2012 || East Europe Beverage Forecasts September 2012 ||

							                     East Europe Beverage Forecasts September 2012
Published by Canadean, East Europe Beverage Forecasts provides Eastern European consumption trends from 1999
to 2011 as well as 2012 to 2017 forecasts for key beverage categories.

This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage
categories in Eastern Europe and forecast trends five years into the future. Product analysis is broken down in to 21
wide-ranging categories – from packaged water and juice to beer and wine, spirits, and condensed milk). Countries
classified as Eastern Europe in this case include: Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic,
Estonia, Hungary, Latvia, Lithuania, Macedonia, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey and
Ukraine.




                                         CAGR 2012-2017F

                  All Commercial Beverages


                                 Soft Drinks


                            Alcoholic Drinks


                                Dairy Drinks


                                  Hot Drinks

                                                  0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0%
                                                                % Change




The forecast for the soft drinks market in Eastern Europe is to provide the major volume increment across all
beverages over the forecast period 2012-2017. Packaged water and carbonates will be the key drivers of growth.
Beer is expected to fuel growth in the alcoholic drinks market. Furthermore, hot coffee is expected to continue to
expand, to the detriment of tea sales.

Reasons to buy:

       Improve long-term strategic planning thanks to historical and likely future performance of the beverage
        industry in Eastern Europe by country and category.
       Gain access to data derived from Canadean’s unique in-depth research methodology, which is built from
        brand upwards by our experienced industry analysts ‘on-the-ground’ in the eastern part of the European
        continent.
      Predict future trends thanks to analysis from researchers who have an incisive understanding of the
       industry and the specific country markets.
      Understand current consumption trends and the effect they have on the Eastern European beverages
       market


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