18 Intelligent Promotion Strategy Manufacturer of a good product or service, require an appropriate promotion strategy to introduce products to the consumer. Product promotion strategy is needed. Due to the absence of promotional activities, a product will not be known to the public. So entrepreneurs competing uses a variety of strategies to promote their products, in order to gain the attention of the public. Product promotion activities, not always require considerable expense. For those of you who have a limited budget though, promotional products can also be done. Most important is your creativity to develop promotional strategies to minimize the fund. But still keep in mind, the optimal promotion fund, will necessarily result in a more optimal market response. Therefore, in addition to information, the following 18 we inform smart promotional strategy, almost no cost at all. 1. Compile a list of promotional plans First, draw up a plan of campaign to attract consumers, ranging from promotional objectives, target market, value products to be offered, the amount of budget funds used, and make a list of promotional activities to introduce your product to the consumer. 2. Define the concept of promotion before starting a business Before you start, find out the amount of interest the consumer to use or buy your product. Next specify the desired promotion concept, if necessary, add a logo or slogan specifically on products that consumers remember product or business. 3. Choose the right target market If your budget is limited, you should focus on your target market your product to a particular community or group that has a need for your product. If the product has already spread and known to the public, you can expand the target market. 4. Focus on the customer Assist consumers to resolve their problems, so make sure customers by providing useful information on how your product to them. 5. Meet customer demand Consumers are people who know best the needs what they want, so listen to them and meet demand by creating products that consumers want. In order to create products that fit with today's consumers demand. 6. Provide free information Provide free information related to your product, for example by providing brochures, letters, or provide a website that provides free information to the news up to date, if necessary, send sms to inform the latest promotion of your product. 7. Gunakanan online marketing Promotion can be done by sending an email to its customers as a form of communication. It could also create a group via facebook or twitter, so that consumers know your product information via the internet, which can reach consumers locally and internationally. 8. Take advantage of media relations Try to keep your business or loaded electronically mediated mass, so that information can be widespread business for free. Especially for small and medium enterprises, many of the media who wish to cover it. Expand your network by searching for media relations can be cooperative to promote your business. 9. Go to the community Community media is a good option for small and medium enterprises that have limited funds, to promote its products. If you sell to the community that often you follow, we do not need advertising costs. 10. Installing billboard Billboards in strategic locations is a great promotional tool. Due easily seen and read by passing the site. 11. Do the little things that have a major impact Little things like giving smiles, greetings, clean bathrooms, pick up the phone on the third ring, attractive business cards, as well as the cleanliness of your business location turned out to affect the consumer image of the business and the products you offer. 12. Give a gift to the consumer No need expensive gifts, gifts such as free shipping, or a free soft drink, was the main attraction for consumers who use your product. So they do not hesitate to re-use your product. 13. Use word of mouth strategy The most effective promotion is through word of mouth marketing. By providing information on the consumer hit, they will forward the information to others. So that product information is spread among the people. 14. Avoid imitating famous product Avoid the use of promotional strategies that are often used for other products. Try to find a strategy that has never been used and sparked the curiosity of consumers to buy the product. 15. Do not consider competitors as the enemy In addition to the negative impact, to compete with competitors only be costly and will only be price competition. So that consumers will switch to other products whose prices stable. 16. Cross promotions (Cross-promote) Enter your latest promotional products ready launched, on any promotional activities that you do. Thus, in a one-time promotional activities, can inform the product that you have as much as possible. 17. Ads alternative ending Advertising is not a staple in the marketing strategy, because it usually takes a lot of cost. When funds are limited, try to choose the right place ads on your target. So that the cost is not wasted. 18. Waiting for results The latter patiently waiting for the results, because the sale is ongoing activity. So do not get immediate results when promotion period, the results are visible only after the campaign is completed. Give time for consumers to assess your products, and let time work to sell your products.