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					                                      Evolving The Accelerator
                                      Into a Self-Sustaining
                                      21st Century Model



                 Huntington Management Consulting

Stefanie Barron • Martin Lemaire • Rani Pimentel • Chris Rossignol
Market Potential in Retail Impact Investing
Future Individual Donors Will Provide Majority of Non-Profit Investing


                   “There is a $120 billion market hiding in plain sight.”
                                                                     -Hope Consulting



 • 90% of Americans with salaries
   between $80K and $250K are                                                   Foundations
                                                                                   21%
   open to impact investing

 • 50% of Americans with greater than
                                                                  Charitable
   $1MM salary say they will contribute                             Giving
   less than $10K per year                                                              Corporations
                                                                                            4%
 • Current market potential of $120BN,              Individuals
   growing to $500BN in five years                     75%




Source: Tactical Philanthropy Advisors
Students Provide Link to Investors
Reach Individual Donor Network Through Student Connections




                                                                 Professors

 • 15.9 million university                      Peers                                   Advisors
   students in the U.S.

 • Student reach estimated
                                                                 Student
   at 100 million people
                                           Employers                                         Family

 • Students connect directly
   to retail investor network
                                                        Alumni                Friends
Capture Student Potential
Maximize Potential of Student Expertise Through Addressing Student Needs




                            Student                 Student
                             Needs                  Potential
Accelerate IMPACT Model
Actionable Steps for Agora to Kick Start Undergraduate Movement




                                              Create
                                            IMPACT

                                           Integrate


                                           Empower
Accelerate IMPACT Model
Actionable Steps for Agora to Kick Start Undergraduate Movement




                                              Create
                                            IMPACT

                                           Integrate


                                           Empower
Student Run IMPACT Generators
Create a Student Organization for Social Entrepreneur Empowerment




                                                      • Engage passionate
                                                        students in impact
                                                        investing
                                                      • Guide by Agora
                                                        Mentor Network
                                                      • Generate capital
                                                        to foster growth in
                                                        Central America
IMPACT Generator Process
Ready, Set, Go Process for Developing Ongoing Relationships




      Ready        Agora Assigns Business and Mentor
                   Central American business requests capital needed to fund growth

        Set        Students Raise Capital to Make Impact Investment
                   Through alumni network, endowment, fundraisers and events

        Go         Students Perform Needed Consulting Initiatives
                   Agora connects students with needed resources

                   Students Make Spring-Break On-Site Visit to Location
                   Students connect directly with investment, engage in program

                   Students Write Agora Impact Report/Video
                   Promote ROI and success of impact investments
IMPACT Generator Portal
Strengthen the Movement Through Building Connections



         Meet the
        Generators                                  IMPACT
                                                  Portal
                                                             Donations




          Investor
        Information


        Fundraising
           Ideas


          IMPACT
        Discussions


       Social Media
         Hookup
Accelerate IMPACT Model
Actionable Steps for Agora to Kick Start Undergraduate Movement




                                              Create
                                            IMPACT

                                           Integrate


                                           Empower
Accelerator Structure
Picture the Relationship Between Students and The Agora Partnership


                               Agora
                            Partnerships

             Advisory
              Board

                               Program
                               Director




     Portfolio Manager 1   Portfolio Manager 2   Portfolio Manager ‘n’
Accelerator Structure
Picture the Relationship Between Students and The Agora Partnership


                                     Agora
                                  Partnerships

             Advisory
              Board

                                     Program
                                     Director

        Student
      IMPACT Board



     Portfolio Manager 1         Portfolio Manager 2         Portfolio Manager ‘n’



                      IMPACT                      IMPACT                       IMPACT
                     Generator                   Generator                    Generator
Accelerator Structure
Picture the Relationship Between Students and The Agora Partnership


                                     Agora
                                  Partnerships
                                                                                     • One nomination per
                                                                                       IMPACT Generator
             Advisory
              Board
                                                                                     • Share of best
                                                                                       practicing and
                                     Program                                           innovative ideas
                                     Director
                                                                                     • SGB correlations
        Student
      IMPACT Board                                                                   • Provide Agora
                                                                                       youthful insight-
                                                                                       how to reach
     Portfolio Manager 1         Portfolio Manager 2         Portfolio Manager ‘n’     future investors

                      IMPACT                      IMPACT                       IMPACT
                     Generator                   Generator                    Generator
Accelerate IMPACT Model
Actionable Steps for Agora to Kick Start Undergraduate Movement




                                              Create
                                            IMPACT

                                           Integrate


                                           Empower
Utilize Potential to Grow Movement
Growing Upon Newly Established Foundation of IMPACT Generators




                          Local         Alumni          Student
                        Community       Network          Body



                              Create Measurable Initiatives
Local Community Partnerships                                              Create
                                                                        IMPACT
Spread Awareness and Generate Revenues for Investment
                                                                     Local Community

                                                           Metric: ROI, Trackable Links



                                             • Localized, grassroots
                            People
                            Planet             marketing
                                             • Strategic partnerships
                            Profit



                                             • Brand awareness
                                             • Infiltrate student
                                               common places
                                             • Generate “cool” factor
Alumni Network and Endowment Funds                                                                   Create
                                                                                                   IMPACT
Capitalize on University Network Driven By Student Pride
                                                                                                 Alumni Network

                                                               Metric: Total Donation per Account, Alumni, Student



            Giving To Your University                         • Alumni loyalty
                                                              • Support next generation
                                                                 –   Direct contact
                                                                 –   Matching gifts
                                                                 –   One-time donation
                                                                 –   Multi-year commitment
                       Agora Partnerships IMPACT Generator
                       As an alumni, invest in student-led
                       organization fighting poverty,         • Endowment fund
                       protecting the environment and
                       improving Central American
                       Communities
                                                              • Donor recognition
                                                 DONATE NOW
                                                              • Life income gift
                                                                           Ask Us

LIKE the IMPACT Contest                                                   About Our
                                                                           Mobile
                                                                            App!
                                                                                          Create
                                                                                        IMPACT
Drive Awareness Amongst Peers in Support of Cause
                                                                                       Student Body

                                                     Metric: Trackable Links, Click-Through Investments

   IMPACT Generators create their own
   Facebook fanpage and social networks

   Agora hosts semester-long competition
   sponsored by a corporate investor

   IMPACT Generators compete to see which
   university can build the most support

   Winner has the most “Likes” and Fans
                                                          www.facebook.com/IMPACTMIT


   Prize: $10,000 to invest in respective company
       Drive           Increase        Strengthen            Support Impact
     Movement        Involvement      Social Media            Entrepreneurs
Accelerate IMPACT Model
Actionable Steps for Agora to Kick Start Undergraduate Movement




                                              Create
                                            IMPACT

                                           Integrate


                                           Empower
Agora - Accelerator Structure
Define Roles in Agora Partnerships Resulting from IMPACT Generator Implementation

                                                                                          Finding the best SGB’s for
                                     Agora                                                investment opportunities
                                  Partnerships                                            Explore corporate
                                                                                          investment opportunities
             Advisory                                        Young professionals
                                                               mentor IMPACT
              Board
                                                                 generators
                                                                                          Ensure Accelerator
                                     Program                                              resource availability
                                     Director                                             Coordinate networking
                                                                                          between IMPACT Generators
        Student
      IMPACT Board


                                                                                          Focus on strengthening
     Portfolio Manager 1         Portfolio Manager 2         Portfolio Manager ‘n’
                                                                                          SGB relationships
                                                                                          Social impact measurement

                      IMPACT                      IMPACT                       IMPACT
                     Generator                   Generator                    Generator
                                                                           Summary Results

Strategic Results                                Universities Engaged by 2016
                                                 Total Students Engaged by 2016
                                                 Total Dollars Raised by Students from 2011 to 2016
                                                                                                            16
                                                                                                           273
                                                                                                      $110,184,208
Agora Partnerships Positioned for 21st Century   Total Dollars Raised per Student                       $403,605




                   Low Transaction Costs              Student Human Capital


                 Sustainable Business Model                 High Deal Flow


                Engagement with Undergrads            Student IMPACT board
                    Evolving The Accelerator
                    Into a Self-Sustaining
                    21st Century Model




      Discussion
Huntington Management Consulting
                  Discussion Appendix
                               Huntington Management Consulting


 Financial       Strategy        Strategy        Strategy        IDEA Box       IDEA Box

 Pro Forma         ‘Day in     AgoraStudent       IMPACT         Agora Chip     New Social
  Income          the Life’     Value Prop      UGD Leaders        Fro-Yo       Networks


  Investor      Accelerator       Target          IMPACT        Agora Coffee     Facebook
 Dashboard       Structure      Universities       Portal         Sleeves         Fanpage


  Investor      Upper-Mgmt       IMPACT           Student         LIKE the      Hydrate to
   Types           Roles       Portal Content       Role          IMPACT        Accelerate


Coffee Sleeve      Sources          MBA         Corp Investor    Alternative    Mobile App
   Impact         and Uses     Differentiator     Package       Spring Break     Climber


    Agora       Agora Impact     Strategy        ‘Start the     Paid Research    T-Shirt
Balance Sheet   Report/Video     Timeline       IMPACT’ Kit      Scholarships   Campaign


  IMPACT        Impact Cash      Strategic       Alternative       Lecture      Two-Minute
  Metrics        Info Flow         Risks          Options        PowerPoint       Recap
Accelerate IMPACT Model
Three-Step Pyramid to Engage Student Passion into the Impact Investing Movement




                                              Create
                                            IMPACT

                                           Integrate


                                           Empower
Student Run IMPACT Generators
Actionable Steps for Agora to Kick Start Undergraduate Movement
Unleash the Potential of Impact Entrepreneurs
Integrate Undergraduate Students into the Impact Investing Movement

                 United States                               Central America
Unleash the Potential of Impact Entrepreneurs
Integrate Undergraduate Students into the Impact Investing Movement

                 United States                               Central America
Unleash the Potential of Impact Entrepreneurs
Integrate Undergraduate Students into the Impact Investing Movement

                 United States                               Central America




       Fight Poverty, Protect the Environment and Improve Central American Communities
Implementation Timeline
Timeline of Major Events



                   2011       2012        2013         2014          2015

                              Campus Marketing Initiatives

                   Impact Generator

                                 Student Impact Board

                               Local Business Partnerships

                              Like the Impact Competition

                                        Reinvest Cash Flows into Universities

                                                                  Mobile App
Corporate Investor Package                                                 Create
                                                                          IMPACT
How Should Students Approach Companies for Investment Opportunity?
                                                                     Corporate Investors


  • Use of alumni network
  • Business plan from SGB
  • Impact entrepreneur’s goals must
    be outlined
       – Financial capital
       – Goods / services that will be
         produced
       – Social impact opportunity
  • 3 minute YouTube summary video
    of SGB operations
       – Generators must help create
  • “Investor Dashboard”
Investor Dashboard                                                                                      Create
                                                                                                      IMPACT
                                                                                                 Corporate Investors


                                     Oscaritos’ Performance Dashboard


    Total Jobs   Total Goods
     Created      Produced
                                                                        Target Investment Infusion




                                             Investor ROI
                               Impact ROI

                                                                                 Current Investment Level
Jobs Weighting System


                       Weight Based On
                  •Job Growth (year over year)
                  •% of employees paid a living
                             wage
                 •Ratio of highest to lowest paid
                            employee
                 •# of employees in managerial
                           positions
                 •Higher weight for industry or
                          service jobs
                •Lower weight for agricultural job
Impact Cash / Information Flow

                     Agora takes 2.5% investor infusion

                                                             Impact
   Investors                       Agora
                                                          Entrepreneurs

     Agora returns infusion with % return      $1,000 contact fee
     after successful Impact goal is met


                                  Impact
                                 Generators


    Cash Inflow to Impact Entrepreneurs
    Cash Outflow to Investors
    Information Flow
IMPACT Initiative Metrics



                                  Metric 1                     Metric 2                     Metric 3
    Mobile Application      Click Through Rate       Donation per Download                      -
    Frozen Yogurt                   ROI              Flavor Purchase Percent                    -
    Coffee Sleeves     Difference of Website Visits Metric 1 less on-sight traffic              -
                        Direct Click Through Rate
    Coffee House Home Page                           Time Spent on Website         Donations from Direct User
    Alumni Network        $ Donated per Account       $ Donated per Alumni           $ Donated per Student
    High Level Results   Total Students Engaged        Universities Engaged           $ Raised by Students
Creating a Buzz in the Classroom
Design a PowerPoint Slide to be Displayed Prior to the Start of Lectures
Alternatives
Possible Strategies for the Accelerator Program in the 21st Century


                            Self-Sufficient        Control Over       Develop Collegiate
                           Business Model           Investment          Relationship
     Alternatives


   Create University
  “Accelerator” Class                                                     
     Social Media
      Campaign                                                            
    Undergraduate
     Student Led
     Investment
     Organization
                                                                          
“Start the Impact” Kit
Provide Student Leaders the Tools to Set-up Their University IMPACT Generator




                                         • Leadership roles
                                         • Constitution development
                                         • Video presentation on Agora
                                           and Impact Investing
                                         • Fundraising Ideas
                                         • Connection to Agora resources
                                         • How-to write an IMPACT Report
                                         • Username/Password to
                                           IMPACT Portal
                                              – Connection to network
Strategic Risks
Three Major Risks of Implementation Strategy



      Targeted University Fails to     Student Driven Funding
                                                                 Motivation of Students
             Implement                      Methods Fail


                                                                 Social entrepreneurship
                                                                 awareness is spreading
         Apply model to any             IMPACT Generator
             University                                             Resume building
                                     Contingency Fund provides        opportunity
         Competition aspect             temporary support
             initiative                                           Career development
                                     Look for corporate donors
                                                                 Unique experience with
                                                                    lifelong benefits
Coffee Sleeve Impact
Drive Traffic to Agora Website and Measure Results of Marketing Efforts



                                                                 Negotiate with coffee shop
                                                                 to make Agora website the
                                                                 homepage after free Wi-Fi
                                                                           login



                                                                     Track effectiveness of
                                                                  sleeve by measuring click-
                                                                    thru traffic on website



                             30% of coffee purchasers stay in shop
                Measure how many site hits come from coffee shop IP address
              Compare to normal click thru, attribute differences to sleeve impact
Campus T-Shirt Campaign
Create Progress Report to Motivate Future Investments
Agora IMPACT Report and Video
Create Progress Report to Motivate Future Investments



   • Written by students,
     revised by advisor
   • Status report of progress,
     social return on investment
   • Students build upon
     previous semester report
   • Tools for investor education
   • Attract media attention,
     PR opportunities
       Upload to Portal: Strengthen IMPACT network
Agora Partnerships Revenues


                                          Statement of Activities
                Support and Revenue        2011           2012           2013           2014            2015            2016
 Contributions                        $     336,931   $    459,986   $    557,491   $    619,730   $     754,154   $     900,000
     Grants                           $     299,431   $    249,986   $    174,991   $     64,730   $      26,654   $         -
     Donations                        $         -     $        -     $        -     $        -     $         -     $         -
     Investments (2.5% of Par)        $      37,500   $    210,000   $    382,500   $    555,000   $     727,500   $     900,000
 Interest Income                      $       5,242   $      5,505   $      5,780   $      6,069   $       6,372   $       6,691
 Fee Income                           $      20,000   $    112,000   $    204,000   $    296,000   $     388,000   $     480,000
 Other Income                         $      53,595   $     53,505   $     53,229   $     52,873   $      52,990   $      52,494
 Total Support and Revenue            $     415,769   $    630,996   $    820,500   $    974,672   $   1,201,516   $   1,439,184
Pro Forma

                                                 Statement of Activities
                 Support and Revenue              2011           2012           2013           2014            2015            2016
 Contributions                               $     336,931   $    459,986   $    557,491   $    619,730   $     754,154   $     900,000
      Grants                                 $     299,431   $    249,986   $    174,991   $     64,730   $      26,654   $         -
      Donations                              $         -     $        -     $        -     $        -     $         -     $         -
      Investments (2.5% of Par)              $      37,500   $    210,000   $    382,500   $    555,000   $     727,500   $     900,000
 Interest Income                             $       5,242   $      5,505   $      5,780   $      6,069   $       6,372   $       6,691
 Fee Income                                  $      20,000   $    112,000   $    204,000   $    296,000   $     388,000   $     480,000
 Other Income                                $      53,595   $     53,505   $     53,229   $     52,873   $      52,990   $      52,494
 Total Support and Revenue                   $     415,769   $    630,996   $    820,500   $    974,672   $   1,201,516   $   1,439,184
                Liabilities and Net Assets
 Impact Generator Expenses                   $       6,500   $     19,250   $    20,500    $    22,000    $    23,000     $    70,500
   Salaries and Benefits                     $     304,000   $    395,500   $   487,000    $   578,500    $ 670,000       $ 761,500
   Agora Platform Support                    $      74,300   $     81,730   $    81,730    $    81,730    $    81,730     $    81,730
   Technological Support                     $      42,300   $     46,300   $    50,700    $    55,540    $    60,864     $    66,720
   Accelerator Summit                        $      14,500   $     15,225   $    15,986    $    16,786    $    17,625     $    18,506
   First Annual investor Conference          $      21,800   $     21,800   $    21,800    $    21,800    $    21,800     $    21,800
   Ratings                                   $      10,000   $     56,000   $   102,000    $   148,000    $ 194,000       $ 240,000
   Miscellaneous                             $      75,851   $     63,487   $    61,710    $    55,636    $    54,060     $    55,030
 Total Expenses                              $     549,251   $    699,292   $   841,427    $   979,992    $ 1,123,079     $ 1,315,787
 Change in net Assets                        $ (133,482) $        (68,296) $    (20,927) $       (5,320) $      78,437 $       123,398
Agora Expenses
                 Liabilities and Net Assets
   Impact Generator Expenses                            $     6,500 $    19,250   $    20,500   $    22,000   $    23,000   $    70,500
       Impact Geneerator Contingency Fund                           $    10,000   $    10,000   $    10,000   $    10,000   $    10,000
       Mobile App                                                   $       -     $       -     $       -     $       -     $    50,000
       Travel and Lodging                               $     3,000 $     3,750   $     5,000   $     6,500   $     7,500   $     5,000
       Marketing                                        $     1,500 $     1,500   $     1,500   $     1,500   $     1,500   $     1,500
       Paid Research Internships                        $     2,000 $     4,000   $     4,000   $     4,000   $     4,000   $     4,000
    Salaries and Benefits                               $   304,000 $   395,500   $   487,000   $   578,500   $ 670,000     $ 761,500
       Program Director                                 $    96,000 $    96,000   $    96,000   $    96,000   $    96,000   $    96,000
       Agora Partnerships                               $   120,000 $   120,000   $   120,000   $   120,000   $ 120,000     $ 120,000
       Portfolio Managers                               $    30,000 $   120,000   $   210,000   $   300,000   $ 390,000     $ 480,000
       Social Media and Marketing Director              $    36,000 $    37,500   $    39,000   $    40,500   $    42,000   $    43,500
       Fellow                                           $    10,000 $    10,000   $    10,000   $    10,000   $    10,000   $    10,000
       Assistant                                        $    12,000 $    12,000   $    12,000   $    12,000   $    12,000   $    12,000
    Agora Platform Support                              $    74,300 $    81,730   $    81,730   $    81,730   $    81,730   $    81,730
       Operating Costs                                  $    74,300 $    81,730   $    81,730   $    81,730   $    81,730   $    81,730
    Technological Support                               $    42,300 $    46,300   $    50,700   $    55,540   $    60,864   $    66,720
       Software Licenses                                $     2,300 $     2,300   $     2,300   $     2,300   $     2,300   $     2,300
       Website & Social Media Platform Development      $    40,000 $    44,000   $    48,400   $    53,240   $    58,564   $    64,420
    Accelerator Summit                                  $    14,500 $    15,225   $    15,986   $    16,786   $    17,625   $    18,506
       Participant & Agora Travel & Lodging             $     7,000 $     7,350   $     7,718   $     8,103   $     8,509   $     8,934
       Summit Costs                                     $     7,500 $     7,875   $     8,269   $     8,682   $     9,116   $     9,572
    First Annual investor Conference                    $    21,800 $    21,800   $    21,800   $    21,800   $    21,800   $    21,800
       Travel and Lodging                               $    13,300 $    13,300   $    13,300   $    13,300   $    13,300   $    13,300
       Venue Expenses                                   $     8,500 $     8,500   $     8,500   $     8,500   $     8,500   $     8,500
    Ratings                                             $    10,000 $    56,000   $   102,000   $   148,000   $ 194,000     $ 240,000
       GIIR Ratings                                     $    10,000 $    56,000   $   102,000   $   148,000   $ 194,000     $ 240,000
    Miscellaneous                                       $    75,851 $    63,487   $    61,710   $    55,636   $    54,060   $    55,030
       Branding, Communications, Legal, Contingencies   $    30,000 $    30,900   $    31,827   $    32,782   $    33,765   $    34,778
       Fundraising and Grant Solicitations              $    25,714 $    12,755   $     9,886   $     3,065   $       475   $       -
       Management and General Expenses                  $    20,137 $    19,831   $    19,997   $    19,789   $    19,820   $    20,252
   Total Expenses                                       $   549,251 $   699,292   $   841,427   $   979,992   $ 1,123,079   $ 1,315,787
   Change in net Assets                                 $ (133,482) $   (68,296) $    (20,927) $     (5,320) $    78,437 $     123,398
Agora Balance Sheets


     Statement of Financial Position FYE 2009             Statement of Financial Position FYE 2016
                            Assets                                               Assets
    Cash and Cash Equivalent                  $240,725   Cash and Cash Equivalent                  $214,535
    Property and Equipment                      $5,501   Property and Equipment                     $10,000
    Other Assets                               $19,041   Other Assets                               $20,000
    Total Assets                              $265,267   Total Assets                              $244,535
                 Liabilities and Net Assets                           Liabilities and Net Assets
    Accounts Payable                           $12,470   Accounts Payable                           $15,000
    Accrued Payroll                            $19,065   Accrued Payroll                            $20,000
    Total Liabilities                          $31,535   Total Liabilities                          $35,000
    Net Assets                                $233,732   Net Assets                                $209,535
    Total Liabilities and Net Assets          $265,267   Total Liabilities and Net Assets          $244,535
Paid Research Internship Scholarships

             Students can apply for $2,000
             scholarships to aid in research


                                               Direct Data to
                                                   Portal

      Data                 Students


                                               General Data to
                                                 Publication
Sources and Uses


                         Sources                                       Uses
      Donor Funding (from Phase 1)   $   500,000   Impact Geneerator Contingency Fund   $ 50,000
      Cash on hand                   $   240,725   Mobile App                           $ 50,000
      Additional Cash Flows          $   201,834   Travel and Lodging                   $ 30,750
                                                   Marketing                            $ 9,000
                                                   Paid Research Internships            $ 22,000
      Total Sources                  $   942,559   Total Uses                           $ 161,750
Two Types of Investors
Partner Investor vs. Return Investor


  • Partner investors supply small
    amounts of funding                       Cash Flows from Impact Generators
         – Returns are automatically          Partner Investors      Return Investors
           reinvested
  • Return investors control their
    funding returns
         – Minimum investment of $100                   Impact Generators
           required
  • Typical electronic funds
    transfer costs are 10.5 cents
    per transaction
                                                       Impact Entrepreneur
              Low Transaction Costs =
             Low Minimum Investment


   Source: U.S. Department of the Treasury
Accelerator Structure
Roles for “Upper” Agora Members Resulting from Accelerator Implementation

                                                                                          Finding the best SGB’s for
                                     Agora                                                investment opportunities
                                  Partnerships                                            Look for growth areas, new
                                                                                          markets for applying model

             Advisory                                        Young professionals          Explore corporate
                                                               mentor IMPACT              investment opportunities
              Board
                                                                 generators

                                     Program                                              Ensure Accelerator resource
                                                                                          availability
                                     Director
                                                                                          Coordinate networking
                                                                                          between IMPACT Generators
        Student
      IMPACT Board


                                                                                          Liaison with respective SGB
     Portfolio Manager 1         Portfolio Manager 2         Portfolio Manager ‘n’
                                                                                          Social impact measurement
                                                                                          Mentor IMPACT Generators

                      IMPACT                      IMPACT                       IMPACT
                     Generator                   Generator                    Generator
Accelerator Structure
Picture the Relationship Between Students and The Agora Partnership


                                     Agora
                                  Partnerships
                                                                                                 Student
                                                                                               Impact Board
             Advisory
              Board
                                                                                                  IMPACT
                                                                                                 Generator
                                     Program
                                     Director

        Student                                                                      Alumni       Student        Local
                                                                                     Network       Body       Corporations
      IMPACT Board



     Portfolio Manager 1         Portfolio Manager 2         Portfolio Manager ‘n’



                      IMPACT                      IMPACT                       IMPACT
                     Generator                   Generator                    Generator
         Agora Mobile Application Game
         The Higher You Climb, The Greater the IMPACT




          Central America
       Trivia Climbing Game

Taps into social media and engages
   youth and tech savvy market

 Corporation matches $0.05 for every
  climber that reaches the top of the
               mountain


Measurement of success:
 Total downloads to dollars donated

                                                        Free to download
Alternative Spring Break
Provide a Memorable Tangible Experience for IMPACT Generators




                                        Weeklong                 Bond with team
        Action, reflection,
                                        immersive               members, generate
          education and
                                      experience for             ideas for future
   direct contact with business
                                    IMPACT Generators                growth
A Day In the Life of an IMPACT Generator
Leaders of the IMPACT Generator Balance School and Impact Investing


                               8am: Meet with local coffee shop owners
                               to pitch coffee sleeve promotion
                               10am: Social entrepreneurship class
                               12noon: Lunch meeting with IMPACT
                               Generator Executive Board
                               2pm: Spend time on Facebook for “Like the Impact”
                               contest – send fan invites, share pages and information

   James Liu, Wharton Junior   4pm: Revise results for Agora Impact Report
   Social Entrepreneur
                               6pm: Attend networking dinner with Young
                               Professionals Board members
                               8pm: Homework
Student Role in Agora Partnerships

      Who is the ideal candidate?         What value do they add?
      • Social entrepreneurship student   • Networks
      • Active in their community         • Link to large university
      • Driven and motivated                endowment funds
      • Social media expert               • Involve the people who care




      What actions will they              What is the potential?
      take?                               • Build the buzz
      • Fundraising                       • Create a movement
      • Creativity in consulting          • Empowered students will make a
      • Evolution into social media         difference
Hydrate to Accelerate
Forward Thinking, Social-Cause Marketing On Campuses




                                      “Hydrate to Accelerate” the
                                         IMPACT on Campus

              People
                                  •Associate impact investment
              Planet              movement with “green-living”
               Profit             •Brand placement in classroom,
                                  gym, library environment
      Triple Bottom Line Bottle
                                  •% return of profits for investment
IMPACT Generator Student Organization
Example Structure to Organize Undergraduate Students


    Chief Executive Officer   • Lead the passion and inspire the group

      Marketing Officer       • Start the movement and strengthen IMPACT

      Investment Officer      • Build support and manage relationships

       Financial Officer      • Direct dollars and support growth

      Operations Officer      • Operate efficiently to maximize potential

       Technical Officer      • Innovate and assist in technology

        Faculty Advisor       • Strengthen, mentor and guide
IMPACT Portal – Content
Strengthen the Movement Through Building Connections


             Through the portal, students interact with each other sharing best practices
                 and tangible results to accelerate the IMPACT Generators network.

                                                 •Biography of team members
       Meet the Generators
                                                 •Progress updates and blogs

                                                 •Shared strategies of investor relations
        Investor Information
                                                 •Access to Investor Pitch Book

                                                 •Ideas for raising campus awareness
          Fundraising Ideas
                                                 •Picture gallery

                                                 •Live discussion forum
        IMPACT Discussions                       •Engages students to talk about ideas

                                                 •Share ideas on favorite SM sites
        Social Media Hookup                      •Track traffic flow both directions
Target IMPACT Universities
Focus on Universities with Social Entrepreneurship Majors and Strong Endowments


                                    • First: enter schools with established
                                        consulting relationship
                                         – NYU, Columbia, Johns Hopkins, MIT, Duke
                                    • Next: Focus on schools with
                                        appropriate social entrepreneurship
                                        majors, groups, classes, etc.
                                         – High caliber motivated students
                                         – Large endowments
                                         – Examples: Dartmouth, Cornell,
                                           Northeastern, UVA, Yale, Babson

                                                     First year:       Long term:
                                                  Launch IMPACT        16 Schools
                                                in 1-3 Universities     in 5 Years
Value Proposition of IMPACT Generators
Identify Key Benefits to Agora Partnership and Student Leaders



             Agora Value Add                               Student Value Add

     • Connection to younger                       • Experience in new
       demographic                                   emerging industry
       (future investors)                          • Connection to business
     • Connection to networks,                       leaders
       alumni and endowment                        • Enhance college education-
     • Direct connection to                          putting classroom
       innovative ideas                              knowledge to real-world
     • Recruiting talented UG                        applications
     • Cost-reducing in fundraising                • Desire to “do good”
       expenses
New Social Network Opportunities

 • OnlyWire.com  auto-submit your blog post
   to 42 top social networking sites
 • Stumbleupon.com  let unique users stumble
   upon your blog and entrepreneur stores
 • Screenr.com  create screen-capture videos
   with audio easily for free
 • Cinchcast.com  record audio either via
   phone or web connect to blog posts and other
   social networking sites
Create Your Facebook Fanpage
                         Current Page
 • Shift from group
   account to fanpage
 • Provides ‘insights’
   into user
   demographic, post
   effectiveness,
   engagement
 • Link to IMPACT
   Generator pages
 • Upload albums, tag
   photos, build
   community
Program Differentiation
Clarifying Differences in Agora University Relationships



         MBA Accelerator                               IMPACT Generators

     • Short-Term                                     • Long-Term
     • Consulting Focus                               • Investment Focus
     • Agora Staff                                    • Agora Staff
       Mentorship                                       Mentorship
     • Agora-funded                                   • Faculty advisor
                                                      • Self-funded
Create Buzz through Local Favorites
                                                               Agora Partnerships dedicated to providing
                                                               talented entrepreneurs in developing
                                                                                                              Agora
                                                               countries with the tools, networks, and        Chip
                                                               financing necessary to launch successful,
 Example location:                                             socially responsible businesses – the kind
Columbia University                                            that can fight poverty, provide needed goods
                                                               and services, and help build a sustainable
                                                               society.




                          For every Fro-Yo sold, a percentage is
                        donated to Columbia’s IMPACT Generator

                            www.facebook.com/IMPACTColumbiaU
                          www.agorapartnerships.org/IMPACTGenerators




            Proposal:                       Actions:                                  Result:                    Strategic Benefit:
      Students Pitch Concept          Marketing Initiatives                     Brand Awareness                 Funds are raised to
        Sales % negotiated            Flyers, chalking, etc.                 Increased Participation             support programs
Agora Local Coffee Sleeves
Target Local Coffee Shops to Build Awareness and Spark Interest in Movement


  • Target demographic at
    coffee shops
  • 7 out of 10 of all drink sales
    leave the store
  • Example supplier:
    customcupsleeves.com
  • 1300 sleeves - $95.00


            Strategic    Low cost
            benefits     publicity

                                         •   Target local coffee shops
                                         •   Look for event opportunities
              Brand       Campus
            awareness   involvement      •   Trackable link to measure effectiveness

				
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