events which showcase the diversity of
                                               people and lifestyles in Perth

Policy
Policy No and Name:                            18.8 - Provision of Sponsorship and Donations

DETAILS:

The Pride Festival is traditionally held in October each year with the Fairday
opening the Festival at the beginning of October and the Pride Parade concluding
the Festival at the end of October. This year the Pride Parade has been moved to
mid November to avoid the event coinciding with the CHOGM weekend and to
avoid competition with other events.

The 2011 Festival will commence with the Fairday on Saturday, 8 October and will
conclude with the Pride Parade being held on Saturday, 19 November resulting in a
five week Festival for 2011.

In 2011, Pride WA will celebrate 22 years. The theme for this years Festival is “For
Our Community”. Organisers advised that this theme is designed to reinforce what
Pride means and the mission of Pride WA Inc.

The 2011 Pride Festival will feature the following components:-

      official Festival launch;
      Pride Fairday;
      a cultural and arts festival including theatre, music and cabaret shows and art
       and photographic exhibitions;
      cooking classes;
      comedy shows;
      the Pride Queer Film Festival;
      the Pride Parade.




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City of Perth Pride Fairday - Saturday, 8 October 2011

Pride Fairday has been held since 1993 and has historically been held at the
beginning of the Pride Festival as a launch event. In 2010, event organisers
changed the day of the event from the Sunday of the long weekend at the end of
September to the Saturday two weeks later. The decision was made following
extensive consultation with the community due to the number of competing events
on the long weekend (AFL Grand Final, Perth Royal Show and Parklife). These
events also provide competition for goods and services required for the event. The
move to the Saturday was considered a success in 2010 and organisers have
decided to continue with the format for 2011.

The Fairday comprises an all-day community fair that takes place in Russell
Square, Northbridge. Activities on the day include:-

        two performance stages delivering entertainment through the day with one of
         these being dedicated to youth and children’s entertainment;
        performing talent including singers, dancers, poets, comedians and drag acts;
        food and beverage stalls;
        an annual dog show;
        a petting zoo and children’s play area;
        a picnic area;
        roving entertainment;
        information stalls.

The 2010 event remained open until 9.00pm as organisers anticipated that the
audience would stay later on a Saturday rather than Sunday. However, due to the
diminishing numbers later in the evening and the costs associated with the event
running until 9.00pm, organisers will be opening the event at 11.00am and closing
the Fairday at 6.00pm in 2011.

In 2008, Pride Western Australia introduced an entry fee of $10 for general
admission tickets. In 2010, ticket prices increased to $15 general admission and
$10 entry for concession card holders and Pride members. Prices will remain at this
level for 2011 with children under 16 remaining free.

Pride Parade

The Pride Parade is the closing event of the Pride Festival and is held in the streets
of Northbridge. The Parade is a flagship event for Pride WA and includes over 50
floats that represent many aspects of the community, including community groups,
government departments, businesses, youth groups, educational bodies and
individuals. The 2010 parade included over 30 entries and attracted an estimated
50,000 visitors to Northbridge.




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The organisers are committed to improving the Pride Parade for spectators and
participants. In 2009, the event organisers made available $10,000 to participants to
assist with float building to create brighter and more vibrant floats. Following poor
support for this initiative, the assistance was not offered in 2010. Prizes for floats
are awarded across five float categories with total prize money of $5,500.

Fees are charged for organisations and community groups to participate in the
event with entry fees operating on a sliding scale between $50 and $500. The event
organisers anticipate that the majority of entrants will fall into the $100 entry fee
category with the total revenue from entry fees estimated at $4,000. Funds raised
from entry fees offset other costs associated with the staging of the parade.

Funding

The City provided cash sponsorship of $45,900 (excluding GST) for the Pride
Festival Fairday and Parade in 2010. The funding provided by the City since the
events inception in 1999 has increased by 1,300%. In 2011, the event organisers
have requested cash sponsorship of $45,900.

The following table shows previous support provided by the City of Perth for the
Pride Festival Fairday and Parade:-

                                 Year                                Total Sponsorship
                                 1999                                             $3,400
                                 2000                                            $13,400
                                 2001                                            $13,100
                                 2002                                            $13,100
                                 2003                                            $41,520
                                 2004                                            $41,520
                                 2005                                            $41,520
                                 2006                                            $43,520
                                 2007                                            $43,520
                                 2008                                            $44,637
                                 2009                                            $45,000
                                 2010                                            $45,900
                                 2011 (requested)                                $45,900

Assessment of Application

To be eligible for event sponsorship:-

The total value of the event must exceed the cost of sponsorship

The estimated total cost to present the City of Perth Pride Fairday and Parade is
$157,621. A contribution of $45,900 (29%) has been requested. This is the amount
budgeted for the event for the 2011/12 financial year.


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The event must contribute to the achievement of one or more of the City’s
marketing objectives:-

        to position the City of Perth as a city of regional and international significance;
        to increase visitation to the city;
        to increase economic investment in the city;
        to create a vibrant, energetic 24-hour city.

Western Australia’s Pride month is regarded as Australia’s second largest gay and
lesbian festival. The organisers advise that both Fairday and the Pride Parade
attract interstate and international visitors, as well as visitors from regional Western
Australia.

The Festival adds vibrancy to Northbridge and promotes the precinct as a hub of
cultural entertainment.

The event must take place in the public spaces of the city of Perth

The Pride Parade is held in the streets of Northbridge and the City of Perth Pride
Fairday takes place at Russell Square, Northbridge.

The event may or may not be cultural or arts based

The event is a cultural festival.

Preference will be given to events which provide free attendance

There will be a $15 entry fee for general admission tickets to the Fairday. Entry for
children will be free and discounted entry will be offered to concession card holders
and Pride members. The Pride Parade is free to attend with entry fees applying for
participation. Fees operate on a sliding scale from $50 to $500. The organisers
advise that most groups will fall into the $100 entry fee category.

Preference will be given to events that will be held exclusively in the city of
Perth

The Pride Festival organisers guarantee that 70% of activities will take place in
Northbridge. The City of Perth Pride Fairday and Pride Parade are both exclusive to
the City of Perth.

Dates and amounts of any previous sponsorship to the applicant / event

The dates and amounts for previous sponsorship for the event are detailed earlier in
this report.




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The applicant must detail how they will promote the support of the City of
Perth. This may be (but is not limited to) any of the following:-

a)       signage at the event;
b)       inclusion of the City of Perth crest in press advertising or any promotional
         material;
c)       acknowledgement of the City of Perth in radio or television advertising;
d)       opportunities for the Lord Mayor, or their representative, to open the event or
         make a presentation.

The organisers will provide promotional support as outlined in the recommendation
section of this report.

The event will be advertised through print, radio, television and online media
including:-

        Xpress Magazine.
        Out in Perth Newspaper.
        Drum Media.
        The Guardian.
        The West Australian newspaper.
        RTRFM.
        Nova FM.
        Pride Website.
        Twitter, Facebook and Myspace.

The applicant must provide adequate guarantee that they can deliver the
event. This proof of capacity may be (but not limited to) any of the following:-

a)       history of previous dealings with the City of Perth;
b)       evidence of support from governing body;
c)       evidence of funding from other sources;
d)       statement of the organisation’s income and expenditure, and auditor’s
         certificate;
e)       evidence of the capacity of the organising committee to manage, present and
         market the event.

Pride WA Incorporated is a non-profit organisation that has successfully produced
the Pride Festival since 1999. All conditions of past sponsorship have been
successfully met.




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Event Sponsorship Category:-

        Major Civic Partnership - Three to five years funding commitment, $50,000,
         plus CPI;
        State and National - Three years funding commitment, less than $50,000, plus
         CPI;
        Annual - Annual or historic funding, less than $20,000;
        Start-Up / One-Off - Once only funding, less than $15,000.

The applicant has been considered eligible for event sponsorship under the State
and National category, in accordance with Policy 18.8 - Provision of Sponsorship
and Donations.

Classifications are indicative only and subject to annual consideration.


FINANCIAL IMPLICATIONS:

ACCOUNT NO:                                                CL 1486 5000
BUDGET ITEM:                                               Recreation and Culture - Other Culture - Other
                                                           Cultural Activities
BUDGET PAGE NUMBER:                                        12
                                                           BUDGET ITEM     THIS COMPONENT
BUDGETED AMOUNT:                                           $1,541,409      $500,000
AMOUNT SPENT TO DATE:                                      $     TBA       $190,000
PROPOSED COST:                                             $ 45,900        $ 45,900
BALANCE:                                                   $     TBA       $264,100

All figures quoted in this report are exclusive of GST.


COMMENTS:

The Pride Festival complements the City’s program of events and promotions
designed to position Northbridge as a destination for entertainment, arts, culture
and large community celebrations.

The Pride Festival attracts a significant number of visitors to Northbridge who are
likely to boost the precinct’s economy.

Cash sponsorship of $45,900 (excluding GST) is recommended for this event.




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Moved by Cr Evangel, seconded by Cr Tognolini

That the Council:-

1.       approves cash sponsorship of $45,900 (excluding GST) to Pride
         Western Australia Incorporated for the City of Perth Pride Fairday
         to be held on Saturday, 8 October 2011 and the Pride Parade to be
         held in Northbridge on Saturday,19 November 2011;

2.       notes the expenditure in part 1 above being charged to Budget Item
         ‘Recreation and Culture - Other Culture - Other Cultural Activities’;

3.       notes the cash sponsorship being inclusive of the City’s fees and
         charges which will be invoiced by the City and paid by the
         applicant in the normal manner;

4.       notes the event organisers providing the following sponsorship
         benefits:-

         4.1            naming rights for the Pride Fairday as the ‘City of Perth
                        Pride Fairday’;

         4.2            acknowledgement of the City of Perth’s support in all media
                        promotions;

         4.3            the City of Perth crest to be included on all promotional
                        material and advertising, including the William Street
                        banner;

         4.4            the Lord Mayor, or representative, to be invited to attend
                        Pride events held in conjunction with the City of Perth;

         4.5            the Lord Mayor, or representative, to be invited to the launch
                        of the Pride Festival;

         4.6            the Lord Mayor, or representative, to be invited to open the
                        Pride Fairday and attend the Parade;

         4.7            a total of 18 invitations to Elected Members, and their
                        guests, to attend Pride Festival events;


                                                                                 (Cont’d)

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         4.8            the City of Perth Parking mascot ‘Percy’ to participate in the
                        Pride Parade;

         4.9            City of Perth signage at the Pride Fairday and Pride Parade;

         4.10           one full-page advertisement in the Pride Festival program;

         4.11           a post event report to be provided by 31 January 2012.

The motion was put and carried


The votes were recorded as follows:-

For:               Crs Evangel, Limnios and Tognolini

Against: Nil


MP207/11                    REQUEST FOR SPONSORSHIP - AUSTRALASIAN OIL
                            AND GAS CONFERENCE 2012

BACKGROUND:

FILE REFERENCE:                                   P1010627
REPORTING OFFICER:                                Tom Griffiths
RESPONSIBLE DIRECTOR:                             Peter Monks, Director Planning and Development
DATE:                                             4 August 2011
MAP / SCHEDULE:                                   N/A

At its meeting held on 14 September 2010, the Council resolved the following:-

“That the Council:-

1.       approves cash sponsorship of $40,000 (excluding GST) to Diversified
         Exhibitions Australia to present the Australasian Oil and Gas (AOG) exhibition
         and conference at the Perth Convention and Exhibition Centre between
         23 and 25 February 2011;

2.       notes the expenditure in part 1 above being charged to Budget Item ‘Economic
         Services – Other Economic Services – Economic Development’;

3.       notes that the event organisers will provide the following sponsorship
         benefits:-



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         3.1            inclusion of the City of Perth crest on the AOG website including the
                        registration page;

         3.2            acknowledgement of the City of Perth in all promotions and advertising
                        pertaining to the event;

         3.3            inclusion of the City of Perth crest in all promotional material and
                        publications relating to the event;

         3.4            a speaking opportunity for the Lord Mayor to welcome delegates to
                        Perth at the AOG official dinner;

         3.5            a City of Perth stand at the AOG Exhibition and Conference entrance;

         3.6            the ability to participate in the pre and post event surveys;

         3.7            access to Diversified Exhibitions Australia’s data base of participants
                        (excluding those who have requested no access to third party
                        promotion);

         3.8            promotion of City of Perth events taking place in conjunction with the
                        AOG;

         3.9            invitations for all Elected Members to all relevant events at the
                        exhibition;

         3.10           a quarter page advertisement in the conference brochure with
                        supporting editorial;

         3.11           branding on the 24 page lift out in The West Australian newspaper.”

LEGISLATION / STRATEGIC PLAN / POLICY:

Strategic Plan                                    Business
                                                  The business success of the city is the result of its ability
                                                  to encourage interaction and the exchange of ideas.
                                                  Many major corporations have their regional or global
                                                  headquarters in the Central Business District

                                                  Leadership
                                                  The City of     Perth has a distinct leadership role as the
                                                  capital city.   The City promotes its unique identity at the
                                                  international    level by building on its membership of
                                                  international     bodies such as World Energy Cities
                                                  Partnership




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DETAILS:

The City of Perth has received a request for corporate sponsorship of $50,000 from
Diversified Exhibitions Australia (DEA) to assist with the 2012 Australasian Oil and
Gas conference (AOG) to be held at the Perth Convention and Exhibition Centre
from 22 February to 24 February 2012. In addition, it is requested that in-principle
agreement for sponsorship of AOG 2013 and AOG 2014 be given.

The AOG conference has been staged in Perth biennially for the past 25 years and
in that time has grown to be the largest oil and gas show of its type in the Southern
hemisphere. It has mirrored the growth of the hydrocarbon industry in the region
and has been a major contributor to positioning Australia as a world leader in
liquefied natural gas development.

In 2009, due to the overwhelming success of the AOG conference and exhibitions,
Diversified decided that the event would be held annually in line with its vision of
becoming the ‘Offshore Technology Conference’ of the Australasian region.

AOG 2011

DEA has provided an evaluation of AOG 2011 held in February at the Perth
Convention and Exhibition Centre which states that the event exceeded its targets
and received overwhelming positive feedback from exhibitors and visitors. The
show attracted 11,206 visits (up 15% on 2010), 450 exhibitors (up 10% from 2010)
and increased floor space by 15%.

International participation eclipsed previous records with 166 exhibitors from 16
different countries including group pavilions from the United Kingdom, Italy, Holland,
Canada, China and Norway, as well as more than 700 visitors from 28 countries
overseas.

DEA undertook an economic impact assessment of AOG 2011 based on post event
surveys. According to this survey a total of $10,954,527 was spent directly in Perth
during AOG in February 2011. This included expenditure of $1,562,742 by visitors
to the event on items such as meals, entertainment, accommodation and transport,
expenditure of $8,601,585 by the event exhibitors on items such as
accommodation, meals, entertainment, marketing and stand costs and $790,200 by
the event organisers on construction / hire costs, wages, marketing and travel
related expenses.

In addition, AOG 2011 has been directly attributed to three foreign oil and gas
service companies establishing offices in Perth, further contributing to the
development of Perth as a hub for the international oil and gas industry.




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Sponsorship Benefits

AOG attracts approximately 15,000 delegates, visitors and exhibitors including
senior managers, engineering professionals and technical personnel from all facets
of the petroleum industry including exploration and production, engineering, design
and construction, manufacturing and service.

DEA propose that sponsorship of AOG will provide the City of Perth an excellent
opportunity to:-

        Strengthen its position as a ‘World Energy City’.
        Promote its petroleum industry capability.
        Encourage international and interstate organisations to set up offices in Perth.
        Expose its petroleum industry research, education and training facilities.
        Encourage skilled immigration from overseas and interstate.
        Increase brand awareness in a difficult to reach target market.

As well as the above opportunities, the City of Perth also receives the benefits as
detailed in part 4 of the recommendation in this report. In 2011, DEA calculated the
value of the sponsorship and exposure of the City of Perth brand to $73,700.

In order to maximise the benefits to both parties DEA is seeking an in-principle
agreement to extend the sponsorship duration to include AOG 2013 and 2014.

Assessment of Application

The applicant has been considered eligible for corporate sponsorship.

The total value of the event must exceed the cost of sponsorship

The estimated total value of the event is $10.95 million. A contribution of $50,000
has been requested by the event organisers.

Preference will be given to events that will be held exclusively in the city of
Perth

The event is held exclusively in the city of Perth.

The applicant must detail how they will promote the support of the City of
Perth. It is proposed that the City will be promoted through:-

Specific benefits of the sponsorship are outlined in the recommendation section of
this report.




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The applicant must provide adequate guarantee that they can deliver the
event

The Australasian Oil and Gas conference and exhibition is a long running and very
successful event that has been held in Perth for more than 25 years.

In addition, DEA is the event organiser and has successfully presented many
events in Perth. It is the biggest user of the Perth Convention and Exhibition Centre
and its portfolio of events staged in Perth includes:-

        Designbuild Perth.
        Green building seminar.
        Fine Food Perth.
        Hospitality Perth.
        Franchising and Business Opportunities.
        Investment Expo.
        Property Expo.
        Good Food and Wine Show.

Event Sponsorship Category

The applicant has been considered eligible for corporate sponsorship, in
accordance with Policy 18.8 - Provision of Sponsorship and Donations.

FINANCIAL IMPLICATIONS:

ACCOUNT NO:                                                CL 43245000
BUDGET ITEM:                                               Economic Services - Other Economic Services -
                                                           Economic Development
BUDGET PAGE NUMBER:                                        14
BUDGETED AMOUNT:                                           $1,016,037 (this component is $377,100)
AMOUNT SPENT TO DATE:                                      $ 18,169
PROPOSED COST:                                             $ 50,000
BALANCE:                                                   $ 947,868

All figures quoted in this report are exclusive of GST.

COMMENTS:

The Oil and Gas sector is a major contributor to the Perth economy, with the AOG
exhibition and conference representing the most significant industry event for that
sector. Continued support for AOG will reinforce Perth’s status as a world energy
city and the City of Perth’s positive association with the Oil and Gas sector.

It is recommended that cash sponsorship of $50,000 (excluding GST) be provided
for the Australasian Oil and Gas (AOG) 2012 exhibition and conference.


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It is recommended that in-principle support be given to extend the sponsorship
agreement to include Australasian Oil and Gas (AOG) exhibition and conference in
2013 and 2014 with funding for each year to be agreed prior to each of the
exhibitions.


Moved by Cr Limnios, seconded by Cr Tognolini

That the Council:-

1.       approves cash sponsorship of $50,000 (excluding GST) to
         Diversified Exhibitions Australia to present the Australasian Oil
         and Gas (AOG) exhibition and conference at the Perth Convention
         and Exhibition Centre between 22 and 24 February 2012;

2.       supports an in-principle agreement to extend the sponsorship
         duration to include AOG 2013 and 2014;

3.       notes the expenditure in part 1 above being charged to Budget Item
         ‘Economic Services - Other Economic Services - Economic
         Development’.

4.       notes the event organisers providing the following sponsorship
         benefits:-

         4.1            inclusion of the City of Perth crest on the AOG website
                        including the registration page;

         4.2            acknowledgement of the City of Perth in all promotions and
                        advertising pertaining to the event;

         4.3            inclusion of the City of Perth crest in all promotional
                        material and publications relating to the event;

         4.4            an opportunity for the Lord Mayor to speak at the AOG
                        official dinner to welcome delegates to Perth;

         4.5            a City of Perth stand at the Exhibition and Conference
                        entrance;



                                                                                 (Cont’d)


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         4.6            ability to participate in the pre and post event surveys;

         4.7            access to Diversified’s data base of participants (excluding
                        those who have requested no access to third party
                        promotion);

         4.8            promotion of City of                          Perth   events   taking   place   in
                        conjunction with AOG;

         4.9            invitations for all Elected Members to all relevant events at
                        the exhibition;

         4.10           quarter page advertisement in the conference brochure with
                        supporting editorial;

         4.11           branding on the 24 page lift out in The Western Australian
                        newspaper.

The motion was put and carried


The votes were recorded as follows:-

For:               Crs Evangel, Limnios and Tognolini

Against: Nil



MP208/11                    CULTURAL   SPONSORSHIP                               -     SUMMARY          OF
                            EXPENDITURE

BACKGROUND:

FILE REFERENCE:                                   P1023714
REPORTING OFFICER:                                Lisa Schreiber
RESPONSIBLE DIRECTOR:                             Garry Dunne, Director Service Units
DATE:                                             5 August 2011
MAP / SCHEDULE:                                   N/A

The City sponsors arts and cultural events and activities to encourage visitation and
vibrancy in the city. These activities ensure the city is a vital and interesting place
to visit with a point of difference to other metropolitan centres.



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Eligible proposals must:-

        be of high artistic quality;
        be a free or low cost event;
        be based within the City of Perth boundaries;
        benefit those who live, work, visit or conduct business in the City of Perth;
        contribute to the development of inner city culture;
        provide evidence of funding from other sources;
        provide evidence of being able to manage the activity;
        include a full budget costing for the proposed project.

Cultural Sponsorship funding excludes:-

        activities that have already occurred or that will occur prior to notification of the
         outcome of the application;
        fund raising or commercial activities;
        capital expenditure such as purchase of equipment or real estate, renovation
         or repair of buildings;
        general organisational administration costs;
        training, education, conference or research activities.

DETAILS:

An amount of $1,355,434 has been approved in the Council’s 2011/12 Budget to
support cultural sponsorship.

CULTURAL SPONSORSHIP SUMMARY 2011/12

Categories of Cultural Sponsorship 2011/12

 Arts Partnerships                                                         $1,219,974
 Arts Projects                                                               $83,640
 Creative Communities                                                        $41,820
 Fast Response Grants                                                        $10,000
 TOTAL                                                                     $1,355,434




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 Cultural Sponsorship Expenditure 2011/12 – Arts Partnerships

                                   Event                                    Allocated         Funds
                                                                                            Remaining
  Arts Partnerships - Total Funds                                                           $1,219,974

  NAIDOC Perth                                                               $35,000        $1,184,974
  Perth Theatre Trust                                                        $20,000        $1,164,974
  Tura New Music Ltd                                                         $15,000        $1,149,974
  Artrinsic Inc                                                              $66,690        $1,083,284
  West Australian Symphony Orchestra                                        $150,176         $933,108
  Awesome Arts Australia                                                     $87,125         $845,983
  Proposed
  Black Swan State Theatre                                                   $30,000         $815,983
  TOTAL                                                                     $403,991         $815,983

Cultural Sponsorship Expenditure 2011/12 – Arts Projects

                                   Event                                   Amount             Funds
                                                                        Recommended         Remaining
 Arts Projects - Total Funds                                                                    $83,640
 Round 1 (scheduled between July 2011 and December 2011)
 Heroes and Villains of the Swan – Stories       $15,000                                        $68,640
 of Ourselves
  Swan River Saga                                                                $10,000        $58,640
  Into the Shimmer Heat                                                          $12,000        $46,640
  St George’s Art 2011                                                            $2,500        $44,140
  Earth                                                                           $6,000        $38,140
  TOTAL                                                                          $45,500        $38,140




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Cultural Sponsorship Expenditure 2011/12 - Creative Community

                                 Event                                     Amount            Funds
                                                                        Recommended        Remaining
 Creative Community - Total Funds                                                              $41,820
 Round 1 (scheduled between July 2011 and December 2011)
            WA Poetry Week                        $4,500                                       $37,320
 Beaux Arts Ball                                                                 $7,000        $30,320
 Hola Mexican Film Festival                                                      $3,500        $26,820
 TOTAL                                                                          $15,000        $26,820

 Cultural Sponsorship Expenditure 2011/12 - Fast Response

                                 Event                                    Amount            Funds
                                                                       Recommended        Remaining
 Fast Response - Total Funds                                                                  $10,000

 Nulsen Association (DA)                                                         $2,000         $8,000
 As We Are Exhibition
 TOTAL                                                                           $2,000         $8,000

CULTURAL SPONSORSHIP SUMMARY 2010/11

 Arts Partnerships                                                      $1,049,473
 Arts Projects                                                              $83,640
 Creative Communities                                                       $41,820
 Fast Response Grants                                                       $10,000
 TOTAL                                                                  $1,184,933




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Cultural Sponsorship Expenditure 2010/11 - Arts Partnerships

                                 Event                                      Amount          Funds
                                                                         Recommended      Remaining
 Arts Partnerships - Total Funds                                                           $1,049,473

 NAIDOC Perth                                                                  $35,000     $1,014,473
 Artrinsic Inc.                                                                $65,000       $949,473
 West Australian Opera                                                        $146,370       $803,103
 West Australian Symphony Orchestra                                           $146,370       $656,733
 Black Swan State Theatre Company                                              $15,000       $641,733
 Perth Theatre Company                                                         $15,000       $626,733
 Performing Arts Centre Society                                                $31,365       $595,368
 Sunset Events - St Jerome’s Laneway                                           $50,000       $545,368
 Perth International Arts Festival                                            $333,559       $211,809
 Buzz Dance Theatre                                                             $5,000       $206,809
 Artrage Inc.                                                                  $15,000       $191,809
 West Australian Ballet                                                        $51,820       $139,989
 Perth Institute of Contemporary Arts                                          $31,365       $108,624
 Western Australian                          Music            Industry         $68,624        $40,000
 Association Inc.
 Festival Baroque Australia 2011                                                $6,823        $33,177
 TOTAL                                                                      $1,016,296        $33,177

Cultural Sponsorship Expenditure 2010/11 - Arts Projects

                                 Event                                      Amount         Funds
                                                                         Recommended     Remaining
 Arts Projects - Total Funds                                                                 $83,640
 Round One and Two

 The Duck House                                                                $15,000        $68,640
 Tura New Music                                                                $10,430        $58,210
 WA Poets Inc.                                                                  $4,414        $53,796
 WA Youth Theatre Company                                                       $5,000        $48,796
 Watercolour Society of WA Inc.                                                 $3,160        $45,636

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                                 Event                                        Amount         Funds
                                                                           Recommended     Remaining
 Arts Projects - Total Funds                                                                   $83,640
 Round One and Two

 Ausdance WA Inc.                                                                 $1,000       $44,636
 Prickly Pear Ensemble                                                            $5,250       $39,386
 Strut Dance Inc.                                                                $15,000       $24,386
 Thin Ice Ltd                                                                    $15,000        $9,386
 Voces Arts Networking Group Inc.                                                $10,000          -$614
 WA Youth Ballet                                                                 $10,000      -$10,614
 TOTAL                                                                           $94,254     $-10,614(1)
 (1)
       Shortfall funded through Creative Community Allocation

Cultural Sponsorship Expenditure 2010/11 - Creative Community

                                 Event                                        Amount         Funds
                                                                           Recommended     Remaining
 Creative Community - Total Funds                                                              $41,820
 Round One and Two
 Australian Garden History Society                                                $7,000       $34,820
 Collegium Symphonic Chorus Inc.                                                  $3,000       $31,820
 Curtin University,                      School            of      Built          $4,000       $27,820
 Environment
 Hola Mexico Film Festival                                                        $3,500       $24,320
 WA Folk Federation                                                               $5,000       $19,320
 Alliance Française de Perth                                                      $5,500       $13,820
 Australasia Photographic Association                                             $2,500       $11,320
 TOTAL                                                                           $30,500       $11,320




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Cultural Sponsorship Expenditure 2010/11 - Fast Response

                                Event                                    Amount        Funds
                                                                      Recommended    Remaining
Fast Response - Total Funds                                                              $10,000

Ms Amy Broadfoot (DA)                                                       $1,000        $9,000
WA Youth Jazz Orchestra (DA)                                                $2,000        $7,000
Uniting Church-Trinity School for Seniors                                   $1,600        $5,400
(DA)

Fremantle Chamber Orchestra (DA)                                            $2,000        $3,400
TOTAL                                                                       $6,600        $3,400
Corporate Sponsorship - Utilising Fast Response                                Funds - No Funds
Allocated
The Equity Benevolent Guild of WA (Inc)                                     $2,000        $1,400
- (DA)
TOTAL                                                                       $8,600        $1,400

COMMENTS:

One measurement for quality of life for citizens living, working and visiting the City is
the availability of cultural activities. International research shows the key factors
identified as influencing quality of life are:-
     Economic vitality.
     A sense of place.
     Cultural activities.
     Access to good quality housing.
     Ease of access to amenities and facilities.
     Importance of community networks.
     Need to establish a sustainable environment.
     Safety and security.

Beyond providing entertainment, community building and developing a sense of
place, cultural activities have a flow-on impact in terms of economic viability and
security.




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Moved by Cr Tognolini, seconded by Cr Limnios

That the report dated 5 August 2011, detailing the Summary of
Expenditure for Cultural Sponsorship, be received.

The motion was put and carried


The votes were recorded as follows:-

For:               Crs Evangel, Limnios and Tognolini

Against: Nil



MP209/11                    CULTURAL SPONSORSHIP 2011/12 - BLACK SWAN
                            STATE THEATRE COMPANY - 2012 SEASON
                            PARTNERSHIP

BACKGROUND:

FILE REFERENCE:                                   P1026833
REPORTING OFFICER:                                Lisa Schreiber
RESPONSIBLE DIRECTOR:                             Garry Dunne, Director Service Units
DATE:                                             5 August 2011
MAP / SCHEDULE:                                   Confidential Schedule 2 - BSSTC Program (Distributed
                                                  to Elected Members under separate cover)

In accordance with Section 5.23 (2)(e)(ii) of the Local Government Act 1995,
Confidential Schedule 2 for this item was distributed to Elected Members under
separate cover as it contains information that has commercial value to a person.

The City of Perth has been approached by the Black Swan State Theatre Company
(BSSTC) to support the presentation of its 2012 season of performances through
the Arts Partnership category of the Cultural Sponsorship program.

In 2012 BSSTC is Resident Company in the State Theatre Centre of Western
Australia, the new State performance venue located in the Cultural Centre Precinct.
Mid-way into its annual season in 2011, the first three of the Company’s
performance seasons have all sold out. In 2012, the Company will shift its entire
annual season to the main stage (Heath Ledger Theatre), and has a contingency
plan for extended seasons in anticipation of audience numbers following current
trends.


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As the State’s flagship theatre company, Black Swan State Theatre Company
presents a broad ranging program including the creation of new work, contemporary
international works and reinterpretations of classic plays.

Since its inception in 1991, the Company has developed a reputation for innovation
and the nurturing of new work, and in particular the telling of Western Australian
stories. Under the artistic direction of Kate Cherry, BSSTC present a consistently
high standard of productions which appeal to a broad audience.

At its meeting held on 11 March 2011, the Council approved an in principle budget
allocation of $1,355,433 (excluding GST) for the Cultural Sponsorship Program in
2011/12. The report outlined that the Black Swan State Theatre Company’s
allocation would be recommended for an increase in sponsorship based on
comparative levels of partnership support across the program.


LEGISLATION / STRATEGIC PLAN / POLICY:

Strategic Plan                                    City Vibrancy
                                                  Support tourism, the retail trade and entertainment
                                                  through a vibrant program of campaign advertising,
                                                  sponsorships and promotions and encourage and support
                                                  initiatives, festivals and events which showcase the
                                                  diversity of people and lifestyles of Perth

Policy
Policy No and Name:                               18.8 - Provision of Sponsorship and Donations
                                                  18.1 - Arts and Culture

DETAILS:

The application was assessed against the criteria outlined in Policy 18.8 - Provision
of Sponsorship and Donations.

The project must be of high artistic quality

The BSSTC benchmarks the artistic quality of its performances against other
Australian State theatre companies and also receives feedback and advice from a
peer review panel to ensure its performances maintain a consistently high artistic
standard.

Black Swan’s 2012 season will include five plays by renowned national and
international playwrights. The annual season includes three World Premieres, one
new work of a Western Australian story commissioned by BSSTC, one international
and one contemporary existing work.




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The season will begin in January and finish in December 2012. Each play will run
between 16 and 24 performances. Three seasons have provision for a one week
extension.

2012 season Play 1                                                30 January - 19 February 2012
2012 season Play 2                                                10 March - 25 March 2012
2012 season Play 3                                                5 May - 20 May 2012
2012 season Play 4                                                21 July - 12 August 2012
2012 season Play 5                                                15 September - 30 September 2012
2012 season Play 6*                                               10 November - 2 December 2012
* City of Perth will have Associate Partnership status for this production. Play 6 is a World
Premiere Production by one of Australia’s most recognised playwrights. This production will
appeal to mainstream audiences.

All season dates are subject to change. Details of the 2012 have been provided and
are embargoed pending official announcement at the 2012 Season launch on
Monday, 17 October 2011.

The project must be free or low cost and be based within the city boundaries

Black Swan’s top ticket prices in 2012 will be $69.50, which is considerably lower
than the top ticket prices for other State flagship companies.

The Company offers a range of discounts and concession prices including student
rush tickets priced under $25.00.

In 2012, the City of Perth sponsored plays will be performed at the new State
Theatre Centre of Western Australia in the Heath Ledger Theatre (capacity 575
people).

The project must raise a high level of public attendance, interest and / or
participation

The BSSTC estimates that approximately 47,500 people will attend the planned
performances during 2012. This represents an increase of 5,500 on 2011 estimates.

BSSTC is anticipating a 16% increase in audiences for its main stage productions in
2012, corresponding with one additional performance to the main stage season.

The BSSTC provide an audio descriptor service for one performance in each
season for the hearing impaired.

They also offer a pre show talk and post show question and answer session to
engage with and add value to the theatre experience for patrons and students.




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The applicant must provide evidence of funding from other sources

The total project cost to present the BSSTC’s 2012 season is budgeted at
$4,853,663. The City of Perth is requested to provide $30,000 in arts partnership
funding towards programming costs.

BSSTC has confirmed ongoing financial support for the overall delivery of
programming from the Department of Culture and the Arts ($1,336,616) and the
Australia Council for the Arts ($358,726). The majority of the estimated sponsorship
income of $559,624 is confirmed. The balance is derived from donations and
estimated income from ticket sales, merchandise and co-production fees. BSSTC
has provided an annual report with audited financial statements for the year ended
2010.

Acknowledgement

City of Perth funding of $30,000 would secure the benefits of an Annual Season
Sponsor for the 2012 Annual Season and Associate Partner for Play 6 as outlined in
recommendations 3.1 to 3.11 of this report.

Benefits to the City

The City of Perth will receive exposure as a 2012 Season Sponsor and branded
exposure as Associate Partner of the Play 6 performance season. The support for
the BSSTC provides a visible way of demonstrating the City of Perth’s commitment
to an exciting and vibrant cultural life within its boundaries, which has positive flow-
on effects for the wider business community and economy within the city of Perth.

BSSTC is active in marketing to its audiences by providing information encouraging
an extended visit to the city, including information about parking, dining and post-
show options in the Northbridge area.

The BSSTC executes distinct marketing campaigns for its annual season launches
as well as each individual production. Marketing campaigns generally include print,
radio and cinema advertisings, extensive direct mail and email campaigns, online
advertising, interactive social media, poster and flyer distribution in inner and outer
metro areas, outdoor signage at performance venues, and comprehensive publicity
campaigns. The BSSTC also manages a database of approximately 27,000 past
patron records.

 Item                                                                Print Run
 Black Swan season brochure                                          25,000
 Posters for main-house productions                                  650
 Flyers for main-house productions                                   20,000-29,000




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The applicant must provide evidence of being able to manage the activity

The BSSTC has been in operation since 1991 and has a successful history of
managing the presentation of the annual program of theatre.

The BSSTC’s evaluation strategies and outcome measurements to evaluate the
project’s success include:-

        Audience involvement and numbers.
        Community engagement - level of publicity, proof copies of marketing material,
         including number of times the City of Perth is mentioned in editorial coverage
         of Black Swan’s activities.
        Community engagement - patron feedback collected through survey forms.
        Achieving and outperforming Black Swan’s revenue targets for each
         production.
        Peer review panel to ensure performances maintain a consistently high
         standard.

The company provides detailed media analysis and client feedback at the end of
each performance season.

Past cultural sponsorship support

     Financial Year                          Amount                          Sponsor Description
2006/07                                   $6,000                  One Performance Season in Emerging Artist
                                                                  Program - Woyzeck
2009/10                                   $15,000                 Annual Season Sponsor - 5 plays
2010/11                                   $15,000                 Annual Season Sponsor - 5 Plays
Requested 2011/12                         $30,000                 Associate Partnership - One Season with
                                                                  Annual Season Recognition - 6 Plays
Proposed 2011/12                          $30,000                 Associate Partnership - One Season with
                                                                  Annual Season Recognition - 6 Plays

In 2012, the increase is matched with one additional season to be presented and
recognition as ‘Associate Partner’ for one season.

As an Associate Partner the City of Perth will receive additional benefits as outlined
in recommendations 3.1.1 through 3.1.4 of this report. This acknowledgement will
increase public exposure to the City’s corporate image. The City’s brand with be
highlighted in promotional material and advertisements which is performance
season specific. This was not included in sponsorship agreements over the past two
years.



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Comparative Data

The following examples of arts partnerships within the cultural sponsorship program
have been provided for comparison.

Actual                 Proposed                Partnership Description          $ per head Attendances
                                                                                investment - supported
2010/11                2011/12
                                                                                2011/12    programs
                                                                                           only
$ 51,820               $ 53,167                West Australian Ballet - $2.17               24,500
                                               Three         Performance
                                               Seasons
N/A                    $ 20,000                Perth Theatre Trust - Vienna $5.78             3,458
                                               Philharmonic
$333,559               $342,232                Perth    International      Arts $2.80       122,015
                                               Festival
$ 15,000               $ 30,000                Black Swan - Annual $0.63                    47,500
                                               Season and Associate
                                               Partnership - 1 Play

Acknowledgment

The requested funding of $30,000 would secure the benefits outlined in
recommendations 3.1 to 3.11 of this report.

Assessment of return on investment

The objectives of Arts Partnership Grants, as outlined in Policy No: 18.8 - Provision
of Sponsorship and Donations, are to support arts and cultural activities that:-

        contribute to the economy of the City;
        facilitate the dynamic celebration of the city through a range of major festivals
         and activities;
        provide sustainability for art and cultural enterprises and organisations;
        demonstrate leadership by developing partnership initiatives.

This project will meet the above arts partnerships sponsorship objectives and
deliver the following cultural development benefits:-

        Increases the profile of the City locally, nationally and internationally as a
         sophisticated and creative centre of excellence encouraging multiple visits to
         the city centre.
        Promotes local creativity, innovation and excellence.
        Highlights significant performing arts organisations in the city.

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        Provides a vibrant environment for ratepayers.
        Generates additional revenue for stakeholders by encouraging social spend
         on shopping, parking, wining and dining.
        Enhances the City’s reputation as an active, safe and exciting place to be.


FINANCIAL IMPLICATIONS:

ACCOUNT NO:                                                GL 121-254-7901
BUDGET ITEM:                                               Recreation and Culture - Other Culture - Donations
                                                           and Sponsorship
BUDGET PAGE NUMBER:                                        12
BUDGETED AMOUNT:                                           $1,355,434
AMOUNT SPENT TO DATE:                                      $ 436,491
PROPOSED COST:                                             $ 30,000
BALANCE:                                                   $ 888,943

All figures quoted in this report are exclusive of GST.


COMMENTS:

It is recommended that this application from BSSTC for $30,000 in arts partnership
funding be approved.

In 2011, the Administration undertook a process of comparative assessments
across small to medium sized partnerships. Proposed increases to existing partners
have been recommended based on expanded programs as well as providing a
more equitable level of support across all partnerships. This has resulted in a
recommended increase to the level of sponsorship for BSSTC. The BSSTC has
maintained a consistently high standard of delivery of program and sponsorship
benefits.

The City’s investment in the partnership has increased to $0.62 per audience
member, however, it remains considerably lower than the average investment
across the cultural sponsorship program. While this sponsorship represents only 2-
3% of the total arts partnership budget, the program is second only to Perth
International Arts Festival in terms of audience exposure with the added benefit of a
year round program.




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Moved by Cr Tognolini, seconded by Cr Limnios

That the Council:-

1.       approves cash sponsorship of $30,000 (excluding GST) to the
         Black Swan State Theatre Company (BSSTC) for sponsorship of
         the 2012 Annual Season;

2.       notes the expenditure in part 1 above being charged to Budget Item
         ‘Recreation and Culture - Other Culture - Donations and
         Sponsorships’;

3.       notes the organiser providing the following benefits to the City of
         Perth:-

         3.1            Associate Partner                         Status   for   Season   Four   to   be
                        acknowledged by:-

                        3.1.1              invitation to the Lord Mayor, or representative, to
                                           make a speech at the opening night of Season
                                           Four;
                        3.1.2              inclusion of the City of Perth crest on all
                                           production posters (650 units), flyers (20,000 -
                                           29,000 units), invitations, print advertisements and
                                           outdoor signage for Season Four;
                        3.1.3              a half page full colour advertisement in the Season
                                           Four program;
                        3.1.4              a banner display in the theatre foyer for the
                                           duration of Season Four;

         3.2            inclusion of the City of Perth crest in all promotional
                        material and publications relating to Black Swan State
                        Theatre Company’s 2012 season brochure;

         3.3            inclusion of the City of Perth crest in the Black Swan State
                        Theatre Company’s 2012 season brochure and media kits;

         3.4            inclusion of the City of Perth crest on Black Swan State
                        Theatre Company’s sponsor banner to be displayed at all
                        performances;
                                                                         (Cont’d)


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         3.5            inclusion of the City of Perth crest on the sponsors’ page of
                        the printed program for each main-house season;

         3.6            verbal acknowledgement at all main-house opening night
                        functions during 2012;

         3.7            editorial coverage or promotional insert opportunity in one
                        edition of Black Swan State Theatre Company’s quarterly
                        subscriber newsletter in 2012;

         3.8            acknowledgement of the City of Perth support on the Black
                        Swan State Theatre Company’s website;

         3.9            access to free venue hire in the State Theatre Centre’s
                        function rooms in association with Black Swan State
                        Theatre Company performances in 2012;

         3.10           invitations for the Lord Mayor, or representative, to open an
                        event or present an award or presentation;

         3.11           invitations for the Elected Members to attend opening night
                        performances.

The motion was put and carried


The votes were recorded as follows:-

For:               Crs Evangel, Limnios and Tognolini

Against: Nil



MP210/11                    NORTHBRIDGE FESTIVAL FUTURE

BACKGROUND:

FILE REFERENCE:                                   P1020772-2
REPORTING OFFICER:                                Louise Scott
RESPONSIBLE DIRECTOR:                             Garry Dunne, Director Service Units
DATE:                                             16 August 2011
MAP / SCHEDULE:                                   N/A



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The Northbridge Festival had been delivered by the City of Perth for a number of
years before being handed over to the BIG N in 2009. In 2010, the event was also
delivered by the BIG N which worked with Sunset Events, The William Street
Collective, Kulcha and Awesome to develop the program.

Following the 2010 event the BIG N advised that it is no longer able to deliver the
event due to resource constraints and has asked the City of Perth to resume
responsibility. The BIG N has also recommended that a different approach to the
event be considered to attract more family attendance.


LEGISLATION / STRATEGIC PLAN / POLICY:

    Strategic Plan                            Public Places
                                              Vibrant public spaces ensure that Perth is a safe and
                                              enticing destination offering a “point of difference” from
                                              suburban experiences

                                              City Vibrancy
                                              Support tourism, the retail trade and entertainment through
                                              a vibrant program of campaign advertising, sponsorship
                                              and promotions and encourage and support initiatives,
                                              festivals and events which showcase the diversity of people
                                              and lifestyles in Perth


DETAILS:

The 2010 Northbridge Festival took place from Sunday, 14 November until Sunday,
21 November 2010. This was later than in previous years due to clashes with other
events and activities. The event was subject to extreme heat and some rain during
the course of the week.

Twenty eight local and interstate bands performed as well as nine local acts taking
part in a band competition held in Northbridge. The bands played across two
stages, one at the Piazza and one in the cultural centre.

In addition, a number of activities designed to attract families took place including:-

        Spider’s workshop at the Museum.
        Re-Psychedelia - recycling event on James Street.
        Urban Art Wall.
        Skate Event, Demo and Forum.
        Ziggy Swift in the Bosco Tent.
        Stop animation workshops.



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Lunchtime entertainment was also provided at the cultural centre, however, the hot
weather made it difficult for people to stay long enough without moving to find some
shade.

Roving entertainers were also provided on the weekends. Kulcha presented a range
of performances on 14, 20 and 21 November 2010.

The event was well attended, however, it failed to attract families to the precinct
during the day which was a key objective. This is in part due to the number of family
activities available being limited and the reputation of Northbridge being a night time
precinct only. It was also noted that most families attended in the afternoon rather
than the morning. The attendance at the evening events was good and the
entertainment program was well received.

The BIG N also advised that it had been difficult to get engagement from enough
businesses in Northbridge which led to some complaints about the infrastructure
requirements for the festival.

The BIG N has recommended that the City of Perth resume ownership of the event
and review its make-up. It recommends that the funds be made available to a
number of smaller more audience targeted events to be held throughout the year,
perhaps over long weekends.

An internal meeting was held to discuss options and a meeting was then held with a
number of external stakeholders on 27 July 2011 and followed up with another
meeting of stakeholders on 1 August 2011. Those consulted included Awesome,
Artrage, William Street Collective, the East Perth Redevelopment Authority, the
BigN and Lotterywest.

The group concurred with the view of the BIG N that a number of events were
preferred to one big festival weekend and some key thoughts are detailed as
follows:-

        The 2010 festival was successful in many areas but did not connect strongly
         enough with families.
        The scope of the current festival is too broad and much of the funding is lost to
         infrastructure costs.
        It is suggested that the budget be structured to enable smaller more regular
         events to take place throughout the year aimed at clear target markets.
        Build on what is already happening in the area and improve the connection
         between the cultural centre and the rest of Northbridge.
        Consider a range of themed events to engage the different community groups
         in the area.
        Focus on delivering activity which attracts people who will spread the word
         about what Northbridge has to offer rather than pure marketing activity.


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        Possible event themes include night markets, cycling, bmx, vintage cars, jazz,
         choirs, Chinese new year, quirky things.
        Events in the Cultural Centre, Piazza and Russell Square that move people
         from one place to another - via the shops, restaurants and bars without road
         closures.

Towards the end of the meeting, Lotterywest suggested that to really move forward
effectively, the City might wish to engage a consultant to manage a project to
identify exactly what the City should aim to deliver for the area in terms of events
that would result in tangible results on cultural and economic levels. This idea was
positively received by the group as it was felt a dedicated resource would be
required to ensure success and to effectively engage with the many groups and
organisations present in Northbridge.

The group also agreed that it was not necessary to deliver the Northbridge Festival
in November this year and noted that there are already a number of conflicting
events taking place around that time. These events include The Commonwealth
Festival at the Cultural Centre, The Fremantle Festival (which is now 3 weeks long)
and the ISAF Sailing World Championships in December.

It is recommended that the budget be retained for the delivery of a program of
events for Northbridge, yet to be defined, and a portion (maximum of $20,000) be
allocated to securing a consultant. Lotterywest has advised that it would consider
part funding the consultancy work which would reduce the cost to the City of Perth.
The BIG N is willing to apply to Lotterywest for funding and manage the consultancy
project in conjunction with the City of Perth.

In the interim, the City of Perth events team will seek to ensure that the available
budget is used to increase activity in the Northbridge precinct by delivering one off
smaller scale activities and work with existing events such as the Commonwealth
Festival, Pride Parade, Perth International Arts Festival and Fringe Festival.


FINANCIAL IMPLICATIONS:

In 2010/11, a budget of $377,000 was set aside for the delivery of the Northbridge
Festival. In 2011/12, $385,000 has been budgeted.

ACCOUNT NO:                                                1474 0000 7901
BUDGET ITEM:                                               Economic Services - Tourism and Area Promotion -
                                                           City Vibrancy
BUDGET PAGE NUMBER:                                        14
BUDGETED AMOUNT:                                           $385,000 (this component)
AMOUNT SPENT TO DATE:                                      $        0
PROPOSED COST:                                             $ 20,000
BALANCE:                                                   $365,000



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All figures quoted in this report are exclusive of GST.


Moved by Cr Tognolini, seconded by Cr Limnios

That the Council:-

1.       notes the feedback received from the stakeholder discussion
         regarding the Northbridge Festival;

2.       approves the use of $20,000 from the existing Northbridge Festival
         Budget to appoint a consultant to engage stakeholders in the
         creation of an annual program of events for Northbridge;

3.       approves the cancellation of the Northbridge Festival in its current
         form to allow for the creation of an annual program of events for
         Northbridge;

4.       approves the use of the remaining 2011/12 Budget to deliver a
         range of events to activate the Northbridge precinct during the
         2011/12 financial year.

The motion was put and carried


The votes were recorded as follows:-

For:               Crs Evangel, Limnios and Tognolini

Against: Nil


MP211/11                    TENDER 002-11/12 - PROVISION OF SECURITY
                            OFFICERS FOR SPECIAL EVENTS

BACKGROUND:

FILE REFERENCE:                                   P1024226
REPORTING OFFICER:                                Samantha Gale
RESPONSIBLE DIRECTOR:                             Garry Dunne, Director Service Units
DATE:                                             14 July 2011
MAP / SCHEDULE:                                   Schedule 3 - Schedule of Rates




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LEGISLATION / STRATEGIC PLAN / POLICY:

Legislation                                       Section 3.57 of the Local Government Act 1995
                                                  Part 4 of the Local Government (Functions and General)
                                                  Regulations 1996

Strategic Plan                                    City Vibrancy
                                                  Support tourism, the retail trade and entertainment
                                                  through a vibrant program of campaign advertising,
                                                  sponsorships and promotions and encourage and support
                                                  initiatives, festivals and events which showcase the
                                                  diversity of people and lifestyles in Perth

Policy                                            9.7 - Purchasing Policy

DETAILS:

Tender 002-11/12 was advertised on Wednesday, 15 June 2011 for the provision of
security officers for special events. The contract is for a 12 month period with the
option of two, one year extensions subject to satisfactory performance. Tender
submissions closed at 2.00pm on Thursday, 7 July 2011.

The contract provided applicants with the option to tender for the following
components:-

(a)      all events produced by the City of Perth, with the exception of Skyworks;
(b)      City of Perth Australia Day Skyworks; or
(c)      parts (a) and (b).

The City received six submissions from the following organisations:-

        Navedad Protection Services.
        Intiga Corporate Security.
        Perth Security Services.
        Business Risks International.
        Australian Protective Services.
        Australian Event Protection.

The submissions were assessed against the following selection criteria outlined in
the Tender Specification:-

        Previous experience and references.
        Recruitment process.
        Service delivery process.
        Quality Assurance.
        Risk Management.


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The following information summarises the assessment of the submission.

Previous experience and references

Navedad Protection Services, Intiga Corporate Security and Perth Security Services
did not provide evidence of experience with the management of large-scale events
and therefore did not meet this criteria.

Business Risks International provided evidence of large-scale events in Sydney,
however, no evidence was included to show that services and events can be
presented in Western Australia.

Australian Protection Services provided evidence of previous experience managing
one similar large-scale event in Western Australia.

Australian Event Protection provided evidence of previous experience managing
three similar large-scale events in Western Australia.

Navedad Protection Services, Intiga Corporate Security, Perth Security Services,
Business Risks International, Australian Protective Services and Australian Event
Protection provided information on key personnel and a minimum of two references.

Recruitment process

Navedad Protection Services, Intiga Corporate Security, Perth Security Services
and Business Risks International included information on recruitment processes,
however, limited detail on staff selection was provided. Australian Protective
Services provided insufficient detail on recruitment processes. Navedad Protection
Services, Intiga Corporate Security, Perth Security Services and Australian
Protection Services did not meet the criteria.

Australian Event Protection provided comprehensive information on recruitment and
selection processes, including guidelines and procedures, exceeding the criteria
requirements.

Service delivery process

Navedad Protection Services, Intigra Corporate Security, Perth Security Service,
Business Risks International and Australian Protection Services provided limited
information and insufficient evidence to support processes.

Australian Event Protection provided extensive detail on communication, reporting
systems and customer service processes. Evidence of actual procedures and
processes were included in the submission.




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Quality Assurance

Navedad Protection Services, Intigra Corporate Security, Perth Security Services
and Australian Protection Services made reference to its Quality Management Plan,
however, provided insufficient supporting evidence and therefore did not meet the
criteria.

Business Risks International and Australian Event Protection met the selection
criteria by way of providing evidence to support accreditation of Quality
Management Systems.

Risk Management

Navedad Protection Services, Intigra Corporate Security, Perth Security Services
and Australian Protection Services provided insufficient information on procedures
and therefore did not meet the criteria.

Business Risks International met the criteria.

Australian Event Protection included comprehensive procedures and processes
including Risk Management documentation and an Emergency Management Plan,
exceeding the criteria requirements.

Price

The Invitation to Tender states that the submissions will not be evaluated on price
alone, therefore, the lowest price would not necessarily be selected.

Tenderers were asked to submit their hourly rate, time periods and include all site,
industrial and other allowances and penalties. Schedule 3 provides a comparison of
prices submitted by each Tenderer.

The hourly rates submitted are difficult to evaluate as each company has a different
rate for weekdays (day and night rates), Saturdays, Sundays and Public Holidays.

Navedad Protection Services did not include a daytime rate. Intigra Corporate
Security included rates without time periods. Perth Security Services and Business
Risks International submitted day and night standard rates without the inclusion of
supervisor rates.

Australian Protection Services and Australian Event Protection provided a flat rate
for Monday to Friday, 24 hours and a breakdown of Saturday, Sunday and Public
Holiday rates, including supervisor rates.




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FINANCIAL IMPLICATIONS:

The cost of security services for events are charged to various operating budgets.


COMMENTS:

Australian Event Protection (WA) Pty Ltd has held the contract for the provision of
security officers at events since November 2005. Australian Event Protection has
proven to be to be a reliable and efficient contractor throughout this period.

Australian Event Protection provided a comprehensive submission that exceeded
the selection criteria. Full pricing for all days, times, supervisors and additional
special event officers was included in the Form of Tender Schedule of Rates.

It is recommended that the Council approves Australian Event Protection (WA) Pty
Ltd to supply the security services for City of Perth events for a 12 month period
with the option of two, one year extensions subject to satisfactory performance.


Moved by Cr Tognolini, seconded by Cr Evangel

That the Council accepts the most suitable tender being that submitted
by Australian Event Protection Pty Ltd (WA) for the provision of
Security Officers for special events for a period of one year with two
options to extend for one year each at the rates detailed in Schedule 3.

The motion was put and carried


The votes were recorded as follows:-

For:               Crs Evangel, Limnios and Tognolini

Against: Nil




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MP212/11                    CITY OF PERTH EVENT BOOKINGS - SEPTEMBER
                            2011 TO FEBRUARY 2012

BACKGROUND:

FILE REFERENCE:                                   P1011710-5
REPORTING OFFICER:                                Erica Mueller
RESPONSIBLE DIRECTOR:                             Garry Dunne, Director Service Units
DATE:                                             2 August 2011
MAP / SCHEDULE:                                   Schedule 4 - Marketing Unit venue / event booking
                                                  sheets
                                                  Schedule 5 - Approval Services Unit venue / event
                                                  booking sheets

LEGISLATION / STRATEGIC PLAN / POLICY:

Strategic Plan                                 City Vibrancy
                                               Support tourism, the retail trade and entertainment through
                                               a vibrant program of campaign advertising, sponsorship
                                               and promotions and encourage and support initiatives,
                                               festivals and events which showcase the diversity of
                                               people and lifestyles in Perth

DETAILS:

This report provides information from the booking sheets for:-

        The Murray and Hay Street Malls, Forrest Place and the Northbridge Piazza,
         as managed by the Marketing Unit. Schedule 4 is a monthly journal of the
         venue bookings;

        Langley Park, the Supreme Court Gardens and the Esplanade Reserve as
         managed by the Approvals Services Unit. Schedule 5 provides a listing of
         bookings and details for the various locations managed by the Approvals
         Services Unit including the specified venues.


FINANCIAL IMPLICATIONS:

There are no financial implications resulting from this report.


COMMENTS:

This report provides information from the relevant venue booking sheets
administered by the venues’ managing units. Detailed information on individual
major events is also provided by way of:-


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        relevant sponsorship reports;
        delegated approvals via the Desk of the CEO publication;
        event updates in the Desk of the CEO;
        listings of forthcoming events in the Desk of the CEO;
        monthly What’s On circulated to Elected Members.


Moved by Cr Evangel, seconded by Cr Tognolini

That the report dated 2 August 2011, outlining information on City of
Perth event bookings, be received.

The motion was put and carried


The votes were recorded as follows:-

For:               Crs Evangel, Limnios and Tognolini

Against: Nil



MP213/11                    MOTIONS OF WHICH PREVIOUS NOTICE HAS BEEN
                            GIVEN
Nil


MP214/11                    GENERAL BUSINESS
1.       Festival of Sport
The Director Service Units recommended that the 2011 Festival of Sport event not
be held due to the lack of sufficient timing to organise the event and because of the
number of other similar events scheduled for the remainder of 2011. The Marketing
Sponsorship and International Relations Committee agreed that the 2011 Festival of
Sport event should not be held.

2.       Update – Christmas Lights and Nativity Event
The Manager Marketing advised that the City is progressing the arrangements for
the 2011 Christmas Lights and Nativity event and that David Jones has been
secured as a sponsor of the event.




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3.       City of Perth Destination Brand Brief
The Manager Marketing advised that this brief is under development and it is
anticipated that the concepts will be presented to the Elected Members in
November 2011.


MP215/11                    ITEMS FOR                             CONSIDERATION   AT   A   FUTURE
                            MEETING
Nil


MP216/11                    CLOSE OF MEETING
There being no further business the Presiding Member declared the meeting closed
at 4.40pm.




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