As a photographer – or any business
owner – it is important that you
understand how Twitter followers work.
You want to find a way to add quantity,
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while still maintaining quality.
Otherwise, you are just spinning your
A strong Twitter following will be a great
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way to promote your brand, while hil
meeting interesting people in your
industry It is truly a win-win proposition
if you do it correctly.
Why Even Use Twitter?
I used to ask the same question
Twitter is probably the most
misunderstood piece of the social media
Most people think of Twitter as a bunch
of people texting about what they are
buying at the grocery store or how they
are caught in traffic. Sure- it CAN be
that – but it can also be a whole lot
The Problem With Followers
For Twitter to work properly, you need to
have people following you Otherwise
you are just talking to yourself. When I
first started out, I made the mistake of
trying to get as many followers as
possible. My trials and tribulations are
well-documented on my infamous Twitip
post from a few years back. (Just
Google: twitip now accepting )
If you have people following you who
don’t share your interests – or are only
trying to promote themselves – then you
are once again wasting your time.
Trust me on this one.
How To Find Quality Twitter
There is only one good method for
adding followers: slowly If you are
friendly and a good Twitter citizen, you
will slowly build a following of people
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interested in the things you like to talk
There are ways to maximize this,
By following these simple rules you will
ensure the fastest growth possible and
more importantly- the best quality
possible. Sound good? Here goes…
1. Fill Out Your Bio – So many people
have not filled out their bio screen Take
some time to craft something interesting
and be sure to include keywords that
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If you are a photographer, you obviouslyy
want “photographer” and/or
“photography” in there somewhere.
2. Don’t Be An EggHead – I’m always
shocked at how many photographers
(including photo enthusiasts) who still
have the Twitter “egg” as their profile
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Find a picture of you and upload it. I’m
not a big fan of using a picture of your
kids or a celebrity – but either of those
better than th egg. T itt i all
are b tt th the Twitter is ll
about personal relationships and the egg
isn t personal. don t
just isn’t personal Please don’t do this –
I’m begging you.
3. Add Twitter Info To Your Email
Signature – I started doing this a while
back and it really has helped me find
more people. We don’t realize how many
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emails we send in a typical day- why not
stay in contact with those people via
If you don’t know how to setup an email
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signature, ask one of your computert
friends or just look for a YouTube
tutorial Its pretty easy to do
4. Keep Your Tweets to “RT Length” –
Everyone loves to get re-tweeted but if
you use all 140 characters, it makes it
difficult for people to RT you. You need
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to leave enough room for “RT
@username”. In my case, it would be as
follows: RT @larryphoto – 14 characters.
140-14 = 126.
f h ld try to keep my
Therefore, I should t t k
tweets under 126 characters. I know, I
know…. 140 is tough enough
5. ReTweet Others – While we are on
the subject of retweeting – make sure
you retweet other people. If YOU love
getting things retweeted, it is safe to
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assume others like it as well. When you
see something funny or interesting, pass
it along to your own f followers.
If it is good stuff, your followers will be
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happy and th original poster will bill be
happy. Its win-win.
6. Don’t Flood People – Its important to
keep a balance on Twitter You need to
be active, but nobody likes getting
flooded with messages.
I don’t have any limit or formula for you
here – there is no right or wrong. Just
be aware of it. Don’t be the guy with no
7. Curate Content – Always be on the
lookout for interesting things on the webweb.
When you find them, pass them along to
The easiest way to do this is with a
Twitter utility like Buffer. Honestly, I
would never survive without Buffer.
Basically it adds a little icon to your
browser and when you fi d something
b d h find thi
you like, you just add it to the buffer.
The software schedules your tweets and
sends them out at optimal times and
You just find the info and let Buffer
decide how to distribute it. I can’t stress
how much time this saves. Get signed
up now while it is still FREE!
8. Don’t Use Auto-DM – Basically, you
can set up your account to automatically
send a DM to anyone who follows you. I
certainly understand the theory, but it is
just so impersonal.
Everyone knows that it is an
automatically generated message, so
many view it as spam. This isn’t a
make-or-break rule- just giving you my 2
9. Don’t Use TrueTwit Validation – or
any other validation service The
concept is to keep your Twitter stream
clean by forcing people to jump through
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a hoop if they want to follow you.
Validation services don’t stop spammers-
just people too busy to bother, which are
normally the ones you want to know.
Personally, I’m always really insulted
when I try to follow someone then get a
message saying that I have to go
through a validation process first.
Its just an unneeded step. I can tell you
this for sure… if you use TrueTwit, I
won’t be following you.
10. Be Yourself - this one just can't be
stressed enough The goal is to attract
people who have the same interests and
tastes. Don't try to please everyone or
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you will please noone. Be yourself and
people will follow along!
Best of luck!
Read more twitter for photographers :