Dell Inc.
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Dell Inc. Financial Snapshot
Operating Performance
Fast Facts
One Dell Way, ROUND ROCK, The company reported revenue of US$62,071 million
Headquarters Address
78682,United States of America during the fiscal year 2012 (2012). The company's
revenue grew at a CAGR of 0.38% during 2008–
Telephone + 18002893355
2012, with an annual growth of 0.94% over 2011. In
2012, the company recorded an operating margin of
Fax + 13026365454 7.14%, as against 5.70% in 2011.
Website www.dell.com
Revenue and Margins
Ticker Symbol, Stock Exchange DELL, NASDAQ
Number of Employees 106,700
Fiscal Year End February
Revenue (in US$ million) 62,071
SWOT Analysis
Strengths Weaknesses
Focused channel operations Dependence on US
Focused RD&E High Indebtedness
Strong financial performance Lawsuits and Fines
Strong product portfolio
Opportunities Threats
Expanding cloud computing services Change of business model
Focus on application modernization
Changing industry dynamics
market
Strategic acquisitions Foreign exchange risks
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Dell Inc. - SWOT Profile Page 1
Dell Inc.
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TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 5
1.1 Company Overview ................................................................................................................................................5
1.2 Business Description ..............................................................................................................................................5
1.3 Major Products and Services .................................................................................................................................7
2 Analysis of Key Performance Indicators ............................................................................................... 8
2.1 Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................8
2.2 Key Financial Performance Indicators .................................................................................................................11
2.2.1 Revenue and Operating Profit .........................................................................................................................11
2.2.2 Asset and Liabilities .........................................................................................................................................12
2.2.3 Operational Efficiency ......................................................................................................................................13
2.2.4 Solvency ..........................................................................................................................................................14
2.2.5 Valuation ..........................................................................................................................................................15
2.3 Competitive Benchmarking ..................................................................................................................................16
2.3.1 Market Capitalization .......................................................................................................................................16
2.3.2 Efficiency ..........................................................................................................................................................17
2.3.3 Valuation ..........................................................................................................................................................18
2.3.4 Turnover – Inventory and Asset .......................................................................................................................19
2.3.5 Liquidity ............................................................................................................................................................20
3 SWOT Analysis ...................................................................................................................................... 21
3.1 SWOT Analysis - Overview ..................................................................................................................................21
3.2 Strengths ..............................................................................................................................................................21
3.3 Weaknesses .........................................................................................................................................................22
3.4 Opportunities ........................................................................................................................................................22
3.5 Threats .................................................................................................................................................................23
4 History .................................................................................................................................................... 24
5 Key Employees ...................................................................................................................................... 27
6 Key Employee Biographies................................................................................................................... 29
7 Locations and Subsidiaries .................................................................................................................. 30
7.1 Head Office ..........................................................................................................................................................30
7.2 Other Locations and Subsidiaries ........................................................................................................................30
8 Appendix ................................................................................................................................................ 32
8.1 Methodology .........................................................................................................................................................32
8.2 Ratio Definitions ...................................................................................................................................................32
8.3 Disclaimer.............................................................................................................................................................36
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Dell Inc. - SWOT Profile Page 2
Dell Inc.
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List of Tables
Table 1: Major Products and Services....................................................................................................................................7
Table 2: Key Ratios - Annual ..................................................................................................................................................8
Table 3: Key Ratios - Interim ................................................................................................................................................10
Table 4: Key Capital Market Indicators ................................................................................................................................10
Table 5: History.....................................................................................................................................................................24
Table 6: Key Employees .......................................................................................................................................................27
Table 7: Key Employee Biographies ....................................................................................................................................29
Table 8: Subsidiaries ............................................................................................................................................................30
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Dell Inc. - SWOT Profile Page 3
Dell Inc.
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List of Figures
Figure 1: Revenue and Operating Profit ...............................................................................................................................11
Figure 2: Financial Position ..................................................................................................................................................12
Figure 3: Ope