Cheap Business Cards

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					                              Business Cards 101

An old marketing motto goes something like this:

                             "He who has a thing to sell
                          And goes and whispers in a well
                           Is not as apt to get the dollars
                        As he who climbs a tree and hollers."

Most business cards whisper. If they speak to your prospect at all, they do so
quietly. Many don't say much at all. And because of that, a potential customer never
learns about your award-winning service department, or your extended hours, or
your playroom area for the kids. Instead, your card is tossed into the wastebasket
and your competitor's card is carefully tucked into a Rolodex.

First Impressions are most important when approaching a new client or customer.
Presenting a professional image is critical in securing and retaining customers.
Having a high quality business card is the easiest and the most cost effective way to
make a lasting impression. It is imperative that your clients remember your contact
information. Business cards are a valuable tool in providing that contact information.
Regardless of the nature of your business, you will always be in a better position
with carefully designed, high quality business cards. Carefully designed business
cards not only convey the essential and necessary information about you and your
business, they are also capable of giving you the edge you need over your
competition.

There are three different aspects to properly designed and manufactured business
cards.

        1-   Content.
        2-   Design, layout and visual appeal.
        3-   Quality of the material used in production.

Within the next few pages, we try to address each of these issues.

Content

First and foremost, your business card must be able to clearly communicate some
basic and essential information about you and your business. These include:

            Name of your business
            Your business’ phone number
            Your business’ fax number
            Your business’ mailing address
            Your business’ physical address (if needed)
             Your email address
             Your company’s website URL.
             Your personal name
             Your position or title
             Your extension (if applicable)

Here is an example of a simple and basic card that meets these requirements. You
can have one thousand of this basic business card printed at your local print shop
for about $35.00 to $ 50.00.


                       John’s Auto Service
                                   John Smith
                                        Owner
                        Voice: 555-222-1234    Fax: 555-222-1235

                             123 Main Street, City, ST 12345




Despite the fact that this simple design seems to be adequate in conveying the basic
information about John’s business, substantial improvements can enhance John’s
opportunity in attracting more business. Here is another version of the same
business card.


                       John’s Auto Service
                                   John Smith
                           Owner & Master Mechanic

                              25 years of experience
                               Imports & Domestics
                        Voice: 555-222-1234     Fax: 555-222-1235
                             123 Main Street, City, ST 12345



Even though both versions cost exactly the same it is evident that the second
example is more likely to attract customers.

It is a fact that many business cards end up in the wastebasket. It is also a fact that
you can take active measures in reducing the chances of your business card ending
up in a wastebasket. You can accomplish this by giving the customer a reason to
keep your business card. In other words, if you include value in your business card,
then the customer is more likely to keep it. Here is an example:


                                                    John’s Auto Service

                      receive 25% off your next
                        Present this card and
                                                                 John Smith

                             oil & Lube!
                                                         Owner & Master Mechanic

                                                              25 years of experience
                                                              Imports & Domestics
                                                       Voice: 555-222-1234     Fax: 555-222-1235
                                                           123 Main Street, City, ST 12345



The customer is more likely to keep this card as he/she can receive a 25% discount
by presenting the card while visiting John’s Auto Service for an oil & lube job. Again
we have accomplished more but have not increased the cost of printing the business
card.

The bad news is that enhancements without additional costs are limited. The good
news is that the additional costs for additional enhancements are very affordable.

Thus far our designs have been limited to a small portion of the design spectrum.
Introduction of graphics, pictures and colors can tremendously enhance the image
projected by your business card and cause phenomenal boost to the perception
projected for your business. Just as an example consider the following example:



                                                  John’s Auto Service
               receive 25% off your next
                 Present this card and




                                                      John Smith
                      oil & Lube!




                                                  Owner & Master Mechanic

                                                   25 years of experience
                                                  Imports & Domestics
                                                  Voice: 555-222-1234      Fax: 555-222-1235
                                                           123 Main Street, City, ST 12345


We trust these step-by-step enhancements have been able to demonstrate the
effectiveness of content and better design.

Next, we would like to demonstrate the impact of introducing color into our design.
Consider the following example:
                                                         John’s Auto Service



                             receive 25% off your next
                               Present this card and
                                                                      John Smith
                                                                  Owner & Master Mechanic




                                     oil & lube!
                                                         Voice: 555-222-1234              25 years experience
                                                           Fax: 555-222-1235             Imports & Domestics
                                                         123 Main Street, City, ST 12345




No doubt this most recent design offers the most punch and attractiveness. This
card uses powerful red to attract attention, gives reason for the customer to retain
the card and conveys the basic information about John’s business.

Next let us consider the fact that there are two sides to a business card. There is no
reason why a savvy business owner should not utilize the back side as well. Many
more enhancements can be achieved while we double the size of the real estate
available on a business card. Here is yet further example of this improvement.


                                                                                    Bring this business card & receive 25% off
   John’s Auto Service                                                                          your next oil & lube!
                   John Smith
             Owner & Master Mechanic                                                               Weekdays: 7 am to 6 pm
                                                                                                   Saturdays: 8 am to 4 pm

                                                                                               Free towing with service!

Voice: 555-222-1234                   25 years experience                                  90 day guaranty on all repairs!
 Fax: 555-222-1235                    Imports & Domestics
           123 Main Street, City, ST 12345



                     Front                                                                                Back

We have seen this business card evolve from the start when it was nothing more
than a few lines on a piece of paper, to the most recent 2-sided with full color inviting
prospects to become your customers.
Quality of production:

Imagine handing a flimsy and poorly designed business card to a potential customer.
Then imaging the difference you can make by handing a business card that is
printed on heavy stock with the luster of gloss and vivid colors appropriate to your
business. Quality production not only does not cost you more, it will in all probability
make money for you. It is a fact that if you were able to secure just one customer
your investment of $50.00 or $60.00 on a professional image will more than reward
you for that investment.


5 costs associated with non-professional business cards

Some businesses owners use perforated paper they obtain from their local
stationary store and use their home or office deskjet printer to make a few business
cards. Some others look for the least expensive print shop in town and order a few
business on the least expensive stock available. Some even get lured by the low
cost of raised printing. The fact is that in most, if not all, cases, even one customer
pays for more than the additional investment of $50.00 or $60.00 required to have
top quality first class business cards. This additional cost is truly negligible when you
are serious about growth of your business. Further, consider the 5 hidden costs of
using cheap business cards


   1- First impression
              No matter how many wonderful services you offer, if your card brands
              you as unprofessional, you lose business.
   2- Holder attention
              A savvy businessperson knows that adding marketing-oriented text to
              a business card in addition to contact information pays off.
   3- Valuable real estate on the back of your business card
              Utilize this space to your advantage.
   4- Brand awareness
              Help your business stand out over your competition by promoting your
              brand. Generic business cards do not give you that advantage.
   5- Image
              True, business cards do more than convey the information that's
              printed on the card. A card that's ugly, dirty, printed on perforated
              paper or full of corrections screams loud and clear that you're an
              amateur.

On the other hand, a clean, creative, professionally printed and visually attractive
card conveys a positive first impression that lingers long after your initial meeting.

				
DOCUMENT INFO
Description: This is an example of cheap business cards. This document is useful for creating business cards.