Hallmark Business Connections by mr.jacobalonzo

VIEWS: 18 PAGES: 4

									                                               CLIENT: Hallmark Business Connections                                                                                                                                           DATE:            12/4/2012
                                               PROJECT: HALL0001                                                      TITLE:   Information Architecture                                                                        VERSION:                1.0
                                                                                                                                                                                                                               PAGE:                1 of 4


    Home Page               0.0


         Why Hallmark Business
             Connections?             1.0                              Employee Recognition            2.0                       Wellness Engagement          3.0    Customer Engagement           4.0            Resources               5.0

               The Solution's                                                Program Design &                                        Program Design &                    Program Design &
                Difference            1.1                                     Communication            2.1                            Communication           3.1         Communication            4.1          Creativity & Ideation     5.1

                  Base Solutions    1.1.1                                   Engagement Tools           2.2                           Engagement Tools         3.2        Engagement Tools          4.2                  Blog              5.2

                   Personalized
                    Solutions       1.1.2                                      Program Portal         2.2.1                            Program Portal        3.2.1         Program Portal         4.2.1               Blog Post         5.2.x

                   Customized                                                      Employee                                                Wellness                            Customer
                    Solutions       1.1.3                                      Recognition Product    2.2.x                           Engagement Product     3.2.x        Engagement Product      4.2.x             Case Studies          5.3

               About Hallmark                                                  National Merchants -                                   National Merchants -                 National Merchants -
             Business Connections     1.2                                           Employee          2.2.3                           Wellness Engagement    3.2.3         Customer Enagement     4.2.3               Case Study        5.3.x
                                                                                   Recognition


                     Careers        1.2.1                                       Technology             2.3                              Technology            3.3           Technology             4.3             White Papers           5.4


                  Executive Bios    1.2.2                                   Employee Recognition
                                                                                                       2.4                          Wellness Engagement
                                                                                                                                                              3.4       Customer Engagement
                                                                                                                                                                                                   4.4               White Paper        5.4.x
                                                                              Administration                                          Administration                       Administration


                                                                            Employee Recognition                                    Wellness Engagement                 Customer Engagement                     Presentation Media        5.5
                     Contact        1.2.3                                    Performance Metrics       2.5                          Performance Metrics       3.5        Performance Metrics       4.5
                                                                                                                                                                                                                   Conferences &
                                                                             Accreditations &                                         Accreditions &                     Accreditations &                             Events              5.6
               Sign Up Today         1.3                                      Memberships              2.6                            Memberships             3.6         Memberships              4.6


               Press Releases        1.4                        Employee Recognition Accreditations and Memberships




                                                                                                                                                                                  Footer Navigation
                                                                                                               Page Audit                                                             Privacy Policy      0.1     Social Follows                0.5

                                                                                                                 Home Page          1
                                                                                                                 Level 1 =          5                                                 Terms               0.2     Site Map                      0.6
                                                                                                                 Level 2 =          28
                    Sitemap Symbols
                                                                                                                 Level 3 =          12                                                Admin Login         0.3     Contact                       0.7
= Data Collection Form                            In-Page Links                                                  Level 3 template = ~6
= Offsite Link / 3rd Party Resource                                                                              Footer =           4
= Lightbox Presentation                     · In-Page Content                                                                                                                         Careers             0.4
= In-Page Links                                   Wireframe
                                          CLIENT:  Hallmark Business Connections                 TITLE: Information     Architecture                    DATE:              12/4/2012
                                          PROJECT: HALL0001                                                                                             VERSION:                  1.0
                                          CREATOR: Jacob Alonzo                                        Home Page 0.0                                    PAGE:                  2 of 4



       Home | Why Hallmark Business Connections? |Employee Recognition | Wellness Engagement | Customer Engagement | Resources

Home



                                                                                                          Reach out and recognize the
                                                                                                            people who make your
                                                                                                           company successful. Let
                                                                           IMAGE carousel
                                                                                                              Hallmark Business
                                                                                                          Connections help you attract
                                                                                                           and retain top employees,
                                                                                                           boost job satisfaction and
                                                                                                             increase productivity.
                                                                                                                                                                                    Fold

    Customer Engagement                                         Employee Recognition                                   Wellness Engagement
    · For over 100 years, people have trusted Hallmark          · Reach out and recognize the people who               · Put creativity, insight, work and innovative
        to help them say the right thing at the right time.        make your company successful. Let Hallmark             incentive strategies to work for you. Use emotion-
        Our team applies that same emotional insight to                                                                   centered, targeted communications to increase
                                                                   Business Connections help you attract and
        helping companies like yours inspire positive,                                                                    employee engagement. Provide memorable
                                                                   retain top employees, boost job satisfaction
        profitable customer actions and attitudes through                                                                 incentives and recognition for healthy behaviors.
        meaningful, memorable, emotion-centered                    and increase productivity.                             Celebrate effort and success on a meaningful,
        marketing solutions.                                                                                              personal level.



    Business Relationship Marketing - Connect for Growth
    · Transform the way your company manages its business relationships.
    · Make productive, sustainable personal connections with the customers and employees your company
      depends on for success.

    Start Motivating                                                                                                         Send Hallmark Greeting Cards
                                                      Place a Gift Card Incentive
                                                              Order Now                      Happy               Best                    Order Business Greeting
      Brilliant               Gratitude
                                                                                            Birthday            Wishes                        Cards Today




                                                              Contact Us verbiage placement




  Why Hallmark Business Connections?             Employee Recognition              Wellness Engagement              Customer Engagement                Resources
  The Solution’s Difference                      Program Design & Communication    Program Design & Communication   Program Design & Communication     Creativity & Ideation
  Base Solutions                                 Engagement Tools                  Engagement Tools                 Engagement Tools                   Blog
  Personalized Solutions                         Program Portal                    Program Portal                   Program Portal                     Case Studies
  Customized Solutions                           Employee Recognition Product      Employee Recognition Product     Employee Recognition Product       White Papers
  About Hallmark Business Connections            National Merchant Listing         National Merchant Listing        National Merchant Listing          Presentation Media
  Executive Bios                                 Technology                        Technology                       Technology                         Conferences & Events
  Sign Up Today                                  Program Administration            Program Administration           Program Administration
  Press Releases                                 Program Performance Metrics       Program Performance Metrics      Program Performance Metrics        Follow Us:
                                                 Accreditations & Membership       Accreditations & Membership      Accreditations & Membership

                                   ©2012 HALLMARK BUSINESS CONNECTIONS•PRIVACY POLICY•CAREERS•TERMS•ADMIN LOGIN•SITEMAP•CONTACT




wireframe
                                          CLIENT:  Hallmark Business Connections                 TITLE: Information     Architecture                    DATE:              12/4/2012
                                          PROJECT: HALL0001                                                                                             VERSION:                  1.0
                                          CREATOR: Jacob Alonzo                                        Drop Down menu                                   PAGE:                  3 of 4



       Home | Why Hallmark Business Connections? |Employee Recognition | Wellness Engagement | Customer Engagement | Resources
                    The Solution’s Difference
Home                Base Solutions
                    Personalized Solutions
                    Customized Solutions
                    About Hallmark Business Connections                                                   Reach out and recognize the
                    Careers                                                                                 people who make your
                    Executive Bios
                    Contact
                                                                                                           company successful. Let
                    Sign Up Today                   IMAGE carousel
                                                                                                              Hallmark Business
                    Press Releases                                                                        Connections help you attract
                                                                                                           and retain top employees,
                                                                                                           boost job satisfaction and
                                                                                                             increase productivity.
                                                                                                                                                                                    Fold

    Customer Engagement                                         Employee Recognition                                   Wellness Engagement
    · For over 100 years, people have trusted Hallmark          · Reach out and recognize the people who               · Put creativity, insight, work and innovative
        to help them say the right thing at the right time.        make your company successful. Let Hallmark             incentive strategies to work for you. Use emotion-
        Our team applies that same emotional insight to                                                                   centered, targeted communications to increase
                                                                   Business Connections help you attract and
        helping companies like yours inspire positive,                                                                    employee engagement. Provide memorable
                                                                   retain top employees, boost job satisfaction
        profitable customer actions and attitudes through                                                                 incentives and recognition for healthy behaviors.
        meaningful, memorable, emotion-centered                    and increase productivity.                             Celebrate effort and success on a meaningful,
        marketing solutions.                                                                                              personal level.



    Business Relationship Marketing - Connect for Growth
    · Transform the way your company manages its business relationships.
    · Make productive, sustainable personal connections with the customers and employees your company
      depends on for success.

    Start Motivating                                                                                                         Send Hallmark Greeting Cards
                                                      Place a Gift Card Incentive
                                                              Order Now                      Happy               Best                    Order Business Greeting
      Brilliant               Gratitude
                                                                                            Birthday            Wishes                        Cards Today




                                                              Contact Us verbiage placement




  Why Hallmark Business Connections?             Employee Recognition              Wellness Engagement              Customer Engagement                Resources
  The Solution’s Difference                      Program Design & Communication    Program Design & Communication   Program Design & Communication     Creativity & Ideation
  Base Solutions                                 Engagement Tools                  Engagement Tools                 Engagement Tools                   Blog
  Personalized Solutions                         Program Portal                    Program Portal                   Program Portal                     Case Studies
  Customized Solutions                           Employee Recognition Product      Employee Recognition Product     Employee Recognition Product       White Papers
  About Hallmark Business Connections            National Merchant Listing         National Merchant Listing        National Merchant Listing          Presentation Media
  Executive Bios                                 Technology                        Technology                       Technology                         Conferences & Events
  Sign Up Today                                  Program Administration            Program Administration           Program Administration
  Press Releases                                 Program Performance Metrics       Program Performance Metrics      Program Performance Metrics        Follow Us:
                                                 Accreditations & Membership       Accreditations & Membership      Accreditations & Membership

                                   ©2012 HALLMARK BUSINESS CONNECTIONS•PRIVACY POLICY•CAREERS•TERMS•ADMIN LOGIN•SITEMAP•CONTACT




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                                    CLIENT:  Hallmark Business Connections                 TITLE: Information     Architecture                  DATE:              12/4/2012
                                    PROJECT: HALL0001                                                                                           VERSION:                  1.0
                                    CREATOR: Jacob Alonzo                                        Why Hallmark Business Connections? 1.0
                                                                                                                                      PAGE:                            4 of 4



       Home | Why Hallmark Business Connections? |Employee Recognition | Wellness Engagement | Customer Engagement | Resources

Home > Why Hallmark Business Connections?
The Hallmark Business Connections Program Difference

[Compelling intro that communicates the benefits of HBC:
· Utilize Hallmark’s ability to motivate and persuade
· Improve productivity and morale
· Helps support a healthy business culture

Support these claims with testimonials and products/service offerings]




Hallmark Business Connections Solutions
                       [Explain or introduce the three solutions, and then how to select the best solution]


                                                                                                                                                                            Fold
  Base                                                        Personalized                                             Customized
  · “Off-the-shelf” Offer                                     · Branded Solution                                       · Custom Features, Content &
  · Cost Effective                                            · Highly Personalized Content                              Resources
  · Rapid Deployment                                          · Elevated Program Support                               · Full Collaboration & Support



  Hallmark Business Connections Account Management/Support Life Cycle
                                        [Introduce the 5 key critical components - copy]




  1. Program Design and Communication
  ·   Connect the Program to the Company Vision, Values and Strategy
  ·   Motivate and Inspire Action                                                                              Client logo
  ·   Clearly Communicates Expectations About Activities and Behaviors
  ·   Measurable Program Objectives
                                                                                                              “Client Verbatim quote to reinforce
  2. Engagement Tools
                                                                                                                 Hallmark Brand Acceptance”
  · Connect in Relevant, Meaningful and Memorable Ways                                                                 (modular content)
  · Offer Universal Appeal Across All Audience Segments
  · Broad Range of Choices to Match Personal Preferences


  3. Program Portal
  · Ease & Efficiency of Ordering (sending) and Redeeming (fulfillment)                                             National Merchant Listing
  · Flexibility to Accommodate Program Requirements                                                                     (modular content)
  · Ability to Track, Measure and Manage Awards and Budgets


  4. Program Administration
  · Experienced and Knowledgeable Customer Service Support                                                              Featured Case Study
  · Manage Employees/Customers Eligibility, Access and Day-to-day Program Needs                                          (modular content)
  · Efficient Payment and Reporting

  5. Measurement & Analysis
  · Ability to Track, Measure and Report Program Activity                                                              Featured White Paper:
  · Identify Gaps, Trends and Program Insights
                                                                                                                         (modular content)
  · Highlight Insights and Opportunities for Improving the Program



  Why Hallmark Business Connections?        Employee Recognition             Wellness Engagement              Customer Engagement              Resources
  The Solution’s Difference                 Program Design & Communication   Program Design & Communication   Program Design & Communication   Creativity & Ideation
  Base Solutions                            Engagement Tools                 Engagement Tools                 Engagement Tools                 Blog
  Personalized Solutions                    Program Portal                   Program Portal                   Program Portal                   Case Studies
  Customized Solutions                      Employee Recognition Product     Employee Recognition Product     Employee Recognition Product     White Papers
  About Hallmark Business Connections       National Merchant Listing        National Merchant Listing        National Merchant Listing        Presentation Media
  Executive Bios                            Technology                       Technology                       Technology                       Conferences & Events
  Sign Up Today                             Program Administration           Program Administration           Program Administration
  Press Releases                            Program Performance Metrics      Program Performance Metrics      Program Performance Metrics      Follow Us:
                                            Accreditations & Membership      Accreditations & Membership      Accreditations & Membership

                              ©2012 HALLMARK BUSINESS CONNECTIONS•PRIVACY POLICY•CAREERS•TERMS•ADMIN LOGIN•SITEMAP•CONTACT




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