Internet Marketing - 6 Step Approach To Online Promotion Made Easy by wsimarketingstrategy

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Internet Marketing - 6 Step Approach To Online Promotion Made Easy What exactly is internet marketing all about? Well, to understand Internet Marketing, first let's break it up and explore - Marketing is the process of communicating the value of a product or service to customers. To be more precise marketing is all about what you say and how you say it when you want to explain how awesome your product or service is and why people should buy it.

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									       WSI DIGITAL WEB SOLUTIONS


    Internet Marketing
6 Step Approach To Online
  Promotion Made Easy

Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107
              135 Gillett Drive, Ajax, Ontario, L1Z 0C1
               WSI DIGITAL WEB SOLUTIONS
What exactly is internet marketing all about? Well, to understand
Internet Marketing, first let's break it up and explore –

Marketing is the process of communicating the value of a product
or service to customers. To be more precise marketing is all about
what you say and how you say it when you want to explain how
awesome your product or service is and why people should buy it.



       Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107
                     135 Gillett Drive, Ajax, Ontario, L1Z 0C1
                WSI DIGITAL WEB SOLUTIONS
The Internet is a global system of interconnected computer
networks that use the standard Internet protocol suite to serve
billions of users worldwide. Again to be more precise - It is a
network of networks connecting millions of computers
worldwide. Now, here is the distinction. Internet is a medium of
communication whereas Marketing is a process. Combining both
these we get the buzzword "Internet Marketing". How simple?
Isn't it but that's not the case, this buzzword has a lot of intricate
details, methods, functionalities, techniques and strategies that
make it the buzzword it is.
.         Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107
                      135 Gillett Drive, Ajax, Ontario, L1Z 0C1
                        905 231 2107
               WSI DIGITAL WEB SOLUTIONS
Internet marketing is the process of marketing (generally
promotion) of products or services over the Internet. Broadly
speaking there are two major forms:

Search Engine Marketing
Social Media Marketing
One might think of pay per click, banner advertising, email
marketing, affiliate marketing etc as different from these two
forms but the truth is that you talk of any form and they are a sub
class or inherited form of any of the above two major forms.
       Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107
                     135 Gillett Drive, Ajax, Ontario, L1Z 0C1
                        905 231 2107
              WSI DIGITAL WEB SOLUTIONS
All in all, since it internet marketing is a form of marketing it
should have a defined process and life cycle so that the ultimate
marketing goal is achieved. That is the reason why we have
devised a Six Step Internet Marketing approach:

Discovery

In this phase, company’s “e-profile” is discovered and analyzed to
understand the current state of business and Internet marketing
requirements.
       Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107
                     135 Gillett Drive, Ajax, Ontario, L1Z 0C1
                        905 231 2107
               WSI DIGITAL WEB SOLUTIONS
Internet Business Analysis (IBA)
The IBA is a “big picture” view of how the marketing solutions can
specifically help an organization to meet their internet marketing
needs. This phase determines what suite of services a company
can benefit most from, and how best to maximize their operating
budget. Clear goals for the future growth of the company and
what to expect from the overall marketing campaign is also
established in this phase.



       Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107
                     135 Gillett Drive, Ajax, Ontario, L1Z 0C1
                        905 231 2107
               WSI DIGITAL WEB SOLUTIONS
Build
In the build phase, a closer look at the existing web assets (if any)
is taken and then based on that a custom plan is developed to
establish web presence. The best websites are clean, elegant, and
clutter-free. And today’s modern website is not just a receptacle
of information; it’s a living, breathing, interactive portal to a
company.




       Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107
                     135 Gillett Drive, Ajax, Ontario, L1Z 0C1
                        905 231 2107
               WSI DIGITAL WEB SOLUTIONS
Implement
This is where the internet marketing plans are put into action and
the campaign goes “live.” The internet marketing service provider
will be with you every step of the way. But don’t think their job
ends there. Testing is a crucial component of implementation, and
they need to thoroughly test each phase of your campaign before
release.




       Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107
                     135 Gillett Drive, Ajax, Ontario, L1Z 0C1
                        905 231 2107
               WSI DIGITAL WEB SOLUTIONS
Measure
Measuring of results is crucial. This phase involves the use of
advanced web analytics tools to monitor the campaign and track
which components are driving the best results. In this stage of the
Lifecycle, the goal is to track and measure the digital marketing
strategy to ensure it is helping you achieve your business goals.




       Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107
                     135 Gillett Drive, Ajax, Ontario, L1Z 0C1
                        905 231 2107
               WSI DIGITAL WEB SOLUTIONS
Manage Results
In this phase, the campaign results are analyzed with respect to
the benchmarks established earlier in the process. Are the results
measuring up? What areas can be worked upon what areas could
use a different approach?
Remember, internet marketing is not a rocket science. It is a
simple, strategic and judicious approach on marketing your
products and services and promoting your web assets on the
internet. It is indeed a powerful marketing tool but should be
used with utmost care.
       Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107
                     135 Gillett Drive, Ajax, Ontario, L1Z 0C1
                        905 231 2107
               WSI DIGITAL WEB SOLUTIONS
About WSI Digital Web Solutions
WSI Digital Web Solutions is a Toronto based Internet Marketing
company. They offer Search Engine Optimization (SEO), Social
Media Optimization (SMO), Web Design, Pay Per Click, Local
Search Optimization, Mobile Marketing and Email Marketing in
Toronto, GTA, Mississauga, Scarborough, Markham, Richmond Hill,
Pickering, Ajax, Whitby and Oshawa (Durham Region). They have
been providing innovative Internet marketing solutions for clients
around the world since the mid 1990s. For more information visit
- http://www.wsidigitalwebsolutions.com/
       Email - venky@Wsidigitalwebsolutions.com Contact No : 905 231 2107
                     135 Gillett Drive, Ajax, Ontario, L1Z 0C1
       905 231 2107
 WSI DIGITAL WEB SOLUTIONS

            THANKS
          Local WSI Office:
  WSI Digital Web Solutions
        135 Gillett Drive, Ajax
          Ontario, L1Z 0C1
            905 231 2107
   info@wsidigitalwebsolutions.com
  venky@Wsidigitalwebsolutions.com

www.wsidigitalwebsolutions.com

								
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