Global Ready to Drink Tea and Coffee Market by 2017
The report “Global Ready to Drink Tea & Coffee Market - By Additives, Packaging, Price
Segments, Distribution Channels & Geography - Forecasts up to 2017” published by
MarketsandMarkets (www.marketsandmarkets.com), defines and segments the global RTD tea
and coffee market with analysis and forecasting of the global volume and revenue for the RTD
tea and coffee. It also identifies the driving and restraining factors for the global market with
analysis of trends, opportunities, burning issues, winning imperatives, and challenges. The
market is segmented and revenue is forecasted on the basis of major regions such as North
America, Europe, Asia-Pacific, and Rest of the World (ROW). The key countries are covered and
forecasted for each region. Further, market is segmented and revenue is forecasted on the basis
of additives, packaging, price segments, distribution channel, and geography.
Browse more than 210 market data tables/figures spread through 367 pages and in-depth TOC
on “Global Ready to Drink (RTD) Tea & Coffee Market - By Additives, Packaging, Price Segments,
Distribution Channels & Geography - Forecasts up to 2017”.
Early buyers will receive 10% customization on reports.
RTD tea and coffee are widely gaining popularity due to fast and busy lifestyle, and as a substitute to
carbonated drinks. RTD tea is especially looked by the consumers in orient as a health drink. RTD
coffee is perceived as an instant energy source and it makes the consumer more alert. Wider
awareness about the health benefits of drinking tea like antioxidant properties, rising population with
busy lifestyles, and increase in disposable income is making consumers opt for RTD tea and coffee.
The ill effects of carbonated drinks are another factor responsible for the shift in demand towards the
RTD tea and coffee products. The winning imperative of the industry is the distribution alliances which
is beneficial not only in tapping the untapped market but also to increase visibility of the product. The
age old habit of drinking hot tea and coffee, and higher prices of RTD tea and coffee are the
The global market for RTD tea and coffee in terms of revenue was estimated to be worth around $69
billion in 2011 and is expected to reach $125 billion by 2017, growing at an estimated CAGR of 10.9%
from 2012 to 2017. Asia-Pacific is the largest market. The demand for RTD tea and coffee market is
expected to rise in North America due to an increase in health awareness and ill effects of the
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