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Savoring – and Saving – China’s Artisan Teas

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					Savoring – and Saving – China’s
         Artisan Teas
                 Jean Alberti
                Founder

                Wild & Bare Co.
                www.wildandbare.com
                jalberti@wildandbare.co
                m


                            © 2012 World Tea Expo
Generic vs. Artisan Tea
Tea is seldom marketed based on origin




                                         © 2012 World Tea Expo
The Lipton Formula
Commercial teas are blended for taste, not purity




                                        © 2012 World Tea Expo
Artisan Tea
Can tea have terroir?




                        © 2012 World Tea Expo
The Tea Tradition
For millennium, tea was harvested by hand




                                      © 2012 World Tea Expo
The Modern Tea Business
Ancient traditions are being replaced by
industrialization




                                           © 2012 World Tea Expo
Tea Meets Temptation
Demand for artisan tea now outstrips supply




                                      © 2012 World Tea Expo
Soil Secrets
The earth’s moisture helps shape a tea’s character




                                       © 2012 World Tea Expo
Different Soils, Different Teas
Some soil colors are superior to others




                                          © 2012 World Tea Expo
Vintage Tea
Every so often, climactic factors combine to create a
peak vintage




                                        © 2012 World Tea Expo
Six Environmental Factors
Location, moisture level, climate, altitude, latitude and
terroir




                                          © 2012 World Tea Expo
China’s Wild West
Home of the world’s largest and oldest tea trees




                                        © 2012 World Tea Expo
Time That Refines
The only tea that gets better with age




                                         © 2012 World Tea Expo
The Most Elusive Tea
Yellow tea is among the rarest of teas, a leaf of legend




                                         © 2012 World Tea Expo
A Fading Art
Traditional techniques for preparing yellow tea are
rapidly disappearing




                                        © 2012 World Tea Expo
Tea Buyer Beware
Few consumers have the training to differentiate the true
from the fake




                                        © 2012 World Tea Expo
                 Thank you for attending
       Savoring – and Saving – China’s Artisan Teas


                                                                                                          Jean Alberti
                                                                                                        Founder

                                                                                                        Wild & Bare Co.
                                                                                                        www.wildandbare.com
                                                                                                        jalberti@wildandbare.co
                                                                                                        m

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                                                                                                                                            © 2012 World Tea Expo

				
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Description: WildandBare offers a variety of Chinese Artisan Teas including Organic Green Tea, Black Tea & Hebal Tea for tea lovers through out the world.