Inaugural “No Socks to Work Day” To Be Held on 12/12/12 by straightlinepr


More Info
									                                                                            For More Information:
                                                                            Sue Lee , Sock-it-to-‘em
                                                           P: 303.929.0556 |

                                                        Dean Rotbart, Small Business Drives America
                                                           P: 209-216-8517 |

                                                     Steven Shapiro, Communications Strategy Group
                                                              P: 303.433.7020 |

     Inaugural “No Socks to Work Day” To Be Held on 12/12/12

  Campaign to gather sock donations for Denver’s homeless being spearheaded by the
                           Sock-it-to-‘em Sock Campaign

Denver, Colorado, Dec. 03, 2012 - A citywide effort to gather donations of socks for Denver’s
homeless population is kicking off with the inaugural “No Socks to Work Day” on Dec. 12,
2012. “No Socks to Work Day” asks workers to forego their socks for the day, donate a new
pair of socks in their place, and sport bare ankles in the workplace in show of support for
the campaign. The drive will be in full effect through Dec. 31, 2012.

The Sock-it-to-Em Socks Campaign™ was launched in 2011 by Sue Lee, CEO of EQ Media
and creator of “I Believe in Me!” When the entrepreneur recognized how many Americans
face the harsh winter cold and dampness with inadequate protection for their feet, she
asked her friend Phillis Shimamoto to join her in 2012 to form Sock-it-to-Em and began
soliciting fellow small business owners and others to pitch in.

This year, Lee and Shimamoto teamed with Small Business Drives America™, a nationwide
program to highlight the contributions of small businesses to the nation’s economy, in
launching the “No-Socks-To-Work™” Day drive. Thousands of businesses and other
workplaces nationwide are expected to shed their socks and participate.

Denver’s homeless population is now twice what it was just a year ago. The Sock-it-to-‘em
Sock Campaign™ aims to cover the feet of as many of those in need as possible before the
new year. No Socks to Work Day was the brainchild of Denver resident, Dean Rotbart, co-
coordinator of the sock donation drive, and the force behind the Small Business Drives
Colorado™ campaign.

“We want to launch the effort in Denver, but intend to encourage other cities around the
country to join in,” said Sue Lee, Sock-it-to-‘em founder. “Denver is a good place to start
because of the growing homeless population who will have to endure bone-chilling
temperatures during the holidays. By encouraging the community to donate new and used
socks to those in need, we hope to help everyone survive the cold.”
“It’s estimated that one out of every four homeless individuals in Denver is a child – that’s
just heartbreaking,” said Dean Rotbart. “If we can make sure their feet are warm for the
holidays, we will be doing something to help.”
The grassroots campaign has attracted the attention and support of several
Denver-metro area sponsors, including:
   • Crocs: Crocs Inc. will serve as a national co-sponsor of No Socks To Work™ Day,
     providing new pairs of Crocs in support of the no-socks drive and its celebrity
     participants, as well as making a donation of new shoes to the homeless.
   • HomeSmart Realty Group: Donation of 501 pair of socks
   • Marco’s Pizza Colorado: Two-for-one discount on pizza slices for anyone who
     brings in a sock donation
   • Communications Strategy Group: Coordination of all media relations and
     promotion of No Socks to Work Day

Sock donations can be dropped off at any of these locations:
   • MIYO’s Café - 858 W. Happy Canyon Road, Castle Rock, CO 80108
   • Leading Edge Physical Therapy - 7280 Lagae Rd., Unit F (Castle Pines Parkway &
   • First Plymouth Congregational Church - 3501 S. Colorado Blvd., Englewood, CO
   • St. Andrews United Methodist Church - 9203 S. University Blvd., Highlands Ranch,
      CO 80126
   • 100% Chiropractic, Belmar - 455 S. Teller St., Lakewood, CO 80226
   • Heart of Oneness Center - 720 14th St. Golden, CO 80401
   • Rainbow Rewards - 999 18th St., Ste 2250, Denver, CO 80202
   • Communications Strategy Group - 3225 E. 2nd Ave., Denver, CO 80206
   • Any Denver or Colorado Springs Marco’s Pizza location
   • The Fragrance Factory - 45 Via Brianza, Suite 100, Henderson, NV 89011

Sock donations can also be mailed to:
Sock-it-to-em Socks Campaign™
Attn: Dean Rotbart
7581 E. Academy Blvd. #D455
Denver, CO 80230

Everyone who plans to participate on December 12 th can take the “No-Socks-To-Work™”
pledge on Twitter @NoSocksToWork. See Please tweet
the following: "I'm going sockless to work on 12/12/12 to support No-Socks-To-Work™ Day.
I'll donate a pair of new socks to the homeless. #nosockstowork

Participants are also encouraged to connect with No Socks to Work on Facebook and post
images of sockless employees:

Additional information can be found at Businesses interested in
becoming a sponsor or participating in “No-Socks-To-Work™” Day, may contact Rotbart at, or by phone at 303-296-1200.


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