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Yellowfin 6.2 to Tackle Historically Low Business Intelligence User Adoption

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					Yellowfin 6.2 to Tackle Historically Low Business Intelligence User
Adoption

International Business Intelligence (BI) software vendor, Yellowfin, is
set to launch the latest release of its BI solution, Yellowfin 6.2, in a
series of Webinars throughout Monday 3 and Tuesday 4 December 2012.

Melbourne, VIC, November 28, 2012 -- Register for the official Webinar
launch here: www.yellowfinbi.com/YFCommunityNews-Yellowfin-6-2-launch-
Webinar-A-better-way-to-deliver-BI-121552

Yellowfin CEO, Glen Rabie, said that the release included many
significant enhancements and additions to the vendor’s Collaborative BI
capabilities, aimed at addressing notoriously low BI user adoption rates.

“The consumerization of BI only got it half right – we needed to make BI
easier; and we have,” said Rabie. “But most people don’t want to write
reports or do self-service analysis. They just want answers. And, they
want to share those answers with the people they trust, enabling them to
collaborate and then make better decisions. That’s what Yellowfin 6.2 is
all about.”

Recent studies by TDWI and BIScorecard suggest that most BI deployments
only experience a 24 or 25 percent adoption rate. International analyst
and advisory firm, Gartner, has previously stated that 80 percent of BI
projects fail, citing poor communication and collaboration as the primary
reasons.

“The failure rates of BI implementations, and persistently low user
adoption rates, are indeed reflective of our inability to reimagine the
way in which we communicate the key messages represented by data,” said
Rabie. “According to Information Masters, 75 percent of BI success is
determined by factors other than data and core analytical technology – so
thinking about how data is presented, shared and discussed in order to
enable effective decision–making is paramount.”

Rabie said that when developing new content sharing and presentation
functionality for 6.2, to enable a wider breadth of users and user types
to benefit from BI content, Yellowfin turned to common models and
patterns of content creation and consumption found in prominent social
media platforms.

“Bradley Horowitz, VP of Product for Google+, said Google applied the
1:9:90 rule to Google+, stating that social software sites don’t require
100 percent active participation to generate great value,” said Rabie.
“What he meant by this, is that only around one percent of users have to
create content for that platform to provide a rich and valuable
experience for its total usership. Nine percent of the user base then
synthesizes and shares that information, while the other 90 percent
simply consumes it – and that’s all they want to do.

“Eighty to ninety percent of potential BI users simply want to use the
insight generated by their BI tool to make better decisions. They don’t
want to create content. If you can facilitate that need, you can unlock
the usefulness and power of BI and instill an analytic culture throughout
an organization – that’s what we’ve achieved with Yellowfin 6.2.”

Register for the official Webinar launch of Yellowfin 6.2 here:
www.yellowfinbi.com/YFCommunityNews-Yellowfin-6-2-launch-Webinar-A-
better-way-to-deliver-BI-121552

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) software vendor
passionate about making BI easy. Yellowfin is headquartered and developed
in Melbourne, Australia, offering a highly intuitive 100 percent Web-
based reporting and analytics solution. Founded in 2003 in response to
the complexity and costs associated with implementing and using
traditional BI tools, Yellowfin is a leader in mobile, collaborative and
embeddable BI as well as Location Intelligence and data visualization.
For more information, visit www.yellowfinbi.com

What is Business Intelligence software?
Business Intelligence (BI) refers to a broad range of computer software
applications and tools used to report, analyze and present data in a
range of formats, to help businesses identify trends and opportunities,
and support fundamental decision-making.

For further media information, interviews, images or product
demonstration, please contact:
Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658
or lachlan.james@yellowfin.bi

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI),
LinkedIn (Yellowfin Business Intelligence), or email pr@yellowfin.bi to
subscribe to Yellowfin’s free e-newsletter.

Contact:
Lachlan James
Yellowfin
Level 46, 360 Elizabeth Street
Melbourne 3000, Victoria
+61 0 3 9090 0454
lachlan.james@yellowfin.bi
http://www.yellowfinbi.com

				
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Description: International Business Intelligence (BI) software vendor, Yellowfin, is set to launch the latest release of its BI solution, Yellowfin 6.2, in a series of Webinars throughout Monday 3 and Tuesday 4 December 2012.