Business Plan Template
2009
A Guide to Drafting a Business Plan
Table of Contents
Business Summary ............................................................................................................................... 3 Business Idea.................................................................................................................................... 3 Company Objectives ........................................................................................................................ 3 Mission Statement ............................................................................................................................ 3 Risk Analysis ....................................................................................................................................... 4 Product/Service Description ................................................................................................................ 5 Ownership, Management and Personnel .............................................................................................. 6 Markets and Marketing ........................................................................................................................ 7 The Market ....................................................................................................................................... 7 Marketing and Promotion ................................................................................................................ 7 Financial Forecasts ............................................................................................................................... 9 Business Plan Presentation................................................................................................................. 10
Business Summary
While appearing first, this section of the bu